Macomb Center for the Performing Arts

What Macomb Center for the Performing Arts does

The Macomb Center for the Performing Arts is a 1,271-seat performing arts venue located on Macomb Community College's Center Campus in Clinton Township, Michigan. Operated as an auxiliary enterprise of the public community college, the Center presents over 300 events annually spanning Broadway tours, symphonic concerts, dance productions, comedy, family entertainment, and educational programming, serving a regional audience across Macomb, Oakland, and Wayne Counties. Its physical infrastructure includes a main theatre with proprietary acoustic design (4,000 square feet of acoustic sculpture by Glen Michaels and an adjustable acoustic orchestra shell), an intimate 200-seat Stage II, and accessibility features such as assistive listening devices and barrier-free accommodations.

The Center generates revenue through a diversified mix of ticket sales ($12–$108+ per ticket with tiered discounts), venue rentals to nonprofit and commercial clients, individual donations (starting at $75 annually, supported by a $2.5M endowment), corporate sponsorships, on-site catering and bar services, advertising in program books and the Connect publication (reaching 400,000 households), gift certificates, and optional ticket refund protection. Distribution operates through an on-site box office, the Spektrix-powered e-commerce site, phone sales, and a dedicated group sales coordinator. Education programs—Summer Workshops, year-round choral programs (Macomb Youth Chorus, Garfield Singers, Magic Company), and the Page to Stage field trip series—serve 600+ children and 6,550+ K-12 students annually.

The Center maintains long-standing strategic partnerships with Macomb Community College, the Macomb Symphony Orchestra, Michigan Ballet Company, All The World's A Stage (ATWAS), and the adjacent Lorenzo Cultural Center. Sponsorship support comes from First State Bank, Vince & Joe's Gourmet Market, The Kresge Foundation, the Michigan Arts and Culture Council, and the ERB Family Foundation. Operations are supported by a lean team (11–50 employees) plus 9,000+ annual volunteer hours contributed by community residents.

Name

Macomb Center for the Performing Arts

Legal name

Macomb Center for the Performing Arts

Website

https://macombcenter.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

The Macomb Center for the Performing Arts is a 1,271-seat venue in Clinton Township, Michigan, operated by Macomb Community College. It presents 300+ annual events—Broadway, concerts, dance, comedy, and education programs—serving 102,000+ attendees across Macomb, Oakland, and Wayne Counties.

Ownership category

akta.pro rank

Product category

Performing Arts Venue

NAICS

Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

akta.pro secondary industries

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE)

Keywords

• Live performing arts venue
• Theatrical productions
• Arts education programs
• Facility rentals
• Community cultural events

Headquarters

HQ city

Clinton Township

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Primary revenue stream from selling tickets to performances and events. Tickets range from $12 to $108+ depending on event type, with discounts for seniors, military, students, youth, and groups.
2. Venue Rentals: The venue is available to nonprofit groups and commercial clients on a per-event rental basis for activities that support or enhance the mission of the College and benefit the community.
3. Donations and Contributions: Individual donor contributions starting at $75 annually, with various giving levels and exclusive benefits for donors including advance ticket purchases and special invitations.
4. Corporate Sponsorship: Business sponsorships providing recognition in marketing materials, online, onstage, display tables, and advertisements in digital/print program book.
5. Catering and Bar Services: On-site catering and bar services for events, with charges determined based on client needs.
6. Advertising: Advertising opportunities in program books, Connect publication reaching 400,000 households, and season brochure mailed to 45,000 loyal patrons.
7. In-Kind Partnerships: Collaborations with local businesses contributing goods or services such as restaurants, hotels, limousine services, and fruit markets.
8. Gift Certificates and Vouchers: Gift certificates sold in amounts between $5-$500, valid for 5 years, usable for tickets or donations.
9. Ticket Refund Protection: Optional Secure My Booking protection offered at $4 per ticket to provide refund protection if the customer cannot attend.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

The Macomb Center for the Performing Arts operates two performance venues — a 1,271-seat Main Stage Theatre and an intimate 200-seat Stage II — and presents year-round professional programming including Broadway tours, concerts, dance, comedy, and family shows. It also delivers arts education through Summer Workshops, school-year choral programs (Macomb Youth Chorus, Garfield Singers, Magic Company), and the Page to Stage school field trip series, and rents its facilities to nonprofit and commercial clients for events. Box office, ticketing, and donor/sponsorship programs support the venue's operations as an auxiliary enterprise of Macomb Community College.

Product overview

The Macomb Center for the Performing Arts is a performing arts venue operated by Macomb Community College, offering a diverse portfolio centered around its two performance spaces: the 1,271-seat Main Stage Theatre and the intimate Stage II (100-250 capacity). The venue provides comprehensive box office and ticketing services through Spektrix, presents year-round professional performance programming across genres (Broadway, music, dance, comedy, family, holiday), and delivers robust arts education through Summer Workshops, School-Year Choral Programs (Macomb Youth Chorus, Garfield Singers, Magic Company), and the Page to Stage educational series. Additional offerings include facility rentals for external events and donor/sponsorship programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Main Stage Theatre A 1,271-seat main theatre with continental seating and unobstructed viewing, featuring 4,000 square feet of acoustic sculpture by artist Glen Michaels, an adjustable acoustic orchestra shell, and state-of-the-art sound and lighting. The last row of the balcony is only 90 feet from the stage.
• Stage II An intimate performance space adjoining the concert hall that seats approximately 100-250 guests depending on configuration. Used for student productions, professional productions, as a reception space, and rehearsal hall.
• Performance Programming Year-round presenting of diverse performances including Broadway shows, music concerts, dance productions, comedy acts, family entertainment, and holiday programming, hosting 300+ events annually.
• Box Office Services Comprehensive ticketing services including online ticket sales, credit card processing, ticket printing, group sales coordination, and customer assistance for tickets, seating, and upcoming events. Accepts American Express, Discover, MasterCard, and VISA.
• Summer Workshops Seasonal educational programs including Drama Workshop, Intro to Musical Theatre Workshop, Musical Theatre Workshop, Show Choir Workshop, Youth Chorus Workshop, and Tech Theatre Workshop for students grades 2 through early college.
• School-Year Choral Programs Year-round vocal programs including Macomb Youth Chorus (grades 3-12), Garfield Singers (middle school/junior high), and Magic Company (high school), with performances at the Macomb Center Main Stage.
• Page to Stage Series Educational field trip programming that transforms literature into live theatre performance for students, featuring professional productions paired with educational resources for classroom connection.
• Facility Rentals Venue rental options for nonprofit groups and commercial clients, including the Main Stage and Stage II spaces, with catering, production capabilities, rehearsal rooms, and event planning consultation available.

