Horses and Hounds

What Horses and Hounds does

Horses and Hounds, LLC is a privately held, women-owned specialty retailer founded in 2006 by Susan Okie and headquartered in a 12,000 sq ft store at 15 Mill Pond Drive in Granby, Connecticut. The business operates a single physical location supported by a Shopify-powered e-commerce storefront, local delivery, and in-store pickup, serving individual pet owners, farm and livestock operators, small-animal households, and wild-bird enthusiasts across Connecticut and the broader New England market.

The core product offering spans four merchandising categories: pet food and supplies (55+ brands including Fromm, Open Farm, Steve's Real Food, and ACANA across dog, cat, bird, reptile, and small animal), farm and livestock feed (Nutrena, Purina, Poulin Grain, Blue Seal, Triple Crown), hay and bedding, and lawn and garden / wild-bird products. The product base is reinforced by a service layer that includes a co-located full-service grooming salon (Doodle Doos), certified dog training (group classes and private lessons), a 24/7 self-service K9000 dog wash, nutritional counseling for dogs/cats/small animals/reptiles, and a horse nutrition consultation. The supplier mix is anchored by a multi-decade relationship with Purina as the first Purina premier dealership in the Northeast.

Revenue is generated through transactional product sales (one-time retail), fee-based professional services (training, grooming, nutrition consulting), and usage-based self-service fees (dog wash, delivery). Pricing is published for services — $265.88 per group training class series, $130 per private lesson, $20 plus $1/minute for self-wash — while product pricing is listed at the SKU level on the website. The company is privately held as a Connecticut LLC with no disclosed institutional investors, no parent company, no funding rounds, and no M&A activity.

Name

Horses and Hounds

Legal name

Horses and Hounds, LLC

Website

https://horsesandhounds.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Horses and Hounds is a women-owned, single-location pet and farm supply retailer in Granby, CT, selling 55+ pet food brands and 30 livestock feed brands, augmented by in-store grooming, certified dog training, nutrition consulting, and a 24/7 self-service dog wash.

Ownership category

akta.pro rank

Product category

Pet & Farm Supply Retail

NAICS

Pet and Pet Supplies Retailers (45991)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)

akta.pro secondary industries

Small Animal Supplies Retail (Rabbits, Guinea Pigs, Hamsters) (CRALAHAL), Animal Health OTC Retail (Parasite Control, Basic Care) (HLAMAIAJ)

Keywords

• Pet food retail
• Farm supply store
• Livestock feed
• Pet grooming services
• Dog training classes

Headquarters

HQ city

Granby

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Brick-and-mortar and e-commerce sales of pet food (dog, cat), farm supplies (livestock feed, horse tack), lawn & garden products, and wild bird supplies. Carries over 55 brands of pet food and numerous farm supply brands.
2. Dog Training Classes: Group dog training classes (Younger Puppies, Older Puppies, Mature Dogs) and private lessons taught by certified trainer Mary Fish Arango. Fee-based service model.
3. Doodle Doos Grooming Salon: Full-service dog grooming salon operated by Lauren Mitchell located inside the store. Includes nail clipping, ear cleaning, bathing, coat styling, and additional services like medicated baths.
4. Self-Service Dog Wash: 24/7 self-service dog wash with K9000 machine. $20 to start machine with 15 minutes included ($1/minute for additional time).
5. Local Delivery: Local delivery service for farm and feed products. Delivery quote provided upon request. Available in 7 business days depending on location.
6. Nutritional Counseling: Pet nutrition consultation services for dogs, cats, small animals, and reptiles. Advises on food choices based on animal requirements, feeding quantities, and food label interpretation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Horses and Hounds is a 12,000 sq ft full-service retail store in Granby, CT selling pet food and supplies (dogs, cats, birds, reptiles, small animals), farm and livestock feed, hay and bedding, and lawn and garden products across 55+ pet brands and 30+ farm brands. The store complements its retail offering with value-added services including professional dog training, full-service grooming, 24/7 self-service dog wash, horse and pet nutritional counseling, local delivery, and store pickup.

