COSMIC Group
Grupo Cosmic, part of Mexico's Grupo Ohla conglomerate, provides integrated shopper marketing and point-of-sale execution services — including in-store promotion, BTL activations, POP logistics, payroll administration, real-time analytics, and AI tools (Ohla.ia, BeeThere®) — to multinational CPG, electronics, pharma, and beauty brands across Latin America and the United States.
- Company typePrivate
- Founded1980
- HeadquartersBenito Juarez, Mexico
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What COSMIC Group does
Grupo Cosmic, operating under the Grupo Ohla conglomerate, is a Mexico-headquartered shopper marketing and point-of-sale execution company founded in 1980. It serves multinational consumer packaged goods (CPG), consumer electronics, pharmaceutical, and beauty brands — including Bimbo, Nestlé, Colgate-Palmolive, LG, Motorola, Pfizer, Hasbro, and Ferrero — through an integrated portfolio spanning specialized in-store promotion, brand activation, BTL creative campaigns, POP materials logistics, payroll and personnel administration, real-time execution analytics, and AI-enabled training and operational assistance. The company operates through nine wholly owned subsidiaries (Instituto Cosmic, Redvolution, Disi, Supply Service, 361 Logística POP, Área 3D Ideas, Ohla.ia, and Ohla US) that collectively position it as the largest Latin American conglomerate in shopper marketing solutions.
The technology stack is built around three proprietary platforms: BeeThere®, a video-call system connecting virtual demonstrators with shoppers via 83-inch video totems at the point of sale; Ohla.ia, a WhatsApp-native AI platform with an intelligent assistant (OhMentor) and on-demand microlearning (OhSkills); and a real-time analytics platform for monitoring in-store execution. The company also builds and deploys physical retail hardware modules (Videotótems, Happy Mix, Splash Vending, Recompensa al Planeta, intelligent information modules) and holds certifications across ISO 9001, ISO 14001, ISO 45001, REPSE, SEDEX, and AMAPRO.
The business model is enterprise services-led with multi-year contracts, customized quote-based pricing, and direct field-sales account management. Revenue streams include professional services (promotor staffing, BTL execution), managed services (payroll and personnel administration), hardware sales (POP materials and vending modules), and an emerging subscription/recurring layer through technology and analytics offerings. Geographic footprint is anchored in Mexico with owned CEDIS in Monterrey, Guadalajara, and Toluca, regional operations organized by zone, and international expansion via offices in Miami and Panama City, with claimed presence across 20+ countries in Latin America.
COSMIC Group firmographics
Firmographics- Name
- COSMIC Group
- Legal name
- Grupo Cosmic
- Website
- https://cosmic.com.mx
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Grupo Cosmic, part of Mexico's Grupo Ohla conglomerate, provides integrated shopper marketing and point-of-sale execution services — including in-store promotion, BTL activations, POP logistics, payroll administration, real-time analytics, and AI tools (Ohla.ia, BeeThere®) — to multinational CPG, electronics, pharma, and beauty brands across Latin America and the United States.
- Ownership category
- akta.pro rank
COSMIC Group industry classification
Industry- Product category
- Shopper Marketing and Point-of-Sale Execution Services
- NAICS
- Advertising Agencies (54181), Convention and Trade Show Organizers (56192)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Festival & Live Entertainment Brand Partnerships (MPAAAGAF)
- akta.pro secondary industry
- Executive Summits & Invitation-Only Forums (MPAGAGAK)
Keywords
Where COSMIC Group is headquartered
LocationHeadquarters
- HQ city
- Benito Juarez
- HQ country
- Mexico
- HQ region
- Latin America
Offices6 records
Markets served
COSMIC Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Promotory and Field Execution Services: Provides specialized promotional staffing at point of sale, including trained promoters, brand activation specialists, and field execution personnel. Revenue generated through service contracts with CPG brands requiring in-store presence and brand promotion.
- BTL (Below-the-Line) Marketing Services: Creative design and execution of BTL campaigns, experiential activations, and brand experiences. Includes concept development, material design, production, and on-site activation management.
- Supply Service and POP Materials: Supply and distribution of point-of-sale materials, displays, and promotional items. Manages the complete supply chain from development to delivery of POP materials.
