Typetype
Typetype is a multi-award-winning independent type foundry founded in 2013 that designs, licenses, and commissions commercial typefaces for 75,000+ companies worldwide across branding, web, packaging, and editorial use cases.
- Company typePrivate
- Founded2013
- HeadquartersLevittown, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Typetype does
TypeType is a multi-award-winning independent type foundry founded in 2013 and headquartered in Levittown, United States. The studio designs and licenses commercial typefaces, operating a catalog of more than 75 proprietary type families spanning sans serif, serif, slab serif, display, and script categories, with 46 variable fonts in the collection. Flagship products include TT Commons Pro (104 styles, 2,683 glyphs per style, 295+ language support, 46 OpenType features), the bestseller TT Norms Pro, TT Hoves Pro, and TT Supermolot Neue, alongside professional services such as custom typeface commissions, Mastering, Cyrillization, and Hinting.
The company's underlying technology centers on professional type design workflows producing OpenType-compliant fonts with variable font axes (weight, width, slant) and extensive multi-script coverage including Latin, Cyrillic, Greek, Arabic, and Georgian alphabets. Distribution is direct-to-consumer through the typetype.org e-commerce storefront (Stripe-powered checkout, instant email delivery, free trial downloads, and an online font tester) supplemented by enterprise field sales for custom commissions and a Font Subscription tier offering unlimited access to the full catalog.
TypeType generates revenue through three streams: one-time font licensing (desktop, webfont, app, digital ads, video, videogames, eBook, publishing, server use cases), recurring Font Subscription, and bespoke professional services. Its customer base spans 75,000+ companies globally across highly diversified verticals (food and beverage, entertainment, e-commerce, telecommunications, healthcare, fashion, gaming, government, museums), with named enterprise adopters including Domino's Pizza, DreamWorks, AliExpress, Uniqlo, Crocs, Macy's, DoorDash, Asus, Mattel, Cartoon Network, CBS, QVC, Kylie Cosmetics, Telefónica, and The State Hermitage Museum. The studio has won D&AD 2025 Wood Pencil, Red Dot 2024 best of the best, and Granshan 2024 gold and bronze awards, and operates without external venture funding.
Typetype firmographics
Firmographics- Name
- Typetype
- Legal name
- TypeType
- Website
- https://typetype.org
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Typetype is a multi-award-winning independent type foundry founded in 2013 that designs, licenses, and commissions commercial typefaces for 75,000+ companies worldwide across branding, web, packaging, and editorial use cases.
- Ownership category
- akta.pro rank
Typetype industry classification
Industry- Product category
- Commercial Typeface Design
- NAICS
- Graphic Design Services (541430), Other Specialized Design Services (541490)
- SIC
- Pens, Pencils & Other Artists' Materials (3950)
- akta.pro primary industry
- Visual Identity & Brand Design Systems (BPAFAEAC)
- akta.pro secondary industry
- Prepress & Composition Services (Typesetting, Layout, Color Management, Proofing) (MPAJALAA)
Keywords
Where Typetype is headquartered
LocationHeadquarters
- HQ city
- Levittown
- HQ country
- United States
- HQ region
- North America
Markets served
Typetype business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Font Licensing: One-time license purchases for commercial font use across various applications (Desktop, Webfont, App, Digital Ads, Video & Broadcasting, Videogames, eBook, Book Publishing, Server). License tiers based on user count, page views, or impressions. Prices range from $33.59 per style (with discounts) to $461.30 for full family packages.
- Font Subscription: Subscription-based access to entire TypeType font collection of 75+ type families with unlimited usage during subscription period, monthly updates and expansions included
- Custom Font Services: Bespoke typeface design from scratch or adaptation of existing TypeType families for corporate branding. Services include Mastering, Cyrillization, and Hinting for custom typography projects
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single Style License - Desktop |
| Unit Pricing | Pay-as-you-go | Full Family Package - TT Commons Pro Complete Collection |
| Unit Pricing | Pay-as-you-go | Variable Font Packages |
| Usage-based | Pay-as-you-go | Webfont License |
| Unit Pricing | Pay-as-you-go | App License |
| Usage-based | Pay-as-you-go | Digital Ads License |
| Subscription | Annual | Unlimited License |
| Subscription | Monthly | Font Subscription Service |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Typetype product offering
Product offeringCore offering
TypeType is a type foundry that designs, develops, and licenses commercial typefaces. It sells a catalog of 75+ proprietary font families — including geometric sans serifs, serifs, slab serifs, display, and script styles with variable font variants — and offers professional services such as bespoke typeface design, Cyrillization, Mastering, and Hinting. Customers license fonts via per-style Desktop, Webfont, App, Digital Ads, Video, Videogames, eBook, Publishing, or Server licenses, or access the entire collection through a subscription.
Product overview
TypeType is a multi-award-winning type foundry offering a collection of 75+ type families for commercial use. The product portfolio centers on proprietary font families like TT Commons™ Pro (geometric sans serif with 104 styles and 295+ language support), TT Norms® Pro (bestseller functional geometric sans), TT Hoves Pro (Scandinavian sans), and TT Supermolot Neue (modular sans), among others. These core products span sans serif, serif, slab serif, display, and script categories, with 46 variable fonts available. The foundry complements its font catalog with professional services including Custom Fonts (bespoke typeface design), Font Subscription (unlimited access to full collection with monthly updates), Mastering (converting drafts into functional typefaces), Cyrillization (adding Cyrillic script support), and Hinting (optimizing font rendering). The company also licenses fonts for specific use cases including desktop, webfont, app, digital ads, video broadcasting, videogames, eBook, book publishing, and server applications.