Product overview

Horses and Hounds is a 12,000 square foot women-owned and operated farm and pet supply store opened in 2006 in Granby, CT. The store operates as a single-location retail operation offering a comprehensive product portfolio organized into four core categories: Pet Food & Supplies (featuring over 55 brands for dogs, cats, birds, reptiles, and small animals), Farm & Livestock Feed (including horse feed, poultry feed, and livestock nutrition from brands like Nutrena, Purina, and Triple Crown), Lawn & Garden products, and Hay & Bedding materials. The company enhances its retail offering with value-added services including Horse Nutrition Consultation, Professional Dog Training (via certified trainer Mary Fish Arango), the Doodle Doos Grooming Salon, 24/7 Self Service Dog Wash, Store Pickup, and Local Delivery. The business also carries specialty items such as locally made goods (eggs, honey, raw milk) and live chicks for sale.

Differentiator

Problem solved

Functional benefit

Products and services

• Pet Food & Supplies Comprehensive selection of pet food and supplies for dogs, cats, birds, reptiles, and small animals, featuring over 55 brands including Fromm, Open Farm, Steve's Real Food, ACANA, Orijen, freeze-dried and raw diets.
• Farm & Livestock Feed Full range of livestock feed including horse feed, cattle feed, poultry feed, sheep and goat feed, and pig feed, carrying brands such as Nutrena, Purina, Poulin Grain, Blue Seal, Semican, and Triple Crown.
• Hay & Bedding Premium selection of fresh, locally sourced hay and dust-free bedding materials for horses, livestock, and small animals available in bulk bales or specialty options.
• Lawn & Garden Lawn and garden products including wild bird seed, suet, and related supplies for outdoor and wildlife customers.
• Locally Made Goods Selection of locally made farm-fresh products including eggs from free-range chickens, raw honey from local beekeepers, and raw milk from trusted Connecticut farms.
• Chicks Live chick sales with various breeds available including Blue Andalusians, Bielefelders, Ameraucanas, Wyandottes, and more, for shipping starting March 2026.
• Horse Nutrition Consultation Expert nutrition consultation services for horses, providing personalized guidance on premium feeds, supplements, and forage management for optimal health and performance.
• Dog Training Classes Professional dog training taught by certified trainer Mary Fish Arango (CPDT-KA), offering group classes for younger puppies, older puppies, and mature dogs plus private lessons using clicker training and positive reinforcement. Group classes $265.88 per session series; private lessons $130 per session.
• Doodle Doos Grooming Salon Full-service grooming salon operated inside the store by Lauren Mitchell, specializing in Doodle breeds with services including bath, cut, styling, nail trimming, teeth brushing, and medicated baths.
• Self Service Dog Wash 24/7 self-service dog wash facility featuring K9000 Dog Wash machine with warm water, provided drying, and disinfecting cycle. $20 starts the machine for 15 minutes; additional time at $1/minute.
• Local Delivery Local delivery service bringing farm and feed products directly to customer doorsteps. Delivery quote provided on request; available within 7 business days depending on location.
• Nutritional Counseling Pet nutrition guidance covering small animal, senior pet, cat, giant breed, pregnant/nursing dog, working dog, and puppy/kitten nutrition. Advises on food choices, feeding quantities, and food label interpretation.
• Gift Cards / Gift Certificates Gift cards and gift certificates available in any amount for purchase of pet, farm, and equestrian supplies.

