What Latch Digital does

Latch Digital Limited is a privately held, independent creative agency headquartered in Auckland, New Zealand, founded around 2013, that operates exclusively in the Dynamic Digital Out of Home (DOOH) creative segment across Australasia. The company builds custom, data-driven dynamic creative campaigns that adapt in real-time to audience, context, or external data triggers, spanning retail to roadside placements and small format to large format digital out-of-home inventory.

The agency's core product is Dynamic DOOH Creative — bespoke campaign creative rather than a licensed software platform — developed on what the company describes as custom-built, configurable dynamic creative technology. Latch works across the entire OOH ecosystem on a four-sided go-to-market: directly with Brands and Advertisers, with Creative & Media Agencies as a specialist execution partner, with Media Owners seeking dynamic creative to activate their digital inventory, and with SSPs and programmatic platforms for data-triggered campaigns. No APIs, SDKs, or self-serve product surface are disclosed; delivery is handled through direct collaboration and a website-based 'Submit Brief' intake form.

The business is a professional services model, generating revenue through agency fees on a project-by-project basis with no publicly disclosed pricing, no subscription product, and no disclosed funding rounds. The company employs 11–50 people, maintains ownership as founder-led and independent with no disclosed parent or institutional investors, and markets itself through its website plus organic LinkedIn, Instagram, and Facebook channels focused on educating the market on dynamic DOOH possibilities.

Name

Latch Digital

Legal name

Latch Digital Limited

Website

https://latch.co.nz

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Latch Digital is an Auckland-based independent creative agency, founded around 2013, that builds custom data-driven Dynamic Digital Out of Home advertising campaigns for brands, agencies, media owners, and SSPs across Australasia, charging agency fees for project-based creative execution.

Ownership category

akta.pro rank

Product category

Digital Out-of-Home Advertising Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI)

akta.pro secondary industries

Digital Out-of-Home (DOOH) Advertising (MPAAAKAB), Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB), Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)

Keywords

• Digital out-of-home advertising
• Dynamic creative optimization
• DOOH campaign production
• Out-of-home creative agency
• Programmatic out-of-home

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. DOOH Creative Services: Agency fees for custom-built, data-driven dynamic digital out-of-home creative campaign development and execution across retail, roadside, small format and large format out-of-home placements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Latch Digital is an independent agency that produces custom-built, data-driven Dynamic Digital Out of Home (DOOH) creative campaigns for brands, media agencies, and media owners. Campaigns adapt in real time based on audience, context, or other data triggers and are deployed across the full OOH ecosystem spanning retail to roadside environments and small format to large format displays. The agency operates as a specialist services provider focused exclusively on dynamic OOH creative production and execution.

Product overview

Latch Digital is an independent agency offering a single core service: Dynamic DOOH (Digital Out of Home) Creative. The company specializes in custom-built, data-driven dynamic campaigns that span retail to roadside environments, covering small format to large format displays. Operating for over 12 years, the agency works across the entire Out-of-Home ecosystem, collaborating with Media Owners, SSPs, Creative & Media Agencies, and Brands to deliver dynamic campaign experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Dynamic DOOH Creative

Segments4 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Regional players

• oOh!media: Leading Australasian out-of-home media company operating digital and static OOH inventory across Australia and New Zealand. Regional OOH media owner comparable to the media owner partners Latch collaborates with to deploy dynamic campaigns.
• Resource Group Australia: Independent Australian marketing and out-of-home specialist agency offering OOH creative, planning, and execution services. Regional comparable to Latch in the Australasian market with similar agency model and OOH focus.

Broad incumbents

• Posterscope: Dentsu's global OOH media and creative specialist network, offering end-to-end OOH planning, buying, and dynamic creative across multiple markets. Larger and broader than Latch but operates in the same Dynamic DOOH creative space.
• Clear Channel Outdoor: Global out-of-home media owner with significant DOOH inventory in the Americas, Europe, and Asia-Pacific. Comparable to Latch as part of the broader OOH value chain where dynamic creative demand is generated.
• PHD Media: Global media agency network (Omnicom) with significant OOH planning and buying capabilities, increasingly incorporating dynamic creative services. Comparable as both a potential client and competitor in the broader OOH services market.
• Hearts & Science: WPP-owned media agency with growing OOH and DOOH capabilities, competing for cross-channel mandates that include dynamic DOOH creative. Comparable to Latch as a buyer of dynamic DOOH creative services or a competitor for similar briefs.
• JCDecaux: World's largest outdoor advertising company operating DOOH screens and networks globally, including in Australasia. Comparable to Latch as a key player in the OOH ecosystem where Latch places its dynamic creative.

Direct peers

• Talon Outdoor: Independent OOH media and creative agency with strong dynamic DOOH capabilities serving brands and agencies across multiple geographies. Directly comparable to Latch as a specialist agency competing for the same briefs.
• Grand Visual: UK-based independent creative agency specializing in dynamic and data-driven DOOH campaigns. Closest direct comparable to Latch Digital - both are specialist creative shops focused exclusively on dynamic OOH creative execution for brands and agencies.

Emerging players

• Vistar Media: Programmatic DOOH supply-side platform enabling automated buying of digital out-of-home inventory. Comparable to Latch's SSP partners and represents the programmatic infrastructure that increasingly drives dynamic creative demand.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/latchdigital
• LinkedInlinkedin.com/company/latch-digital-nz
• Instagraminstagram.com/latchdigital

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Latch Digital