Oxide Interactive

What Oxide Interactive does

Oxide Interactive is an Australian private digital engagement consultancy headquartered in Kingston, founded in 2003 and operating with between 11 and 50 employees. The firm is led by founder and managing director Alexi Paschalidis and positions itself as crafting digital products that enable change for its clients, consistent with a boutique services model rather than a packaged-product business.

The consultancy's core offering appears to be the design and delivery of bespoke digital products and engagement solutions for client organizations. However, the underlying technology stack, specific product portfolio, integration partners, and delivery methodology are not documented in the available data; the company website was inaccessible at the time of capture (returning only a bot-verification loader screen), and no product, integration, certification, or patent data was returned.

The business model is consistent with a professional services engagement model: client-funded project work delivered by a small, senior team, with no evidence of a SaaS, licensing, marketplace, or recurring subscription revenue stream. No pricing, customer logos, or revenue figures are disclosed in the source material, representing a meaningful data gap for any revenue or concentration analysis.

Name

Oxide Interactive

Website

https://oxideinteractive.com.au

Company type

Private

Founded year

2003

Headcount range

11–50 employees

Short description

Oxide Interactive is an Australian boutique digital engagement consultancy, founded in 2003 and led by founder Alexi Paschalidis, that designs and delivers bespoke digital products for client organizations.

Ownership category

akta.pro rank

Product category

Digital Consultancy Services

NAICS

Graphic Design Services (54143)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industry

Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)

Keywords

• Digital product consulting
• Digital engagement consultancy
• Custom digital products
• User experience design
• Digital transformation services

Headquarters

HQ city

Canberra

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Core offering

Oxide Interactive is a digital engagement consultancy that crafts digital products enabling organizational change. The firm provides digital product strategy, design, and custom development services to client organizations, building bespoke digital products on their behalf rather than selling packaged software.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Engagement Consulting Boutique digital engagement consultancy service for organizations that need help crafting digital products to enable change; delivered as consulting engagements from the Kingston, Australia office.
• Custom Digital Product Design and Build Custom design and development of bespoke digital products for client organizations seeking to launch or transform digital offerings.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Regional players

• Reactive: An Australian digital consultancy that designs and builds digital products and platforms, serving as a direct APAC regional peer with similar boutique scale.

Direct peers

• Work & Co: A digital product agency that partners with brands to build digital products and experiences, sharing Oxide's product-led consultancy model.
• Thinkmill: An Australian digital product studio building interactive experiences and digital products, directly comparable as a Sydney-based peer targeting similar boutique engagements.
• Ustwo: A digital product studio that designs and builds digital products end-to-end, directly comparable to Oxide's positioning as a consultancy crafting digital products.

Broad incumbents

• Isobar: A global digital experience agency (part of dentsu) that builds digital products and campaigns, comparable on the digital engagement and product delivery side.
• Accenture Song: The digital creative and experience arm of Accenture, comparable as a buyer of similar digital engagement mandates and a competitor for enterprise transformation work.
• Deloitte Digital: The digital transformation arm of Deloitte, often competing for enterprise digital product mandates that Oxide targets, but at significant scale and price.
• R/GA: A global digital agency that combines consulting, design, and technology to build connected products, comparable to Oxide's broader digital engagement remit but at much larger scale.
• IDEO: A global design and innovation consultancy that creates digital products and experiences, comparable to Oxide's change-enabling digital product positioning.
• Huge: A global digital experience agency that designs and builds digital products and platforms, directly comparable on the product-craft side but operating at enterprise scale.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/oxide-interactive

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oxide Interactive