What Ryco Filters does

Ryco Filters (RYCO Group Pty Ltd) is an Australian aftermarket automotive filtration manufacturer founded in 1936 and headquartered in Altona North, Victoria, where it operates Australasia's only NATA-accredited dedicated filtration laboratory. The company is owned by Amotiv (formerly GUD Holdings). Its core catalogue spans air, oil, fuel, cabin, transmission, battery air, PCV, coolant and urea/AdBlue filters, supported by ancillary service kits and installation accessories such as fuel water separators, crankcase catch cans, flexible funnels, filter removal tools and Bluetooth fuel-water sensor kits. Technologically, the company's differentiation rests on three proprietary platforms — NanoCel (patented honeycomb-pleated air-filter media sourced from Supercars racing, delivering 99.99% efficiency at 4 microns), SynTec (synthetic nanofibre oil-filter media achieving 98.7% efficiency at 20 microns and field-proven in Supercars applications) and N99 MicroShield (medical-grade cabin-filter media rated to 99.7% capture of bacteria and viruses at 0.3 microns) — each validated against SAE and ISO industry standards in-house.

The business monetises one-time replacement-filter sales distributed across Australia and New Zealand through a tiered channel: general automotive aftermarket retailers (Repco, NAPA, Burson), 14+ specialised commercial-truck parts distributors (AAD, Australian Truck Parts, Iveco, Maxiparts, Paccar Parts, Tranzmile, Truckline, Velocity Truck Centres and others), and direct-to-consumer via a rego/VIN-based digital catalogue and the Ryco mobile app. End customers are segmented across passenger and light-commercial vehicles (largest), 4x4/off-road, heavy commercial trucks and buses, motorsport (chiefly a brand-building channel through sponsorships of Tickford Racing, Team 18, the Repco Supercars Championship and Motorsport Australia), and an emerging hybrid/EV line serviced by the RBA111 battery air filter. Adjacent revenue comes from a separate Air Purification brand (rycoairquality.com) targeting home, office and school replacement filters.

Pricing is not publicly disclosed and sales are conducted through the authorised network rather than direct e-commerce. Marketing and channel support are anchored by a content engine (Ryco TV with 50+ instructional and product videos, Ryco Articles, multi-platform social presence on Instagram, Facebook, LinkedIn, YouTube and TikTok) and motorsport partnerships that double as product validation and brand-building vehicles. Recent strategic emphasis has shifted toward hybrid/EV filtration, connected consumables via the Ryco Connect Bluetooth ecosystem, and premium-tier product positioning through the NanoCel and SynTec sub-brands.

Name

Ryco Filters

Legal name

RYCO Group Pty Ltd

Website

https://rycofilters.com.au

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

11–50 employees

Short description

Ryco Filters designs, manufactures and distributes aftermarket automotive filtration products across Australia and New Zealand through an authorised dealer network, with proprietary NanoCel and SynTec technologies validated in its NATA-accredited laboratory.

Ownership category

akta.pro rank

Product category

Automotive Filtration Products

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)

SIC

Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)

akta.pro primary industry

Automotive Air Distribution & Ventilation Components (Blower Motors/Ducts/Vents/Cabin Filters) (IMACALAF)

akta.pro secondary industry

Air Quality & Filtration Equipment (IAQ) (IMAHAKAI)

Keywords

• Automotive filtration products
• Oil and air filters
• Cabin air filters
• Fuel filtration systems
• Commercial vehicle filters

Headquarters

HQ city

Altona

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Automotive Filter Products: One-time sale of replacement filters including air filters, oil filters, fuel filters, cabin filters, transmission filters, and specialty filters. Products sold through distributor and retailer network.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Ryco Filters designs, develops, manufactures, and tests automotive filtration products including air filters, oil filters, fuel filters, cabin air filters, transmission filters, fuel water separators, catch cans, coolant filters, urea (AdBlue) filters, PCV filters, battery air filters, and bundled service kits for passenger vehicles, 4x4s, commercial trucks and motorsport applications. The company operates Australasia's only NATA-accredited dedicated filtration laboratory for in-house testing to SAE and ISO standards. Premium upgrades include the patented NanoCel honeycomb-pleating air filter range and the SynTec synthetic nano-fibre oil filter range, with technology transferred from Supercars Championship racing programs to consumer products.

