Floors USA

What Floors USA does

Floors USA is a privately held, family-owned flooring retailer and installer founded in 1976, headquartered at 555 South Henderson Rd in King of Prussia, Pennsylvania. The company operates a 40,000 sq. ft. showroom carrying more than 500 styles of hardwood flooring — claimed as the largest selection in metro Philadelphia — and maintains one of the largest in-stock inventories in the region. Its product portfolio spans hardwood, tile, vinyl, luxury vinyl, carpet, carpet tile, artificial grass, laminate, walls, and area rugs, with featured brand lines including COREtec, Mohawk (RevWood, SmartStrand, TecWood), Karastan LuxeCraft, EverStrand, PETPremier, and PureTech. The business generates revenue through three streams: one-time flooring product sales, professional installation services backed by a lifetime guarantee, and trade sales to contractors, builders, and property managers via a dedicated Professional Program with volume pricing, rebates, and loyalty rewards.

The company serves two primary customer segments within the Greater Philadelphia / Delaware Valley region — residential homeowners seeking renovation or replacement flooring, and professional contractors/developers/property managers undertaking new construction, multifamily, or commercial projects. Go-to-market combines in-store retail appointments at the King of Prussia showroom, an e-commerce website powered by the Roomvo platform with an integrated Flooring Visualizer, and a dedicated contractor sales team. Marketing channels include SEO-optimized educational content (Flooring 101 articles), active social media (Facebook, Instagram, YouTube), recurring brand-anchored promotional events, and a 50th-anniversary campaign running through 2024–2026.

The company also offers financing services and an AI chatbot on its website for visitor assistance. No proprietary technology stack, patents, venture funding, institutional investors, or parent company have been disclosed. The business is privately held with no public financial reporting, and operating geographies are limited to southeastern Pennsylvania.

Name

Floors USA

Legal name

Floors USA

Website

https://floorsusa.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1–10 employees

Short description

Floors USA is a family-owned flooring retailer and installer founded in 1976, operating a 40,000 sq. ft. showroom in King of Prussia, Pennsylvania. It sells flooring products and professional installation services to residential homeowners and contractors across the Greater Philadelphia region.

Ownership category

akta.pro rank

Product category

Flooring Retail & Installation Services

NAICS

Floor Covering Retailers (449121), Flooring Contractors (238330)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Hardwood Flooring Retail (CRAIAGAB)

akta.pro secondary industries

Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD), Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK), Commercial Flooring Retail (Contract/Trade-Focused) (CRAIAGAL), Hardwood Floor Installation (HSAPAGAA)

Keywords

• Flooring retail store
• Professional flooring installation
• Hardwood and luxury vinyl
• Carpet and tile sales
• Contractor trade program

Headquarters

HQ city

King Of Prussia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Flooring Product Sales: One-time product sales of flooring materials including hardwood, tile, vinyl, luxury vinyl, carpet, laminate, and area rugs. Customers purchase materials directly from the showroom or through the website.
2. Professional Installation Services: Complete installation services including flooring installation, carpet installation, hardwood installation, engineered hardwood flooring installation, laminate & vinyl installation, and tile & stone installation. Professional installation team with lifetime guarantee.
3. Contractor/Trade Sales: Volume-based sales to contractors, builders, and property managers through the Professional Program. Includes professional pricing, rebates, loyalty rewards, and coordinated delivery for commercial and residential projects.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Floors USA retails flooring products (hardwood, tile, vinyl, luxury vinyl, carpet, carpet tile, laminate, area rugs, artificial grass, and wall coverings) from a 40,000 sq. ft. showroom in King of Prussia, PA. The company provides professional installation services backed by a lifetime guarantee, financing options, and a dedicated Professional Program for contractors, builders, and property managers offering volume pricing, rebates, and coordinated delivery. It also offers a digital Flooring Visualizer tool and an AI chatbot to support product selection.

Product overview

Floors USA is a flooring retail and installation company offering a comprehensive product portfolio across multiple flooring categories including hardwood, tile, vinyl, luxury vinyl, carpet, carpet tile, artificial grass, laminate, walls, and area rugs. The company serves both residential and commercial customers with in-store purchasing, professional installation services, and a digital visualizer tool. Their featured brand portfolio includes COREtec, EverStrand, RevWood, SmartStrand, TecWood, LuxeCraft (Karastan), PETPremier, and PureTech. Core services include flooring sales, professional installation with lifetime guarantee, trade programs for contractors, and financing options. The business operates from a 40,000 sq. ft. showroom in King of Prussia, PA, and has served customers since 1976.

