Redvolution
Redvolution is a Latin American trade and shopper marketing services firm that delivers end-to-end point-of-sale activation, brand experience, and execution services across 12 countries for enterprise consumer goods brands and retailers.
- Company typePrivate
- Founded2009
- HeadquartersMedellín, Colombia
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Redvolution does
Redvolution is a Latin American trade and shopper marketing services firm founded in 2009 and headquartered in Medellín, Colombia, operating as part of the Grupo Ohla network, a diversified regional group with 40+ years of retail management trajectory. The company delivers end-to-end point-of-sale activation, brand experience development, and in-store execution services for enterprise consumer goods brands and retailers across 12 countries (Mexico, Colombia, Chile, Peru, Honduras, Puerto Rico, Panama, Costa Rica, El Salvador, Guatemala, Nicaragua, and the Dominican Republic) and 40+ cities, with a regional coordination office in Coral Gables, Florida. It claims more than 100 active and past clients and deploys approximately 60,000 field collaborators annually, supported by on-the-ground offices in each operating market.
The company's offering is organized into six integrated service modules: Pensar (strategic analysis of buyer behavior at point of sale), Imaginar (brand experience development), Ejecutar (full-service execution), VALIDAR POS (point-of-sale execution validation backed by execution data), ANÁLISIS (advanced analytics for client decision-making), and CONTROL (technology-enabled staff management). Underlying this portfolio is a proprietary technology stack that includes a POS Real Execution System for data-driven activation validation, an Advanced Analytics Platform for client reporting, and staff management technology designed to coordinate personnel across markets. Case study evidence includes 97% store coverage for Motorola with documented sales lifts of 129% (Moto G6plus) and 167% (Moto E5+), and KBD-winning creative executions for P&G across more than 2,500 point-of-sale locations.
Redvolution operates a professional services revenue model with custom-quoted pricing based on client requirements, geographic scope, and execution complexity. Its go-to-market is an enterprise field sales motion, with direct deployment of regional account managers and field coordinators targeting major consumer brands and retailers across Latin America. The company serves two primary horizontal segments: consumer goods brands requiring trade and shopper marketing campaigns, and retailers requiring execution services, merchandising, and POS management. Pricing is not publicly disclosed, and there are no signs of standardized SaaS-style or self-serve productization; revenue is generated per engagement through professional services contracts.
Redvolution firmographics
Firmographics- Name
- Redvolution
- Legal name
- Redvolution
- Website
- https://redvolutionlatam.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Redvolution is a Latin American trade and shopper marketing services firm that delivers end-to-end point-of-sale activation, brand experience, and execution services across 12 countries for enterprise consumer goods brands and retailers.
- Ownership category
- akta.pro rank
Redvolution industry classification
Industry- Product category
- Trade Marketing Services
- NAICS
- Business Support Services (5614)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Customer Retention, Win-Back & Churn Reduction Programs (MPAAAIAH)
Keywords
Where Redvolution is headquartered
LocationHeadquarters
- HQ city
- Medellín
- HQ country
- Colombia
- HQ region
- Latin America
Offices12 records
Markets served
Redvolution business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Trade Marketing Services: Full-service trade and shopper marketing execution including strategy development, POS activation, brand experiences, and analytics services for consumer goods companies and retailers
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Redvolution product offering
Product offeringCore offering
Redvolution is a Latin American trade and shopper marketing services company that develops and executes activation and communication projects at the point of sale. The firm provides end-to-end services spanning strategic planning (Pensar), brand experience creation (Imaginar), execution (Ejecutar), point-of-sale validation (VALIDAR POS), advanced analytics (ANÁLISIS), and staff management technology (CONTROL) for consumer goods brands and retailers across 12 Latin American countries.
Product overview
Redvolution offers a unified trade marketing and shopper marketing service portfolio consisting of six integrated service modules. The core offering spans strategic planning (Pensar), brand experience creation (Imaginar), and execution services (Ejecutar), complemented by point-of-sale validation (VALIDAR POS), advanced analytics (ANÁLISIS), and staff management technology (CONTROL). Together, these services enable end-to-end activation and communication projects at the point of sale, from strategy development through execution and validation.
Differentiator
Problem solved
Functional benefit
Products and services
- Pensar Strategic analysis service that analyzes buyer behavior and decision-making process at the point of sale, developing value strategies aligned with client needs. Targeted at consumer goods brands and retailers.
- Imaginar Brand experience development service with an innovative and creative approach to create unique activation projects at point of sale. Targeted at consumer goods brands seeking distinctive in-store experiences.
- Ejecutar Full-service execution offering providing new ideas and integrated solutions to clients to achieve sales objectives. Includes field deployment of 60,000 annual collaborators across Latin America.
- VALIDAR POS Point of sale execution validation service ensuring perfect execution at retail locations backed by accurate data. Provides data-driven execution validation at point of sale for brand activations and displays.