Product overview

Ryco Filters is a manufacturer of automotive filtration products with over 80 years of industry leadership. The company offers a comprehensive portfolio organized into Core Filter Range (Air Filters, Battery Air Filters, Cabin Filters, Fuel Filters, Oil Filters, Service Kits), Additional Filters (Fuel Water Separators, Catch Cans, Transmission Filters, PCV Filters, Coolant Filters, Urea Filters), and Tools & Accessories (Filter Removal Tools, In-Tank Filter Tools, Flexible Funnels, Bluetooth Fuel Water Sensor Kits). Premium upgrade products include NanoCel High Efficiency Air Filters with patented honeycomb pleating technology derived from Supercars racing, and SynTec Oil Filters with synthetic media for high-performance applications. The company serves key market segments including 4x4 vehicles, commercial trucks, motorsport (as Official Filtration Partner of Repco Supercars Championship), and offers related air purification products through a separate brand. All products are tested in Australasia's only NATA-accredited dedicated filtration laboratory.

Differentiator

Problem solved

Functional benefit

Brands

• SynTec: High-performance oil filter line featuring synthetic nano fibre media for superior engine protection, derived from technology used in Supercars competition.
• NanoCel

Products and services

• Air Filters High efficiency air filters protecting vehicle engines from dust, dirt and contaminants, balancing filtration efficiency, dust holding capacity and airflow for passenger vehicles.
• Battery Air Filters Hybrid battery air filters designed to remove dirt and contaminants before they enter the battery air cooling system, safeguarding hybrid battery longevity, efficiency and reliability.
• Cabin Air Filters Cabin air filters reducing harmful contaminants entering the vehicle via the HVAC system, including premium N99 MicroShield variants rated to remove 99.7% of airborne bacteria and viruses at sub-0.3 microns.
• Fuel Filters Fuel filters protecting fuel system components by removing contaminants and moisture from diesel and petrol, preventing clogged, worn, or damaged injectors across passenger and commercial vehicles.
• Oil Filters Oil filters delivering a balance of efficiency, life and flow for optimal engine filtration, including SynTec synthetic-fibre premium variants and motorcycle-specific filters, essential for engine reliability and reduced wear.
• Service Kits Convenient bundled filter kits containing all required service filters for specific vehicles, available for 4x4, passenger, light commercial, Japanese trucks, and heavy duty trucks, including the RSK189 ICE PACK SERVICE KIT for Kubota engines.
• Fuel Water Separators Pre-fuel filter protection removing water and contaminants from diesel fuel before reaching the engine's primary fuel filter, preventing costly repairs from water contamination.
• Crankcase Catch Cans Catch cans filtering crankcase gases that create intake carbon build-up and contaminate engines, including the RCC360 Catch Can upgrade and RCC360K Catch Can Kit for vehicles without an existing catch can.
• Transmission Filters Automatic transmission filter service kits maintaining transmission life and removing contaminants, manufactured to ISO 9001 standards.
• PCV Filters PCV gas filters removing oil and impurities from engine blow-by gases and redirecting gases to the intake manifold for re-burning to meet emission reduction requirements.
• Coolant Filters Coolant filters maintaining heat transfer and controlling rust, scale and acid build-up in engine cooling systems, with Supplemental Coolant Additives (SCAs) for protection between service intervals.
• Urea Filters Urea (AdBlue) filters filtering out urea crystallisation and contamination in selective catalytic reduction (SCR) dosing systems for modern diesel vehicles meeting emission regulations.
• Filter Removal Tools Filter removal and fitment tools for spin-on and cartridge filters, including the RST200 Filter Removal Kit with cups covering 65mm to 101mm diameter filter cans.
• In-Tank Filter Tools Purpose-built precision tools for installing in-tank fuel filters, including the RST100 Removal Kit for Toyota in-tank fuel filters with attachments and extension legs.
• Flexible Funnel Flexible funnels shaped to any channel form for draining oil filters in hard-to-reach locations, including RST300 and larger RST300L (556mm x 205mm) models suitable for trucks, oil, and transmission fluid.
• Bluetooth Fuel Water Sensor Kit (S102XK) Bluetooth sensor kit for monitoring water levels in fuel water separators via the Ryco Connect App or optional in-cabin indicator (S101X), IP67 rated for harsh conditions and 12/24V systems, targeted at 4x4 owners.
• NanoCel Air Filters High-efficiency upgrade air filters with patented honeycomb pleating construction and Supercars-derived technology, cleanable up to four times, delivering 10x dust reduction, flame retardant and water resistant media at 99.99% efficiency at 4 microns (A5001R, A5002R, A5003R, A5004R applications).
• SynTec Oil Filters High-efficiency synthetic oil filters with tightly woven synthetic nano-fibre media and a dense tortuous-path design for superior particle capture, proven in Supercars racing and applied to consumer and 4x4 applications.
• Commercial Vehicle Filters Comprehensive filtration range for commercial trucks and buses including cabin air filters, Japanese truck and heavy-duty service kits, fuel water separators, and multi-flow separators for Davco/Fuel Pro systems, supporting truck workshops, councils and fleets.
• Motorsport Filters Advanced filtration products developed in partnership with the Supercars Championship, Tickford Racing, Team 18, and Motorsport Australia, including GEN3 control parts and technology transferred from racing to consumer products.
• Air Purification Filters Home, office and school replacement air purification filters sold through a separate Ryco brand site (rycoairquality.com), extending the Ryco filtration brand beyond automotive applications.

