Pierres Normandes

What Pierres Normandes does

Pierres Normandes (legal entity: SARL Pierres Normandes, SIRET 41478579000059) is a family-owned French real estate development company (promoteur immobilier) headquartered at 77 avenue de la République, 14800 Deauville. Founded over 20 years ago (firmographics date 1997; corporate history indicates 2000), the company specializes in the conception and realization of new-build property programs in Normandy, with operations now extending into neighboring departments (Yvelines, Eure-et-Loir, Sarthe, Maine-et-Loire, Somme) and the Paris region. Under President Éric Brunson, the firm operates with a lean team of 1-10 employees, subcontracting construction to local enterprises.

The company develops four product categories: Immobilier Résidentiel (new housing from studios to 5-bedroom units, with amenities such as balconies, terraces, parking and caves), Immobilier d'Entreprise (commercial and activity premises delivered principally through the Activa Park sub-brand of multi-activity business park villages with modular cells of 80-240m²), Immobilier Tertiaire (office space), and Aménagement Foncier (land subdivision and housing groupings). Approximately 120+ residential units are delivered annually, alongside a parallel commercial pipeline. There is no proprietary technology platform; the technology profile is traditional real estate development with emphasis on environmental compliance, functional design, and controlled costs.

The business model is transaction-based: one-time sales of individual residential units to individual buyers and investors, and one-time sales of commercial cells to artisans, SMEs, and small business owners. Local collectivities and municipalities are an indirect segment served via Activa Park economic zones. Go-to-market is sales-led, combining direct engagement through the company website and Deauville headquarters office with a strategic referral partnership with Parangon Patrimoine, a Deauville-based investment advisor that channels buy-to-let investors (including Pinel scheme users) to Pierres Normandes projects. Marketing relies on the corporate website, LinkedIn, Twitter/X, and Facebook presence, with no resellers or institutional distribution channels. Pricing is quote-based and not publicly disclosed.

Name

Pierres Normandes

Legal name

SARL PIERRES NORMANDES

Website

https://pierres-normandes.fr

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Pierres Normandes is a family-owned French real estate developer based in Deauville that builds new residential housing and commercial business parks (Activa Park) for individual buyers, investors, and small businesses across Normandy and neighboring regions.

Ownership category

akta.pro rank

Product category

Real Estate Development

SIC

General Bldg Contractors - Residential Bldgs (1520), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Residential General Contracting (New Build) (IMAFAAAB)

Keywords

• Residential property development
• Commercial real estate
• Real estate development
• Business park construction
• Land development

Headquarters

HQ city

Deauville

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. New Residential Property Sales: Development and sale of new residential properties including apartments and housing groups. Average delivery of 120+ residential units per year.
2. Commercial/Industrial Real Estate (Activa Park): Development and sale of multi-activity business premises under Activa Park concept - villages for artisans and businesses.
3. Tertiary/Office Real Estate: Development of office spaces for commercial clients.
4. Land Development: Development of land parcels and housing groupings (lotissements).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Pierres Normandes is a family-owned real estate developer (promoteur immobilier) based in Deauville, France that develops and sells new residential housing, commercial/industrial premises under the Activa Park concept, office spaces, and subdivided land lots. The company delivers approximately 120+ residential units per year, primarily in Normandy with expansion to neighboring regions.

Product overview

Pierres Normandes is a Normandy-based real estate development company (promoteur immobilier) offering four main product categories: Immobilier Résidentiel (new residential housing), Immobilier d'Entreprise (commercial/business premises), Immobilier Tertiaire (office space), and Aménagement Foncier (land development). The flagship product sub-brand is Activa Park, which delivers multi-activity business park villages for artisans, entrepreneurs, and SMEs with modular commercial spaces (typically 80-240m² cells) in strategically located business zones. Residential developments range from studios (T1) to 5-bedroom units (T5) with amenities including balconies, terraces, gardens, parking, and caves. The company operates primarily in Normandy (Calvados, Eure, Orne, Seine-Maritime departments) with expanding operations to neighboring regions and the Paris area. With over 20 years of experience and approximately 120+ residential units delivered annually, the company positions itself as a local developer focused on quality construction, environmental compliance, and functional space design.

