Ski school Sölden-Hochsölden

What Ski school Sölden-Hochsölden does

Skischule Sölden-Hochsölden is a privately-held Austrian ski and snowboard school operating exclusively in the Sölden-Hochsölden ski resort within the Ötztal valley (Tirol, Austria). Founded in 1928 by Riml Isidor as the first ski school in Sölden, it has been led by the Gstrein family across multiple generations and is currently managed by Gotthard Gstrein since the 2004/2005 season. The business offers group and private ski and snowboard lessons, children's programs (including the BOBO Kids Club with mascot), adult freestyle and perfection courses, freeride guided experiences, and bundled course-plus-rental packages — serving all skill levels from age 3 upward in German, English, Dutch, Russian, and Danish.

The operational core is human-delivered instruction by up to 160 certified snow sports instructors during the winter season, with approximately one-third holding the highest DiplomlehrerInnen qualification and roughly 130 classified as highly trained permanent staff. Six physical office and meeting-point locations span the resort (HQ, Innerwald, Giggijoch, Hochsölden, Mittelstation, Tiefenbach), complemented by seven partner sport retailers and approximately 30+ accommodation partners. Technology infrastructure consists of a TYPO3 CMS website with integrated TrekkSoft online booking and payment, WS SPORTS newsletter management, and Google Analytics — no proprietary platform or AI capabilities.

Revenue is generated entirely through direct-to-consumer course fees priced on a per-day or multi-day unit basis (adult group courses €112–€360; private lessons €185–€530; mini-alpine for 3-year-olds €65; bundled course+rental packages €90–€408). Marketing operates through the school's own multilingual website (DE/EN/NL), newsletter, social media plug-ins, and integration with the Ötztal Tourism Board and accommodation partners. The business operates seasonally from November to May, with the Tiefenbach office extending service into autumn and spring glacier periods. Revenue figures are not publicly disclosed.

Name

Ski school Sölden-Hochsölden

Legal name

Skischule Sölden-Hochsölden

Website

https://skischule-soelden.com

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

1–10 employees

Short description

Skischule Sölden-Hochsölden is a privately-held Austrian ski and snowboard school, founded in 1928 in Sölden-Hochsölden, offering group and private lessons, children's programs, and freeride guiding to resort visitors in multiple languages.

Ownership category

akta.pro rank

Product category

Ski and Snowboard Instruction Services

NAICS

Sports and Recreation Instruction (61162), Skiing Facilities (71392)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Ski & Snowboard Schools (Instruction & Coaching) (THAAAJAC)

akta.pro secondary industries

Winter Sports & Snow Training Schools (Ski, Snowboard, Ice Sports) (MPAKAJAI), Guided Backcountry & Off-Piste Services (Ski Touring, Splitboarding, Heli/Cat Skiing) (THAAAJAD)

Keywords

• Ski instruction services
• Snowboard training
• Winter sports school
• Children's ski lessons
• Freeride guiding services

Headquarters

HQ city

Sölden

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ski and snowboard course fees: Primary revenue from group lessons and private ski/snowboard instruction. Courses priced per day or as multi-day packages. Children from age 3 (Mini Alpine), children from age 4 (group ski), adults (ski and snowboard), youth packages, perfection courses, and private lessons available.
2. Package deals (course + equipment rental): Bundled offerings combining ski/snowboard lessons with rental equipment. Includes kids ski packages (3-6 days course + 7 days rental), youth packages, and adult course + rental packages at various price points.
3. Freeride private guide services: Private guided freeride skiing sessions priced per day with additional per-person fees, including safety equipment provision (airbag, LVS, shovel, probe).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Skischule Sölden-Hochsölden operates a traditional ski and snowboard school founded in 1928, delivering group and private lessons in alpine skiing, snowboarding, freeride, and children's instruction across six locations in the Sölden-Hochsölden ski area. Offerings range from Mini Alpine (age 3) and Bobo Kids Club childcare through adult group courses, private 2- and 4-hour lessons, Perfection courses for advanced skiers, and Freeride Private Guide off-piste experiences, with bundled course-plus-rental packages.

Product overview

Ski school Sölden-Hochsölden is a traditional ski instruction service established in 1928, offering a comprehensive portfolio of snow sports lessons and related services. The core offerings include ski courses for children (ages 3+), youth, and adults, snowboard instruction, and private lessons. The product portfolio centers on the BOBO Kids Club for children's instruction, group courses (max 8 participants) at multiple meeting points, private lessons (2-hour and 4-hour options), and specialized offerings like the Perfection Skiing Course and Freeride Private Guide. Package deals combining lessons with equipment rental (Course + Rental Packages) extend the core instruction services. The school employs up to 160 snow sports instructors during winter, with one-third being certified graduate instructors (Diplomskilehrer).

Differentiator

Problem solved

Functional benefit

Brands

• Bobo Kinderclub: Professional childcare program for children learning to ski, featuring the penguin mascot Bobo.

Products and services

• Children's Ski Courses (Kinder Ski)

Quantifiable outcome

• Maximum 8 participants per group course (children and adults), enabling more individualised instruction and faster learning progress
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

15 partnerships are on record, tiered core and minor.

