AC Reggiana 1919

What AC Reggiana 1919 does

AC Reggiana 1919 S.r.l. is a private Italian football club founded in 1919, headquartered in Via Brigata Reggio 32, Reggio Emilia, Italy. The club fields a men's first team that competes in Serie BKT, the second tier of Italian professional football, with home matches played at the privately-owned Mapei Stadium – Città del Tricolore (capacity 23,717) – noted as the first football stadium in Italy to be directly owned by a club. The organisation operates a multi-tier Settore Giovanile (Primavera down to Under 9), a five-team Settore Femminile (Under 12 through Serie C), Regia For Special (FIGC Paralympic Football Division for athletes with cognitive-relational disabilities), and an Integration League squad operating with UNHCR and Project School support for refugees and asylum seekers.

The product and service portfolio spans competitive football entertainment, the Reggiana Official Store (retail and online merchandise), the Regia Card loyalty scheme (€10, five-year validity, mandatory for season ticket purchase), ticketing via the VivaTicket platform (online and POS), the Villa Granata Training Centre (76,400 sqm with 15 pitches under a 24-year municipal concession), Regia Camp youth summer programmes (Masterclass Granata Via Agosti and Regia Camp Toano, €110–€550), the Provincia Granata network of 30+ affiliated amateur clubs, and the UNIMOREGIA partnership with the University of Modena and Reggio Emilia (Equality Week, conferences, Prisma 2.0 wellbeing project).

Revenue is generated across matchday (19-match season subscriptions across multiple discount tiers, individual tickets, VIP hospitality and 32 skyboxes, parking), merchandising (kits and apparel via the official store and Vivaticket), and commercial partnerships (main sponsors Immergas, SAFIM, Fratelli Fico; technical sponsor Macron; stadium naming rights holder Mapei; exclusive retailer Conad; ticketing partner VivaTicket). Distribution is purely domestic within the Reggio Emilia territory, executed through the stadium box office, the physical store on Via Piccard, and the VivaTicket digital channel. The disclosed technology stack is limited to a WordPress/Elementor web platform, VivaTicket integration, and YouTube content distribution via Regia Channel; there are no proprietary technology assets, AI capabilities, or public APIs referenced. No revenue figures are publicly disclosed.

Name

AC Reggiana 1919

Legal name

A.C. Reggiana 1919 S.r.l.

Website

https://reggianacalcio.it

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

11–50 employees

Short description

AC Reggiana 1919 is a private Italian football club in Reggio Emilia competing in Serie BKT. It owns Mapei Stadium and operates youth, women's, and inclusive football programmes. Revenue comes from ticketing, merchandise, sponsorships, and a 30+ affiliated amateur club network.

Ownership category

akta.pro rank

Product category

Professional Football Club / Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ)

Keywords

• Professional football club
• Matchday ticketing
• Official merchandise retail
• Youth football academy
• Football stadium operations

Headquarters

HQ city

Reggio Nell'emilia

HQ country

Italy

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Matchday Revenue: Revenue from ticket sales (individual match tickets), season ticket subscriptions (19 Serie BKT home matches), and hospitality services including VIP areas and 32 skyboxes. Park Auto parking options also available.
2. Merchandising: Sale of official merchandise including kits (home, away, third), training gear, and accessories through the Reggiana Official Store and online Vivaticket platform. Discounts for season ticket holders.
3. Sponsorship and Commercial Partnerships: Main sponsors (Immergas, SAFIM, Fratelli Fico), exclusive partners, official suppliers (Macron kit provider, VivaTicket ticketing), and other commercial partners providing financial support in exchange for brand visibility.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

AC Reggiana 1919 is a private Italian professional football club based in Reggio Emilia. The club fields a men's first team in the Serie BKT championship, plus women's, youth, disability, and integration-league football teams. Its commercial core offerings are matchday experiences (tickets, season subscriptions, VIP/skybox hospitality) at the club-owned Mapei Stadium, official merchandise sold through the Reggiana Official Store and VivaTicket, and youth football development programs such as Regia Camp summer camps and the Settore Giovanile academy.

