What British Paints does

British Paints is an Indian architectural and industrial paints manufacturer that has operated in the country since 1947 and currently functions as a branded division of Berger Paints India Limited, a publicly listed Indian paints major. The company is headquartered in New Delhi and traces its origin to a 1919 London founding; its Indian operating entity is Berger Paints India Limited (British Paints Division), which runs four dedicated manufacturing plants in Hindupur (Andhra Pradesh), Nalbari (Assam), Samba (Jammu), and Sikandrabad (Uttar Pradesh). It serves both residential homeowners and commercial/office customers, with a customer base that, based on the publicly visible testimonials, is overwhelmingly individual residential buyers undertaking repaint, waterproofing, wood-finishing, or new-construction projects.

The product portfolio spans interior emulsions (E-levate, Plastic Emulsion), exterior/interior acrylics (Optima Allrounder, Shingar Dual), waterproofing coatings (Terrace Master PRO elastomeric acrylic), enamels (GLO Advanced Enamel), wood finishes (Elegante Italian PU, Wood Finish PU, Melamine, Wood Stain), surface preparation (primers, acrylic wall putty, crack fillers, wood primers), and specialty treatments (Termite Shield, Weather Shield). Underlying technology is chemical-formulation based — acrylic emulsions, elastomeric coatings, polyurethane lacquers, and acrylic co-polymer binders with silicon additives — rather than software- or data-driven. Differentiated product claims include heat reduction of up to 10°C for Terrace Master PRO, anti-fungal/anti-bacterial additives in E-levate, and 3-year durability ratings on enamel products.

British Paints sells through a deeply distributed channel model: 18,000+ dealers and retailers supported by 56+ branch offices across India, with a quote-based inquiry flow on britishpaints.in and digital tools (colour visualizer, downloadable shade cards, texture catalogue) for mid-funnel customer engagement. Revenue is generated through hardware sales of paint and coating SKUs at the dealer/retail tier, with no disclosed pricing model beyond per-product quote requests. The company has 501-1,000 employees, claims 5,000+ completed projects, and is privately held at the brand level while its parent Berger Paints India Limited is publicly listed on Indian exchanges. No external funding, M&A activity, or standalone revenue disclosure was identified.

Name

British Paints

Legal name

British Paints Division of Berger Paints India Limited

Website

https://britishpaints.in

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

501–1,000 employees

Short description

British Paints is an Indian architectural paints manufacturer (division of Berger Paints India Limited) that produces interior emulsions, exterior acrylics, waterproofing coatings, enamels, and wood finishes, selling through 18,000+ dealers and 56+ branch offices to residential and commercial customers across India.

Ownership category

akta.pro rank

Product category

Architectural Paints and Coatings

NAICS

Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Architectural & Decorative Paints (IMAEAHAA)

akta.pro secondary industries

Architectural & Decorative Coatings (IMAEAGAA), Industrial & Protective Coatings (IMAEAGAB), Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM)

Keywords

• Architectural paints manufacturing
• Interior exterior emulsions
• Waterproofing coatings
• Wood finishes and enamels
• Industrial and marine coatings

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Paint and Coating Products: British Paints generates revenue through the sale of architectural paints, waterproofing solutions, wood finishes, and enamels for residential and commercial applications. Products are sold through an extensive dealer network and branch offices across India.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

British Paints manufactures and sells architectural paints and coatings across interior emulsions (E-levate, Plastic Emulsion), exterior emulsions (Optima Allrounder, Shingar Dual), waterproofing coatings (Terrace Master PRO), wood finishes (Elegante Italian PU), enamels (GLO Advanced Enamel), primers, putty, and specialty solutions such as Termite Shield. Products are sold across India to residential homeowners and commercial/office customers via a network of 18,000+ channel partners and 56+ branch offices. The brand also serves marine and industrial coating applications.

Product overview

British Paints is a comprehensive paint and coatings company offering a portfolio of products across multiple categories: Interior paints including E-levate Ultra Luxury Interior Emulsion and Plastic Emulsion Paint; Exterior paints such as Optima Allrounder and Shingar Dual; Waterproofing solutions led by Terrace Master PRO; Wood finishes including Elegante Italian PU, Wood Finish (PU), Melamine Wood Finish, and Wood Stain; Enamel paints such as GLO Advanced Enamel; and surface preparation products including Primers, Acrylic Wall Putty cum Primer, Wood Primer/Sealer, and Crack Filler. The company also offers specialized treatments like Termite Shield for wood protection. These products are organized into product categories including Primers, Enamels, Wood Finishes, Waterproofing, and Miscellaneous, serving residential and commercial customers for interior, exterior, and specialized coating applications.

