Sabarot

What Sabarot does

Sabarot is a French family-owned food manufacturer and direct-to-consumer e-commerce retailer founded in 1819 and headquartered in Chaspuzac, Haute-Loire, France. The company specializes in dried vegetables (led by its flagship Lentille verte du Puy A.O.P.), cereals and seeds (including Petit Épeautre du Velay), dried and preserved mushrooms (morels, porcini, chanterelles, truffles), and prepared snails. Its core technology centers on food processing — particularly a specialized polishing technique that produces a 10-minute-cook Petit Épeautre, plus dried mushroom rehydration specifications — combined with terroir-anchored P.D.O. certification that restricts competing production to 87 communes in Haute-Loire on approximately 4,000 hectares of volcanic soil. Product examples include Sarrasin grillé Kasha 1kg at €7.30, Lentille verte du Puy A.O.P. 500g at €9.80, and Lentille verte du Puy 1kg at €12.05, with free delivery offered on orders over €60 in mainland France and Monaco.

Sabarot operates a dual-channel go-to-market: a primary B2C e-commerce storefront at sabarot.com serving individual consumers, and a separate B2B portal at pro.sabarot.com serving restaurants, caterers, and food-service professionals with bulk ordering and dedicated pricing. A brick-and-mortar boutique at 31 Place du Breuil in Le Puy-en-Velay supports local walk-in sales, and the company ships internationally to the EU, Switzerland, and the UK via third-party logistics partners Colissimo and DPD. Revenue is generated through one-time unit-priced product sales across both consumer and professional segments, with no subscription model, tiered SaaS pricing, or recurring contract structure evident.

The product portfolio has been progressively extended beyond its heritage dried-vegetables base into higher-value processed categories: a 'Les prêts à cuisiner' (Ready to Cook) sub-brand of pre-mixed grain-and-legume skillet meals, a curated 'Épicerie & Cadeaux' category featuring collaborations with regional artisan producers (Maisons Marcon, Distillerie la Vellavia, Huilerie les Bonnes fées, Maison Gaillard, Pagès, Pots Potes), and a recent artisanal biscuit line using local heritage flours. Marketing is content-led, anchored on a recipe blog, product education pages, and a low-frequency email newsletter, with no disclosed AI, automation, or data-driven personalization infrastructure.

Name

Sabarot

Legal name

Sabarot

Website

https://sabarot.com

Company type

Private

Founded year

1819

Operating status

Operating

Headcount range

101–250 employees

Short description

Sabarot is a 200+ year-old French family-owned specialty food company that sells dried vegetables (notably P.D.O. Lentille verte du Puy), cereals, dried mushrooms, and snails via B2C and B2B e-commerce storefronts, a physical boutique in Le Puy-en-Velay, and international shipping across Europe.

Ownership category

akta.pro rank

Product category

Specialty Packaged Foods

NAICS

Commercial Bakeries (311812), Other Specialty Food Retailers (44529), Meat Retailers (445240)

SIC

Food And Kindred Products (2000), Bakery Products (2050), Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Shelf-Stable Pantry Staples (Grains, Pasta, Rice, Beans, Canned Foods) (CRADAAAA)

akta.pro secondary industries

Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM), Natural/Organic Bulk & Supplement Grocers (CRAHAMAF)

Keywords

• Dried legumes
• Specialty cereals
• Dried mushrooms
• P.D.O. lentils
• French gourmet foods

Headquarters

HQ city

Chaspuzac

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct-to-consumer and B2B sales of specialty food products including dried vegetables, cereals, mushrooms, snails, and gourmet groceries through online storefronts sabarot.com and pro.sabarot.com.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Sabarot is a French food manufacturer that produces, packages and distributes dried specialty foods including legumes, cereals, mushrooms, chestnuts and prepared snails. Its flagship offerings carry two Protected Designation of Origin certifications — Lentille verte du Puy and Petit Épeautre du Velay. The company sells both directly to individual consumers via its e-commerce site and to food service professionals (restaurateurs, caterers, communities) via a dedicated B2B portal, and operates a retail boutique in Le Puy-en-Velay.

Product overview

Sabarot is an online food e-commerce platform specializing in premium French agricultural products, founded in 1819. The company operates primarily as a direct-to-consumer (B2C) platform at sabarot.com with a separate B2B portal (pro.sabarot.com) for professionals. The core product portfolio centers on the historic Lentille verte du Puy A.O.P. (the company's heritage product), complemented by dried mushrooms (morels, porcini, chanterelles, truffles), dried legumes, cereals, and snails. The offering is structured as a unified e-commerce platform with category-based navigation, featuring both packaged goods and ready-to-cook meal mixes. A recent expansion includes artisanal biscuits made with local heritage flours. Sabarot positions itself as a specialist in legumes, cereals, mushrooms, and snails, emphasizing local French origins, organic options, and traditional/artisanal quality.

Differentiator

Problem solved

Functional benefit

Products and services

• Lentille verte du Puy A.O.P.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Maisons MarconminorStrategic or Co-development PartnerCollaboration between Sabarot and Maisons Marcon (restaurant/hospitality business) featured on the website, suggesting a partnership for promoting regional products or co-developed culinary offerings.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Markal: French producer of organic cereals, legumes, seeds, and bulk dry goods with strong specialty/organic retail presence. Highly comparable to Sabarot on organic positioning, bulk-style packaging, dry pantry staples, and French specialty retail channels.
• Hédiard: French luxury gourmet food brand specializing in preserves, truffles, dried mushrooms, and specialty pantry items sold through boutique retail and e-commerce. Comparable to Sabarot on premium French specialty assortment, dried mushroom category overlap, and gift/gourmet positioning.
• Panzani: Iconic French pasta, rice, and grain brand (Ebro Foods subsidiary) with deep retailer penetration and a heritage positioning. Overlaps with Sabarot on dry pantry staples, French culinary identity, and mass-retail distribution, though Panzani is pasta-focused rather than pulse-focused.
• Bonduelle: French market leader in processed vegetables, legumes, and ready meals with broad retail and foodservice presence. Comparable to Sabarot on core category overlap (canned/frozen legumes and vegetables) and French-anchored brand, but at much larger scale and listed status.
• Tipiak: French family-owned food company specializing in dry legumes, grains, and ready-to-cook meal mixes. Closely comparable to Sabarot on product mix (pulses and cereals), French terroir positioning, B2C plus foodservice distribution, and long-running heritage brand identity.
• Cassegrain: Historic French brand for canned vegetables and legumes, including lentils, peas, and beans. Direct overlap with Sabarot's Légumes secs category and similar heritage/P.D.O.-adjacent positioning for French consumers.
• Lustucru: French grain, pasta, and legume brand (Ebro Foods subsidiary) with broad French retail and foodservice presence. Comparable to Sabarot on dry pantry staples (grains and legumes), French culinary identity, and multi-channel distribution.
• Picard: French specialty frozen-food retailer and brand with strong e-commerce, premium positioning, and terroir-aware assortment. Comparable to Sabarot on direct-to-consumer specialty food retail, French provenance-led branding, and dual retail/e-commerce channels.
• Raynal et Roquelaure: French canned-legume specialist (cassoulet, lentils, beans) with foodservice and retail channels. Comparable to Sabarot's legume category focus and French culinary heritage, though primarily canned rather than dried.
• Plantin: French producer of truffles, dried mushrooms, and specialty forest products for both retail and foodservice. Directly comparable to Sabarot on the dried mushroom/truffle category, French provenance, and B2B plus gourmet retail channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sabarot.wassner
• LinkedInlinkedin.com/company/sabarot-wassner

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sabarot