The Alexcel Group
The Alexcel Group is an international alliance of 30+ executive coaches and leadership development consultants offering personalized executive coaching, organization development, and assessment services to enterprise clients and professional associations across 89 countries, with anchor engagements spanning Fortune 500 firms, CFA Institute, and Women Presidents Organization.
- Company typePrivate
- Founded2003
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Alexcel Group does
The Alexcel Group is an international alliance of executive coaches and leadership development consultants, founded in 2003 and headquartered in New York, that delivers executive coaching, leadership development, organization development, and assessments to enterprise clients. Its network comprises 30+ highly experienced coaches and consultants distributed across Europe, Asia, and the United States, who work as specialists in their respective domains and manage engagements personally rather than delegating to junior staff. The alliance is led by Founder Brian O. Underhill (Ph.D., previously eight years running executive coaching for Marshall Goldsmith, and founder of CoachSource) and Managing Director Dan Feldman, who also serves as Team Coaching Specialist at CoachSource LLC.
The company's core service portfolio spans four pillars: Leadership Development, Executive Coaching, Organization Development, and Assessments. It has additionally broadened into adjacent professional services including accounting, tax, financial services, bookkeeping, payroll, and outsourcing, supported by digital tools such as a Tax Calculator, VAT Calculator, Retirement Planner, Checkbook Balancer, Hourly Paycheck Calculator, and Salary Comparison Tool. In 2021, the alliance launched CDR-U Coach, an AI avatar-based coaching product that earned a Stevie Gold Star award for Best New Product or Service of the Year.
The Alexcel Group operates as a private, founder-led professional services alliance with no disclosed external investors, no parent company, and no public revenue figures. Its go-to-market is direct, field-based enterprise engagement, supported by content marketing (articles, authored publications), LinkedIn presence, and industry events/webinars. Named clients include Fortune 500 organizations, the CFA Institute (serving 112,000 members and 50,000 candidates), the Women Presidents Organization (2,000 women CEOs of multi-million dollar enterprises), and Sierra Nevada Brewing Company. The alliance claims a cumulative footprint of 1,200+ clients served across 89 countries, with 4,054 professional connections in its network.
The Alexcel Group firmographics
Firmographics- Name
- The Alexcel Group
- Legal name
- Alexcel Group
- Website
- https://alexcelgroup.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Alexcel Group is an international alliance of 30+ executive coaches and leadership development consultants offering personalized executive coaching, organization development, and assessment services to enterprise clients and professional associations across 89 countries, with anchor engagements spanning Fortune 500 firms, CFA Institute, and Women Presidents Organization.
- Ownership category
- akta.pro rank
The Alexcel Group industry classification
Industry- Product category
- Executive Coaching & Leadership Development Services
- NAICS
- Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742), Services-Management Services (8741)
- akta.pro primary industry
- Corporate & Leadership Development (BPACANAA)
- akta.pro secondary industries
- Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH), Team Leadership & High-Performance Teams (EDABAAAH), Leadership Potential, High-Potential & Succession Assessments (BPACAMAH)
Keywords
Where The Alexcel Group is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Alexcel Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Executive Coaching Services: Professional executive coaching services delivered by experienced consultants who manage engagements personally rather than delegating to other team members
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
The Alexcel Group product offering
Product offeringCore offering
The Alexcel Group is an international alliance of 30+ experienced leadership development consultants that delivers executive coaching, leadership development, organization development, and talent assessment services to enterprise clients. The firm matches senior executives and their teams with seasoned coaches for individual and group engagements, and pairs those engagements with diagnostic assessments and organization-wide change work.
Product overview
The Alexcel Group is an international alliance of executive coaches and leadership development consultants offering a portfolio of professional services. The core offerings include Leadership Development, Executive Coaching, Organization Development, and Assessments delivered by a network of over 30 independent consultants. The company also operates a complementary suite of accounting and financial services including Tax Calculator, VAT Calculator, Retirement Planner, Checkbook Balancer, Hourly Paycheck Calculator, Salary Comparison Tool, and full-service Accounting, Tax Services, Financial Services, Bookkeeping, Payroll Services, and Outsourcing. The alliance is managed by Dan Feldman as Managing Director and Brian Underhill as founder, with member firms providing specialized coaching services globally.
Differentiator
Problem solved
Functional benefit
Products and services
- Leadership Development Engagement-based leadership development services for senior executives, leaders, and high-potential employees at enterprise organizations, designed to build leadership capability and address specific development priorities.
