Mediate Indonesia

What Mediate Indonesia does

Mediate Indonesia (legal entity PT Mediate Indonesia) is a Jakarta-based, full-service independent advertising agency and wholly-owned subsidiary of MNC Digital Entertainment, TBK, itself part of the MNC Group conglomerate, Southeast Asia's largest integrated media group. Founded in 2001 and operating with 51-100 employees, the agency delivers integrated media solutions across traditional channels (TV, out-of-home, radio, print) and digital platforms, with a service portfolio spanning Paid Advertising, Consultancy & Strategy, Insight & Analytics, Activation, Partnership & Sponsorship, Content IP & Talent Management, E-commerce & Marketplace, and Owned Media. A wholly-owned digital subsidiary, Multi Media Integrasi (MMI), extends the offering into digital strategy, ad serving, digital content production, and website development.

The agency leverages third-party media research and analytics platforms to support campaign planning and optimization, including Nielsen Media Research tools (Arianna, AdQuest, Media Index), Roy Morgan Research, Comscore, and Figaro for media planning. Mediate Indonesia holds official Google Partner and TikTok Marketing Partner certifications, validating its digital platform capabilities. Service delivery is supported by a network of technology and integration partnerships with these research providers and platform partners.

Mediate Indonesia operates on a professional services revenue model, generating income through agency service fees, media buying commissions, and project-based engagements with enterprise corporations and government institutions. The client base is concentrated in Indonesia and includes a mix of major consumer brands (Red Bull, Tupperware, Matahari, Multi Bintang, Belfood, Philips), technology firms (Oracle), financial institutions (Bank Mandiri), and government entities (SKK Migas, Kemendikbud, Kemenkominfo, Korean Embassy). Distribution is achieved through direct enterprise sales and event-driven activation campaigns, with MNC Group's media network providing embedded distribution leverage for campaign execution.

Name

Mediate Indonesia

Legal name

PT Mediate Indonesia

Website

https://mediate.co.id

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

Mediate Indonesia is a Jakarta-based full-service advertising agency and subsidiary of MNC Group, providing integrated traditional and digital media solutions, activation, and analytics for enterprise brands and government institutions across Indonesia.

Ownership category

akta.pro rank

Product category

Advertising Agency Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Paid Social Advertising (BPAFACAB)

akta.pro secondary industry

Paid Social Media Buying (BPAFABAD)

Keywords

• Advertising agency services
• Media planning buying
• Brand activation events
• Digital marketing campaigns
• Media research analytics

Headquarters

HQ city

Jakarta Pusat

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising Agency Services: Full-service advertising agency providing comprehensive media solutions including media planning, buying, activation, content creation, and strategic consultancy. Revenue generated through service fees, agency commissions, and project-based work for corporate and government clients.
2. Media Buying and Placement: Traditional and digital media buying services partnering with major media platforms and publishers. Revenue generated through media buying fees and commissions from placing client communications across various channels.
3. Activation and Events: Brand activation services creating authentic, engaging experiences between brands and customers through offline events and experiential marketing campaigns.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

PT Mediate Indonesia is an independent full-service advertising agency that plans, buys, and executes advertising and integrated marketing campaigns across traditional media (TV, print, radio, out-of-home) and digital channels. Its offering spans paid advertising, strategic consultancy, insight and analytics, brand activation and events, partnership and sponsorship, content IP and talent management, e-commerce and marketplace support, and owned media management, supported by premium research tools and a digital subsidiary (MMI) for content production, ad serving, and website development.

Product overview

Mediate Indonesia is a full-service independent advertising agency under PT MNC Digital Entertainment, TBK (MNC Group). It delivers a comprehensive suite of advertising services organized around Paid Advertising, Consultancy & Strategy, Insight & Analytics, Activation, Partnership & Sponsorship, Content IP & Talent Management, E-commerce & Marketplace, and Owned Media. These services are underpinned by a suite of Media Research Tools including Nielsen Media Research (Arianna, AdQuest, Media Index), Roy Morgan Research, Figaro, and Comscore, which provide audience measurement, campaign analytics, and consumer insights to support media planning and buying across all client engagements.

Differentiator

Problem solved

Functional benefit

Brands

• Multi Media Integrasi (MMI): A subsidiary under PT Mediate Indonesia engaged in digital strategy and advertising on digital platforms. Services include ad serving on websites and social media, and digital production including digital content creative, digital activity, and website development-maintenance.