- Personnel Administration Services: Operational coordination, performance monitoring, and direct collaborator support including payroll administration and workforce management services.
- Technology and Analytics Solutions: Analytical technology platforms, real-time monitoring dashboards, and data visualization tools. Includes AI-powered tools like Ohla.ia for operational support and training.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on scope and coverage requirements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
COSMIC Group product offering
Product offeringCore offering
Grupo Cosmic provides integrated shopper marketing and commercial execution services for consumer packaged goods brands at the point of sale. Its portfolio spans specialized promotional staffing, brand activation, BTL campaign design, POP materials logistics, personnel and payroll administration, training (Instituto Cosmic), and analytical technology, supported by proprietary platforms BeeThere® and Ohla.ia.
Product overview
COSMIC Group (Grupo Cosmic) operates as a comprehensive shopper marketing and commercial execution conglomerate. The company offers a portfolio of 12 core service lines spanning specialized promotion, analytical technology, brand activation, training (Instituto Cosmic), labor studies, virtual assistance, payroll administration, personnel management, BTL marketing, POP logistics, supply services, and AI solutions. This is complemented by proprietary technology solutions including Videotótems (real-time virtual promotion via BeeThere® platform), Happy Mix (mixing/sampling machines), Splash Vending (automated dispensers), and intelligent modules. Grupo Ohla subsidiary offers AI platform Ohla.ia including OhMentor (intelligent assistant) and OhSkills (on-demand training). The company serves international markets through Ohla US and invests in companies like One Above for B2B travel platform development.
Differentiator
Problem solved
Functional benefit
Brands
- Instituto Cosmic: Instituto enfocado en la formación y profesionalización del talento humano.
- Redvolution Ohla
- 361 Logística POP
- Área 3D Ideas
- Disi
- Supply Service
- Ohla.ia
- Ohla US
Products and services
- Promotoría Especializada Specialized promotional staffing at point of sale with trained personnel, clear strategies, and execution to drive sales and optimize brand presence for CPG brands.
- Impulso Brand activation at point of sale through specialized teams, direct strategies, and dynamic execution generating immediate presence and conversion results.
- Capacitación (Instituto Cosmic) Continuous, personalized training delivered through Instituto Cosmic, developing field operations skills for client teams and Grupo Cosmic promoters.
- Estudio Sociolaboral
Quantifiable outcome
- 546% sales increase in virtual consulting pilot
- +1 more outcomes
Companies that use COSMIC Group
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles3 records
COSMIC Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature3 records
COSMIC Group partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, flagship and minor.
- Daniel SalcedocoreEx Head of Partnerships of Rappi Colombia and reference in creating high-impact brands in the region. Cofounder of Ohla.ia, contributing expertise in AI platform development and regional expansion strategy.
- Juan SaraviacoreSerial entrepreneur and angel investor with extensive experience in technology and startup scaling. Cofounder of Ohla.ia, bringing expertise in personalized training solutions and AI-powered learning technologies.
- Redvolution Shopper MarketingcoreStrategic partner for Latin Consumer Summit events and regional operations hub in Panama. Jointly organizes executive forums for consumer and retail sector leaders across Latin America.
- LatinUS BeautyflagshipPioneering virtual consulting pilot in Walmart Florida stores, marking a new standard in retail experience. Achieved 546% sales increase and significant brand visibility improvement through bilingual virtual consultants.
- Ohla US (Division of Grupo Ohla)coreUS division of Grupo Ohla established to serve international clients and expand operations in the United States market. Operates the LatinUS Beauty virtual consulting pilot in Walmart Florida.
- Procter & GambleminorFeatured speaker at Latin Consumer Summit Panama, sharing insights on consumer engagement and personalized marketing strategies.
- EYminorPresented insights on Latin American consumer trends and future consumer behavior patterns at Latin Consumer Summit Panama.
- Liberty Latin AmericaminorParticipated in panel discussion on omnichannel marketing and AI-driven personalization strategies.
- MedtronicminorParticipated in panel on adapting communication channels for the Latin American consumer.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
COSMIC Group competitors and assessment
Company assessmentDirect peers
- Spar Group: US-listed (SGRP) provider of merchandising, marketing, and distribution services to retailers and consumer goods manufacturers. Highly comparable field execution and retail services business with multi-country operational footprint.
