KaapiKaapi Coffee Roasters

What KaapiKaapi Coffee Roasters does

KaapiKaapi Coffee Roasters is a Sydney-based specialty coffee roaster founded in May 2019, operating a HACCP-approved drum roasting facility with stated 7 tonnes/day capacity. The company sells freshly roasted coffee beans to three customer segments — cafes and hospitality venues (its primary wholesale channel), individual home consumers via a Shopify D2C storefront, and offices via a dedicated corporate supply program — under three sub-brands: KaapiKaapi (core), Huskies in Bikinis® (storytelling-led tribute), and the kracked bean (craft-focused). It also distributes home and commercial coffee equipment from La Marzocco, Franke, Astoria, Wega, Barista Attitude and Mazzer, alongside barista accessories and Cafetto cleaning products.

The core technology is small-batch weekly drum roasting performed by Master Roaster Rob Scott, whose blends are credited with contributing to World Barista Championship titles. Beans are blind-tasted and handpicked from origins in Central and South America, East Africa, and Southern India. Operations are differentiated by HACCP food safety certification, 100% carbon-neutral delivery via Sendle, and biodegradable packaging through BioPak. A dedicated content channel ("The Cracked Bean" blog) and email newsletter support customer engagement.

The business model combines three revenue streams: wholesale coffee bean supply to cafes with volume discounts, direct online bean sales to home consumers (free shipping over A$70, GST-exclusive pricing), and equipment sales with flexible rent/lease/purchase/partnership options bundled with servicing contracts. Wholesale customers additionally receive barista training, marketing consulting, and signage support. The company is privately held, founder-led under Chief Kaapi Officer Sanjay Bala, and bootstrapped with no disclosed external funding.

Name

KaapiKaapi Coffee Roasters

Legal name

KaapiKaapi Coffee Roasters

Website

https://kaapikaapi.com.au

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

KaapiKaapi Coffee Roasters is a Sydney-based specialty coffee roaster founded in 2019 that supplies freshly drum-roasted beans — under three sub-brands — to cafes via wholesale, to home consumers via Shopify D2C, and to offices via corporate supply, alongside coffee equipment and accessories.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080)

akta.pro primary industry

Coffee Roasting & Grinding (AFAFADAB)

akta.pro secondary industry

Coffee Blending & Flavoring (AFAFADAC)

Keywords

• Specialty coffee roasting
• Wholesale coffee supply
• Coffee bean retail
• Commercial espresso equipment
• Barista training services

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Online Coffee Bean Sales: E-commerce sales of roasted coffee beans to home consumers across Australia via Shopify storefront. Coffee prices listed exclusive of GST. Free shipping for orders over A$70.
2. Wholesale Coffee Supply to Cafes: Bulk coffee bean sales to cafes and hospitality venues at wholesale prices with volume discounts. Includes coffee machines, grinders, chai latte, hot chocolate, syrups, and packaging supplies.
3. Coffee Equipment Sales & Service: Sale of commercial espresso machines (La Marzocco, Franke, Astoria, Wega, Barista Attitude), grinders (Mazzer, MACAP), and accessories. Flexible options including rent, lease, purchase, or partnership plans with servicing contracts.
4. Office Coffee Supply: Supply of coffee beans and automatic coffee machines to offices based on requirements and frequency.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

KaapiKaapi Coffee Roasters is a Sydney-based specialty coffee roaster that drum-roasts single-origin and blended coffee beans in small weekly batches under a Master Roaster, supplying freshly roasted beans wholesale to cafes and offices and direct-to-consumer via its Shopify store. The company also distributes commercial and home espresso machines, grinders, barista accessories, and cafe consumables such as chai, syrups and biodegradable packaging.

Product overview

KaapiKaapi Coffee Roasters is an Australian specialty coffee company offering a portfolio of three distinct coffee brands (KaapiKaapi, Huskies in Bikinis, and the kracked bean) alongside commercial and home coffee equipment, barista accessories, and cleaning products. The company operates as both a direct-to-consumer coffee retailer and a wholesale supplier to cafes and offices. Coffee products range from single-origin 100% Arabica blends to decaf options, available in various pack sizes. Equipment offerings include espresso machines (home, office, and commercial grade) from brands like Astoria, La Marzocco, Wega, Franke, and Mazzer grinders. The wholesale program provides cafes with coffee supply, equipment options, training support, and marketing assistance.

Differentiator

Problem solved

Functional benefit

Brands

• Huskies in Bikinis: A specialty coffee brand inspired by great tasting high grade coffee and the company's pet Huskies Don and Shadow. Pure bred coffees from high altitude with attitude.
• the kracked bean

Products and services

• KaapiKaapi 100% Arabica Premium Cafe Espresso

Quantifiable outcome

• 817 kg carbon offset in FY 20/21 (equivalent to driving 3,074km in new car)
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SendlecoreTechnology or IntegrationPartnership with Sendle for carbon neutral shipping across Australia. Sendle is Australia's first 100% carbon neutral shipping service. This partnership enables KaapiKaapi to offer carbon neutral delivery to customers with zero net CO2 release into the atmosphere.
• BioPakcoreStrategic or Co-development PartnerPartner in creating positive change while reducing waste in the environment. KaapiKaapi promotes biodegradable cafe supplies and advocates this to their cafe community at large.
• The Smith FamilyminorOthersCommunity initiative supported by KaapiKaapi. Company has pledged a significant portion of future profits to community and environmental initiatives including The Smith Family.
• UNHCRminorOthersCommunity initiative supported by KaapiKaapi as part of their commitment to giving back to communities.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Coffee Supreme: Aus/NZ specialty roaster with wholesale, office and DTC channels; competes for cafe and office accounts in the same SMB and corporate segments as KaapiKaapi.
• Padre Coffee: Melbourne specialty roaster focused on wholesale cafe supply and DTC beans with strong origin narrative — closely comparable business model and customer base.
• Toby's Estate Coffee Roasters: Australian specialty roaster combining wholesale cafe supply, DTC retail, and branded cafes — same integrated wholesale/retail/equipment positioning.
• Seven Seeds Coffee Roasters: Melbourne specialty roaster with wholesale cafe supply, DTC subscriptions and a flagship roastery cafe — same craft-roaster wholesale-plus-retail model as KaapiKaapi.
• Genovese Coffee: Australian specialty and espresso coffee company supplying cafes, offices and retailers — competes for the same wholesale and office coffee business as KaapiKaapi.
• St Ali Coffee Roasters: Melbourne specialty roaster serving cafes and home consumers across Australia with a multi-channel wholesale and DTC model directly comparable to KaapiKaapi.
• Single O: Sydney-based specialty coffee roaster with wholesale, e-commerce and cafe presence; competes directly for the same Sydney indie cafe accounts as KaapiKaapi.
• Campos Coffee: Sydney-born specialty coffee roaster with wholesale cafe supply, DTC, and its own cafe network — closest Australian analog to KaapiKaapi's wholesale-plus-DTC-plus-equipment model.
• Market Lane Coffee: Melbourne specialty roaster with cafe network and wholesale program; competes for premium cafe accounts and home barista DTC on a similar positioning.

Broad incumbents

• Lavazza (Australia): Global tier-1 coffee brand explicitly named in KaapiKaapi testimonials as the incumbent cafes are switching away from; represents the established competitor KaapiKaapi is positioning against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/KaapiKaapico
• LinkedInlinkedin.com/company/kaapi-kaapi

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KaapiKaapi Coffee Roasters