Boyser Servis Hizmetleri

What Boyser Servis Hizmetleri does

Boyser Servis Hizmetleri A.Ş. is a Turkish after-sales service provider established in 2007 in Kayseri, operating as a wholly-owned subsidiary of Erciyes Anadolu Holding A.Ş. The company delivers post-sale service — including spare parts supply and in-house production, complaint handling, warranty claim management, installation coordination, return product acceptance, and dealer/installer training — exclusively for five holding-group retail brands: İstikbal (furniture, est. 1957), Bellona (furniture, est. 1995), MondiHome (furniture, est. 1993), Gümüşsuyu (carpets, est. 1952), and Doqu Home (home textiles, est. 2019). Service operations are run through a national footprint of 50 service points organized under 19 regional centers and 22 branches across Turkey (including dual Istanbul coverage at the European and Anatolian sides), supported by a multi-line 0850 call-center operation with brand-dedicated hotlines, an online service tracking portal, and brand-specific contact forms.

The underlying technology stack centers on SAP4HANA for enterprise resource planning and S4CRM for customer relationship management, with consumer-facing touchpoints including a service tracking system keyed by phone number and service receipt number, digital assembly guides and warranty documentation published per brand, and social media channels (Twitter/X, LinkedIn, Instagram) for customer communication. The company's stated functional offering is built around an ISO 10002-certified customer satisfaction management system and a TSE Customer Satisfaction Management System certification — the first furniture-service-sector recipient of the ISO credential in Turkey.

Commercial activity is conducted as managed-services contracts with sister operating companies within Erciyes Anadolu Holding; pricing and external revenue are not publicly disclosed. GTM motion is enterprise field-sales and consumer-direct, channeled through dealer installer and service expert networks (with a 2,500-person training base), call-center intake, and direct field-service delivery. The company is governed by a board chaired by Yusuf Öksüzömer, with Özcan Özyurt serving as CEO, and operates under no independent outside investment.

Name

Boyser Servis Hizmetleri

Legal name

Boyser Servis Hizmetleri Sanayi ve Ticaret A.Ş.

Website

https://boyser.com.tr

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

Boyser Servis Hizmetleri A.Ş. is a Kayseri-based Turkish after-sales service subsidiary of Erciyes Anadolu Holding, providing warranty, complaint, spare-parts, installation, and dealer-training services exclusively for the holding's İstikbal, Bellona, MondiHome, Gümüşsuyu, and Doqu Home furniture, carpet, and home textile brands across 50 nationwide service points.

Ownership category

akta.pro rank

Product category

After-Sales Service Management

NAICS

Telemarketing Bureaus and Other Contact Centers (561422), All Other Business Support Services (561499)

SIC

Services-Management Services (8741)

akta.pro primary industry

Technical & Product Support (Tier 0–2, Troubleshooting) (BPAAABAF)

akta.pro secondary industry

Appointment Scheduling & Service Dispatch Support (BPAAABAO)

Keywords

• After-sales services
• Furniture service management
• Customer complaint handling
• Spare parts supply
• Warranty support

Headquarters

HQ city

Melikgazi

Offices20 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. After-Sales Service Contracts: Provides comprehensive after-sales services including spare parts supply, complaint handling, return product acceptance, and dealer support for Erciyes Anadolu Holding group brands. Revenue generated through service contracts with affiliated furniture, carpet, and home textile retail companies.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Boyser Servis Hizmetleri A.Ş. delivers comprehensive after-sales services for five Turkish retail brands (İstikbal, Bellona, MondiHome, Gümüşsuyu, Doqu Home) operating under Erciyes Anadolu Holding. Its offerings include consumer complaint handling, spare parts supply and production, installation support, warranty claim management, dealer training and auditing, and online service tracking. Services are delivered through 50 service points, 16 regional centers, 22 branches, and brand-dedicated call centers across Turkey.