Product overview

AC Reggiana 1919 is a professional football club operating multiple product lines: the core Prima Squadra competing in Serie BKT, an e-commerce merchandise operation (Reggiana Official Store) with loyalty program (Regia Card), ticketing services via VivaTicket, comprehensive youth academies (Settore Giovanile with 10+ teams), women's football (Settore Femminile with 5 teams), and community/social initiatives including Regia Camp summer programs, Regia For Special disability football, and Integration League inclusive football. The club also manages the Provincia Granata grassroots network project and maintains UNIMOREGIA educational partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• Reggiana Integration League: Squadra partecipante al torneo Integration League promosso da Lega Pro con il supporto di UNHCR Italia, progetto di inclusione per rifugiati e comunità locali.
• Regia For Special
• Provincia Granata
• Regia Card
• Regia Camp
• Regia Channel

Products and services

• Prima Squadra - First Team Professional Football (Serie BKT) The professional men's football team of AC Reggiana 1919, competing in the Serie BKT championship and representing Reggio Emilia in Italian professional football. Sold as matchday entertainment via season subscriptions and individual match tickets at Mapei Stadium - Città del Tricolore.
• Match Ticketing and Season Subscriptions Ticketing service for AC Reggiana home matches sold through the VivaTicket digital platform (online and POS), the Reggiana Official Store (with no prevendita booking fees), and the Mapei Stadium box office (opening 90 minutes before kick-off). The 2025/26 season-ticket subscription (Campagna Abbonamenti) covers all 19 Serie BKT home matches with category discounts (women, over 65, under 18, AVIS donors, under 14, fragile categories, students) and a family formula.
• Regia Card Loyalty Card Mandatory fidelity/loyalty card required for season-ticket subscription purchase. Priced at 10 euro with a 5-year validity, it also enables away-match purchase rights and identification.
• Reggiana Official Store (Official Merchandise) Retail of official AC Reggiana merchandise (Kit Gare 25/26 home/away/third kits, training gear, accessories) through a physical store at Via Augusto Piccard 16/B (Tue-Sat) and online channels. Season-ticket holders receive store discounts.
• Settore Giovanile - Youth Academy Comprehensive youth academy with teams across Primavera, Under 17, Under 16, Under 15, Under 14, Under 13, Under 12, Under 11, Under 10, and Under 9 categories, providing the player-development pathway from age 9 through to the First Team. Operated from the Villa Granata Training Centre (15 football pitches).
• Settore Femminile - Women's Football Section Women's football section fielding a Serie C first team plus Under 19, Under 17, Under 15, and Under 12 teams. The 2025/26 women's first team finished second in its group.
• Regia Camp Summer Football Camps Paid summer football camps for children aged 8–13 (born 2013–2018), including Masterclass Granata at Villa Granata Via Agosti and Regia Camp Toano (with optional overnight stay at Hotel Miramonti), as well as goalkeeper clinics and female-only weeks. Fees range 110–550 euro.
• Provincia Granata - Grassroots Affiliate Network Affiliation network of 30+ amateur football clubs across Reggio Emilia province, building a grassroots-youth development pathway under the AC Reggiana brand (active since 2021). Affiliated clubs (e.g., Santos 1948, Arsenal Cadelbosco, Bibbiano San Polo, Casalgrande) gain brand association and youth-development integration.
• Regia For Special - Paralympic Football Programme Football team for athletes with cognitive-relational disabilities, founded January 2020, with Level I and Level II squads competing in the FIGC Divisione Calcio Paralimpico e Sperimentale (Paralympic and Experimental Football Division).
• Integration League Team Inclusive football team participating in the Lega Pro Integration League in partnership with UNHCR Italia (Agenzia ONU per i Rifugiati) and Project School, using football to integrate refugees and asylum seekers with local community members. Achieved second place in the 2022/23 national finals.
• Matchday Corporate Hospitality (VIP and Skyboxes) Corporate hospitality offering at Mapei Stadium - Città del Tricolore comprising one VIP area and 32 skyboxes equipped with TV, heating, minibar, and dedicated catering, used by enterprises for client entertainment and B2B networking.

