What DOQU HOME does

DOQU HOME (legal entity: DOQU EV TEKSTİLİ SAN. TİC. A.Ş.) is a Turkish direct-to-consumer home textile and home decoration retailer operating exclusively within Turkey. Founded in 2019 and headquartered in the Kayseri Organized Industrial Zone, the company sells through its e-commerce platform doquhome.com.tr, native iOS and Android mobile applications, and dedicated retail sections inside 380+ stores of partner furniture chains İstikbal, Bellona, and Mondi, plus standalone Doqu Home branded stores. The legal entity is a Turkish joint stock company (Anonim Şirket) and a subsidiary of diversified conglomerate Anadolu Güçbirliği Holding A.Ş., which coordinates retail operations across its subsidiary brands.

The product portfolio spans full-room home textile and decor categories: mattresses (Pocket Spring, Visco, Latex, Bamboo, Organic, Horsehair), mattress toppers, duvet cover sets in Ranforce/Satin/Cotton/Linen, duvets (goose down, wool, bamboo, cotton, microfiber), pillows, bed protectors, fitted sheets, sleep sets, bedspreads, and throws; bathroom textiles including towels, robes, and bath mats; furniture such as modular sofas, corner armchairs, single seats, coffee/side tables, and kitchen tables in collections like Bohem; lighting (lambader floor lamps, abajur table lamps); decorative accessories including vases, candle holders, artificial flowers, frames, and figurines; room fragrances and candles; curtains (blackout, panel, tulle); and the Doqu Baby sub-brand for baby and children's bedding in natural materials. The technology stack is built on the ideasoft e-commerce platform with SSL certification and 3D Secure payments; notable UX features include an Akdeniz (Mediterranean) virtual showroom concept and a Bed Size Finder tool.

The business model is transactional one-time retail with no subscription component. Pricing is in Turkish Lira across a wide ladder — pillows from 459 TL, quilt covers 1,199-1,459 TL, floor lamps 5,799-9,569 TL, modular sofas 12,990-29,990 TL, and premium hand-made mattresses up to 59,990 TL — with credit card installment options up to 9 monthly installments. All products include free shipping nationwide, a 14-day return policy, and a 24-month Doqu Home warranty. Marketing centers on organic Instagram content (@doquhome, with individual Reels reaching up to 12M views), supplemented by mobile app push notifications, WhatsApp customer support, and physical/digital catalog distribution. The company targets three primary personas: general consumers seeking home textiles and decor, parents (via Doqu Baby), and home decorators/interior designers seeking coordinated design collections. No revenue, funding, or financial metrics are publicly disclosed.

Name

DOQU HOME

Legal name

DOQU EV TEKSTİLİ SAN. TİC. A.Ş.

Website

https://doquhome.com.tr

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

DOQU HOME is a Turkish direct-to-consumer home textile and decor retailer selling mattresses, bedding, bathroom textiles, furniture, lighting, and home accessories to end consumers across Turkey via its e-commerce platform and 380+ physical retail touchpoints inside İstikbal, Bellona, and Mondi stores.

Ownership category

akta.pro rank

Product category

Home Textiles & Furnishings

NAICS

Upholstered Household Furniture Manufacturing (337121), Household and Institutional Furniture Manufacturing (33712), Mattress Manufacturing (337910), Furniture and Related Product Manufacturing (337)

SIC

Household Furniture (2510), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Bed Linen & Bedding Manufacturing (Sheets/Pillowcases/Duvet Covers/Comforters/Blankets) (IMAOAKAA)

akta.pro secondary industries

Upholstery & Furniture Textiles Manufacturing (Upholstery Fabrics/Slipcovers) (IMAOAKAD), Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE), Home Textile Filling & Stuffing Manufacturing (Polyfill/Down/Feather/Batting) (IMAOAKAH)

Keywords

• Home textile retail
• Bedding products
• Home decor
• Mattress sales
• Furniture retail

Headquarters

HQ city

Kayseri

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. E-commerce Retail Sales: DOQU HOME generates revenue through direct-to-consumer sales of home textile and decor products via its e-commerce platform (doquhome.com.tr) and mobile applications. The company also sells through physical retail stores within partner furniture chains. Revenue is primarily one-time transactional with no recurring subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

DOQU HOME is a Turkish retailer of home textiles, bedding, mattresses, furniture, lighting, and home décor products sold directly to consumers via an e-commerce platform and through partner retail stores. The company manufactures some products, including mattresses, at its facility in the Kayseri Organized Industrial Zone in Turkey.