• INTERSPORT GlanzercoreChannel Partner/ Reseller/ DistributorMajor sport retailer partner in Sölden. Customers redeem ski school vouchers and obtain rental equipment at this location.
• SPORT4YOUcoreChannel Partner/ Reseller/ DistributorSport retailer partner offering ski and snowboard rental equipment. Serves as voucher redemption point for ski school customers.
• Sport Riml SöldencoreChannel Partner/ Reseller/ DistributorSport retailer partner in Sölden providing rental equipment to ski school customers with vouchers.
• Sport BruggercoreChannel Partner/ Reseller/ DistributorSport retailer and also hosts a ski school office at Hochsöldenstrasse 10. Dual partnership as both rental partner and office location host.
• Sport MikeminorChannel Partner/ Reseller/ DistributorSport retailer partner offering rental equipment to ski school customers.
• Sporthütte FieglminorChannel Partner/ Reseller/ DistributorSport retailer partner and also provides office space for ski school operations.
• Riml SportsminorChannel Partner/ Reseller/ DistributorSport retailer partner with location in Längenfeld, serving ski school customers.
• Raiffeisenbank SöldenminorOthersLocal banking partner listed among partners and links on the ski school website.
• Waldhart Software GmbHcoreTechnology or IntegrationWebsite development and software partner. Specialises in ski school software and TYPO3 websites with integrated shop systems. Provides the WS SPORTS newsletter service. Created the ski school's accessibility statement evaluation.
• URC Union Radclub-ÖtztalminorOthersLocal cycling club supported by the ski school as part of community sponsorship.
• SPG SöldenminorOthersLocal sports club (Ski Club) in Sölden supported by the ski school through community sponsorship.
• Mission HoffnungminorOthersCharitable organisation supported by the ski school as part of its social responsibility programme.
• Herzkinder ÖsterreichminorOthersAustrian charitable organisation for children with heart conditions, supported by the ski school.
• Special Olympics ÖsterreichminorOthersNational Special Olympics programme supported by the ski school, aligning with its inclusive children's programme.
• Ötztal Tourism Board (TVB Ötztal)coreGTM or Marketing PartnerRegional tourism board credited for photography on the ski school website. Key marketing and referral partner for the Ötztal ski resort area.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Skischule Mayrhofen: Ski school operating in Mayrhofen, another top Tyrolean resort. Highly comparable in scale and structure: full suite of group and private lessons for adults and children, multi-location meeting points, partnerships with local sports retailers, and direct-to-consumer online booking.
• Skischule Ischgl: Ski school serving Ischgl/Samnaun, a large international ski resort in the Tyrolean Alps. Comparable as a leading Austrian ski school with similar group/private lesson structure, multilingual instruction, and full product portfolio for adults, children, and freestyle/freeride segments.
• Skischule Kitzbühel: Ski school serving the Kitzbühel ski region, a flagship Tyrolean resort. Comparable as a traditional Austrian ski school with a multi-location presence, full children/adult/freeride portfolio, and high share of international guests — direct peer in scale and positioning.
• Skischule St. Anton am Arlberg: Major Austrian ski school operating in St. Anton am Arlberg, one of Austria's premier ski resorts. Highly comparable as a traditional Tyrolean ski school offering group/private lessons, children's programs, and multi-language instruction to international guests at a similarly-sized resort.

Emerging players

• CheckYeti: Online marketplace for booking ski schools, instructors, and winter sports activities across Alpine resorts. Comparable in that it serves as a digital discovery and booking channel for ski instruction, overlapping the school's TrekkSoft-powered online booking flow.
• New Generation Ski & Snowboard School: UK-origin ski school operating across multiple French/Swiss/Austrian resorts. Comparable in offering group lessons, private instruction, and children's programs at premium alpine resorts, but operates across multiple resorts rather than a single home mountain.
• Maison Sport: Online marketplace that lets travelers book independent ski instructors and smaller ski schools across the Alps. Comparable to the booking/distribution layer the ski school relies on, and represents the digital-native competitive threat to traditional school-affiliated instruction.

Broad incumbents

• Ecole du Ski Français (ESF): French national federation of ski schools, the largest ski school network in Europe. Comparable as a scaled, multi-resort operator of ski instruction with standardized instructor certifications, group/private lessons, and children's programs across a broad portfolio rather than a single resort.
• Snowsport Schools of Switzerland (SSS): Federation of Swiss ski and snowboard schools. Comparable as a scaled, multi-resort operator providing certified-instructor training and standardized lesson programs across many resorts — analogous in role to the ski school but at national federation scale.

Regional players

• Skischule Obergurgl-Hochgurgl: Ski school in nearby Obergurgl-Hochgurgl in the Ötztal Alps, sharing the same tourism region and TVB Ötztal marketing catchment. Comparable in offering ski/snowboard group and private lessons to a similar international clientele, but operates in a distinct (smaller) resort.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/oetztalski

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ski school Sölden-Hochsölden