David Seeds
DAVID Seeds is a 99-year-old American snack brand, wholly owned by Conagra Brands, producing dry-roasted sunflower seeds, pumpkin seeds, and sunflower kernels in 17+ flavor varieties for mass-market consumers through national retail and online channels in the United States.
- Company typePrivate
- Founded1926
- HeadquartersChicago, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What David Seeds does
DAVID Seeds is a consumer snack food brand specializing in roasted and seasoned sunflower seeds, pumpkin seeds, and sunflower kernels, originally founded in 1926 in a small grocery store in Fresno, California. The brand is now wholly owned by Conagra Brands (NYSE: CAG), a large publicly-traded food conglomerate headquartered in Chicago, Illinois, and operates as a private brand within the parent's portfolio. Conagra handles corporate functions, customer support, privacy, and communications for the brand, and the Conagra logo appears on the DAVID Seeds website.
The company's core product portfolio spans four lines: Jumbo Sunflower Seeds (the flagship line with 17 flavor varieties in sizes from 1.75 oz to 16 oz), standard Sunflower Seeds (4 varieties including a Team Bucket format), Sunflower Kernels (8.5 oz shelled seeds for cooking), and Pumpkin Seeds (2.25 oz and 5 oz formats). Manufacturing relies on a dry roasting process that uses heat without water or oil, with subsequent seasoning application. The brand emphasizes simple ingredients, no certified synthetic colors or artificial flavors, production in a peanut-free facility, gluten-free options, and non-GMO seeds. Notable innovations include a Reduced Sodium variant with 25% less sodium than the original and licensed co-branded flavors such as Frank's RedHot.
DAVID Seeds generates revenue through consumer packaged goods sales distributed across national retail chains, convenience stores, mass merchants, and direct-to-consumer online channels under a standard unit pricing model across multiple pack sizes. The brand serves general consumers seeking protein-rich, portable snacks for on-the-go consumption, baseball games, and outdoor activities, and holds the distinctive position of America's #1 selling seed brand based on 2020 retail sales data from Information Resources Inc. The brand's commercial identity is deeply tied to baseball and softball culture through its official sponsorship of Little League Baseball & Softball, including the Player of the Game certificate program.
David Seeds firmographics
Firmographics- Name
- David Seeds
- Legal name
- Conagra Brands (owner of DAVID Seeds brand)
- Website
- https://davidseeds.com
- Company type
- Private
- Founded year
- 1926
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DAVID Seeds is a 99-year-old American snack brand, wholly owned by Conagra Brands, producing dry-roasted sunflower seeds, pumpkin seeds, and sunflower kernels in 17+ flavor varieties for mass-market consumers through national retail and online channels in the United States.
- Ownership category
- akta.pro rank
David Seeds industry classification
Industry- Product category
- Snack Foods
- NAICS
- Grain and Oilseed Milling (3112)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Nuts, Seeds & Trail Mix Snacks (CRADABAF)
Keywords
Where David Seeds is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
David Seeds business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Consumer Packaged Goods Sales: DAVID Seeds generates revenue through the sale of packaged sunflower seeds, pumpkin seeds, and sunflower kernels sold through retail stores and online channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing at various national retailers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
David Seeds product offering
Product offeringCore offering
David Seeds manufactures, markets, and distributes roasted and seasoned sunflower and pumpkin seed snacks sold under the DAVID® brand. The product portfolio spans jumbo sunflower seeds, regular sunflower seeds, shelled sunflower kernels, and pumpkin seeds/pepitas, offered in multiple flavors and package sizes for individual and group consumption. Production uses a proprietary dry roasting method that applies heat without water or oil.
Product overview
DAVID Seeds is a consumer snack food brand specializing in roasted and seasoned seeds, owned by Conagra Brands. The product portfolio consists of four core product lines: Jumbo Sunflower Seeds (the flagship line with 17 flavor varieties in larger seed size), standard Sunflower Seeds (4 varieties including a team bucket format), Sunflower Kernels (shelled seeds for recipes), and Pumpkin Seeds (available in multiple sizes). All products are dry roasted without oil, made with simple ingredients, and produced in a peanut-free facility. The brand positions itself as America's #1 selling sunflower seed brand (based on 2020 retail sales per IRI data) and holds official seed partnership status with Little League Baseball and Softball.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 5g of protein per serving
- +4 more outcomes
Companies that use David Seeds
Customer profileSegments2 records
Ideal customer profiles2 records
David Seeds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
David Seeds partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core, minor and flagship.
