What Human Immobilier does

Human Immobilier (legal entity HUMAN IMMOBILIER SAS, SIREN 414 854 216) is a French real estate agency network headquartered in Bordeaux, operating through 558 franchise and integrated agencies across 46 departments and 10 regions in metropolitan France. The company serves individual residential buyers, sellers, renters, and landlords, as well as commercial real estate clients, new construction buyers, and prospective franchisees. Its core offering centers on property search, transactions, and rental management, with commission-based revenue (typically 4-12% per transaction) supplemented by recurring rental management fees and affiliate referral revenue from sister brands.

The underlying technology is a conventional digital property platform: a website with 23,100+ active listings, email and SMS property alert systems, virtual tour capabilities, 2D floor plans, mortgage and notary-fee calculators, and an interactive price map. Proprietary product features include the Mandat HUMAN (a non-exclusive listing mandate), Assurance Moins-Value (value-protection insurance indemnifying sellers if a compromise of sale collapses), virtual staging tools, and curated hashtag-based property selections. The company operates within the broader GROUP HUMAN ecosystem, which includes wholly-owned affiliate brands: RegardNeuf (new construction / VEFA), ImmoBanques (mortgage brokerage), AdressePRO (commercial real estate), Une Villa et des Vignes (prestige and vineyard properties), and Human Move (relocation services). Marketing relies heavily on the network's 106,751 Google client reviews averaging 4.8/5, press coverage in major French publications, and city-specific local SEO for each agency. No AI/ML capabilities, APIs, or proprietary data products are disclosed. The company is privately held with no external institutional investors identified, share capital of €1,507,656, and no publicly disclosed revenue.

Name

Human Immobilier

Legal name

HUMAN IMMOBILIER

Website

https://human-immobilier.fr

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Human Immobilier is a French real estate franchise network operating 558 agencies across 46 departments, serving individual buyers, sellers, renters, and landlords through transaction commissions, rental management, and an integrated ecosystem of affiliate brands covering new construction, mortgage, and commercial real estate.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

Keywords

• Residential real estate brokerage
• Property management services
• Rental management services
• Real estate franchising
• New construction sales

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Real Estate Transaction Fees (Commissions de Transaction): HUMAN Immobilier earns commission on the sale and purchase of residential and commercial properties. Fees are typically expressed as a percentage of the transaction price (buyer's fees), ranging from approximately 4% to 12% depending on property price, with publicly available fee schedule. Prices are quoted 'FAI' (frais d'agence inclus — agency fees included).
2. Rental Management Fees (Frais de Gestion Locative): Ongoing management fees for landlords who use HUMAN Immobilier to manage their rental properties. Services include tenant placement, rent collection, property maintenance coordination, and administrative management.
3. New Construction Sales Commissions (RegardNeuf): Commission revenue generated through the RegardNeuf brand on new construction (VEFA) property sales without agency fees. RegardNeuf offers new programs at developer prices with no brokerage commission.
4. Mortgage Referral Fees (ImmoBanques): Referral revenue from directing clients to ImmoBanques for mortgage financing. ImmoBanques is an affiliated mortgage brokerage operating within the GROUP HUMAN ecosystem.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Human Immobilier operates an integrated franchise network of 558 real estate agencies across France providing residential property brokerage services (buying, selling, and renting) for individual consumers. The core offering is supported by digital tools for property search, listing alerts, virtual tours, valuation, and mortgage simulation, along with specialized sub-brands for new construction (RegardNeuf), mortgage brokerage (ImmoBanques), commercial real estate (AdressePRO), and prestige properties (Une Villa et des Vignes).

Product overview

HUMAN Immobilier is a French real estate network operating as a unified platform with multiple integrated services. The core offering consists of the main HUMAN Immobilier platform for buying, selling, and renting properties across 558 agencies, supplemented by specialized sub-brands including RegardNeuf (new construction), ImmoBanques (mortgage financing), AdressePRO (commercial properties), and Une Villa et des Vignes (prestige properties). Additional services include property mandates (Mandat HUMAN), alert systems (Alerte Email/SMS), rental management (Gestion Locative), curated property selections (Sélection #Hashtag), and the Human Move relocation service. The platform also offers property valuation, virtual staging, price mapping, and diagnostic services.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential real estate brokerage (HUMAN Immobilier main service) Core service covering property search, evaluation, marketing, and brokerage across houses, apartments, land, buildings, and parking through 558 agencies in France.
• Rental management (Gestion Locative) Ongoing management service for landlords, including tenant placement, rent collection, maintenance coordination, and administrative management of rental properties.
• Mandat HUMAN listing mandate Proprietary non-exclusive listing mandate product offered to sellers, designed to provide flexibility while bundling Assurance Moins-Value coverage and integrated visibility tools.
• Assurance Moins-Value Value-protection insurance that indemnifies sellers if their compromise of sale falls through after signing.
• RegardNeuf new construction (VEFA) sales Sales of new-build residential property programs (VEFA) at developer prices without agency commission; includes an individual house design-and-build service with an in-house architect.
• ImmoBanques mortgage brokerage Mortgage brokerage service for property financing, including mortgage calculators, loan simulations, and advisory, integrated within the GROUP HUMAN ecosystem.
• AdressePRO commercial real estate services Specialized commercial real estate services covering the acquisition, sale, lease, and management of business premises and commercial locations.
• Une Villa et des Vignes prestige properties Prestige and vineyard real estate services focused on luxury villas and chateaux in Tours, Toulouse, Biarritz, Bordeaux, and Bassin d'Arcachon.
• Human Move relocation services Relocation and moving assistance service offered within the GROUP HUMAN ecosystem to support property buyers and sellers through their move.
• HUMAN Immobilier franchise program Franchise offering enabling entrepreneurs and real estate professionals to open and operate a HUMAN Immobilier agency under the established brand, digital tools, training, and national brand recognition.

