Keszthely
- Company typePrivate
- Founded2000
- HeadquartersAlsópáhok, Hungary
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Keszthely firmographics
Firmographics- Name
- Keszthely
- Legal name
- Kerca Kereskedelmi Bt.
- Website
- https://keszthelyiko.hu
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Keszthely industry classification
Industry- Product category
- Building Materials Retail
- NAICS
- Cut Stone and Stone Product Manufacturing (327991), Clay Product and Refractory Manufacturing (3271)
- SIC
- Cut Stone & Stone Products (3281), Structural Clay Products (3250)
- akta.pro primary industry
- Other Dimension Stone (Slate, Sandstone, Quartzite, Travertine) Quarrying & Fabrication (IMAKAHAF)
- akta.pro secondary industries
- Granite Quarrying & Dimension Stone Fabrication (IMAKAHAD), Marble Quarrying & Dimension Stone Fabrication (IMAKAHAE), Limestone Quarrying (Industrial & Construction Grade) (IMAKAHAC), Manufactured/Engineered Stone & Agglomerates (Quartz, Terrazzo, Sintered Stone) (IMAKAHAG)
Keywords
Where Keszthely is headquartered
LocationHeadquarters
- HQ city
- Alsópáhok
- HQ country
- Hungary
- HQ region
- Europe
Offices2 records
Markets served
Keszthely business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Stone product sales: Revenue from selling various natural stones including sandstone, limestone, quartzite, basalt, gneiss, and decorative stones. Products are sold in various forms including raw stones, cut stones, pavers, and finished landscaping elements.
- Broken brick sales: Revenue from selling internal and external reclaimed/antique bricks, often used for decorative purposes.
- Third-party building materials: Revenue from reselling third-party products including Semmelrock paving stones, Leier paving stones, Kavicsbeton paving stones, and Brickstone products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per pallet delivery pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Keszthely product offering
Product offeringCore offering
Keszthelyi Kő sells and processes a wide range of natural stones, bricks, and building materials, with Keszthely sandstone as its signature product. The company sources stone materials directly from European countries, processes a portion in its own small workshop to customer specifications, and resells complementary third-party paving products. It also operates a showroom in Keszthely and provides nationwide delivery from a single pallet.
Product overview
Keszthelyi Kő is a stone trading company ("kőkereskedés, tüzép") based in Keszthely, Hungary, operating since 2000. The company specializes in Keszthely sandstone as its core product, offering various finishes including smooth, rustic, Mediterranean, and cut variations. Their portfolio spans multiple product categories: cut stones (2cm, 3cm, 5cm, 6cm thicknesses), garden stones and stepping stones, decorative gravels, gabion systems, natural stones (quartzite, various limestones, gneiss), marble and decorative rocks, paving stones in multiple materials, and demolished/recycled bricks. They source stone directly from European countries and process a portion in their own workshop, offering custom manufacturing. The company provides nationwide delivery services starting from 1 pallet.
Differentiator
Problem solved
Functional benefit
Products and services
- Keszthely Sandstone (Keszthelyi homokkő)
Companies that use Keszthely
Customer profileSegments3 records
Ideal customer profiles3 records
Keszthely technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Keszthely partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Kerca Kereskedelmi Bt.coreThe company operates under Kerca Kereskedelmi Bt. (legal entity). The grant project details indicate this is the operating business name, not a separate partnership. The business was the recipient of multiple government grants for capacity expansion.
- HongyuanminorSupplier of a Hongyuan front loader machine (with adapters) acquired through the GINOP grant for capacity expansion. The machine is used for loading and handling operations, serving both construction and agriculture sectors.
- European stone supplierscoreThe company sources stone materials directly from European countries for sale and further processing. This supply chain partnership enables the company to offer a diverse range of imported natural stones.
- SemmelrockminorReseller partnership for Semmelrock paving stones. The company offers Semmelrock products alongside their own natural stone offerings, providing customers with additional paving options.
- LeierminorReseller partnership for Leier paving stones. Products are featured on the company's website as part of their broader building materials offering.
- KavicsbetonminorReseller partnership for Kavicsbeton paving stones. The company distributes these products alongside their natural stone inventory.
