What Fisher Nuts does

Fisher Nuts is a consumer packaged food brand founded in 1920 by Sam Fisher in St. Paul, Minnesota, specializing in packaged recipe nuts and snack nuts for home cooking, baking, and everyday snacking. The company operates two primary product lines: Fisher Chef's Naturals (recipe nuts in blue packaging, Non-GMO Project Verified) and Fisher Snacks (snack nuts in red packaging). Recipe nut offerings include pecans, walnuts, almonds (whole, sliced, slivered, toasted, flour), dried cranberries, cashews, and macadamias; snack nut offerings include dry roasted, honey roasted, butter toffee, and party peanuts in family-size formats. Products are sourced from American farmers across California (almonds, walnuts), the Southeast (peanuts, pecans), and international origins for cashews, hazelnuts, macadamias, pine nuts, and Brazil nuts.

Underlying technology centers on nut processing and pasteurization, including roasting, steaming, and propylene oxide (PPO) treatment for food safety and shelf-life extension. The brand holds certifications for Gluten Free, Non-GMO Project Verified, Vegan, USDA Organic, and American Heart Association (AHA) heart-healthy classification. Fisher Nuts is a wholly owned brand of John B. Sanfilippo & Son, Inc. (JBSS), a publicly traded company on NASDAQ, with the Fisher Nuts entity headquartered at 1703 N. Randall Rd., Elgin, Illinois.

The business model is consumer packaged goods distribution through major retail channels (Amazon, Walmart, Menards) complemented by direct-to-consumer sales via the Fisher Nuts Company Store in Elgin, Illinois (one-case minimum orders). Go-to-market is product-led via content marketing, anchored by an extensive recipe library (100+ recipes), cooking tips content on fishernuts.com, Instagram presence (@fishernutsbrand), and earned media in BBC Good Food, Olive Magazine, Bloomberg, and Delicious. Pricing is not publicly disclosed. Brand-level headcount is reported at 1-10 employees, with manufacturing and broader operations handled at the JBSS parent level.

Name

Fisher Nuts

Legal name

John B. Sanfilippo & Son, Inc.

Website

https://fishernuts.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

1–10 employees

Short description

Fisher Nuts is a 100-year-old consumer nut brand offering recipe nuts and snack nuts for home cooks, bakers, and snackers, distributed through Amazon, Walmart, and Menards plus direct-to-consumer sales from its Elgin, Illinois Company Store.

Ownership category

akta.pro rank

Product category

Packaged Nuts

NAICS

Roasted Nuts and Peanut Butter Manufacturing (311911), Grocery and Related Product Merchant Wholesalers (4244), Confectionery and Nut Retailers (445292)

SIC

Food And Kindred Products (2000), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Nuts Processing & Roasting (AFAKAIAF)

akta.pro secondary industries

Nuts, Seeds & Trail Mix Snacks (CRADABAF), Nuts, Seeds & Dried Fruit Trading/Wholesale (AFAIAKAF), Specialty Snack Foods Manufacturing (Ethnic/Regional, Gourmet, Functional) (AFAKAIAO)

Keywords

• Packaged nuts
• Recipe nuts
• Snack nuts
• Pecans and walnuts
• Baking ingredients

Headquarters

HQ city

Elgin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Consumer Nut Products: Direct sales of branded nuts including recipe nuts (for cooking/baking) and snack nuts through retail and direct channels
2. Retail Distribution: Distribution through major retailers including Amazon, Walmart, and Menards for consumer packaged goods sales

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Fisher Nuts sells branded packaged nuts in two lines: Recipe Nuts (pecan halves, chopped pecans, walnuts, whole/sliced/slivered/toasted almonds, almond flour, cashews, macadamias, and dried cranberries) for home cooking and baking, and Snack Nuts (dry roasted, honey roasted, butter toffee, and party peanuts in family-size jars) for everyday snacking. Products are distributed through major retailers and the Fisher Nuts Company Store.

Product overview

Fisher Nuts is a consumer food products company owned by John B. Sanfilippo & Son, Inc., founded in 1920 in St. Paul, Minnesota. The company offers two primary product lines: Recipe Nuts and Snack Nuts. Recipe Nuts include pecans (halves and chopped), walnuts, almonds (whole, sliced, slivered, toasted), almond flour, dried cranberries, cashews, and macadamias, designed for cooking and baking applications. Snack Nuts include dry roasted, honey roasted, butter toffee, and party peanuts in various sizes. The company sources nuts from American farmers and offers Non-GMO Project Verified options for their Chef's Naturals product line (blue packaging), while their Snacks line (red packaging) may contain GMOs.