Product overview

DOQU HOME is a Turkish e-commerce home textiles and decor retailer offering a comprehensive portfolio of products organized around several core categories: (1) Seating - modular armchairs, corner sofas, and single seats under the Bohem series; (2) Bedding - mattresses (Pocket Spring, Visco, Latex, Bamboo, Organic, Horsehair), mattress toppers, duvet cover sets (Ranforce, Satin, Cotton, Linen), duvets (Down, Wool, Bamboo, Cotton, Microfiber), pillows (Visco, Bamboo, Cotton, Microfiber, Goose Down), bed protectors, fitted sheets, sleep sets, bedspreads, and throws; (3) Baby (Doqu Baby sub-brand) - baby bedding, pillows, comforters, and mattress protectors in natural materials; (4) Bathroom textiles - towels, robes, and bath mats; (5) Home decoration - floor lamps (Lambader), table lamps (Abajur), coffee tables, throw pillows (Kırlent), decorative accessories (vases, candle holders, figurines), artificial flowers, and organizers; (6) Cosmetics/Fragrance - room fragrances, stick diffusers, room sprays, colognes, and candles; (7) Furniture - kitchen tables, chairs; (8) Trousseau sets. The company sells primarily through its e-commerce platform at doquhome.com.tr and maintains physical presence in İstikbal, Bellona, and Mondi stores across Turkey.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 24-month product warranty on all items
• +2 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Anadolu Güçbirliği Holding A.Ş.coreStrategic or Co-development PartnerAnadolu Güçbirliği Holding A.Ş. is the parent company and strategic partner of DOQU HOME. The holding company shares data and coordinates business operations with its subsidiary companies. Data sharing between holding entities occurs for customer analysis, marketing activities, and business development purposes. The partnership enables coordinated retail presence across Turkey through the holding's subsidiary brands.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vivense: Turkey's largest online-first home furniture and décor retailer; relevant DTC peer for benchmarking digital customer acquisition, logistics, and assortment expansion into furniture.
• Taç: Long-established Turkish home textile brand covering bedding, towels, curtains, and mattresses; comparable product breadth and domestic retail distribution.
• Enza Home: Turkish home furniture and textile brand with showrooms across Turkey; comparable assortment in seating, dining, and bedroom categories.
• Madame Coco: Turkish home textile and lifestyle retailer with strong offline footprint and growing e-commerce; competes directly on bed/bath textiles, décor, and lifestyle positioning.
• English Home: Leading Turkish home textile and décor brand with nationwide retail and e-commerce; closest pure-play competitor to Doqu Home in bedding, bath, and decorative accessories.
• Bellona: Another holding-affiliated Turkish furniture and home textile brand; comparable omnichannel model with physical stores and product overlap in seating, bedding, and mattresses.
• Karaca Home: Turkish home goods brand with strong omnichannel presence in textiles, kitchen, and décor; overlaps with Doqu Home on home textile assortment and target consumer.
• İstikbal: Sister brand under Anadolu Güçbirliği Holding and one of Turkey's largest furniture/home textile retailers; directly comparable as it sells bedding, mattresses, and home décor across a national store network.

Broad incumbents

• IKEA (Turkey): Global home furnishings incumbent operating large-format stores in Turkey; competes broadly on furniture, bedding, and accessories with stronger scale but different brand positioning.

Emerging players

• Lova Yatak: Turkey-focused mattress brand emphasizing natural materials; comparable specialty positioning in the mattress category where Doqu Home also fields a wide lineup.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/doquhome
• LinkedInlinkedin.com/company/doquhome

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DOQU HOME