Differentiator

Problem solved

Functional benefit

Brands

• E-levate: Premium interior emulsion paint offering smooth finish with exceptional washability, durability, anti-fungal and anti-bacterial properties.
• Optima Allrounder
• Terrace Master PRO
• GLO
• Elegante Italian PU
• Shingar Dual

Products and services

• E-levate Ultra Luxury Interior Emulsion Premium interior wall coating with elegant smooth finish, exceptional washability, durability, anti-fungal and anti-bacterial properties, and superior coverage, targeted at homeowners seeking luxury interior finishes.
• Optima Allrounder Pure acrylic-based emulsion for both interior and exterior walls offering rich long-lasting sheen, UV, stain, dirt and moisture resistance, and excellent durability for residential and commercial walls.
• Terrace Master PRO High-performance elastomeric acrylic waterproofing coating for terraces, roofs, and walls that reduces heat by up to 10°C and resists UV rays, cracks, and weather damage, providing long-lasting protection and comfort.
• GLO Advanced Enamel High-gloss, quick-drying enamel paint for interior/exterior surfaces including wood, metal, and cement, offering 3-year lasting durability along with stain resistance and washability.
• Elegante Italian PU Luxury Italian polyurethane wood finish providing rich gloss, superior scratch and stain resistance, and long-lasting protection that enhances the natural beauty of wood surfaces.
• Shingar Dual Dual-purpose interior and exterior masonry paint formulated with acrylic co-polymer and silicon additive for superior water resistance, weather resistance, and smooth elegant finish on cement plasters, asbestos, and similar surfaces.
• Termite Shield Specialized termite protection solution that penetrates deep into wood and creates a protective barrier to deter termites and prevent internal damage, suitable for both indoor and outdoor wood surfaces.

Quantifiable outcome

• Heat reduction of up to 10°C with Terrace Master PRO waterproofing coating
• +1 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Berger Paints India LimitedcoreOthersBritish Paints operates as a division of Berger Paints India Limited. The manufacturing facilities are operated under Berger Paints India Ltd (British Paints Division), indicating a corporate structure where British Paints is a brand/division within the larger Berger Paints group.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Berger Paints India: The publicly listed parent company of British Paints and one of India's largest architectural paint manufacturers. Directly comparable product portfolio (emulsions, enamels, wood finishes, waterproofing) and overlapping distribution; effectively a sister brand competing in the same dealer channel.
• Asian Paints: India's largest decorative paint company with the dominant market share, comprehensive product range across interior, exterior, waterproofing, and wood finishes. The primary competitor British Paints faces in dealer channels and consumer mindshare across India.

Direct peers

• Kansai Nerolac Paints: Major Indian architectural and industrial paint manufacturer with comparable product categories (emulsions, enamels, distempers, wood finishes). Strong national distribution and direct head-to-head competition with British Paints in retail paint channels.
• AkzoNobel India (Dulux): Indian subsidiary of global paint major AkzoNobel, selling the Dulux brand across decorative and specialty coatings. Comparable premium emulsion, exterior, and wood finish portfolio competing for the same residential and commercial customers.
• Nippon Paint India: Indian operations of Japan's Nippon Paint, offering interior emulsions, exterior paints, enamels, and waterproofing. Targets similar residential and commercial segments with comparable product positioning.
• Indigo Paints: Fast-growing Indian paint challenger focused on differentiated finishes (metallic,_tile-like) and emulsion ranges. Competes with British Paints in the same dealer and retail channels with younger brand positioning.
• Shalimar Paints: Long-established Indian paint manufacturer offering decorative, industrial, and marine coatings. Comparable legacy positioning and overlapping product portfolio across architectural finishes.
• Jenson & Nicholson (J&N Paints): Heritage Indian paint brand offering decorative and industrial coatings, comparable to British Paints in heritage and breadth across emulsion, enamel, and wood finish categories.
• Snowcem Paints: Indian exterior coatings and cement paint manufacturer with strong heritage. Overlaps with British Paints in exterior masonry coatings and weather-resistant wall finishes.

Emerging players

• Sirca Paints India: Indian wood-finish specialist brand with Italian technology partnership, directly competing in the PU wood coatings segment where British Paints' Elegante Italian PU is positioned.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/British_Paints
• YouTubeyoutube.com/channel/UCFSy8n2dyQayoI1mMBfAJqg
• Facebookfacebook.com/BritishPaints
• LinkedInlinkedin.com/company/british-paints
• Instagraminstagram.com/british_paints

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about British Paints