Quantifiable outcome

• 102,440+ annual attendance
• +4 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered core, director and minor.

• All The World's A Stage (ATWAS)coreStrategic or Co-development PartnerCommunity partner providing theatre instruction for summer workshops including Musical Theatre Workshop, Intro to Musical Theatre Workshop, and Drama Workshop. ATWAS professionals teach acting, vocal, and dance skills to students.
• Michigan Ballet Company (formerly Macomb Ballet Company)coreStrategic or Co-development PartnerLong-standing community partner presenting dance productions including The Nutcracker and Beauty and the Beast at the Macomb Center. Partnership helps share resources and expenses while strengthening local arts organizations.
• Macomb Symphony OrchestracoreStrategic or Co-development Partner70+ piece professional ensemble that has served Macomb County since 1974. Presents symphonic concerts at Macomb Center including Symphonic Echoes, Handel's Messiah, Verdi Requiem, and seasonal performances in partnership with the venue.
• Lorenzo Cultural CentercoreStrategic or Co-development PartnerAssociated cultural center exploring history and culture through exhibits, lectures, presentations and hands-on experiences. Located adjacent to Macomb Center with internal pathway connection. Draws 16,700+ visitors annually from across the region.
• First State BankcoreGTM or Marketing PartnerPresenting sponsor for many years, strengthening shared commitment to arts, culture, and community. Long-standing support helps bring exceptional performances, educational programs, and memorable experiences to audiences across Macomb County.
• Vince & Joe's Gourmet MarketdirectorGTM or Marketing PartnerDirector level sponsor supporting Macomb Center mission through generous sponsorship and in-kind services. Two local locations in Clinton Township and Shelby Township. Co-creator of testimonial endorsement for the center.
• Macomb Community CollegecoreStrategic or Co-development PartnerParent institution. Macomb Center is an auxiliary enterprise of Macomb Community College. College provides infrastructure, student population, and educational mission alignment. Venue serves as educational and cultural resource for the College and surrounding community.
• The Kresge FoundationminorGTM or Marketing PartnerPhilanthropic foundation supporting the Macomb Center as shown in sponsor recognition on website.
• Michigan Arts and Culture CouncilminorGTM or Marketing PartnerState arts and culture agency providing support to the Macomb Center as shown in sponsor recognition.
• ERB Family FoundationminorGTM or Marketing PartnerFamily foundation supporting the Macomb Center as shown in sponsor recognition on website.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Michigan Theater: Historic 1,610-seat Ann Arbor venue presenting independent film, concerts, and live events — similar-sized Midwestern presenting venue with mixed programming, though operating in a different geography.
• DeVos Performance Hall: Grand Rapids-based 2,400-seat venue operated by ASM Global — comparable presenter of Broadway tours and concerts, but serving the West Michigan market rather than the Metro Detroit region.
• Frauenthal Center: Muskegon community performing arts center presenting concerts, family shows, and educational programming — comparable Michigan-based community venue serving a similar mid-size market with educational programming focus.
• Stronach Center for the Arts (Temple Theatre): Saginaw-based regional performing arts venue offering concerts, comedy, and Broadway-style productions — comparable Mid-Michigan presenter serving a similar community-scale market.

Direct peers

• Miller Auditorium: Western Michigan University's 3,500-seat performing arts venue in Kalamazoo — directly comparable university-affiliated presenter of touring Broadway, music, and family programming in Michigan.
• Wharton Center for Performing Arts: Michigan State University's 2,400-seat performing arts venue in East Lansing, MI — directly comparable as a university-affiliated, multi-genre presenting venue in Michigan offering Broadway, music, dance, and family programming with educational outreach.
• Midland Center for the Arts: Multi-disciplinary Michigan arts center with a 1,500-seat theater offering Broadway, music, and educational programs — comparable as a Michigan-based, mid-size presenting venue with strong educational outreach.
• Meadow Brook Theatre: Oakland University's professional theatre company in Rochester, MI — comparable Michigan-based, university-affiliated performing arts presenter with a similar mix of professional productions, education programs, and community programming.

Broad incumbents

• Fox Theatre Detroit: Historic 5,000-seat Detroit venue presenting major Broadway tours, concerts, and comedy — a larger regional incumbent competing for the same touring content and Detroit-metro audience as the Macomb Center.
• Detroit Opera House: Major 2,800-seat Detroit venue presenting opera, Broadway, and dance — broader incumbent in the same Detroit-area market offering similar performing arts genres at a larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MacombCenter
• Instagraminstagram.com/macombcenterpa
• Xx.com/macombcenter
• LinkedInlinkedin.com/company/macomb-center-for-the-performing-arts

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Macomb Center for the Performing Arts