& Klevering-Online

What & Klevering-Online does

&Klevering-Online is an Amsterdam-headquartered, privately held home décor and lifestyle retailer operating since 1998 with 11–50 employees. The company sells curated home décor, tableware, gifts, and small furniture through a dual-channel model: a direct-to-consumer e-commerce storefront at klevering.com targeting individual consumers seeking design-forward home products, and a separate B2B portal at kleveringb2b.com serving wholesale and business buyers such as retailers, hospitality operators, and corporate purchasers. The catalog is organized around cohesive design-led collections (Interior, Tableware, Gifts, Small Furniture, New Blues, and the Buro Berger sub-brand) reflecting the company's stated positioning that "design always comes first."

The technology footprint is conventional e-commerce: an owned storefront with account/cart/checkout functionality, standard payment integrations (MasterCard, Visa, iDeal, Klarna, PayPal, Bancontact, Giropay), newsletter capture, and a Linktree social aggregation hub. No proprietary technology stack, AI/ML capabilities, mobile app, or API offering is disclosed. Customer support is routed through the [email protected] contact channel at the Amsterdam head office.

The business model is one-time transactional retail with no subscription, contract, or recurring revenue mechanics evident. Pricing is per-product on the e-commerce platform with no published tier structure. Marketing is organic-leaning, relying on content (About Us, Sustainability pages), email newsletter, and social media aggregation. The company is privately held with no disclosed investors, parent entity, funding history, or ownership structure, and operates primarily in the Netherlands with broader European servicing implied by the multi-country payment stack.

Name

& Klevering-Online

Legal name

&Klevering

Website

https://klevering.nl

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

&Klevering-Online is an Amsterdam-based, privately held home décor and lifestyle retailer founded in 1998, selling curated interior items, tableware, gifts, and small furniture to individual consumers via klevering.com and to wholesale buyers via a dedicated B2B portal.

Ownership category

akta.pro rank

Product category

Home Décor Retail

NAICS

Furniture and Home Furnishings Retailers (4491), All Other Home Furnishings Retailers (449129)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Home, Furniture & Home Improvement Online Retailers (CRAFADAE)

akta.pro secondary industry

Luxury Home & Lifestyle Department Stores (CRAGADAG)

Keywords

• Home decor retail
• Tableware products
• Interior accessories
• Gift collections
• Homeware wholesale

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: E-commerce retail of home décor, tableware, interior items, and gifts through their online storefront. Products are sold as one-time purchases with no subscription model apparent. Revenue is generated through individual transaction fees at point of sale.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

&Klevering-Online is an Amsterdam-based home décor and lifestyle retailer that curates and sells design-led homeware, interior items, tableware, gifts, and small furniture through its direct-to-consumer e-commerce storefront (klevering.com). It also operates a separate dedicated B2B portal (kleveringb2b.com) offering wholesale and bulk-order access to retailers, hospitality businesses, and corporate buyers. The assortment is organised into themed collections (Interior, Tableware, Gifts, New Blues, Small Furniture) plus a sub-brand called Buro Berger, with a brand motto of "design always comes first."

Product overview

&Klevering is an Amsterdam-based home décor retailer offering a unified e-commerce platform for interior design products. The portfolio spans multiple collections including Interior (vases, planters, candle holders), Tableware (mugs, dishes, coasters), Gifts, and Small Furniture. The company operates both a consumer storefront (klevering.com) and a separate B2B portal (kleveringb2b.com) for wholesale customers. The brand emphasizes design-forward aesthetics with sustainability initiatives and features collaborations such as the Buro Berger sub-brand.

Differentiator

Problem solved

Functional benefit

Brands

• Buro Berger: A brand/collection offered by &Klevering, featured as a distinct product category on their website.

Products and services

• Interior Collection

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

One partnership is on record.

• Payment Processors (MasterCard, Visa, iDeal, Klarna, PayPal, Bancontact, Giropay)minorOthersIntegration with multiple European payment providers enabling customer transactions. Payment options displayed on website include credit cards (MasterCard, Visa), bank transfers (iDeal, Giropay), buy-now-pay-later (Klarna), digital wallets (PayPal), and regional payment methods (Bancontact).

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• MADE.com: Online-first home furniture and décor retailer operating across Europe with a design-led value proposition. Comparable on European DTC e-commerce, curated home assortment, and digitally native go-to-market.
• Ferm Living: Danish design brand selling curated home interiors, tableware, and lifestyle products through its own DTC e-commerce site and wholesale partners. Closely matches &Klevering on curated design-led positioning, multi-category assortment, and B2B/wholesale distribution to retailers globally.
• Bloomingville: Scandinavian home décor brand with a strong wholesale business supplying retailers worldwide plus a DTC e-commerce presence. Highly comparable on curated design aesthetic across interior, tableware, and small furniture categories.
• Broste Copenhagen: Nordic interior and lifestyle brand offering handpicked home décor, tableware, and seasonal collections via DTC and B2B wholesale channels. Directly comparable to &Klevering in product mix, design-led positioning, and dual B2C/B2B distribution.
• Nordal: Danish home interiors brand distributing curated décor, lighting, and accessories through wholesale partners and its own webshop. Similar to &Klevering in B2B-anchored Nordic design aesthetic and multi-category home assortment.

Broad incumbents

• Etsy: Global online marketplace for unique, handmade, and curated home goods and gifts. Comparable on the discovery-driven shopping experience for distinctive home décor, though operates as a marketplace rather than an inventory-led retailer.
• Zara Home: Inditex's home concept selling curated interior, tableware, and gifts online globally. Comparable on design-led positioning, multi-category home assortment, and DTC e-commerce model in Europe, but with materially larger scale and brand reach.
• Anthropologie Home: Lifestyle retailer (URBN) with a strong home category spanning décor, tabletop, gifts, and small furniture. Comparable on curated aesthetic, gifting emphasis, and multi-category DTC e-commerce model.
• West Elm (Williams-Sonoma): Design-forward home furnishings retailer (part of Williams-Sonoma) selling furniture, décor, and tabletop online globally. Comparable on curated design assortment and online-first retail, though operates at significantly larger scale with US-centric brand heritage.
• H&M Home: Global mass-market apparel retailer with a large home and interior collection sold online across Europe. Directly comparable in DTC e-commerce, multi-category home décor assortment, and broad European payment infrastructure, though it operates at vastly greater scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/kleveringamsterdam

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about & Klevering-Online