Vince and Joe's Gourmet Market

What Vince and Joe's Gourmet Market does

Vince and Joe's Gourmet Market is a family-owned specialty grocery retailer founded in 1986 and headquartered in southeast Michigan, operating two full-service stores in Shelby Township and Clinton Township. The business combines a traditional gourmet grocery with a broad set of in-store departments, including prime meats, wild-caught seafood, produce, bulk foods, cheese, a full-service deli, an artisan bakery, a butcher shop, wine and beer, an Italian gelato counter (Dolce Gelato), and an in-store flower market (Viviano Flower Market at Vince & Joe's). Its signature prepared offering is handcrafted brick-oven pizza, sold by size, by the slice, and through catering trays, complemented by a full-service catering division that serves events ranging from intimate gatherings to large celebrations with party trays, buffets, and custom menus.

The company monetizes through multiple in-person and digital channels. In-store retail, curbside pickup (Click-2-Curb), and ready-to-eat curbside dinners generate transactional revenue, while a proprietary e-commerce site supports online ordering for pickup and catering delivery. Third-party platforms Grubhub and Order Online extend pizza carryout and delivery reach. Pricing is unit-based across categories, with 12-inch pizzas starting at $11.99, specialty pizzas up to $22.99, and party platters beginning around $7.99 (Americana Platter) and scaling to $44.99+ (Fresh Fruit Platter). Gift baskets, gift cards, a Gourmet Rewards Card loyalty program, and a Scrip Program add ancillary revenue streams. The customer base is primarily local families, individual consumers seeking premium ingredients, and event hosts requiring catering, with a secondary segment of health-conscious and specialty-diet shoppers served through gluten-free and vegetarian assortments.

Vince and Joe's has remained independent and privately held throughout its 40-year history, with no disclosed institutional investment, M&A activity, or leadership changes in the source data. The technology footprint is light: a WordPress-hosted website with online ordering, Constant Contact email marketing, and integrations with third-party delivery partners, with no proprietary AI, data, or platform assets. Operationally, the company is positioned as a stable, community-anchored specialty grocer whose recent strategic emphasis has been on omnichannel convenience (curbside, online ordering, third-party delivery) and sub-brand/line extensions rather than new-store or geographic expansion.

Name

Vince and Joe's Gourmet Market

Legal name

Vince & Joe's Gourmet Markets

Website

https://vinceandjoes.com

Company type

Private

Founded year

1986

Operating status

Operating

Short description

Vince and Joe's is a family-owned specialty gourmet market operating two full-service stores in Shelby Township and Clinton Township, Michigan, selling premium groceries, brick-oven pizza, deli, bakery, and catering services to local families and event hosts.

Ownership category

akta.pro rank

Product category

Specialty Grocery Retail

NAICS

Other Specialty Food Retailers (44529), All Other Specialty Food Retailers (445298), Specialty Food Retailers (4452)

SIC

Retail-Grocery Stores (5411), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Gourmet & Fine Food Stores (CRAHAGAG)

akta.pro secondary industry

Prepared Foods & Catering-Focused Specialty Stores (CRAHAGAM)

Keywords

• Gourmet grocery retail
• Specialty foods market
• Brick oven pizza
• Event catering services
• Artisan bakery products

Headquarters

HQ city

Utica

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Grocery Sales: In-store sales of gourmet food products including fresh produce, prime meats, wild-caught seafood, bakery items, deli items, and grocery goods. Customers shop directly at physical store locations.
2. Prepared Foods and Pizza: Handcrafted brick oven pizzas, bakery items, and deli prepared foods sold individually or as part of catering packages.
3. Catering Services: Full-service catering for events from intimate gatherings to large celebrations. Menu includes party trays, dinner buffets, breakfast platters, holiday menus, and custom event packages.
4. Online Ordering and Delivery: E-commerce platform for online ordering with pickup, curbside, and delivery options. Third-party delivery through Grubhub and Order Online.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Vince & Joe's Gourmet Market is a family-owned gourmet retail grocer operating two physical store locations in Shelby Township and Clinton Township, Michigan. The market sells specialty groceries, prime meats, wild-caught seafood, fresh produce, in-store bakery items, full-service deli products, and handcrafted brick oven pizzas, and offers full-service event catering, party platters, gift baskets, and gift cards. Customers can shop in-store, place orders online for pickup or curbside, or order delivery via third-party platforms.

Product overview

Vince & Joe's Gourmet Market is a traditional brick-and-mortar gourmet grocery market operating as a single unified retail offering rather than a software platform. The business combines a full-service grocery with specialty food departments including a brick oven pizza operation, full-service catering, in-store bakery, butcher shop, deli, and specialty departments (cheese, wine & beer, seafood, produce, gluten-free, and gelato). The product portfolio centers on brick oven pizza as a signature offering, supported by catering services, bakery items, deli products, and specialty food departments. Additional revenue streams include gift baskets, gift cards, and a curbside pickup service (Click-2-Curb). Online ordering is facilitated through third-party platforms (Grubhub and Order Online) rather than proprietary e-commerce technology.

