Frame 24

What Frame 24 does

Frame 24 is a Belgian professional services company specializing in real estate photography and marketing media, founded in 2009 and headquartered in the Antwerp province. The firm operates a full-service model for property presentation, delivering photography (Fotoreportages, Avondshoot twilight shoots), videography (Videoreportages, Walkly walk-throughs, Frame 24 Reel, Babbelreel agent-narrated videos), aerial drone footage via licensed pilots, 2D and 3D floor plans, 3D render videos, virtual staging, Matterport 3D virtual tours, and social media management. The technology stack is conventional production hardware: Nikon Z6 cameras with 17-35mm f2.8 lenses, DJI Mavic Air 2 / Air 2s / Mini drones, and Matterport camera systems, operated by 11 in-house full-time professional photographers. The company explicitly does not engage freelancers, and its team is multi-lingual across Dutch, French, English, and selectively Spanish, German, and Italian.

Name

Frame 24

Legal name

Frame 24 VOF

Website

https://frame24.be

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Frame 24 is a Belgian real estate photography and media services firm, founded in 2009, that delivers professional photography, video, drone, 3D tours, floor plans, and virtual staging to real estate agents, project developers, and hospitality clients in Antwerp province.

Ownership category

akta.pro rank

Product category

Real Estate Photography Services

NAICS

Commercial Photography (541922), Photographic Services (54192), Motion Picture and Video Production (51211), Motion Picture and Video Production (512110)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Real Estate, Architecture & Hospitality Marketing Video (MPADAEAO)

akta.pro secondary industry

Video/Film Creative Agencies (Concept-to-Creative) (MPAAAAAG)

Keywords

• Real estate photography
• Property videography
• Aerial drone footage
• Virtual property tours
• 3D floor plans

Headquarters

HQ city

Charleroi

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Photography and Media Services: Frame 24 generates revenue through professional photography and videography services for real estate properties, including photo reports, video reports, drone footage, 2D/3D plans, virtual staging, Matterport tours, and evening shoots. Services are priced individually with custom quotes.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Frame 24 provides professional real estate photography and marketing media services for real estate agents, property owners, and developers in Belgium. The offering includes property photography, videography, aerial drone footage, 2D and 3D floor plans, virtual staging, Matterport 3D virtual tours, evening shoots, interactive floor plans, and social media management — delivered as a one-stop solution by 11 in-house professional photographers.

Product overview

Frame 24 is a comprehensive real estate photography and marketing service provider offering an all-in-one solution for property presentation. Founded in 2009, the company provides a complete portfolio of services including professional photography (Fotoreportages), videography (Videoreportages, Walkly Video, Frame 24 Reel, Babbelreel), evening photography (Avondshoot), aerial drone footage (Dronebeelden), 2D/3D floor plans (2D- en 3D-plannen), 3D render videos (3D-rendervideo), virtual staging, interactive floor plans (Interactief Plan), Matterport virtual tours, and social media management. The core offering revolves around professional photographers who deliver property imagery and video content, complemented by advanced visualization tools (3D renders, virtual staging) and virtual tour technology (Matterport). The company operates from the province of Antwerp, Belgium, with a team of 11 professional photographers and over 60,000 properties photographed experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Fotoreportages (Photo Reports)
• Videoreportages (Video Reports)
• Walkly Video
• Frame 24 Reel
• Babbelreel
• Interactief Plan (Interactive Floor Plan)
• Avondshoot (Evening Shoot)
• Dronebeelden (Drone Footage)
• 2D- en 3D-plannen (2D and 3D Floor Plans)
• 3D-rendervideo (3D Render Video)
• Virtual Staging
• Matterport Virtual Tours
• Social Media Beheer (Social Media Management)

Quantifiable outcome

• Shoot scheduled within 2-3 working days after request
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Zillow (Showcase / 3D Home): Zillow operates 3D Home, an in-house platform for agents to self-produce virtual tours, alongside listing photography partnerships. A broad incumbent in the same real estate marketing space where Frame 24 operates.
• Compass: Compass is a large U.S. real estate brokerage that has invested heavily in in-house marketing media (video, photography, 3D tours) as a competitive differentiator for its agents. Comparable in the intersection of real estate services and marketing media.
• Sotheby's International Realty: Sotheby's International Realty offers luxury real estate services with strong emphasis on professional photography, video, and virtual tours for high-end listings. A broad incumbent whose media expectations shape the segment Frame 24 serves.

Others

• Matterport: Matterport is the dominant 3D virtual tour platform whose camera technology Frame 24 explicitly uses. Although primarily an enabling technology supplier, its software plus capture bundles overlap with Frame 24's end-to-end media service for agents.

Direct peers

• VHT Studios: VHT Studios is one of the largest real estate photography and media networks in North America, offering photography, video, drone, 3D tours, and floor plans to agents and brokerages. It is the closest large-scale analog to Frame 24's integrated real estate media service stack.
• HomeJab: HomeJab is a U.S.-based on-demand real estate photography marketplace connecting agents with vetted local photographers for listing photos, video, drone, and 3D tours. Comparable to Frame 24's direct-booking model and property-focused service mix.
• Spot On Photo (HouseLens): Spot On Photo / HouseLens is a U.S. company producing real estate photography, video, drone, Matterport tours, and floor plans for agents and brokerages. Directly comparable service portfolio and real estate focus to Frame 24.

Emerging players

• Meero (now part of PhotoRoom): Meero was a French-founded AI-enabled photography services platform serving real estate, e-commerce, and food verticals across Europe. Comparable as a European photography-services operator targeting commercial clients including real estate, though broader in vertical scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/frame24be
• YouTubeyoutube.com/channel/UCFPIYkIyexaiPxfWPkA7aWA
• Facebookfacebook.com/frame24propertymarketing
• LinkedInlinkedin.com/company/frame-24

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frame 24