Product overview

Boyser Servis Hizmetleri A.Ş. is an after-sales service company established in 2007 in Kayseri, Turkey, as a subsidiary of Erciyes Anadolu Holding. The company provides comprehensive post-sales services for five retail brands: İstikbal (furniture since 1957), Bellona (furniture since 1995), Mondi/Mondihome (furniture since 1993), Gümüşsuyu (carpets since 1952), and Doqu/Doqu Home (home textiles since 2019). The core product portfolio consists of Consumer Services (call center and service point operations across Turkey), Dealer Services (support for retail stores including training and auditing), Service Tracking (online service status inquiry), Warranty Documentation (product manuals and warranty certificates), Assembly Guides (installation instructions), and Spare Parts Supply (procurement and in-house production). The company operates with 500+ employees across 50 service points nationwide and holds ISO 10002 and TSE Customer Satisfaction Management System certifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Consumer Services (Tüketici Hizmetleri) Brand-dedicated call center and service point operations across Turkey that intake and resolve end-consumer complaints, warranty claims, spare parts requests, and service inquiries on behalf of Erciyes Anadolu Holding group brands.
• Dealer Services (Bayi Hizmetleri) Support services for retail stores selling İstikbal, Bellona, MondiHome, Gümüşsuyu, and Doqu Home products, including dealer training, auditing, installation coordination, and customer service management.
• Service Tracking (Servis Takip) Online portal that allows end consumers to query the real-time status of their after-sales service requests by phone number and service receipt number across all group brands.
• Spare Parts Supply Procurement, inventory, and in-house production of spare parts for İstikbal, Bellona, MondiHome, Gümüşsuyu, and Doqu Home products, with regional manufacturing capability to meet service demand.
• Brand Contact Forms Dedicated contact forms for each group brand enabling direct consumer-to-service-team communication for inquiries, complaints, and support requests.

Quantifiable outcome

• 100% Customer Satisfaction - company mission and philosophy
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• İstikbalcoreStrategic or Co-development PartnerLeading Turkish furniture brand (established 1957) - Boyser provides after-sales service including spare parts, complaint handling, and warranty claims for İstikbal products.
• BellonacoreStrategic or Co-development PartnerLeading Turkish furniture brand founded in 1995 in Kayseri - Boyser provides comprehensive after-sales service including spare parts supply, complaint resolution, and installation support.
• MondiHomecoreStrategic or Co-development PartnerFurniture brand serving since 1993 with 'Renovate Your Life' slogan - Boyser provides after-sales service support including warranty and complaint handling.
• GümüşsuyucoreStrategic or Co-development PartnerCarpet brand established in 1952 - Boyser provides after-sales service and complaint handling for Gümüşsuyu carpet products.
• Doqu HomecoreStrategic or Co-development PartnerHome textile brand launched in 2019 - Boyser provides after-sales service including spare parts, warranty claims, and customer complaint resolution.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Foundever (formerly Sitel): Large-scale outsourced customer service and technical support provider serving consumer brand clients. Directly comparable to Boyser in delivering multilingual/tier-0 to tier-2 customer support, complaint resolution, and after-sales service operations.
• Teleperformance: Global leader in outsourced customer experience management and call center operations. Comparable as a large-scale omnichannel customer support provider serving enterprise clients across retail and consumer durables, similar to Boyser's call center and complaint handling function.
• Concentrix: Major global customer experience and BPO provider with deep presence in retail and consumer products support. Comparable to Boyser's after-sales service delivery, complaint handling, and tiered customer support operating model at far greater scale.
• TTEC (TeleTech): Global customer experience technology and services company with significant retail and consumer goods vertical experience. Comparable to Boyser's omnichannel contact center and CRM-integrated customer service management model.

Others

• Koç Holding After-Sales Affiliates: Conglomerate-affiliated after-sales service infrastructure serving large Turkish appliance/home brands such as Arçelik and Beko. Comparable to Boyser's structure as a captive subsidiary of Erciyes Anadolu Holding providing post-sales service for group brands in the home/furniture sector.
• IKEA Customer Service (IKEA Turkey): Captive retailer-led after-sales service operation for a major furniture retailer. Comparable model in delivering furniture-category warranty service, spare parts, complaint handling, and installation support at scale through both call center and field service.

Regional players

• Vivo Communication: Turkey-based call center and customer experience services provider serving enterprise clients across multiple verticals. Comparable to Boyser's enterprise customer support, complaint handling, and contact center operations in the Turkish market.
• Global Bilgi (Turkcell): Turkey's largest domestic contact center and customer service outsourcing provider. Most directly comparable local competitor to Boyser's call center operations and complaint-handling infrastructure, operating in the same Turkish market with overlapping enterprise clients.
• CMC (Customer Management Center): Turkish BPO and customer experience outsourcing company serving banks, telcos, and retail brands. Comparable to Boyser's domestic contact center operations and outsourced customer service delivery model.
• Bosch Service Turkey: In-house manufacturer-authorized after-sales service operations for a major appliance and home equipment brand in Turkey. Comparable to Boyser's model of delivering warranty service, spare parts, and technical support for home-related products through regional service infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/boyseras
• LinkedInlinkedin.com/company/boyseras
• Instagraminstagram.com/boyser.servis.hizmetleri.as

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boyser Servis Hizmetleri