- Crossmark: US-headquartered retail services company offering in-store execution, shopper marketing, and field merchandising. Direct peer in the outsourced field execution and shopper engagement category, with similar customer mix in CPG and consumer electronics.
- Advantage Solutions: NASDAQ-listed (ADV) US-headquartered provider of sales, marketing, and merchandising services to consumer goods manufacturers and retailers. Most directly comparable peer given overlapping CPG customer base, in-store activation, and category management offerings.
- Acosta Group: US-based sales and marketing agency providing retail execution, shopper marketing, and category management services to CPG brands. Highly comparable business model with similar service lines (promotory, BTL activation, retail merchandising) serving enterprise consumer goods clients.
- SAS Retail Services: US-headquartered retail merchandising and in-store services company delivering field execution, resets, and promotional staffing for grocery and CPG brands. Comparable outsourced labor-driven service model with similar enterprise customers.
- Geometry Global (VMLY&R Commerce): WPP-owned global shopper marketing and commerce agency serving major CPG and retail clients. Closest global direct peer for the BTL activation, brand experience, and shopper marketing services that anchor Grupo Cosmic's core offering.
- The Mars Agency: Independent US-based shopper marketing and commerce agency serving major CPG brands across in-store, digital, and experiential activations. Closely comparable in the experiential BTL and shopper marketing category with similar customer profile.
Regional players
- Grupo 4 Pi Marketing: Mexican marketing services firm offering trade marketing, point-of-sale activation, and shopper marketing solutions. Regional peer competing for the same Mexican CPG enterprise clients with overlapping service portfolio.
- Marketing Support Consultores (MSC): Mexican shopper marketing and retail activation agency serving similar CPG and retail clients in the local market. Direct regional competitor operating in Mexico with overlapping services (promotory, BTL, POP logistics) but with a more Mexico-centric geographic focus.
Broad incumbents
- Circana (formerly IRI): Global retail measurement and shopper analytics provider serving CPG brands and retailers with large-scale data and analytics. Broader incumbent whose predictive analytics and recommendation engine capabilities directly overlap with Grupo Cosmic's Tecnología Analítica and Ohla.ia offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
COSMIC Group social profiles
Digital presenceCOSMIC Group compliance and trust
Trust signalCompliance3 records
COSMIC Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
COSMIC Group leadership team
Management profileNumber of profiles
Profiles5 records
COSMIC Group subsidiaries and ownership
Company hierarchySubsidiaries9 records
COSMIC Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
COSMIC Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about COSMIC Group
What does COSMIC Group do?
Grupo Cosmic provides integrated shopper marketing and commercial execution services for consumer packaged goods brands at the point of sale. Its portfolio spans specialized promotional staffing, brand activation, BTL campaign design, POP materials logistics, personnel and payroll administration, training (Instituto Cosmic), and analytical technology, supported by proprietary platforms BeeThere® and Ohla.ia.
Is COSMIC Group a public or private company?
COSMIC Group is a private company. It is classified as corporate owned and is currently operating.
When was COSMIC Group founded?
COSMIC Group was founded in 1980. It employs 501 to 1,000 people.
Where is COSMIC Group based?
COSMIC Group is headquartered in Benito Juarez, Mexico, in the Latin America region.
How does COSMIC Group make money?
Five revenue lines are on record. Promotory and Field Execution Services are the primary driver. The others are BTL (Below-the-Line) Marketing Services, supply Service and POP Materials, personnel Administration Services and technology and Analytics Solutions.
Who are COSMIC Group's main competitors?
Direct peers on record are Spar Group, Crossmark, Advantage Solutions, Acosta Group, SAS Retail Services, Geometry Global (VMLY&R Commerce) and The Mars Agency. Regional players are Grupo 4 Pi Marketing and Marketing Support Consultores (MSC). Circana (formerly IRI) is listed as a broad incumbent.
Does COSMIC Group have an API?
No public API is recorded for COSMIC Group.
What industry is COSMIC Group in?
COSMIC Group's product category is Shopper Marketing and Point-of-Sale Execution Services. Its primary akta.pro industry code is MPAAAGAF, Festival & Live Entertainment Brand Partnerships, with a secondary code of MPAGAGAK, Executive Summits & Invitation-Only Forums. Its NAICS code is 54181 and its SIC code is 7311.