Products and services

• Paid Advertising Traditional and digital media buying services that partner with major media platforms and publishers to ensure consistent brand interactions across channels.
• Consultancy and Strategy Strategic media and content planning service including business understanding and development of a smart media strategy to deliver against client business aims.
• Insight and Analytics Customer insight creation using client data to understand geo-demographic characteristics, digital attitudes, buying habits, and media consumption patterns to support campaign decisions.
• Activation Creation of authentic, engaging brand experiences that earn reach and build lasting relationships between brands and customers through offline activations and events.
• Partnership and Sponsorship Channel planning strategy and efficient investment services that maintain long-lasting engagement and partnership relationships for sponsorships and brand partnerships.
• Content IP and Talent Management Management of content intellectual property and talent to support integrated advertising campaigns and branded content initiatives.
• E-commerce and Marketplace Advertising and marketing services supporting clients' e-commerce presence and marketplace operations across online retail platforms.
• Owned Media Management and development of brands' owned media channels (such as websites, branded social, and other first-party channels) to maximize engagement and control.
• Media Research Tools Suite of media research and analytics capabilities including Nielsen Media Research (Arianna, AdQuest, Media Index), Roy Morgan Research, Figaro, and Comscore to generate audience measurement, consumer insights, and media planning inputs.

Quantifiable outcome

• Measurable campaign outcomes for each client's needs through comprehensive analytics and reporting

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core.

• MNC Digital Entertainment, TBKcoreStrategic or Co-development PartnerParent company (formerly MNC Studio International). Mediate Indonesia operates as a subsidiary under MNC Digital Entertainment, part of the MNC Group ecosystem. This relationship provides access to MNC Group's extensive media assets, research capabilities, and distribution network across Southeast Asia.
• Nielsen Media ResearchcoreTechnology or IntegrationUses Nielsen tools including Arianna (TV measurement), AdQuest (ad expenditure measurement), and Media Index (media and consumer insight) for campaign analytics and optimization.
• Roy Morgan ResearchcoreTechnology or IntegrationUses Roy Morgan Research for consumer insights, media habits analysis, and lifestyle data to inform media planning strategies.
• ComscorecoreTechnology or IntegrationUses Comscore analytics platform for digital media measurement and audience insights.
• FigarocoreTechnology or IntegrationUses Figaro media planning optimizer to maximize GRP and reach for campaign planning.
• GooglecoreTechnology or IntegrationOfficial Google Partner with certified expertise in Google Ads platforms and digital marketing solutions.
• TikTokcoreTechnology or IntegrationOfficial TikTok Marketing Partner enabling advanced social media advertising and campaign capabilities on the TikTok platform.
• Multi Media Integrasi (MMI)coreStrategic or Co-development PartnerSubsidiary of PT Mediate Indonesia engaged in digital strategy and advertising on digital platforms. Services include ad serving on websites and social media, plus digital production including creative content, digital activities, and website development and maintenance.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Publicis Groupe Indonesia: Publicis' integrated network operations in Indonesia spanning creative, media (Starcom, Zenith), and production. Competes with Mediate on full-service enterprise pitches and media-buying mandates.
• Mediamark Digital Indonesia: Indonesia-focused digital performance and media-buying agency. Closely comparable to Mediate's MMI subsidiary in scope and overlap on paid social, programmatic, and digital activation mandates.
• Wavemaker Indonesia: WPP media agency focused on media planning, buying, and content activation across Indonesia. Closely overlaps Mediate's media buying and activation capabilities for the same enterprise client base.
• Starcom Indonesia: Publicis media agency with strong Indonesian presence covering media planning, buying, and digital performance. Direct rival for the same media-buying mandates Mediate wins.
• Leo Burnett Indonesia: Publicis creative network in Indonesia providing creative, brand strategy, and integrated campaign execution. Competes with Mediate for creative-led enterprise briefs.
• McCann Worldgroup Indonesia: IPG-affiliated full-service agency in Indonesia providing creative, media, and activation services. A direct competitor for the same brand and government accounts Mediate serves.
• Dentsu Creative Indonesia: Local arm of Dentsu Group offering full-service advertising, media planning, and digital activation across Indonesia. Directly competes with Mediate for the same enterprise and government brand clients in the Indonesian market.
• Ogilvy Indonesia: WPP-owned full-service creative and media agency in Indonesia offering integrated advertising, activation, and digital services. Competes head-to-head with Mediate for multinational and large Indonesian enterprise mandates.
• Hakuhodo International Indonesia: Japanese network's Indonesian operations offering integrated advertising, media planning, and digital solutions. Competes directly with Mediate for Japanese-brand and regional enterprise clients in Indonesia.
• BBDO Indonesia: Omnicom full-service creative and media agency in Indonesia with established enterprise client base. Competes for the same integrated campaign briefs Mediate targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/mediate.id
• Facebookfacebook.com/mediateid
• TikToktiktok.com/@mediate.id
• Xx.com/mediateid
• LinkedInlinkedin.com/company/mediate-indonesia

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mediate Indonesia