Smith Farm Supply
Smith Farm Supply is a privately-held regional farm store chain operating 13 retail locations across Georgia and South Carolina, offering farm supplies, bulk feed and fertilizer delivery, farm consulting, and equipment, founded in 1955 and currently owned by Tyler Johnson.
- Company typePrivate
- Founded1955
- HeadquartersWarrenton, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Smith Farm Supply does
Smith Farm Supply is a privately-held, family-rooted regional farm store chain founded in 1955 in Warrenton, Georgia by Gene and Melvin Smith, now owned by Warren County native Tyler Johnson, who acquired the business in 2008 and has expanded it from a single store to thirteen retail locations across Georgia and South Carolina. The company operates across 15+ product departments spanning livestock and equine supplies, Massey Ferguson tractors and implements, deer and wildlife products, pet and bird supplies, fencing, chemicals, seed, hardware, and lawn and garden — alongside a private-label apparel line (SFS-branded t-shirts and hats) priced in the $10-$35 range per unit.
The company's service overlay differentiates it from a pure farm retailer: it runs a dedicated bulk feed mill at Stapleton producing Smith Farm Supply and Purina Mills branded feeds in one-ton bags with three-ton minimum delivery, operates four bulk fertilizer blending and delivery hubs (Warrenton, Sandersville, Griffin, Washington) with a full application truck fleet providing custom dry/liquid blends, lime application, and soil sampling, and maintains a specialist farm consulting practice (agronomy, equine, and cattle) staffed by named producers-facing consultants. Customer financing is offered through a strategic partnership with John Deere Financial, providing 0% no-interest multi-use accounts for feed, hay, barn materials, seed, fertilizer, and crop spray purchases.
The revenue model is transactionally driven: one-time retail product sales across physical stores and an e-commerce storefront, plus bulk input delivery and field application services, plus professional-services consulting. The customer base is highly fragmented across six SMB segments — livestock/cattle operations, horse owners, crop/forage producers, wildlife enthusiasts, poultry farmers, and pet owners — with no enterprise customer concentration. Marketing relies on the company website, email newsletter, Facebook organic social, and in-person educational events hosted by the consulting team. The company has no disclosed AI/ML capabilities, no app, and no disclosed funding history; ownership is concentrated in the Johnson family with no institutional investors or parent company indicated in the source material.
Smith Farm Supply firmographics
Firmographics- Name
- Smith Farm Supply
- Legal name
- Smith Farm Supply
- Website
- https://smithfarmsupply.com
- Company type
- Private
- Founded year
- 1955
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Smith Farm Supply is a privately-held regional farm store chain operating 13 retail locations across Georgia and South Carolina, offering farm supplies, bulk feed and fertilizer delivery, farm consulting, and equipment, founded in 1955 and currently owned by Tyler Johnson.
- Ownership category
- akta.pro rank
Smith Farm Supply industry classification
Industry- Product category
- Farm Supply Retail
- NAICS
- Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Farm Supplies Merchant Wholesalers (42491), Nursery, Garden Center, and Farm Supply Retailers (444240), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820)
- SIC
- Farm Machinery & Equipment (3523), Wholesale-Farm Product Raw Materials (5150), Agricultural Prod-Livestock & Animal Specialties (200), Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Livestock & Pasture Supply Retail (Feed Supplements, Animal Health Inputs) (AFABAJAJ)
- akta.pro secondary industries
- Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools) (AFAAAAAH), On-Farm Milling, Grinding & Feed Processing Equipment (Hammer Mills, Rollers) (AFAAAJAD)
Keywords
Where Smith Farm Supply is headquartered
LocationHeadquarters
- HQ city
- Warrenton
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Smith Farm Supply business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail Product Sales: Brick-and-mortar and e-commerce sales of farm supplies including livestock products, horse supplies, fencing, hardware, boots, gloves, clothing, hats, and accessories.
- Bulk Feed Sales & Delivery: Bulk feed sales in one-ton bags with delivery of three tons or more. Carries Smith Farm Supply and Purina Mills bulk feeds. Feed mill located at Stapleton store.
