Meetings &conventions

What Meetings &conventions does

Meetings & Conventions is a B2B media and marketplace platform serving professional meeting and event planners. It is operated as a brand under Northstar Travel Media LLC, headquartered in Rutherford, New Jersey, and operates alongside sister titles Successful Meetings, Incentive, SportsTravel, and Meeting News within the Northstar Travel Group portfolio. The platform combines a venue sourcing database of more than 225,000 hotels with industry news, destination guides, planning resources, CMP-certified webinars, and five topic-specific newsletters reaching over 200,000 meeting planners.

The core technology is a web-based editorial publishing platform with an integrated venue search and filtering engine, Northstar's proprietary 10-tier hotel classification system (Superior Deluxe to Moderate Tourist Class), 360-degree venue video, a digital magazine edition hosted on Texterity, and an RFP/Request Proposal workflow integrated with the Nowadays platform (northstar.nowadays.ai). The venue database is filterable by guest-room counts, event-space square footage, and classification tier, and the RFP integration enables planners to submit inquiries directly to listed properties.

The business model is primarily advertising- and sponsorship-led. The platform is free for meeting planners and monetizes through display advertising, sponsored Partner Spotlights (Brand Spotlight and Destination Spotlight), content licensing across the Northstar network, and adjacent revenue streams including hosted-buyer events and newsletter sponsorships. Customer segments are two-sided: an undifferentiated long tail of corporate, association, and incentive meeting planners on the demand side, and a concentrated base of hotel/resort advertisers and destination marketing organizations on the supply side.

Name

Meetings &conventions

Legal name

Northstar Travel Media LLC

Website

https://meetings-conventions.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Meetings & Conventions is a B2B media and marketplace brand under Northstar Travel Media that provides meeting and event planners with a 225,000+ venue database, editorial news, destination guides, and newsletters reaching 200,000+ planners, monetized via advertising, sponsorships, and hosted-buyer events.

Ownership category

akta.pro rank

Product category

Trade Media and Event Venue Marketplace

NAICS

Convention and Trade Show Organizers (561920), Business Associations (813910), Traveler Accommodation (7211)

SIC

Services-Advertising Agencies (7311), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Organizations (8600)

akta.pro primary industry

Meeting & Conference Planning & Coordination (HSACADAA)

akta.pro secondary industries

Large-Scale Headquarters Convention Hotels (THAGALAH), Resort Convention Hotels (THAGALAC), Convention Center–Adjacent/Connected Hotels (THAGALAD), Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA), Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

• B2B media publishing
• Venue sourcing platform
• Meeting industry content
• Hospitality marketing services
• Trade publication advertising

Headquarters

HQ city

Secaucus

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising & Sponsorship: The platform generates revenue through advertising and sponsorship placements across its website, newsletters, and digital editions. Advertise With Us and Partner Spotlight sections indicate paid promotional content from venues, destinations, and hospitality brands.
2. Content Licensing / Syndication: Content syndicated through Northstar Travel Media's network of brands and partner sites such as Meetings & Conventions Asia.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Meetings & Conventions is a B2B media brand and venue marketplace that helps professional meeting and event planners source venues, stay current on industry news, and access planning resources. The platform combines a searchable database of more than 225,000 hotels and event venues with editorial news, destination guides, newsletters, webinars, and a proprietary 10-tier hotel classification system, monetized through advertising and sponsorship rather than user fees.