Quantifiable outcome

• Women's team finished second in Serie C group (2025/26)
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• Santos 1948coreStrategic or Co-development Partner · 17 June 2026Affiliated club under Provincia Granata project. Renewed agreement allows three AC Reggiana youth teams (Under 17, Under 16, Under 15) to play official matches on Santos's Rabotti synthetic field. President Tommaso Cagnolati of Santos and AC Reggiana VP Giuseppe Fico signed the agreement for 2026/27 season.
• Kaiti ExpansionminorOthers · 17 June 2026Communication partner for MoReSport - Sport & Society event with Unimore. Supporting social inclusion and equality communication initiatives.
• Unimore (Università degli Studi di Modena e Reggio Emilia)coreStrategic or Co-development Partner · 17 June 2026Long-standing university partnership for social projects. Collaborates on Equality Week, Integration League, diversity promotion, and educational initiatives. Joint events on sport as inclusion tool. AC Reggiana participates in Prisma 2.0 project for university wellbeing.
• ImmergascoreOthers · 11 July 2025Main sponsor of AC Reggiana 1919. Provides heating and energy solutions. Key commercial partner featured prominently on official materials and merchandise.
• SAFIMcoreOthers · 11 July 2025Main sponsor. Local Reggio Emilia business partnership supporting the club's commercial operations.
• Fratelli FicocoreOthers · 11 July 2025Main sponsor. Family business partnership in the club's commercial sponsor network.
• MacroncoreOthers · 11 July 2025Official kit supplier (Technical Sponsor). Provides all match kits, training apparel, and Regia Camp kits. Brand visible on official store merchandise and team equipment.
• VivaTicketcoreTechnology or Integration · 11 July 2025Official ticketing partner. Provides digital ticketing platform for online sales, point-of-sale network, and Regia Card loyalty system. Handles all digital ticket and subscription transactions.
• MapeicoreOthers · 11 July 2025Stadium naming rights sponsor. Mapei Stadium - Città del Tricolore (23,717 capacity). First privately-owned football stadium in Italy, significant sponsorship asset.
• ConadminorOthers · 11 July 2025Exclusive partner and retailer. Featured on partner page with store locations across the territory.
• Hotel MiramontiminorOthers · 11 July 2025Official hotel for First Team pre-season retreat (ritiro) in Toano. Also hosts Regia Camp Toano overnight participants.
• Parmigiano ReggianominorOthers · 1 April 2025Sponsor for Regia Camp 2026. Local food product partner supporting youth camp activities.
• PalfingerminorOthers · 27 January 2025Sponsor for Regia Camp 2026 alongside Ferrari International. Provides support for youth summer camp activities.
• Ferrari InternationalminorOthers · 27 January 2025Sponsor for Regia Camp 2026 alongside Palfinger. Supporting youth football camp operations.
• UNHCR Italia (Agenzia ONU per i Rifugiati)coreStrategic or Co-development Partner · 1 November 2022Partner in Integration League project with Lega Pro and Project School. Uses football to integrate refugees and asylum seekers with local communities. Project involves local amateur clubs (Polisportiva Zelig, Original Celtic Bhoys, U.S. Reggio Calcio, ASD Masone).
• Project SchoolcoreStrategic or Co-development Partner · 1 November 2022Co-promoter of Integration League project alongside Lega Pro and UNHCR. Educational partner supporting football-based social integration programs.
• Provincia Granata Affiliated Clubs (30+ clubs)coreStrategic or Co-development Partner · 1 January 2021Network of amateur football clubs affiliated with AC Reggiana project from 2021-2025. Includes clubs like Arsenal Cadelbosco, Bibbiano San Polo, Casalgrande, Santos 1948, Tricolore Reggiana, and others across Reggio Emilia province. Provides youth development pathway and community football network.

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCzkx4Kiz3X_pYj7v-Q7VdUQ
• Facebookfacebook.com/acreggiana1919official
• Instagraminstagram.com/reggianaofficialstore
• Xx.com/reggiana1919_it

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AC Reggiana 1919