- Bulk Fertilizer Sales & Delivery: Bulk fertilizer sales and application including lime, custom blend dry and liquid fertilizers. Soil sampling services. Blended and delivered from Warrenton, Sandersville, Griffin, and Washington locations.
- Farm Consulting Services: Agronomy, equine, and cattle consulting services provided by specialists. Services include crop production guidance, pasture management, body condition scoring, nutrition consulting, forage sampling, and fertilizer/chemical solutions.
- Liquid Fertilizer: Liquid fertilizer for fields and pastures with application services.
- Financing Services: John Deere Financial multi-use account offering 0% no interest financing for farm essentials, seasonal supplies, and agricultural business needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hats - $25.00 to $35.00 |
| Unit Pricing | Pay-as-you-go | T-shirts - $10.00 to $24.00 |
| Other | Multi-year contract | John Deere Financial Financing - 0% Interest |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Smith Farm Supply product offering
Product offeringCore offering
Smith Farm Supply is a regional farm store chain operating 13 retail locations across Georgia and South Carolina. The company sells farm supplies including livestock and horse products, Massey Ferguson tractors and implements, fencing, hardware, boots, gloves, seed, chemicals, and pet/wildlife/poultry supplies, and offers bulk feed and bulk fertilizer sales with delivery and field application. It also provides specialized farm consulting services covering agronomy, equine, and cattle nutrition, plus private-label branded apparel and 0% financing through John Deere Financial.
Product overview
Smith Farm Supply operates as a regional farm store chain with 13 locations across Georgia and South Carolina. The company offers a unified portfolio of farm supplies organized by department categories (Livestock, Horse Supplies, Massey Ferguson Tractors, Deer & Wildlife, Pet, Bird Supplies, Fish, Fencing, Boots and Gloves, Chemicals, Tractor Equipment, Seed, Hardware, Lawn & Garden, and Chicken), complemented by service offerings including Bulk Feed, Bulk Fertilizer, Farm Consulting, Chemical Applications, Liquid Feed, and Liquid Fertilizer services. Additionally, the company sells private-label branded apparel (SFS apparel including t-shirts and hats) and provides financing options through John Deere Financial. The product ecosystem serves the agricultural community with both physical goods and specialized services.
Differentiator
Problem solved
Functional benefit
Products and services
- Bulk Feed Delivery Service
- Bulk Fertilizer Service
- Farm Consulting Service
- Liquid Fertilizer Service
- Chemical Application Service
- Liquid Feed Service
- SFS Branded Apparel
- Financing Services
- Massey Ferguson Equipment
Companies that use Smith Farm Supply
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles4 records
Smith Farm Supply technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Smith Farm Supply partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Massey FergusoncoreAuthorized dealer carrying Massey Ferguson tractors, implements, and attachments. Featured brand prominently displayed in stores and on website.
- Purina MillscorePurina Mills cattle feeds feature proven ingredients backed by nutritional research and quality-control standards. Smith Farm Supply sells Purina Mills feeds in bulk, featuring cattle feeds with proven ingredients.
- 4S WildlifeminorWildlife management brand carried in stores for deer and wildlife products.
- Next LevelminorBrand featured in stores for apparel and accessories.
- Triple CrownminorFeed brand carried for livestock nutrition products.
- Pro*BlendminorFeed brand carried for livestock nutrition products.
- KalmbachminorFeed brand carried for livestock nutrition products.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Smith Farm Supply competitors and assessment
Company assessmentRegional players
- Blain's Farm & Fleet: Upper Midwest farm and fleet retailer offering farm supplies, hardware, apparel, and automotive. Comparable one-stop rural retailer model though serving a different geography than Smith Farm Supply.
- Coastal Farm & Ranch: Farm and ranch retail chain concentrated in the Pacific Northwest. Directly comparable product mix and customer base to Smith Farm Supply but does not overlap geographically in the Southeast.
