MomaSoft

What MomaSoft does

MomaSoft Srl is an Italian private software company founded in 2005-2006 and headquartered in Rome, with a secondary office in Turin. It designs and implements MomaPIX, a cloud-based Digital Asset Management (DAM) platform that handles the full lifecycle of visual content: ingest, AI-assisted cataloguing, approval workflows, granular permissions, brand-asset management, and multi-channel distribution. The platform is modular, comprising a core DAM plus add-ons such as MomaBlast for mass email distribution, MomaTransfer for secure file transfer, the Media Center for enterprise content, a WordPress plugin, and an AI-driven natural language search chatbot.

The underlying technology combines computer vision (automatic tagging, logo recognition, OCR, duplicate detection, facial recognition), natural language search, and video speech-to-text transcription, alongside workflow automation, SSO, and a REST API. MomaSoft monetizes MomaPIX via a flexible SaaS subscription with quote-based enterprise pricing sold primarily through a consultative direct-sales motion (20-minute demo calls, custom presentations, demo booking CTAs), supplemented by event-based engagement (e.g., Visa pour l'Image), content marketing, and self-service evaluation resources. Target segments include photography and media agencies, sports organizations and federations, cultural institutions and archives, and enterprises (e.g., energy, financial services, construction, public utilities).

The company is founder-led by CEO/CTO Claudio Marco Melissari and co-founder Francesco Saverio Picciani, operates with 1-10 employees, has no disclosed external funding, and reports 230M+ files and 450+ TB of assets managed across clients in 15 countries. Named customers include CONI, Gruppo Generali, Edison, WeBuild, ACEA, IGPDecaux, the Italian Rugby Federation, the IFSC, and a long tail of photo agencies such as Gamma Rapho, Legion-Media and Swiss-Image.

Name

MomaSoft

Legal name

MomaSoft Srl

Website

https://momapix.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

MomaSoft is an Italian software company that builds MomaPIX, a cloud-based Digital Asset Management (DAM) platform with integrated AI tagging, facial recognition, OCR and natural language search. It serves photography and media agencies, sports federations, cultural archives, and enterprises managing large visual content libraries.

Ownership category

akta.pro rank

Product category

Digital Asset Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)

Keywords

• Digital asset management
• Photo archive software
• Media distribution platform
• AI content tagging
• Cloud DAM software

Headquarters

HQ city

Roma

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. DAM Software Subscription (SaaS): Flexible SaaS model with customizable configurations based on client needs. Pricing is quote-based with tailored solutions for enterprises, agencies, cultural institutions, and sports organizations. The 'MomaPIX DAM' platform is offered as a cloud-based subscription service.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

MomaSoft develops and sells MomaPIX, a cloud-based Digital Asset Management (DAM) software platform with integrated artificial intelligence. The platform enables organizations to upload, review, approve, catalog, search, and distribute large volumes of photos and videos. MomaPIX includes AI-powered automatic tagging, facial recognition, OCR, logo recognition, natural language search, duplicate detection, and speech-to-text transcription. The product is offered as a customizable SaaS subscription with quote-based pricing for enterprises, photo agencies, cultural institutions, and sports organizations.

Product overview

MomaPIX is a cloud-based Digital Asset Management platform with integrated AI, built by MomaSoft since 2006. The core MomaPIX platform handles the complete content lifecycle: upload, review, approval, cataloging, and distribution. It is supplemented by specialized modules including MomaBlast for mass email distribution, MomaTransfer for secure file sharing, the Media Center for enterprise content management, DESK for workflow management, Brand Center for brand asset management, a WordPress Plugin for CMS integration, and an AI Chatbot for natural language search.

Differentiator

Problem solved

Functional benefit

Products and services

• MomaPIX Cloud-based Digital Asset Management (DAM) platform with integrated AI for managing, searching, and distributing visual content. Supports upload, review, approval workflows, granular permissions, and massive distribution. Designed for organizations managing large volumes of photos and videos.
• Media Center Enterprise-focused DAM solution for businesses managing large volumes of multimedia content. Includes centralized repository, secure access controls, and distribution capabilities for corporate communication and marketing teams.

Quantifiable outcome

• 230M+ files and 450+ TB of assets managed on platform
• +3 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature12 records

Partnerships

Three partnerships are on record, tiered core and minor.

• IFSC (International Federation of Sport Climbing)coreStrategic or Co-development Partner · 19 June 2025Multi-year strategic partnership announced June 2025 to revolutionize management, distribution and promotion of official Sport Climbing images worldwide. Creates centralized digital ecosystem optimizing visual content access for National Federations, media and partners. Enables 24/7 automatic download of media-approved photos for registered journalists and federations.
• Swiss-ImagecoreTechnology or Integration · 24 July 2023Partnership for revolutionary event image distribution solution. Swiss-Image implemented MomaPIX technology for automated tagging, image optimization and cloud multimedia archiving. Enables photographers to manage entire process from smartphone with media delivery in under 30 seconds. LiveImage PRO system developed collaboratively.
• Museo delle Civiltà di RomaminorStrategic or Co-development PartnerCollaboration with prestigious Rome museum for Italian Rugby Federation historical archive project, contributing to cultural preservation initiative.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bynder: Bynder is a leading cloud-based Digital Asset Management platform serving enterprises and agencies. It directly competes with MomaPIX in DAM, brand asset management, and AI-powered tagging/search, although at substantially larger scale.
• Brandfolder (Smartsheet): Brandfolder is a DAM platform acquired by Smartsheet that targets enterprise marketing teams and agencies for centralized asset storage and distribution. Overlaps directly with MomaPIX's Media Center and Brand Center offerings.
• WoodWing: WoodWing provides digital publishing and asset management software for magazine and media publishers. Comparable to MomaPIX in serving publishing and editorial workflows for media clients.
• Cloudinary: Cloudinary is a media management platform with DAM, AI tagging, image/video optimization, and developer APIs. Comparable to MomaPIX in AI-driven tagging, OCR, and API-first delivery, with broader developer orientation.
• IntelligenceBank: IntelligenceBank is a DAM and brand management platform used by marketing teams and agencies. Overlaps with MomaSoft's Brand Center and enterprise Media Center on centralized asset organization, approvals, and distribution.
• FotoWare: FotoWare is a Norwegian DAM vendor specialized in media, photo agencies, and cultural archives — directly comparable to MomaSoft's heritage serving photo agencies and cultural institutions (Fondazione Alinari, Catholic Press Photo).
• Canto: Canto is a long-standing DAM vendor focused on visual content management for marketing teams and brand asset organization. Closely comparable to MomaPIX's enterprise Media Center solution in functionality and target customers.
• MediaValet: MediaValet is a cloud DAM platform serving enterprise marketing teams with AI-powered search and workflow tools. Closely comparable target customer and feature set to MomaPIX's Media Center offering.
• Wedia: Wedia is a French DAM vendor with strong European presence in enterprise marketing asset management and AI-powered distribution. Direct geographic and product overlap with MomaSoft's European client base.

Broad incumbents

• Adobe Experience Manager Assets: Adobe's enterprise DAM offering is bundled with the broader Adobe Experience Cloud. Competes for the same enterprise media-center use cases MomaSoft serves (WeBuild, Edison, Generali) but as part of a much larger marketing/CMS stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/momapix
• Facebookfacebook.com/442085735839733
• LinkedInlinkedin.com/company/momasoft

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MomaSoft