Differentiator

Problem solved

Functional benefit

Brands

• Activa Park: Villages d'artisans et d'entreprises (artisan and business villages) - multi-activity buildings with modular commercial/office spaces for SMEs, artisans, and small businesses.

Products and services

• Immobilier Résidentiel (Residential Real Estate) New-build residential housing developments including apartments and housing groups delivered at an average of 120+ residential units per year. Properties range from T1 (studio) to T5 (5-bedroom) configurations and include amenities such as balconies, terraces, gardens, parking and caves. Targeted at individual buyers for personal residence or buy-to-let investment.
• Activa Park (Commercial/Industrial Real Estate) Multi-activity business parks and villages for artisans, entrepreneurs and SMEs. Delivers modular commercial/office cells typically sized 80-240m² with private parking, in strategically located business zones. Designed to offer affordable, functional workspaces for TPE, PME and artisans who wish to own rather than rent their premises.
• Immobilier d'Entreprise (Commercial Real Estate) Development and sale of commercial activity and business premises including workshops, retail spaces and service locations for SME, artisan and small business buyers.
• Immobilier Tertiaire (Office Real Estate) Office space developments for professional and tertiary sector tenants and buyers.
• Aménagement Foncier (Land Development) Land development and subdivision projects creating residential groupings (lotissements) and housing estates.

Quantifiable outcome

• 120+ residential units delivered annually on average

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Parangon PatrimoinecoreGTM or Marketing PartnerStrategic partnership with Parangon Patrimoine, a property investment advisory firm based in Deauville. Parangon advises Pierres Normandes' clients on investment products with strong added value and facilitates acquisition processes. Specializes in tax advantages related to buy-to-let property investment (Pinel scheme referrals).

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Nexity: Largest French real estate developer with national residential, commercial, and serviced-living programs. Competes with Pierres Normandes in Normandy and adjacent regions, with a much broader product portfolio and capital base.
• Bouygues Immobilier: Major French national developer (subsidiary of Bouygues) producing residential, office, and mixed-use programs across all major French regions including Normandy and Île-de-France. Overlaps with Pierres Normandes on residential and commercial product categories.
• Vinci Immobilier: National French real estate developer (Vinci Group subsidiary) covering residential, serviced residences, office, and mixed-use programs across metropolitan France. Competes in Normandy and the Paris basin on new-build housing.
• Kaufman & Broad (Equanim): National French residential developer offering houses, apartments, and serviced residences across France including secondary cities in Normandy and the Paris basin. Larger-scale incumbent with overlapping buyer segments in new-build housing.

Direct peers

• Groupe Lamotte: Family-controlled French real estate developer active in Western France (Brittany, Pays de la Loire), producing residential and commercial programs for individual buyers and SMEs. Highly comparable footprint, family ownership, and product mix.
• Réalités: French regional real estate developer (Grand Ouest) combining residential development, commercial real estate, and energy services. Comparable in scale, regional focus, and product diversification (including a multi-activity commercial offering similar to Activa Park).
• Pichet Immobilier: Family-owned French regional real estate developer headquartered in Bordeaux with a similar profile: multi-decade history, residential and commercial programs, and a focus on mid-market new-build housing in regional France. Closely comparable in size, governance, and operating model to Pierres Normandes.

Regional players

• GreenCity Immobilier: Independent family-owned French regional developer based in Toulouse, focused on residential and commercial real estate in southwestern France. Comparable mid-market, family-led operating model in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/p_normandes
• Facebookfacebook.com/pierresnormandes
• LinkedInlinkedin.com/company/pierres-normandes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pierres Normandes