Differentiator

Problem solved

Functional benefit

Brands

• Fisher Chef's Naturals: Non-GMO Project Verified recipe nuts product line (blue packages)
• Fisher Snacks

Products and services

• Pecan Halves Whole pecan halves packaged for home cooking, baking, and snacking, with 3 grams of plant-based protein and 3 grams of fiber per serving. Sold in 8 oz and other package sizes.
• Chopped Pecans Pre-chopped pecans for baking and cooking, available in multiple sizes including 6oz, 8oz, 10oz, 16oz, and 24oz.
• Organic Pecan Halves USDA certified organic pecan halves in a 16 oz package, with 3 grams of plant-based protein and 3 grams of fiber per serving; Non-GMO Project Verified as part of the Chef's Naturals line.
• Organic Walnut Halves & Pieces USDA certified organic walnuts from California in a 16 oz package, with 4 grams of plant-based protein and 2 grams of fiber per serving; Non-GMO Project Verified.
• Walnut Halves & Pieces Walnut halves and pieces from California, available in sizes from 2 oz to 32 oz, with 4 grams of plant-based protein and 2 grams of fiber per serving.
• Almond Flour 100% California almonds ground into flour, in a 16 oz package, providing 4 grams of plant-based protein and 2 grams of net carbs per serving; positioned as gluten-free, grain-free, and low-carb.
• Slivered Almonds Pre-sliced almonds in 10 oz packages for cooking and baking applications.
• Sliced Almonds Thinly sliced almonds available in 10 oz and 16 oz packages for cooking and baking.
• Whole Almonds Whole California almonds in 16 oz packages for snacking and cooking.
• Toasted Sliced Almonds Pre-toasted sliced almonds in 10 oz packages, ready to use directly in recipes.
• Dried Cranberries Dried sweetened cranberries in 2 oz packages for baking and recipes.
• Cashew Halves & Pieces Unsalted whole cashew halves and pieces in a 1-cup (4.41 oz) package for culinary use.
• Macadamias Chopped Chopped unsalted macadamia nuts in a 1-cup (4.44 oz) package for culinary applications.
• Peanuts, Roasted Unsalted Roasted unsalted peanuts in a 1-cup package for culinary use.
• Dry Roasted Salted Peanuts Premium dry roasted peanuts seasoned with sea salt in a 36 oz family-size jar, providing 7 grams of protein per serving.
• Honey Roasted Peanuts Premium peanuts coated with real honey and sea salt, dry roasted, in a 36 oz family-size jar with 7 grams of protein per serving.
• Dry Roasted Lightly Salted Peanuts Golden roasted peanuts lightly seasoned with sea salt in a 36 oz family-size jar; a good source of three vitamins and minerals, naturally gluten free.
• Butter Toffee Peanuts Butter toffee flavored peanuts in a 42 oz family-size jar with 5 grams of protein per serving, 0g trans fat, no artificial colors or flavors.
• Party Peanuts Classic party-style peanuts in a 36 oz jar, sourced from farmers partnered for generations, for snacking.

Quantifiable outcome

• 3-4 grams plant-based protein per serving (pecans/walnuts)
• +4 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• AmazoncoreChannel Partner/ Reseller/ DistributorPrimary online retail channel for Fisher Nuts products; sells through Amazon marketplace and Fisher brand store
• WalmartcoreChannel Partner/ Reseller/ DistributorMajor brick-and-mortar and online retailer distributing Fisher Nuts products
• MenardsminorChannel Partner/ Reseller/ DistributorRegional home improvement and grocery retailer distributing Fisher Nuts products
• Non-GMO ProjectcoreStrategic or Co-development PartnerNon-GMO Project verification program for Fisher Chef's Naturals products ensuring GMO-free status

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• Simple Truth (Kroger private label): Simple Truth is Kroger's natural/organic private-label line that competes with Fisher's organic and Non-GMO Project Verified Chef's Naturals SKUs on the same grocery shelves, often at a discount.

Direct peers

• Kar's Nuts: Kar's Nuts is a U.S. snack nut and trail mix brand sold at convenience and grocery, overlapping with Fisher's snack peanut SKUs and competing for the same on-the-go nut consumer.
• Planters (Kraft Heinz): Planters is the dominant U.S. branded snack nut player (dry roasted, honey roasted peanuts) under Kraft Heinz, competing head-to-head with Fisher's Snack Nuts line in grocery and club channels.
• Blue Diamond Growers: Blue Diamond is the leading U.S. almond cooperative offering sliced, slivered, and whole almonds plus almond flour — directly overlapping Fisher's recipe nut and almond flour SKUs across retail and foodservice.
• Diamond Foods (Diamond Nuts): Diamond Nuts sells pecans, walnuts, and almonds in recipe and snack formats across the same grocery channels as Fisher, making it one of the closest direct competitors in the recipe nut category.
• Emerald Nuts (Snyder's-Lance / Campbell): Emerald sells 100-calorie snack packs and bulk snack nuts in the same grocery aisles as Fisher's Snack Nuts, with overlapping consumer segments in health-conscious snacking.
• Wonderful Pistachios: Wonderful is a premium branded nut company with strong shell and snack nut presence, competing for the same recipe-and-snack consumer wallet share that Fisher targets in grocery and online retail.

Broad incumbents

• Kirkland Signature (Costco): Costco's Kirkland Signature private-label nuts (pecans, walnuts, almonds, peanuts) compete on price in the same product categories Fisher sells, often forcing Fisher to justify a price premium on differentiation.
• NOW Foods (nuts and baking ingredients): NOW Foods sells recipe nuts, almond flour, and baking ingredients through natural and grocery channels, overlapping with Fisher's recipe nut and specialty diet positioning across gluten-free and vegan consumers.

Emerging players

• Sahale Snacks: Sahale is a premium nut-and-fruit snack brand sold in club and grocery; it competes with Fisher Snacks for the better-for-you snacking occasion, though with a different format (single-serve pouches with inclusions).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/fishernutsbrand
• LinkedInlinkedin.com/company/undefined

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fisher Nuts