Differentiator

Problem solved

Functional benefit

Products and services

• Hardwood Flooring Solid and engineered hardwood flooring in over 500 styles, including multiple species, grades, stains, textures, and widths from 4 to 10 inches (handscraped, wirebrush, natural, exotic, solid). Sold to residential homeowners and trade customers via the King of Prussia showroom and website.
• Tile Flooring Ceramic, porcelain, natural stone, quarry, and glass tile options for floors and walls, including mosaic and subway tile varieties. Sold to residential and commercial customers.
• Vinyl Flooring Traditional vinyl flooring including sheet vinyl and vinyl tile (LVT) in various styles and durability levels.
• Luxury Vinyl Flooring Luxury vinyl plank (LVP) and luxury vinyl tile (LVT) flooring with waterproof protection, scratch resistance, and realistic wood/stone appearance, including waterproof collections with up to 20-year lifespan.
• Carpet Flooring Broadloom carpet in solid color, patterned, and various textures, including pet-friendly and stain-resistant options for residential interiors.
• Carpet Tile Flooring Modular carpet tile flooring for residential and commercial applications, including high-traffic and easy-replacement use cases.
• Artificial Grass Synthetic grass turf for outdoor residential and commercial applications.
• Laminate Flooring Laminate wood-look flooring with varying durability ratings (AC1-AC5), waterproof options, and realistic wood textures and finishes.
• Wall Tile, Brick & Stone Wall coverings including ceramic, porcelain, glass, brick, and natural stone tiles for backsplashes, accent walls, and decorative applications.
• Area Rugs Standalone area rugs and rug collections sold to complement flooring purchases.
• Waterproof Flooring Collection Curated waterproof flooring collection spanning luxury vinyl, laminate, and specialty waterproof products for whole-home installation with moisture protection.
• Flooring Installation Services Professional installation services covering hardwood, carpet, engineered hardwood, laminate, vinyl, tile, and stone, including on-site measurement, delivery, and a lifetime installation guarantee.
• Professional Program (Trade/Contractor Program) Dedicated B2B trade program for contractors, builders, and property managers offering volume discounts, rebates, loyalty rewards, a dedicated contractor team, and professional pricing for new construction, multifamily, and commercial projects.
• Financing Services Flexible financing options offered to consumer customers for flooring purchases and installation.

Quantifiable outcome

• 50 years in business serving the Greater Philadelphia area
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LL Flooring (Lumber Liquidators): Specialty hardwood and flooring retailer with showrooms and installation services across the U.S. Directly comparable in product focus (hardwood, vinyl, laminate) and the retailer-affiliated installation model.
• Floor & Decor: Specialty flooring retailer with large-format warehouses offering hardwood, tile, vinyl, laminate, and installation supplies nationwide. Directly comparable to Floors USA's large showroom, broad category mix, and contractor/Pro-focused go-to-market, though at national scale.
• Flooring America: Cooperative network of locally owned flooring stores selling carpet, hardwood, tile, vinyl, and laminate with installation. Comparable regional-store, multi-category, full-service retail model.
• Empire Today: National full-service flooring retailer offering in-home shopping, product + installation bundles, and financing. Closely mirrors Floors USA's combined sales-plus-installation value proposition targeting homeowners undertaking renovation projects.
• 50 Floor: Regional in-home flooring retailer with shop-at-home service and professional installation across multiple U.S. metros. Comparable full-service residential model combining product sales with installation, though with a mobile rather than fixed-showroom approach.
• Carpet One Floor & Home: Flooring cooperative with independently owned local stores offering carpet, hardwood, tile, and vinyl with installation services. Comparable membership-style retail and installation model serving regional markets like Floors USA.

Broad incumbents

• Lowe's: National home-improvement big-box retailer carrying flooring, tools, and installation services. Competes for the same residential and Pro customer segments, though flooring is one of many categories rather than the focus.
• Home Depot: National home-improvement big-box offering flooring alongside thousands of other categories with installation services. Comparable as a competing channel for both DIY homeowners and contractors in the Greater Philadelphia market.

Emerging players

• Wayfair: Large online home-furnishings marketplace including rugs and select flooring categories. Represents the e-commerce channel competing with Floors USA's showroom model for discovery and price-comparison research, especially for area rugs.
• IKEA: Global home-furnishings retailer offering laminate, vinyl, and area rugs alongside furniture. Overlaps with Floors USA on budget-conscious residential flooring purchases, though IKEA's range is narrower and excludes installation services at scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@floorsusa4688
• Facebookfacebook.com/FloorsUSA
• LinkedInlinkedin.com/company/floors-usa
• Instagraminstagram.com/floorsusa1

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floors USA