Direct peers
- Tractor Supply Company: The largest U.S. farm and ranch retail chain with 2,000+ stores selling livestock, equine, tools, apparel, and bulk farm supplies. Directly competes with Smith Farm Supply for rural agricultural and lifestyle customers across the Southeast.
- Southern States Cooperative: Farmer-owned cooperative supplying feed, fertilizer, seed, and farm supplies across the Mid-Atlantic and Southeast. Geographic overlap with Smith Farm Supply and similar bulk feed and fertilizer delivery service model.
- MFA Incorporated: Midwest agricultural cooperative offering crop protection, fertilizer, livestock feed, and farm supply retail through owned locations. Comparable in offering bulk feed/fertilizer delivery and agronomy services alongside retail.
- Atwoods Ranch & Home: Regional farm and ranch retailer across the south-central U.S. offering livestock, equine, hardware, and apparel with stores comparable in size and assortment to Smith Farm Supply locations.
- Rural King: Mid-size farm and home retailer operating across the Midwest and Southeast with broad assortments in livestock, hardware, lawn & garden, and workwear. Comparable regional store footprint and product mix to Smith Farm Supply.
- Quality Co-op: Regional farm supply retailer and feed dealer serving the southern Plains with bulk feed, fertilizer, and farm retail—comparable mid-size regional chain profile to Smith Farm Supply.
- Orscheln Farm & Home: Farm and home retail chain with strong Midwest presence selling farm supplies, livestock equipment, hardware, and apparel. Comparable SKU breadth and rural customer base to Smith Farm Supply.
Broad incumbents
- Land O'Lakes (Purina parent): Farmer-owned cooperative and parent of Purina Animal Nutrition, Smith Farm Supply's key bulk feed partner. Indirectly comparable as the wholesale upstream supplier to Smith Farm Supply's bulk feed business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Smith Farm Supply social profiles
Digital presenceSmith Farm Supply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smith Farm Supply leadership team
Management profileNumber of profiles
Profiles4 records
Smith Farm Supply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smith Farm Supply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smith Farm Supply
What does Smith Farm Supply do?
Smith Farm Supply is a regional farm store chain operating 13 retail locations across Georgia and South Carolina. The company sells farm supplies including livestock and horse products, Massey Ferguson tractors and implements, fencing, hardware, boots, gloves, seed, chemicals, and pet/wildlife/poultry supplies, and offers bulk feed and bulk fertilizer sales with delivery and field application. It also provides specialized farm consulting services covering agronomy, equine, and cattle nutrition, plus private-label branded apparel and 0% financing through John Deere Financial.
Is Smith Farm Supply a public or private company?
Smith Farm Supply is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Smith Farm Supply founded?
Smith Farm Supply was founded in 1955. It employs 11 to 50 people.
Where is Smith Farm Supply based?
Smith Farm Supply is headquartered in Warrenton, United States, in the North America region.
How does Smith Farm Supply make money?
Six revenue lines are on record. Retail Product Sales are the primary driver. The others are bulk Feed Sales & Delivery, bulk Fertilizer Sales & Delivery, farm Consulting Services, liquid Fertilizer and financing Services.
Who are Smith Farm Supply's main competitors?
Regional players on record are Blain's Farm & Fleet and Coastal Farm & Ranch. Direct peers are Tractor Supply Company, Southern States Cooperative, MFA Incorporated, Atwoods Ranch & Home, Rural King, Quality Co-op and Orscheln Farm & Home. Land O'Lakes (Purina parent) is listed as a broad incumbent.
Does Smith Farm Supply have an API?
No public API is recorded for Smith Farm Supply.
What industry is Smith Farm Supply in?
Smith Farm Supply's product category is Farm Supply Retail. Its primary akta.pro industry code is AFABAJAJ, Livestock & Pasture Supply Retail (Feed Supplements, Animal Health Inputs), with a secondary code of AFAAAAAH, Farm Machinery Parts, Service & Maintenance Equipment (Spare Parts, Diagnostics, Workshop Tools). Its NAICS code is 42382 and its SIC code is 3523.