Product overview

Meetings & Conventions is a B2B media brand under Northstar Travel Media offering a venue sourcing and comparison platform alongside editorial content for meeting and event professionals. The core offering combines a searchable database of over 225,000 hotels with integrated RFP (Request for Proposal) functionality via the Nowadays platform. Content services include industry news, planning resources, CMP webinars, newsletters reaching 200,000+ planners, and destination spotlights. The company also provides a proprietary 10-tier hotel classification system and legal resources for event planning professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Venue Sourcing Platform A searchable venue directory and comparison platform enabling professional meeting and event planners to filter hotels and event spaces by guest room count, event space size, hotel classification tier, and geographic location, with over 225,000 hotels worldwide.
• Northstar Hotel Classification System A proprietary 10-tier hotel rating framework (Superior Deluxe, Deluxe, Moderate Deluxe, Superior First Class, First Class, Limited-Service First Class, Moderate First Class, Superior Tourist Class, Tourist Class, Moderate Tourist Class) used to classify and compare meeting venues.
• RFP Proposal Management (Nowadays) An integrated request-for-proposal workflow enabling meeting planners to submit venue inquiries directly to properties and manage responses, linked to the Nowadays.ai platform.
• Newsletter Subscriptions Email newsletters distributed to 200,000+ meeting planners across five topic-specific editions: Meeting News, Association News, SportsTravel, Hot Idea of the Day, and Tech Insider, with regional targeting for U.S. states and international destinations.
• Digital Edition Magazine Online paginated digital version of the print Meetings & Conventions magazine, accessible via the Texterity platform.
• CMP Webinars Continuing education webinars delivering Certified Meeting Professional (CMP) credit content for meeting industry professionals.
• Partner Spotlight Program Sponsored editorial-style content program featuring Destination Spotlights (such as Quito, Arizona, Oklahoma City) and Brand Spotlights for destinations, convention & visitors bureaus, and hospitality brands.

Quantifiable outcome

• Newsletter reach of 200,000+ meeting planners
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Northstar Travel Media / Northstar Meetings GroupflagshipStrategic or Co-development PartnerMeetings & Conventions is a brand of Northstar Travel Media LLC, operating alongside Successful Meetings, Incentive, SportsTravel, Meeting News, and other travel industry publications. Northstar provides the corporate infrastructure, brand network, and hosted-buyer events program (NMGEvents) that power Meetings & Conventions' distribution and audience development.
• Northstar Travel Media / Northstar Meetings GroupcoreTechnology or IntegrationDigital edition hosted on Texterity.com platform. Website infrastructure supports venue search database, 360° video, RFP workflow (nowadays.ai integration), and newsletter distribution system.
• Northstar Travel Media / Northstar Meetings GroupcoreChannel Partner/ Reseller/ DistributorMeetings & Conventions Asia (meetings-conventions-asia.com) operates as a regional edition under the same brand umbrella, extending geographic reach to the Asia-Pacific market.

Scale indicators3 records

Expansion highlights5 records

Direct peers

• Trade Show News Network (TSNN): B2B media platform covering the trade show and exhibition industry, including organizer directories and venue/event listings. Comparable in marketplace-plus-editorial format serving event organizers, though with a stronger trade show rather than corporate meeting tilt.
• MeetingsNet: Long-established B2B media brand for corporate and association meeting planners, covering news, destinations, and planning resources. Directly comparable to M&C in target audience (corporate/association planners) and editorial-led monetization model.
• Smart Meetings: B2B media platform targeting meeting and event planners with editorial content, destination guides, and venue content. Overlaps closely with M&C in audience, advertiser base (hotels, DMOs), and content categories.
• Event Marketer: Trade publication serving corporate event marketers and experiential marketers with news, case studies, and vendor content. Directly comparable B2B media model targeting event professionals who source venues and destinations.
• Convene Magazine: B2B publication covering the meetings and events industry with editorial content and venue/destination coverage. Comparable audience of meeting planners and ad-supported media model.
• Successful Meetings: Sister brand within Northstar Travel Media's meetings portfolio, serving the same professional meeting planner audience with overlapping editorial, venue search, and newsletter products. It is the closest comparable publication because it shares infrastructure, advertiser base, and parent ownership.
• BizBash: B2B media brand covering event design, planning, and venues for corporate and special events professionals. Comparable in audience overlap (event/meeting planners) and ad-supported editorial business model, though it skews more toward experiential and special events.
• Incentive Magazine: B2B media brand within Northstar's portfolio serving incentive travel and corporate recognition professionals, with overlapping venue/destination content. Closely comparable sister publication with shared audience and advertiser base.

Broad incumbents

• Cvent: Market-leading venue sourcing and event management SaaS platform serving the same meeting planner buyer but with a technology/SaaS business model. It is comparable because it competes for the same RFP workflow M&C now embeds, and represents the larger, more capital-backed incumbent in venue sourcing.
• Skift: Larger, broader B2B travel media brand covering hospitality, OTAs, airlines, and meetings/events. Comparable as a travel-industry ad-supported media business targeting travel decision-makers, though it operates at a wider industry scope than M&C's meetings focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/northstar-meetings-group
• Xx.com/mcmagtweet
• Facebookfacebook.com/MeetingsAndConventions

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meetings &conventions