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• PurinacoreChannel Partner/ Reseller/ DistributorHorses and Hounds was the first Purina premier dealership in the Northeast. They carry a full range of Purina livestock feed products including horse feed, layer feed, flock raiser, and Purina horse treats.
• NutrenacoreChannel Partner/ Reseller/ DistributorNutrena is one of the primary livestock feed brands carried at Horses and Hounds. Products include horse feed (SafeChoice, ProForce Senior, Triumph lines), layer feed, and chick starter.
• Blue SealminorChannel Partner/ Reseller/ DistributorBlue Seal is one of the livestock feed brands carried at Horses and Hounds for farm and livestock needs.
• FrommcoreChannel Partner/ Reseller/ DistributorPremium pet food brand carried at Horses and Hounds. Fromm offers grain-free and ancestral grain dog and cat foods. Store features Fromm products prominently.
• Open FarmcoreChannel Partner/ Reseller/ DistributorSustainably-sourced pet food brand carried at Horses and Hounds. Open Farm offers dog and cat food with ethically sourced ingredients.
• Steve's Real FoodminorChannel Partner/ Reseller/ DistributorRaw and freeze-dried pet food brand carried at Horses and Hounds. Products include raw frozen diets and freeze-dried dog food.
• Mary Fish Arango (Storybook Farm Dog Training)coreStrategic or Co-development PartnerCertified professional dog trainer (MA, MEd, CPDT-KA) teaches group classes and private lessons at Horses and Hounds. 30 years of obedience training experience. Specializes in clicker training and positive reinforcement methods.
• Lauren Mitchell (Doodle Doos Grooming Salon)coreStrategic or Co-development PartnerFull-service dog grooming salon operated by Lauren Mitchell located inside Horses and Hounds. Specializes in Doodle breeds and offers comprehensive grooming services.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the Horses and Hounds online store. Provides website hosting, shopping cart, payment processing, and analytics capabilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tractor Supply Co. Tractor Supply is the largest U.S. rural-lifestyle retailer with thousands of stores selling farm supplies, pet food, livestock feed, and lawn & garden products, plus Neighbor's Club loyalty and services. Broadly comparable to Horses and Hounds because of the same farm+pet hybrid positioning, though at vastly larger scale, with Petsense by Tractor Supply and on-site events and clinics.
• PetSmart: PetSmart is the largest U.S. specialty pet retailer combining retail, in-store grooming salons, training classes, and adoption services. Closely comparable to Horses and Hounds' training, grooming, and self-wash service layers, though operating as a national chain without the farm/livestock feed component that anchors Horses and Hounds.
• Chewy: Chewy is the largest U.S. online pet retailer offering pet food, supplies, medications, and pharmacy plus autoship. Relevant comparable because it competes with the e-commerce side of Horses and Hounds' assortment and is reshaping customer expectations for delivery and pricing in this category.
• PETCO: PETCO is a national specialty pet retailer offering pet food, supplies, grooming, training, and in-store veterinary clinics. Comparable to Horses and Hounds on the services-led pet retail model, including grooming and training, though at much greater scale and with a focus on pets-only rather than the livestock/horse feed dimension.

Direct peers

• Southern States Cooperative: Southern States is a farm-supply cooperative serving livestock owners, horse owners, and rural homeowners across the Mid-Atlantic/Southeast with feed, seed, fertilizer, and pet supplies. Closely comparable to Horses and Hounds on livestock/horse feed, agronomy, and rural-pet retail, though cooperative-owned and regionally different.
• CountryMax: CountryMax is a regional farm, pet, and outdoor retailer with stores across Upstate New York offering pet food, livestock feed, tack, lawn & garden, and small-animal supplies. Highly comparable to Horses and Hounds in product breadth (pet + farm + outdoors), service offering, and independent, multi-category retail positioning.
• Mills Fleet Farm: Fleet Farm is a Midwest-based retail chain combining general merchandise, farm supplies, pet products, lawn & garden, and outdoor recreation across large-format stores. Comparable to Horses and Hounds in store footprint scale (~12,000 sq ft-class stores), multi-category breadth, and combination of pet supplies with farm/rural lifestyle products.

Emerging players

• Wild Birds Unlimited: Wild Birds Unlimited is a specialty franchise retailing bird seed, feeders, and related nature/outdoor products with strong educational content positioning. Comparable to Horses and Hounds' wild bird segment and content-marketing approach, though narrower in product scope and focus area.

Others

• Purina (Nestlé Purina PetCare): Nestlé Purina is the brand-owner partner behind Horses and Hounds' premier dealership status, supplying much of the livestock, horse, and pet feed carried in-store. Listed as ecosystem/context peer given that the dealership relationship is a defining structural element of Horses and Hounds' value proposition.

Regional players

• Agway: Agway is a long-established Northeast farm and pet supply retailer offering livestock feed, pet food, lawn & garden, and equine supplies. Highly comparable to Horses and Hounds because of overlapping Northeast geography, similar mix of pet and farm product lines, and reliance on regional/distribution partnership models.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/horsesandhoundsCT
• Instagraminstagram.com/horsesandhoundsgranbyct
• TikToktiktok.com/@horsesandhoundsct
• Xx.com/Horses_Hounds
• LinkedInlinkedin.com/company/horses-and-hounds-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horses and Hounds