Quantifiable outcome

• 99.99% efficiency at 4 micron particle size for NanoCel filters
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Tickford RacingcoreStrategic or Co-development Partner · 1 January 2021Ryco has been working with Tickford Racing Team since 2021 as Official Filtration Partner. The partnership has cemented Ryco as a leading filtration brand. Together they push boundaries in achievement and set new standards. Tickford Racing competes in Supercars Championship with drivers Thomas Randle and Cam Waters.
• Supercars ChampionshipflagshipStrategic or Co-development PartnerOfficial Filtration Partner of the Repco Supercars Championship. Ryco developed advanced range of oil, air, and fuel filters specifically for GEN3 race cars debuted in 2023. Technology developed through motorsport is transferred to consumer products.
• Motorsport AustraliacoreStrategic or Co-development PartnerAs of 2024, Ryco is Official Filtration Partner of Motorsport Australia. Partnership covers Shannons SpeedSeries and EROAD Australian Rally Championship. Partnership supports growth and development of Australian motorsports.
• Team 18minorStrategic or Co-development PartnerRyco works with Team 18 ensuring they are always Ryco Ready and operating at high performance in Supercars Championship.
• Molly TaylorcoreGTM or Marketing PartnerMolly Taylor is a Ryco brand ambassador. She is the 2016 Australian Rally Champion, first woman to win the ARC, and 2021 Extreme E Champion. She works with FIA Girls On Track as ambassador and takes viewers behind the scenes on Ryco filtration.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Donaldson Company: Major global filtration manufacturer covering automotive, commercial vehicle, and industrial filtration. Comparable for its heavy-duty commercial truck filter portfolio and proprietary media technology serving similar on-road and off-road applications as Ryco's commercial and 4x4 segments.
• Bosch Automotive Filters: Global automotive components giant with a full filter range (oil, air, fuel, cabin) sold through the aftermarket. Comparable as a premium-tier multi-line aftermarket filter manufacturer with strong brand recognition competing against Ryco in Australia and New Zealand.
• Mann-Filter (Mann+Hummel): Global automotive and industrial filtration leader with comprehensive air, oil, fuel, and cabin filter portfolios. Directly comparable as a multi-category OEM and aftermarket filter manufacturer with proprietary media technology serving passenger, commercial, and motorsport applications.
• Fram (FRAM Group): Iconic automotive aftermarket filter brand owned by a larger parent group, distributed through major retailers in Australia and New Zealand. Directly comparable as a passenger and light commercial filter manufacturer competing in the ANZ retail aftermarket alongside Ryco.
• Mahle Filters: Global automotive supplier with a comprehensive filter programme for passenger and commercial vehicles. Comparable to Ryco as a premium-tier multi-line filter OEM and aftermarket manufacturer with proprietary media technology across engine and cabin filtration categories.

Emerging players

• K&N Engineering: Premium high-flow and reusable air filtration specialist focused on enthusiast, motorsport, and 4x4 segments. Comparable to Ryco's NanoCel premium upgrade line for its race-derived technology positioning and consumer-direct brand approach targeting enthusiast buyers.

Others

• Parker Hannifin (Racor): Industrial filtration and motion control conglomerate with Racor diesel fuel filtration lines. Comparable to Ryco's fuel water separator and commercial vehicle filtration portfolio for its diesel fuel-water separation technology deployed in trucks and heavy equipment.

Direct peers

• WIX Filters: Well-established automotive filter brand covering heavy-duty, light-duty, and racing applications. Comparable for its multi-channel aftermarket distribution model and racing-proven product technology competing in the same replacement-filter category served by Ryco's aftermarket network.
• Wesfil / Champion Laboratories: Australian aftermarket filter brand established as a direct competitor to Ryco in the Australia/New Zealand auto aftermarket. Offers overlapping air, oil, fuel, and cabin filter product lines sold through similar automotive distribution channels.

Regional players

• Fleetguard (Cummins Filtration): Heavy-duty diesel and commercial vehicle filtration specialist with deep penetration in truck and fleet segments. Comparable to Ryco's commercial vehicle business for its truck-focused fuel, oil, and water separator filtration products serving fleet operators.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC8HQNM_vRLCW9r59KsX57Mg?view_as=subscriber
• Facebookfacebook.com/rycofilters
• LinkedInlinkedin.com/company/ryco-group
• Instagraminstagram.com/rycofilters
• TikToktiktok.com/@rycofilters
• Xx.com/ryco_filters

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ryco Filters