Eden Sport & Salute

Name

Eden Sport & Salute

Legal name

Eden Società Sportiva Dilettantistica

Website

https://edenbenessere.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Fitness and Wellness Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Aqua Fitness Classes (HSADABAL)

Keywords

• Fitness center services
• Wellness and prevention
• Group fitness courses
• Aquatic rehabilitation
• Corporate wellness programs

Headquarters

HQ city

Reggio Nell'emilia

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Gym Membership Subscriptions: Recurring monthly/annual membership fees for access to fitness facilities, pools, group classes, and gym equipment
2. Online Course Sales: One-time purchase of video courses (e.g., Percorso Schiena €19.90, running training €19.90, general lessons €5.90) through Eden Play platform
3. Personal Training: Individual coaching sessions with certified personal trainers for customized fitness programs
4. Nutrition Consulting: Nutritionist consultations integrated into weight loss and wellness programs (part of 6-week program with 3 nutritional sessions)
5. Summer Park Access: Seasonal access fees for outdoor summer park with pools, beach area, padel courts, and recreational facilities (May-September)
6. Corporate Wellness: B2B employee wellness programs (welfare aziendale) providing fitness benefits to corporate clients

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels6 records

Core offering

Eden Sport & Salute operates a comprehensive fitness and wellness facility in Reggio Emilia, Italy, offering gym access, indoor and outdoor saltwater pools, group fitness courses, padel courts, sports groups, and a 20,000+ sqm summer park. The company complements its on-site services with Eden Play, an online streaming platform for on-demand fitness content, and runs specialized programs such as functional recovery, Pilates Reformer, weight loss programs, and corporate wellness (welfare aziendale) initiatives.

Product overview

Eden Sport & Salute is a comprehensive wellness and fitness center (Società Sportiva Dilettantistica) in Reggio Emilia, Italy, operating as a multi-service platform. The core offering is the Eden Centro Fitness facility featuring indoor/outdoor pools, gym, and group courses. This is supplemented by Eden Reformer Studio (Pilates Reformer in mini groups), Eden Play online learning platform (on-demand videos and live streaming), specialized programs (Walk Program, functional recovery, weight loss programs), and competitive/recreational sports groups (swimming, gymnastics, running, kickboxing). The center also operates a solidarity initiative and provides corporate wellness services, creating an integrated ecosystem spanning physical facilities, digital learning, and community wellness programs.

Differentiator

Problem solved

Functional benefit

Brands

• Eden Play: Online fitness platform launched during COVID-19, offering live and on-demand video courses including walk program, Pilates, yoga, Zumba, spinning, and more.
• Eden Padel Club
• Eden Reformer Studio
• Eden Un Sorriso per la Solidarietà

Products and services

• Eden Centro Fitness Flagship fitness and wellness facility in Reggio Emilia providing gym, indoor and outdoor saltwater pools, group fitness courses, and summer park access for individual members and families.
• Eden Play Online streaming platform providing on-demand videos and live streaming of fitness courses for members and online subscribers.
• Eden Reformer Studio Pilates Reformer mini-group courses providing specialized equipment-based Pilates training for individual members.
• Recupero Funzionale in Piscina Aquatic functional recovery program combining water-based exercises for rehabilitation, recovery, and low-impact training for individuals with injury or mobility concerns.
• Walk Program Outdoor guided walking program designed for active adults, supporting low-impact cardiovascular activity in the facility's summer park environment.
• Progetto Salute Personalized health project that combines medical consultation, nutritional planning, and tailored training pathways for individual members seeking structured wellness outcomes.
• Eden Padel Club Padel tennis courts and related programs available to facility members and individual players.
• Weight Loss Program Six-week structured weight loss program combining fitness training and nutritional guidance for individual members.
• Gruppi Sportivi Eden Federated amateur sports society (Società Sportiva Dilettantistica) providing artistic gymnastics, swimming, running, and kickboxing sections for members, including youth programs and competitive teams.
• Corporate Wellness (Welfare Aziendale) Corporate wellness offering packaged through Italian welfare aziendale platforms, enabling local companies to provide Eden memberships and services to their employees.

Quantifiable outcome

• 100+ athletes have participated in international artistic gymnastics competitions
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered minor.

• GAR (Grazia Auto)minorGTM or Marketing Partner · 1 January 2023Local automotive company that co-sponsored ambulance donation with 'Eden Un Sorriso per la Solidarietà' to Croce Verde of Reggio Emilia in 2023.
• AC ReggianaminorGTM or Marketing PartnerSports club sponsorship partnership. AC Reggiana is a football (soccer) club based in Reggio Emilia. Partnership supports local sports community engagement.
• LILT (Lega Italiana per la Lotta contro i Tumori)minorStrategic or Co-development PartnerItalian League for Cancer Fight organization. Partnership aligns with Eden's health and wellness mission, supporting cancer prevention awareness.
• Volley TricoloreminorGTM or Marketing PartnerVolleyball club partnership supporting local sports and youth athletic development in the Reggio Emilia region.
• Pieve VolleyminorGTM or Marketing PartnerLocal volleyball club partnership supporting sports community and youth activities.
• Luoghi di PrevenzioneminorStrategic or Co-development PartnerHealthcare prevention organization partnership focused on health awareness and preventive medicine education.
• Everton VolleyminorGTM or Marketing PartnerVolleyball club partnership supporting sports activities and community engagement.
• Torreggiani GroupminorGTM or Marketing PartnerCorporate sponsor partnership supporting Eden's wellness and sports activities.
• Cupra/BaiautominorGTM or Marketing PartnerAutomotive brand sponsorship supporting the facility and its community programs.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Klab: Italian boutique fitness chain focused on premium group training and wellness programming. Comparable to Eden in its premium positioning and emphasis on group classes and instructor-led experiences.
• GetFit: Italian fitness club operator with multiple facilities offering pools, group courses, and wellness services. Comparable to Eden in the Italian regional fitness market.
• Anytime Fitness Italia: 24/7 franchise fitness model with multiple Italian locations. Comparable in serving everyday fitness consumers with subscription memberships in regional markets.
• McFit Italia: Low-cost fitness chain operating across Italy with pools and group classes. Direct competitor in the Reggio Emilia catchment area, competing on price for similar fitness consumer segments.
• Virgin Active Italia: Premium multi-site fitness club chain in Italy offering pools, group classes, and wellness programs to consumers. Closely comparable membership model and target demographic to Eden, though national in scope.

Broad incumbents

• Technogym: Italian-headquartered global leader in premium fitness equipment and connected wellness. Eden is a downstream customer of Technogym-style equipment; comparable in positioning Italy as a wellness origin market.
• Italian Wellness Resorts (e.g., Lefay Resort): Luxury Italian wellness resort operators combining fitness, pools, spa, and preventive health programming. Overlapping 'health is trained' value proposition though serving a different price tier and overnight-stay model.

Others

• LILT (Italian League for Cancer Fight) partners: Existing Eden partner for prevention/health initiatives; useful as a comparable health-prevention ecosystem actor that intersects Eden's Progetto Salute and rehabilitation programs.

Regional players

• Sportclub Italia: Italian fitness chain with strong regional presence and full-service facilities including pools and group classes. Comparable operating model in adjacent Italian geographies.

Emerging players

• Club Pilates (Italy franchises): Boutique Reformer Pilates franchise expanding across Europe including Italy. Direct overlap with Eden Reformer Studio's positioning in small-group Pilates Reformer for similar consumer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eden Sport & Salute