Swiss Image International

What Swiss Image International does

Swiss Image International AG is a privately held Swiss skincare company founded in 2016 and headquartered in Zürich, with a workforce of 11–50 employees. The company develops, markets, and sells a premium skincare portfolio under the Swiss Image brand, organized into six lines: Anti-Age Care (36+ Elasticity Boosting and 46+ Re-Firming sub-ranges), Aquaboost Care (hydration), Body Care, Brightening Care (Absolute Radiance), Essential Care (daily skincare), and Infinite Care (premium serums). Core formulations are built on Alpine Glacier Water, Swiss Alps Snow Algae, and select botanical extracts, with proprietary complexes including the Prebiotic Milk Peptide Complex (MPC), Hydrophobic Microcapsules, Dual Molecular Hyaluron Complex, and HTN Biotech deployed in the Infinite Care line. All products are manufactured in collaboration with Medena AG, a Swiss manufacturer holding ISO 13485, ISO 9001, and cosmetic-GMP (ISO 22716) certifications with over 50 years of cosmetics production experience.

The business operates a direct-to-consumer model, selling through the company's e-commerce storefront (swissimage.net) and the Amazon.ae marketplace, with active consumer reach into the UAE and the Philippines via regional Instagram accounts (@swissimagemiddleeast, @swissimageph) and a Media Corner highlighting earned media coverage. Revenue is generated through one-time product purchases with no subscription model; pricing is not publicly disclosed. Marketing is anchored on organic social media, a Tips & Videos content section, and PR, with no paid acquisition, retail, pharmacy, or department-store distribution disclosed. The company is independently owned with no disclosed parent, investor, or public listing, and shows no M&A, funding, or leadership-change activity in the available record.

Name

Swiss Image International

Legal name

Swiss Image International AG

Website

https://swissimage.net

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Swiss Image International AG is a privately held Swiss skincare company that designs and sells premium facial and body care products formulated with Alpine Glacier Water, Snow Algae, and botanical extracts, sold direct-to-consumer via its website and Amazon to anti-aging, hydration, and brightening consumers in markets including the UAE and the Philippines.

Ownership category

akta.pro rank

Product category

Skincare

NAICS

Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB)

akta.pro secondary industries

Eye & Lip Skincare (CRABAAAC), Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

Keywords

• Anti-aging skincare
• Facial moisturizers
• Swiss cosmetics
• Alpine skincare
• Hydrating creams

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Direct Product Sales: Swiss Image generates revenue through direct-to-consumer sales of skincare products via their e-commerce website and third-party marketplace platforms like Amazon. Products are sold as one-time purchases with no subscription model mentioned.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Swiss Image International is a Swiss skincare brand that manufactures and sells anti-aging and moisturizing skincare products formulated with Alpine Glacier Water and Snow Algae ingredients. The company offers six product lines and distributes through e-commerce channels including Amazon.

Product overview

Swiss Image is a premier Swiss skincare brand offering a comprehensive portfolio of skincare products organized into six distinct product lines: Anti-Age Care (split into Elasticity Boosting 36+ and Re-Firming 46+ sub-ranges), Aquaboost Care (hydration-focused), Body Care (hand and body moisturizers), Brightening Care (Absolute Radiance whitening line), Essential Care (core daily skincare), and Infinite Care (premium anti-aging serums). All products are formulated with Alpine Glacier Water as a base ingredient, combined with Swiss botanical extracts, Snow Algae, and proprietary complexes. Products are manufactured by Medena AG, a Swiss manufacturer with over 50 years of experience. The brand emphasizes Swiss purity and uses natural ingredients in its cosmeceutical formulations, with products ranging from cleansers, toners, serums, eye creams, day/night creams, masks, and body lotions. Distribution is through the company website and Amazon marketplace.

Differentiator

Problem solved

Functional benefit

Products and services

• Skincare Product Portfolio Swiss Image International's skincare product line consisting of six product offerings focused on anti-aging and hydration, formulated with Alpine Glacier Water and Snow Algae ingredients, sold to individual consumers via e-commerce and Amazon.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Medena AGcoreStrategic or Co-development PartnerMedena AG is a distinguished Swiss manufacturer with over 50 years of experience in producing innovative and high-quality cosmetics and cosmeceuticals. Swiss Image International AG collaborates with Medena AG to manufacture all Swiss Image products. Medena AG holds certifications including SN EN ISO 13485:2003, SN ISO 22716:2007 (cosmetic-GMP), and SN EN ISO 9001:2001.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• La Roche-Posay: Global dermatological skincare brand owned by L'Oréal, anchored by thermal spring water and broad anti-aging, hydration, and sensitive-skin ranges; comparable ingredient-led heritage positioning at much larger scale.
• Eucerin (Beiersdorf): Mass-market dermo-cosmetics brand offering anti-aging, hydration, and brightening lines with strong pharmacy retail presence; comparable functional categories and derma-positioning to Swiss Image's product mix.
• Bioderma (NAOS): Large dermo-cosmetics brand combining dermatology positioning with biotech-inspired ingredients across cleansers, hydration, and treatment categories; overlaps with Swiss Image's cosmetic-GMP, ingredient-led positioning.

Direct peers

• Augustinus Bader: Premium skincare brand anchored by proprietary biotech complexes (TFC8) and hero serums; comparable to Swiss Image's premium Infinite Care serums in positioning, DTC-led model, and anti-aging focus.
• Dr. Barbara Sturm: Premium European (German) skincare brand built around proprietary actives (e.g., MCB, snow algae-adjacent ingredients), serums, and anti-aging regimens; directly comparable in ingredient-led premium DTC storytelling.
• Valmont: Swiss premium skincare brand offering anti-aging, hydration, and brightening lines sold via high-end spas and department stores; directly comparable as a Swiss-made, premium-priced skincare brand targeting similar affluent consumers.
• Tatcha: Premium skincare brand leveraging a geographic/botanical provenance story (Japanese ingredients) with hydration, anti-aging, and treatment products sold globally via DTC and Sephora; comparable to Swiss Image's Alpine-ingredient narrative.
• 111SKIN: Premium skincare brand combining biotech ingredients (e.g., NAC Y2 complex) with serums and treatments marketed through DTC and high-end spas — closely comparable to Swiss Image's premium Infinite Care positioning and spa-adjacent opportunity.
• Drunk Elephant: Biocompatible skincare brand with serums, moisturizers, and treatment lines sold DTC and through Sephora/Ulta; comparable in portfolio breadth across hydration, anti-aging, and brightening categories.
• The Ordinary (DECIEM): Treatment-focused skincare brand selling serums, hydration, and anti-aging products at accessible price points via DTC and global retail; comparable in treatment-serum-centric product architecture to Swiss Image's Infinite Care line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/swi55imageph
• LinkedInlinkedin.com/company/swiss-image

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swiss Image International