Quantifiable outcome

• 4.8/5 average rating on Google across the network, based on 106,751 client reviews
• +1 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ImmoBanquescoreGTM or Marketing PartnerImmoBanques is a mortgage brokerage (courtier en prêt immobilier) operating as a sister brand within the GROUP HUMAN ecosystem. HUMAN Immobilier agencies refer clients needing property financing to ImmoBanques, and ImmoBanques directs its mortgage clients to HUMAN agencies for property transactions. ImmoBanques offers mortgage calculators, loan simulations, and financing advisory. The partnership provides a seamless 'one-stop shop' experience from property search to financing.
• RegardNeufcoreGTM or Marketing PartnerRegardNeuf is the new construction (VEFA) brand of GROUP HUMAN, offering programs without agency brokerage fees. HUMAN Immobilier agencies cross-refer clients: buyers seeking new construction are directed to RegardNeuf (regardneuf-immobilier.fr), while RegardNeuf clients needing resale properties or additional services are referred to HUMAN agencies. RegardNeuf also includes an individual house design/build service (courtage en maison individuelle) with an in-house architect.
• AdressePROcoreGTM or Marketing PartnerAdressePRO is the commercial real estate brand of GROUP HUMAN, specializing in the sale and rental of commercial premises and business locations. HUMAN Immobilier agencies refer commercial real estate clients to AdressePRO (adressepro.fr), creating a complementary offering within the same brand ecosystem for business owners and commercial investors.
• Une Villa et des VignesminorGTM or Marketing PartnerUne Villa et des Vignes is the prestige real estate and vineyard property brand of GROUP HUMAN, focused on the luxury segment in Tours, Toulouse, Biarritz, Bordeaux, and the Bassin d'Arcachon. HUMAN Immobilier agencies cross-refer high-value property clients to this specialized prestige brand.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ERA Immobilier: International real estate franchise brand with a substantial French network. Comparable franchise-driven model and full-service brokerage offering, competing for similar client segments and franchisee talent.
• Stéphane Plaza Immobilier: Fast-growing French real estate franchise network built on a celebrity-fronted brand. Competes with Human Immobilier on residential brokerage franchise recruitment and consumer mind share.
• Orpi: Major French cooperative-style real estate network with a similarly broad physical footprint and full transaction lifecycle (sale, rental, management). Competes head-to-head for both clients and franchise/partner agency relationships.
• Guy Hoquet l'Immobilier: French franchise real estate network of comparable scale and structure to Human Immobilier, with a similarly broad service offering across sale, purchase, rental, and management.
• Century 21 France: Largest franchised real estate network in France with a comparable franchise + integrated-services model. Directly competes for franchisees, agency-level clients, and brand positioning across French residential real estate.
• Laforêt: Long-established French real estate franchise network offering residential sales, rental, and management services. Operates with a comparable franchise model and competes in the same mid-market French brokerage segment.

Broad incumbents

• SeLoger: Leading French online real estate listing portal. Not a brokerage, but captures the upstream buyer demand that agencies like Human Immobilier depend on, and competes for marketing/lead-generation spend from sellers and agencies.
• LeBonCoin: France's dominant general classifieds platform with a major real estate vertical. A structural disintermediation risk to traditional brokerages, as buyers and sellers increasingly transact directly or via lower-fee alternatives.

Emerging players

• MeilleursAgents: French real estate data and estimation platform that overlaps with Human Immobilier's price-mapping and valuation tools. Represents both a competitive overlap in seller-side services and a potential partnership channel for lead generation.
• IAD France: France's largest network-style real estate 'mandataire' model with no physical agencies. Operates with a significantly lower-cost structure and has been gaining share rapidly, threatening the economics of agency-based networks like Human Immobilier.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/humanimmobilier
• Facebookfacebook.com/humanimmobilier
• LinkedInlinkedin.com/company/agenceshuman
• Instagraminstagram.com/humanimmobilier

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Human Immobilier