- Executive Coaching One-on-one executive coaching engagements pairing senior executives with experienced leadership development consultants from the firm's alliance to support leader development, transitions, and performance improvement.
- Organization Development Organization-wide consulting engagements that help enterprise clients design and implement change, culture, and capability initiatives at the team, business unit, or enterprise level.
- Assessments Behavioral and leadership assessment services (e.g., Hogan Assessments, EQ-i 2.0, MBTI, DISC) used to diagnose leader strengths, development areas, and team dynamics as part of coaching and organization development engagements.
Companies that use The Alexcel Group
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles1 record
The Alexcel Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Alexcel Group partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
The Alexcel Group competitors and assessment
Company assessmentEmerging players
- CoachHub: CoachHub is a digital coaching platform serving global enterprises with pooled coach networks. It overlaps with Alexcel in multinational executive and leadership coaching, representing a more scalable, tech-enabled alternative.
- BetterUp: BetterUp is a tech-enabled coaching platform combining AI with a network of coaches to serve enterprise clients at scale. It targets the same leadership and executive development budget as Alexcel but with a fundamentally more scalable digital delivery model.
Direct peers
- Center for Creative Leadership (CCL): CCL is a leading nonprofit provider of leadership development research, assessments, and executive education. It competes directly with Alexcel in leadership development programs and executive assessments, with deeper proprietary research IP.
- Development Dimensions International (DDI): DDI is a global leadership development firm specializing in leadership assessments, training, and executive coaching. It serves many of the same Fortune 500 enterprise clients as Alexcel and competes on leadership development programs.
- CoachSource: CoachSource is the world's largest executive-coaching provider, founded by Alexcel's own founder Brian Underhill. Both firms deliver executive coaching through networks of senior coaches to enterprise clients, making them direct comparables despite the common heritage.
- Marshall Goldsmith Partners: Marshall Goldsmith is one of the most recognized executive coaches globally. Alexcel's founder previously ran Goldsmith's coaching operations for eight years, and both firms serve the same senior executive coaching market with similar premium positioning.
Broad incumbents
- FranklinCovey: FranklinCovey is a large leadership and organizational effectiveness training company with proprietary frameworks like The 7 Habits. It competes with Alexcel for enterprise leadership development budgets via both training programs and executive coaching services.
- Korn Ferry: Korn Ferry is a global organizational consulting firm offering executive search, leadership development, and coaching as part of a much broader HR services portfolio. It competes with Alexcel for senior leadership development engagements but at significantly greater scale and with proprietary IP.
- Egon Zehnder: Egon Zehnder is a global executive search and leadership advisory firm. While its primary business is search, it provides leadership advisory and coaching services to senior executives, overlapping with Alexcel's enterprise leadership development offerings.
- Heidrick & Struggles: Heidrick & Struggles is a global executive search and leadership advisory firm that has expanded into leadership assessment and coaching. It competes with Alexcel for senior leadership mandates at the enterprise C-suite level.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Alexcel Group social profiles
Digital presenceThe Alexcel Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Alexcel Group leadership team
Management profileNumber of profiles
Profiles2 records
The Alexcel Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Alexcel Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Alexcel Group
What does The Alexcel Group do?
The Alexcel Group is an international alliance of 30+ experienced leadership development consultants that delivers executive coaching, leadership development, organization development, and talent assessment services to enterprise clients. The firm matches senior executives and their teams with seasoned coaches for individual and group engagements, and pairs those engagements with diagnostic assessments and organization-wide change work.
Is The Alexcel Group a public or private company?
The Alexcel Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Alexcel Group founded?
The Alexcel Group was founded in 2003. It employs 11 to 50 people.
Where is The Alexcel Group based?
The Alexcel Group is headquartered in New York, United States, in the North America region.
How does The Alexcel Group make money?
One revenue line is on record: executive Coaching Services.
Who are The Alexcel Group's main competitors?
Emerging players on record are CoachHub and BetterUp. Direct peers are Center for Creative Leadership (CCL), Development Dimensions International (DDI), CoachSource and Marshall Goldsmith Partners. Broad incumbents are FranklinCovey, Korn Ferry, Egon Zehnder and Heidrick & Struggles.
Does The Alexcel Group have an API?
No public API is recorded for The Alexcel Group.
What industry is The Alexcel Group in?
The Alexcel Group's product category is Executive Coaching & Leadership Development Services. Its primary akta.pro industry code is BPACANAA, Corporate & Leadership Development, with a secondary code of BPACAJAH, Talent Management & Leadership Advisory (Succession, Performance, Culture). Its NAICS code is 54161 and its SIC code is 8742.