- Barabás TéglakőminorReseller partnership for Barabás Téglakő (brick stone) products. Referenced on the website as an external product link.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Keszthely competitors and assessment
Company assessmentBroad incumbents
- CRH plc: Dublin-headquartered global building materials group with vertically integrated aggregates, concrete, and stone products operations across Central Europe. Comparable as a broad incumbent in dimension stone and aggregates serving the same regional construction customer base.
- Holcim (LafargeHolcim): Swiss-headquartered global building materials leader with significant aggregates and ready-mix concrete operations in Hungary and neighboring countries. Comparable as a broad incumbent serving construction and infrastructure customers with overlapping stone/aggregate offerings.
- Wienerberger AG: Vienna-based global leader in clay building materials (bricks, pavers,pipe systems) and parent of Semmelrock. Comparable as a large incumbent in Hungarian building materials, with overlapping brick and paving stone product lines.
- Imerys SA: French global leader in mineral-based specialty solutions, including dimension stone processing and industrial mineral products for construction. Comparable as a broader incumbent in processed stone and mineral-based building products.
- Semmelrock Stein+Design: Austrian-origin paving stone manufacturer (now part of Wienerberger) with a strong Hungarian presence through Semmelrock Hungary. Keszthelyi Kő resells Semmelrock products, making it a competitor on the broader product line and a supplier on branded SKUs. Comparable on product category and customer base.
- Lhoist Group: Belgian-family-owned global lime and limestone products group active across Central Europe. Comparable as a major limestone supplier and processor in the region — relevant to Keszthelyi Kő's limestone trading activity.
- Leier Hungária Kft. Austrian-Hungarian building materials major producing concrete paving, bricks, and precast elements. Leier is both a Keszthelyi Kő supplier (reselling arrangement) and a direct competitor serving Hungarian construction firms and homeowners.
Regional players
- Kőmíves Kőfaragó Kft. Hungarian stone masonry and fabrication specialist serving Central European construction and monument restoration customers. Comparable on natural stone processing/cutting capabilities and Hungarian residential customer base.
Direct peers
- Kavicsbeton Kft. Hungarian manufacturer of concrete paving stones and curbing products. Keszthelyi Kő resells Kavicsbeton products and competes in the same Hungarian landscaping and paving market segment.
- Barabás Téglakő: Hungarian producer/supplier of reclaimed and decorative brick products. Keszthelyi Kő resells Barabás Téglakő items and competes in the same decorative/reclaimed brick segment for Hungarian residential and restoration customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Keszthely social profiles
Digital presenceKeszthely financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keszthely leadership team
Management profileNumber of profiles
Profiles1 record
Keszthely funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keszthely M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keszthely
What does Keszthely do?
Keszthelyi Kő sells and processes a wide range of natural stones, bricks, and building materials, with Keszthely sandstone as its signature product. The company sources stone materials directly from European countries, processes a portion in its own small workshop to customer specifications, and resells complementary third-party paving products. It also operates a showroom in Keszthely and provides nationwide delivery from a single pallet.
Is Keszthely a public or private company?
Keszthely is a private company. It is classified as family owned and is currently operating.
When was Keszthely founded?
Keszthely was founded in 2000. It employs 251 to 500 people.
Where is Keszthely based?
Keszthely is headquartered in Alsópáhok, Hungary, in the Europe region.
How does Keszthely make money?
Three revenue lines are on record. Stone product sales are the primary driver. The others are broken brick sales and third-party building materials.
Who are Keszthely's main competitors?
Broad incumbents on record are CRH plc, Holcim (LafargeHolcim), Wienerberger AG, Imerys SA, Semmelrock Stein+Design, Lhoist Group and Leier Hungária Kft.. Kőmíves Kőfaragó Kft. is listed as a regional player. Direct peers are Kavicsbeton Kft. and Barabás Téglakő.
Does Keszthely have an API?
No public API is recorded for Keszthely.
What industry is Keszthely in?
Keszthely's product category is Building Materials Retail. Its primary akta.pro industry code is IMAKAHAF, Other Dimension Stone (Slate, Sandstone, Quartzite, Travertine) Quarrying & Fabrication, with a secondary code of IMAKAHAD, Granite Quarrying & Dimension Stone Fabrication. Its NAICS code is 327991 and its SIC code is 3281.