Differentiator

Problem solved

Functional benefit

Brands

• Viviano Flower Market at Vince & Joe's: Flower market offering located within the gourmet market
• Dolce Gelato
• Click-2-Curb

Products and services

• Brick Oven Pizza Handcrafted artisanal pizzas baked in a brick/stone hearth oven, available in 12-inch, 16-inch, and square cuts, featuring specialty varieties such as Margherita Originale, Four Cheese, BBQ Chicken, and create-your-own options. Sold by the slice, by size, and as full pizza trays for events.
• Catering Services Full-service catering for events ranging from intimate gatherings to large celebrations. Offers chef-prepared dishes, party trays, dinner buffets, breakfast platters, holiday menus, antipasto platters, and custom event packages delivered to customer locations.
• Artisan Bakery Fresh-baked artisan breads, pastries, cakes, Italian cookies, tortes, decorated dessert trays, and authentic Italian baked goods crafted daily by in-store pastry chefs. Includes custom gourmet cakes for weddings and special occasions.
• Full-Service Deli Full-service deli counter offering prime meats, artisan cheeses, made-to-order sandwiches, deli platters, focaccia, panini, and calzones.
• Gift Baskets Curated gourmet gift baskets featuring premium food items suitable for holidays, celebrations, and special occasions.
• Gift Cards Prepaid gift cards redeemable for in-store and online purchases.
• Curbside Dinners Ready-to-go complete dinner meals available for curbside pickup, including options such as broasted chicken dinners and Asian-style dinners.
• Click-2-Curb Curbside Pickup Contactless curbside pickup service allowing customers to order online and retrieve purchases without entering the store.
• Produce Department Fresh, locally grown produce and fresh fruit selections.
• Seafood Department Wild-caught seafood and fresh fish selections.
• Butcher Shop Prime meats and custom butchering services.
• Wine & Beer Department Selection of wines and beers to complement gourmet food offerings.
• Cheese Department Artisan and specialty cheeses from around the world.
• Dolce Gelato Italian-style gelato ice cream offered in various flavors within the store.
• Viviano Flower Market Floral arrangements and flower market located within the store.
• Gluten-Free Department Gluten-free food options and products for customers with dietary restrictions.
• Bulk Food Department Bulk food items including nuts, grains, and specialty ingredients.
• Party Platters Ready-to-serve party platters including fresh fruit platters, fresh veggie platters, lavash wrap platters, mini submarine sandwich platters, antipasto selections, and the Americana Platter Deluxe (minimum order 10).

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• GrubhubminorChannel Partner/ Reseller/ DistributorGrubhub partnership enables pizza carryout ordering from Vince & Joe's Shelby Township and Clinton Township locations. Customers can place orders through the Grubhub platform for pickup at either store location.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Trader Joe's: National specialty grocer known for curated assortment, prepared foods, bakery, and value-oriented premium positioning. Comparable in specialty-grocery format and prepared-foods emphasis, though at much larger national scale.
• Whole Foods Market: National premium-grocery chain owned by Amazon offering organic, gourmet, prepared foods, bakery, and catering across a wide store base. Comparable in assortment, prepared-foods emphasis, and premium positioning but at vastly larger scale.
• Kroger: Largest U.S. pure-play grocery chain with stores across Michigan and growing premium/organic/private-label offerings. Comparable as a grocery competitor with increasing emphasis on fresh, prepared, and specialty categories.

Regional players

• Meijer: Grand Rapids, MI-headquartered supercenter chain with strong grocery, fresh, deli, and bakery offerings across the Midwest. Competes for the same Michigan household grocery spend, though at a much broader mass-market format.
• Holiday Market: Royal Oak, MI-based gourmet independent market with full deli, bakery, produce, and specialty departments. Directly comparable as a Southeast Michigan independent specialty grocer with similar multi-department format.
• Busch's Fresh Food Market: Michigan-based chain of fresh-food-focused supermarkets with full-service deli, bakery, and prepared foods. Comparable in regional footprint, fresh-and-local emphasis, and family-business roots.

Others

• Sur La Table: Specialty food and kitchen retail brand offering curated gourmet foods, bakeware, and cooking classes. Adjacent comparable given gourmet-assortment focus and Italian/Specialty food positioning relevant to Vince and Joe's gift basket and pantry categories.

Direct peers

• Zingerman's: Ann Arbor-based specialty food business encompassing a deli, bakery, creamery, and related food operations with strong Italian heritage. Comparable as a Michigan-based specialty food brand emphasizing quality, craft, and prepared foods.
• Nino Salvaggio International Marketplace: Family-owned Italian-themed gourmet market with multiple Michigan locations, offering bakery, deli, prepared foods, and specialty groceries. Closest direct peer given Italian heritage, multi-department format, and family ownership.
• Plum Market: Michigan-based gourmet/specialty grocer operating full-service stores with bakery, deli, prepared foods, and catering. Directly comparable in format, product mix, and premium positioning within the same state.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vince and Joe's Gourmet Market