Côté Particuliers

What Côté Particuliers does

Côté Particuliers (legal entity CPART FRANCE) is a French franchise network of proximity residential real estate agencies founded in 2008 in the Toulouse region and headquartered in Tarbes since October 2020 (registered office at 28 Avenue Thiers, 33100 Bordeaux). The network operates as a federation of independently owned agencies that join under the Côté Particuliers brand, reaching 117 agencies across more than 50 French departments plus overseas territories (La Réunion, Guadeloupe) and one agency in Faro, Portugal. Since late 2024 it has operated within a broader collective of approximately 650 agencies and 3,000+ real estate professionals alongside Human Immobilier and Keymex France.

The company's underlying technology centers on a shared digital platform that helps franchise agencies achieve first-position visibility on Google, Facebook, and YouTube in their local markets, integrated with an ISO 20252-certified Opinion System client review module embedded on agency websites and property portals such as seloger.com. Product surface spans six lines: Mandat Gagnant (exclusive sales mandate with reduced fees), Gestion Locative (rental management), Syndic (condominium administration), Estimation (property valuation), a Conciergerie utility/moving savings service, and the CPART Academy training organization that supports integration and continuing education of franchisees. A referral (parrainage) program offering up to €1,000 per successful sale referral operates as a bottom-of-funnel customer acquisition channel.

Revenue is generated through three streams: transaction commissions on property sales and purchases (the dominant stream, positioned as 'just value' reduced, transparent fees versus traditional agencies), recurring management fees from rental administration and syndic mandates, and ongoing franchise membership fees from affiliated agencies. The go-to-market is a franchise/ channel-partner motion: independent agents and existing agency owners are recruited at information meetings, Franchise Expo Paris, and Salon RENT, then onboarded through CPART Academy. End customers are individual property owners, buyers, renters, and condominium associations; brand marketing runs nationally across France 2, France 3, Nostalgie, RTL2, and Leboncoin. With 251-500 corporate headcount supporting a much larger affiliated agent base, and with reported 96% client recommendation across 4,580 surveys (timestamped July 2026), the network competes on proximity, fee transparency, and shared brand/marketing infrastructure rather than technology differentiation.

Name

Côté Particuliers

Legal name

CPART FRANCE

Website

https://coteparticuliers.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

251–500 employees

Short description

Côté Particuliers is a French franchise network of 100+ independently operated residential real estate agencies operating under a shared digital platform and brand, serving individual property buyers, sellers, renters, and condominium associations across metropolitan France and select overseas territories. Revenue is generated through transaction commissions, recurring property management and syndic fees, and franchise membership fees.

Ownership category

akta.pro rank

Product category

Residential Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)

akta.pro secondary industries

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB), Tenant Representation & Corporate Services Brokerage (BPAJABAJ)

Keywords

• Residential real estate
• Property sales services
• Rental management
• Real estate franchise
• Property valuation

Headquarters

HQ city

Tarbes

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Real Estate Transaction Fees: Commission-based revenue from property sales and purchases. The network differentiates through reduced, transparent fees ('honoraires attractifs') compared to traditional agencies, passing cost savings to clients while maintaining service quality.
2. Property Management Services: Revenue from rental management (gestion locative) and condo syndicate management (syndic) services provided through the agency network.
3. Franchise Fees: Network generates revenue through franchise membership fees from affiliated agencies.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Côté Particuliers (legal entity CPART FRANCE) operates a national franchise network of more than 100 real estate agencies across France, providing residential property transaction services (buying, selling), rental management, condominium syndicate administration, property valuation, and complementary concierge and referral services to individual property owners, buyers, tenants, and condominium associations. The network was founded in 2008 by Jean-Philippe Crouau and is structured around a low-fee, locally-rooted agency model supported by digital tools and a collective of approximately 650 partner agencies through its alliance with Human Immobilier.

Product overview

Côté Particuliers is a unified network of proximity real estate agencies offering a comprehensive suite of property transaction and management services. The core offering centers on buying, selling, and renting residential properties, supplemented by specialized services including property valuation (Estimation), rental management (Gestion Locative), and condominium management (Syndic). The network also provides exclusive sales mandates through Mandat Gagnant, a concierge service for utility cost savings, and a referral program with rewards up to 1000 euros. Training and professional development is delivered through CPART Academy, an accredited training organization that supports agency directors and their teams.

Differentiator

Problem solved

Functional benefit

Brands

• Mandat Gagnant: An exclusivity service offered by Côté Particuliers featuring reduced fees for an optimized seller net price.
• CPART Academy
• Human Immobilier

Products and services

• Mandat Gagnant

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Human ImmobiliercoreStrategic or Co-development Partner · 1 December 2024Strategic alliance forming a collective of 650 agencies and 3000+ real estate professionals. Joint participation at Franchise Expo Paris 2025 alongside Keymex France.
• KEYMEX FrancecoreStrategic or Co-development Partner · 1 December 2024Strategic partnership within the collective alliance for joint representation at industry events including Salon RENT and Franchise Expo Paris.
• FNAIMcoreStrategic or Co-development Partner · 1 December 2016FNAIM partnership formalized through convention signed at the FNAIM Real Estate Congress. Côté Particuliers operates as a partner brand of FNAIM, the leading French real estate federation.
• Opinion SystemcoreTechnology or Integration · 1 February 2016Partnership with independent survey organization for certified client reviews. Opinion System provides ISO 20252 certified reviews displayed on agency websites and property portals like seloger.com.
• CAFPIminorGTM or Marketing Partner · 1 February 2015Partnership with mortgage brokerage group providing financing solutions for property buyers referred through the agency network.
• Ecole Supérieure de l'ImmobilierminorImplementation/ SI/ Consulting Partner · 1 February 2015Training partnership providing access to diploma programs enabling agents to obtain professional real estate agent cards. CPART Academy works in conjunction with the school.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Century 21 France: One of the largest residential brokerage franchise networks in France, offering overlapping sales and rental services at greater scale and brand recognition.
• ERA Immobilier France: International-branded residential brokerage franchise operating widely in France with overlapping transaction and rental offerings.
• ORPI: Leading French real estate cooperative network with a large agency footprint, competing broadly across residential sales, rental and syndic services.

Direct peers

• Keymex France: French real estate agent network operating a franchise/agency model; already an alliance partner of Côté Particuliers, competing for agents and residential transactions in the same market.
• Human Immobilier: Large French residential real estate agency network and Côté Particuliers alliance partner, offering sales, rental management and syndic services to the same French consumer base.
• Guy Hoquet l'Immobilier: National French residential brokerage franchise with hundreds of agencies, competing directly for sellers, buyers and franchisees.
• Nestenn: French real estate franchise network of local agencies providing sales, rental and management services, directly comparable in model and target market.
• Laforêt Immobilier: Established French residential real estate franchise network offering transaction, rental and management services under a shared brand, closely matching Côté Particuliers.
• L'Adresse: French cooperative network of independent real estate agencies offering sales, rental management and syndic services to consumers, directly comparable to Côté Particuliers.

Emerging players

• IAD France: Digitally-driven French real estate agent network built on independent commercial agents; overlaps on the reduced-fee, network-recruitment model but uses a mandataire rather than physical-agency structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/coteparticuliersfrance
• Instagraminstagram.com/coteparticuliersfrance
• Xx.com/coteparticulier

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Côté Particuliers