Differentiator
Problem solved
Functional benefit
Products and services
- TT Commons™ Pro Versatile geometric sans serif font family with 5 subfamilies (Normal, Condensed, Compact, Expanded, Mono), 104 styles, 2,683 glyphs per style, 46 OpenType features, and support for over 295 languages including Arabic and Georgian scripts. Sold commercially via per-style or full-family licenses.
- TT Norms® Pro
Quantifiable outcome
- 275+ languages supported by TT Commons Pro alone
- +3 more outcomes
Companies that use Typetype
Customer profileNamed customers36 records
Segments6 records
Ideal customer profiles3 records
Typetype technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Typetype partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Pinot AgencyminorCollaborative design partnership to create Font Universe - a wine inspired by typography. Pinot Agency and TypeType jointly designed a unique bottle label representing the typographic universe, with printing by Finpap on textured Fasson Watermark paper with embossing.
- StripecorePayment processing partner handling all credit card transactions. Stripe tokens used to track transactions and access stored payment information. Browser communicates directly with Stripe, not through TypeType servers.
- FinpapminorPrinting partner that helped bring Font Universe wine label to life, providing embossing and finishing expertise on textured paper stock.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Typetype competitors and assessment
Company assessmentDirect peers
- Klim Type Foundry: Mid-sized independent foundry with award-winning retail and custom typefaces, similar studio profile to TypeType. Comparable in scale, multi-script ambition, and emphasis on expressive, quality-focused type design.
- Commercial Type: Premium foundry distributing work of prominent designers, with a strong custom/corporate identity practice. Comparable to TypeType's boutique custom font service and enterprise positioning.
- Hoefler & Co. Independent premium type foundry known for bespoke corporate typefaces and a large commercial library. Directly comparable to TypeType in business model (proprietary foundry, licensing + custom work) and target market (agencies and enterprise brands).
- Production Type: French independent foundry offering retail licenses and bespoke corporate typography. Comparable in custom-services emphasis, international customer base, and similar team size.
- Grilli Type: Swiss independent type foundry with curated family of high-quality retail and custom typefaces. Comparable catalog size, design-led positioning, and direct-to-consumer licensing model.
- Paratype: Established type foundry with deep multi-script expertise, particularly Cyrillic. Comparable to TypeType's Cyrillization service and broad-language support claims, especially relevant given TypeType's Eastern European design heritage.
Others
- MyFonts: Largest third-party font marketplace (owned by Monotype), where many smaller foundries distribute retail licenses. Functionally a sales channel competitor/advisor to TypeType's own direct e-commerce.
- Fontspring: Independent font marketplace and reseller serving independent foundries. Mentioned among TypeType's Fonts in Use roster; comparable as a distribution and discovery channel for commercial type.
Broad incumbents
- Monotype: Largest global type company owning Helvetica, Times New Roman, and dozens of other major fonts, plus MyFonts marketplace. Overlaps with TypeType across all segments but at vastly larger scale, including custom typography services (Monotype Studio).
- Adobe Fonts: Subscription font service bundled with Creative Cloud, representing one of the largest channels for commercial font licensing. Comparable as a font licensing channel, though bundled rather than standalone foundry model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Typetype social profiles
Digital presenceTypetype financial estimates
Financial estimateRevenue estimate
Valuation estimate
Typetype leadership team
Management profileNumber of profiles
Profiles2 records
Typetype funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Typetype M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Typetype
What does Typetype do?
TypeType is a type foundry that designs, develops, and licenses commercial typefaces. It sells a catalog of 75+ proprietary font families — including geometric sans serifs, serifs, slab serifs, display, and script styles with variable font variants — and offers professional services such as bespoke typeface design, Cyrillization, Mastering, and Hinting. Customers license fonts via per-style Desktop, Webfont, App, Digital Ads, Video, Videogames, eBook, Publishing, or Server licenses, or access the entire collection through a subscription.
Is Typetype a public or private company?
Typetype is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Typetype founded?
Typetype was founded in 2013. It employs 11 to 50 people.
Where is Typetype based?
Typetype is headquartered in Levittown, United States, in the North America region.
How does Typetype make money?
Three revenue lines are on record. Font Licensing is the primary driver. The others are font Subscription and custom Font Services.
Who are Typetype's main competitors?
Direct peers on record are Klim Type Foundry, Commercial Type, Hoefler & Co., Production Type, Grilli Type and Paratype. Others are MyFonts and Fontspring. Broad incumbents are Monotype and Adobe Fonts.
Does Typetype have an API?
No public API is recorded for Typetype.
What industry is Typetype in?
Typetype's product category is Commercial Typeface Design. Its primary akta.pro industry code is BPAFAEAC, Visual Identity & Brand Design Systems, with a secondary code of MPAJALAA, Prepress & Composition Services (Typesetting, Layout, Color Management, Proofing). Its NAICS code is 541430 and its SIC code is 3950.