- Conagra BrandscoreDAVID Seeds brand is owned by Conagra Brands, one of North America's leading branded food companies. Conagra operates the official company website and handles corporate functions including customer support, privacy policy, and corporate communications.
- Frank's RedHotminorLicensed trademark partnership for Frank's RedHot Sunflower Seeds product line. Frank's RedHot is a registered trademark of the French's Food Company, LLC. This collaboration brings the popular hot sauce flavor to the jumbo sunflower seed format.
- Little League Baseball & SoftballflagshipOfficial Seed of Little League Baseball & Softball. DAVID Seeds serves as the official sponsor, providing player recognition certificates and leveraging the deep cultural connection between seed snacking and baseball. This is a flagship brand sponsorship that reinforces the company's position as America's baseball snack.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
David Seeds competitors and assessment
Company assessmentBroad incumbents
- Fisher Nuts: Established nut and snack brand with national retail presence. Fisher competes in the broader nuts/seeds snacking category where David Seeds also competes for consumer snack occasions.
- Planters (Hormel Foods): Iconic nut and snack brand with national distribution under Hormel. Planters competes with David in nut/seed snacking aisles and benefits from similar grocery distribution scale and brand heritage.
- Frito-Lay (PepsiCo): Snack industry incumbent with broader portfolio (chips, pretzels) that also offers sunflower seeds through its scaled retail relationships. Competes with David for shelf space and snack-occasion share within grocery and convenience channels.
- Diamond of California (Diamond Foods): Long-standing nuts and seeds snack brand competing across snack nut and seed categories. Diamond's culinary and snacking product lines overlap with David's kernel and pumpkin seed offerings.
Direct peers
- Wonderful Pistachios: Premium seed/nut snack brand positioned as a healthy in-shell snacking option. Wonderful competes with David for the 'protein-rich, in-shell seed snack' occasion and the health-conscious consumer segment.
- Old Dutch Foods: Heritage sunflower seed and snack brand with a multi-generational brand history similar to David. Old Dutch competes directly in the in-shell roasted sunflower seed category across retail channels in the U.S. and Canada.
- Kar's Nuts: Trail mix and nut/seed snack brand with national retail distribution. Kar's Nuts competes with David in the portable, protein-rich snacking segment across grocery and convenience channels.
- Bigs Sunflower Seeds: Direct competitor in in-shell sunflower seeds with a similar flavor-extension strategy. Bigs competes for the same baseball-snacking occasion and competes with David on national grocery shelves as a comparable flavored seed brand.
- Spitz International: Specialty roasted sunflower seed snack manufacturer competing in the same seed-snack category. Spitz's flavored sunflower seed lineup overlaps directly with David's jumbo and standard seed SKUs at retail.
Emerging players
- Sahale Snacks: Premium nut/seed snack brand focused on elevated flavors and clean ingredients. Sahale represents the premium emerging end of the seed/nut snack category that increasingly competes with David's mid-market positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
David Seeds social profiles
Digital presenceDavid Seeds financial estimates
Financial estimateRevenue estimate
Valuation estimate
David Seeds leadership team
Management profileNumber of profiles
David Seeds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
David Seeds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about David Seeds
What does David Seeds do?
David Seeds manufactures, markets, and distributes roasted and seasoned sunflower and pumpkin seed snacks sold under the DAVID® brand. The product portfolio spans jumbo sunflower seeds, regular sunflower seeds, shelled sunflower kernels, and pumpkin seeds/pepitas, offered in multiple flavors and package sizes for individual and group consumption. Production uses a proprietary dry roasting method that applies heat without water or oil.
Is David Seeds a public or private company?
David Seeds is a private company. It is classified as corporate owned and is currently operating.
When was David Seeds founded?
David Seeds was founded in 1926. It employs 11 to 50 people.
Where is David Seeds based?
David Seeds is headquartered in Chicago, United States, in the North America region.
How does David Seeds make money?
One revenue line is on record: consumer Packaged Goods Sales.
Who are David Seeds's main competitors?
Broad incumbents on record are Fisher Nuts, Planters (Hormel Foods), Frito-Lay (PepsiCo) and Diamond of California (Diamond Foods). Direct peers are Wonderful Pistachios, Old Dutch Foods, Kar's Nuts, Bigs Sunflower Seeds and Spitz International. Sahale Snacks is listed as an emerging player.
Does David Seeds have an API?
No public API is recorded for David Seeds.
What industry is David Seeds in?
David Seeds's product category is Snack Foods. Its primary akta.pro industry code is CRADABAF, Nuts, Seeds & Trail Mix Snacks. Its NAICS code is 3112 and its SIC code is 2000.