- ANÁLISIS Advanced analytical vision service providing sophisticated analysis for improved decision-making by client brands and retailers in trade marketing strategy.
- CONTROL Staff management technology service focused on constant technological innovation enabling proper personnel management across 40+ cities in Latin America for field execution teams.
Quantifiable outcome
- 97% store coverage achieved for Motorola
- +2 more outcomes
Companies that use Redvolution
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Redvolution technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Redvolution partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Grupo OhlacoreParent company and Latin American retail management group. Redvolution operates as part of the Grupo Ohla network, which has more than 40 years of regional trajectory in retail and shopper marketing services. Grupo Ohla provides strategic oversight and brand credibility across the Latin American market.
Scale indicators9 records
Recent moves5 records
Expansion highlights4 records
Redvolution competitors and assessment
Company assessmentDirect peers
- Crossmark: Crossmark provides retail merchandising, in-store marketing, and shopper insights services to consumer brands and retailers. It is a direct peer in trade marketing execution, sharing Redvolution's model of deploying field teams to deliver branded activations at retail.
- SPAR Group: SPAR Group provides retail merchandising, in-store marketing, and field execution services globally. It overlaps with Redvolution's field execution model and serves many of the same enterprise consumer brand clients, making it a comparable B2B services peer.
- Mosaic (formerly Acosta): Mosaic is a leading sales and marketing services agency providing retail execution, shopper marketing, and category management. It directly competes with Redvolution in the trade and shopper marketing space, with comparable service offerings (in-store activation, analytics, and strategy) deployed across similar enterprise CPG and tech clients.
- TCC Global (now part of Amsive): TCC Global specializes in loyalty marketing and shopper engagement programs for retailers and brands. It is a direct peer in the shopper marketing niche, with overlapping capabilities around driving in-store activation and measurable consumer behavior change.
- Advantage Solutions: Advantage Solutions is the largest US-headquartered retail marketing services firm, providing sales, merchandising, and shopper marketing services to consumer brands and retailers. It is the most direct global comparable to Redvolution in business model and end-to-end trade marketing execution.
Broad incumbents
- Publicis Groupe: Publicis is a global advertising and marketing services holding company with multiple agency brands spanning creative, media, digital, and shopper marketing. Its Saatchi & Saatchi X and Publicis Commerce units directly overlap with Redvolution's trade and shopper marketing services.
- GroupM: GroupM is the world's largest media investment group, providing media planning, buying, and broader marketing services. While it operates one layer above field execution, it competes for the same enterprise marketing budgets as Redvolution and represents a broader incumbent alternative for clients.
Others
- NielsenIQ (NIQ): NIQ is a global consumer intelligence and retail measurement firm providing point-of-sale data and analytics. It is thematically related to Redvolution's POS validation and analytics capabilities but operates as a data vendor rather than a field execution provider.
- Kantar: Kantar is a global market research and consumer insights firm with adjacent analytics capabilities to Redvolution's ANÁLISIS module. It is not a direct competitor but represents an alternative or complementary provider in the broader trade marketing insights stack.
Emerging players
- Repsly: Repsly is a SaaS platform for retail execution, field activity management, and trade marketing analytics. It represents an emerging software-driven alternative to Redvolution's traditional field execution model and could be a substitute or complementary technology partner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Redvolution social profiles
Digital presenceRedvolution financial estimates
Financial estimateRevenue estimate
Valuation estimate
Redvolution leadership team
Management profileNumber of profiles
Redvolution funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Redvolution M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Redvolution
What does Redvolution do?
Redvolution is a Latin American trade and shopper marketing services company that develops and executes activation and communication projects at the point of sale. The firm provides end-to-end services spanning strategic planning (Pensar), brand experience creation (Imaginar), execution (Ejecutar), point-of-sale validation (VALIDAR POS), advanced analytics (ANÁLISIS), and staff management technology (CONTROL) for consumer goods brands and retailers across 12 Latin American countries.
Is Redvolution a public or private company?
Redvolution is a private company. It is classified as corporate owned and is currently operating.
When was Redvolution founded?
Redvolution was founded in 2009. It employs 501 to 1,000 people.
Where is Redvolution based?
Redvolution is headquartered in Medellín, Colombia, in the Latin America region.
How does Redvolution make money?
One revenue line is on record: trade Marketing Services.
Who are Redvolution's main competitors?
Direct peers on record are Crossmark, SPAR Group, Mosaic (formerly Acosta), TCC Global (now part of Amsive) and Advantage Solutions. Broad incumbents are Publicis Groupe and GroupM. Others are NielsenIQ (NIQ) and Kantar. Repsly is listed as an emerging player.
Does Redvolution have an API?
No public API is recorded for Redvolution.
What industry is Redvolution in?
Redvolution's product category is Trade Marketing Services. Its primary akta.pro industry code is MPAAAIAH, Customer Retention, Win-Back & Churn Reduction Programs. Its NAICS code is 5614 and its SIC code is 7311.