Swiss Hospitality Solutions

What Swiss Hospitality Solutions does

Swiss Hospitality Solutions AG (SHS) is a Swiss-headquartered hospitality advisory firm founded in 2010, delivering end-to-end consulting services to hotel operators, hotel investors, real estate owners, hotel groups, independent owners, and institutional investors across the hospitality real estate lifecycle. Its core offerings are organized into three service lines: Advisory (market and feasibility studies, transaction support, commercial and profit optimization), Real Estate Advisory and Valuation (RICS-certified valuations, asset and performance management integrated with market intelligence and financial modeling), and Research & Innovation (forward-looking research into post-5-year business plan horizons). SHS also monetizes thought leadership through published industry books, podcast appearances, keynote speaking, and training and events.

The underlying technology is not a software platform but a knowledge- and methodology-driven service platform built on accumulated market intelligence, financial modeling expertise, and operational diagnostics, augmented by a long-term research partnership with the Fraunhofer Institute for Industrial Engineering (IAO) via the FutureHotel Innovation Network. The firm holds RICS certification for valuation work and has executed more than 800 projects to date, which it positions as evidence of domain depth. Pricing is project-based professional services (no public pricing or SaaS/recurring component disclosed), and the go-to-market is direct enterprise advisory with thought-leadership-driven top-of-funnel marketing. The company is privately held, founder-led, and operates from Meggen, Bern, and Lucerne, Switzerland, following a January 2025 reorganization that split Swiss operations (Bern, Nils Kuypers) from international expansion (Lucerne, Andreas Klar).

Name

Swiss Hospitality Solutions

Legal name

SHS Swiss Hospitality Solutions AG

Website

https://swisshospitalitysolutions.ch

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Swiss Hospitality Solutions is a Swiss hospitality advisory firm founded in 2010, providing RICS-certified valuations, feasibility studies, transaction support, and asset management to hotel operators, investors, and real estate owners across the hotel lifecycle.

Ownership category

akta.pro rank

Product category

Hospitality Advisory Services

NAICS

Management Consulting Services (54161), Portfolio Management and Investment Advice (523940)

SIC

Services-Management Consulting Services (8742), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Hospitality (Hotels & Resorts) Asset Management (BPAJAMAE)

Keywords

• Hospitality advisory
• Hotel revenue management
• Hotel asset management
• Hotel feasibility studies
• Hospitality valuation services

Headquarters

HQ city

Meggen

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advisory Services: SHS provides end-to-end hospitality advisory solutions including market and feasibility studies, RICS-certified valuations, transaction support, asset and performance management, and commercial and profit optimization services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

SHS Swiss Hospitality Solutions AG is a hospitality advisory firm delivering end-to-end solutions for hotel operators, investors, and real estate owners. Its integrated service platform spans market and feasibility studies, RICS-certified valuations, transaction support, asset and performance management, and commercial and profit optimization across the hotel lifecycle from feasibility and development through repositioning to exit. The firm also conducts pioneering research on future hospitality trends and offers training and events for hospitality professionals.

Product overview

SHS Swiss Hospitality Solutions AG is a hospitality advisory firm offering an integrated service platform consisting of strategic advisory, asset management, and operational expertise. The core product portfolio includes Advisory Services (market and feasibility studies, transaction support), Real Estate Advisory and Valuation (RICS-certified valuations, asset and performance management), and Research & Innovation. The company also offers thought leadership through publications including books on Revenue Management and industry KPIs, as well as podcasts and training services. The company focuses on revenue strategy, distribution, and profit management for hotel operators, investors, and real estate owners across the hotel lifecycle from feasibility and development to repositioning and exit strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• Advisory Services High-impact advisory services across the entire hotel lifecycle for hotel operators, investors, and real estate owners, combining strategic insight with hands-on execution from market entry strategy and feasibility through development, repositioning, and exit. Covers market and feasibility studies, transaction support, asset and performance management, and commercial and profit optimization.
• Real Estate Advisory and Valuation Fully integrated audit and valuation platform for hospitality assets delivered to hotel investors, institutional investors, and real estate owners, combining rigorous market intelligence, financial modelling, and operational diagnostics to support investment, asset management, and transaction decisions, including RICS-certified valuations.
• Research and Innovation Pioneering research services that explore future trends in the hospitality industry beyond the 5-year business plan, delivered through SHS's collaboration with the Fraunhofer Institute for Industrial Engineering (IAO) FutureHotel Innovation Network, producing industry whitepapers and use cases for hotel operators, investors, and industry stakeholders.
• Training and Events Professional training and events services offered by Swiss Hospitality Solutions to hospitality industry professionals, complementing the firm's advisory, valuation, and research offerings.

Quantifiable outcome

• More than 800 successfully executed projects

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Fraunhofer Institute for Industrial Engineering (IAO) - FutureHotel Innovation NetworkcoreStrategic or Co-development Partner · 1 January 2014SHS is a proud research partner of the FutureHotel project, investing research budget and actively collaborating on conducting studies and developing practical use cases. The collaboration has produced multiple whitepapers including FutureHotel studies on topics ranging from AI application potential to post-corona hotel era, spanning from 2014 to 2026.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• STR (CoStar): Hospitality benchmarking and data provider (now part of CoStar) supplying market intelligence, performance benchmarking and revenue management data. Comparable in the market intelligence and benchmarking underpinning SHS's advisory work.
• CBRE Hotels: Global commercial real estate services firm with a dedicated hotels practice covering capital markets, valuations and advisory. Comparable to SHS in hospitality real estate advisory but a far larger, diversified incumbent.
• PwC Hospitality & Leisure: Big-four advisory practice covering hospitality and leisure with deal advisory, valuations, asset management and operational consulting. Comparable in valuation and transaction advisory scale but as part of a multi-disciplinary advisory firm.
• JLL Hotels & Hospitality Group: Real estate services giant with a dedicated hotels practice spanning investment sales, debt advisory, valuations and asset management across EMEA. Overlaps SHS in advisory and valuation but operates as part of a much broader real estate platform.
• Newmark Hospitality & Leisure: Commercial real estate services firm with dedicated hospitality capital markets and advisory capability. Comparable on transaction support and valuation mandates but within a much broader real estate services platform.
• Deloitte Hospitality & Leisure: Big-four advisory practice serving hospitality and leisure clients with strategy, operations, M&A and asset management services. Overlaps SHS on strategic advisory and asset management mandates, particularly for large hotel groups.
• Cushman & Wakefield Hospitality: Global real estate services firm with a hospitality and leisure practice covering investment advisory, valuations and asset management. Comparable in hotel advisory services but as part of a broader real estate platform.

Direct peers

• HVS Global Hospitality Services: Long-established hotel valuation and consulting firm performing appraisals, feasibility studies, asset management and transaction advisory for hotel investors worldwide. Closest direct competitor on the RICS-style valuation and investment-advisory side of SHS's practice.
• Horwath HTL: Global hotel-focused consulting brand (part of Crowe Global) delivering feasibility, valuations, asset management and operator search for hospitality owners and investors. Most directly comparable to SHS in scope of services and client mix.
• HotStats: Monthly hospitality benchmarking and profit-and-loss data service used by hotel operators, investors and consultants for performance comparison. Closely comparable to the performance optimization and benchmarking elements of SHS's advisory platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swiss Hospitality Solutions