Broadcast & CableSat

What Broadcast & CableSat does

Broadcast & CableSat is an India-based B2B trade media publication covering the broadcast, cable, satellite, OTT, DTH, IPTV, and media technology industries. Founded in 1986 and operated by ADI Media Private Limited from Noida (C-35, Sector-62), the publication serves Indian broadcast and media technology industry professionals with daily news, regulatory updates, technology coverage, and event reporting. Content is organized across categories including content production (pro audio, pro video, post-production), content distribution (OFC, cloud, OTT, satellites, cable operators), pay TV (TV channels, MSOs, DAS, DTH, HITS, IPTV, VoD), and technology (hardware, software, standards), with current editorial focus spanning Jio's LEO constellation moves, DoT spectrum rule disputes, regional OTT developments, and satcom regulatory tightening.

The product portfolio centers on a digital news portal at broadcastandcablesat.co.in, supplemented by a weekly curated newsletter, an Industry Reports category, video content distributed via YouTube, and event coverage partnerships with IBC (Amsterdam), NAB Show (Las Vegas), BroadcastAsia, and BME Expo (Hyderabad). Distribution extends across LinkedIn, Twitter, and YouTube, and the publication maintains dedicated coverage categories for international events including NAB2025 and IBC2022. The platform architecture is a standard WordPress-based digital publishing operation rather than a proprietary technology stack.

The business model is advertising-led with multi-year contracts, complemented by newsletter subscriptions and event media partnerships. Pricing is quote-based and not publicly disclosed across advertising, sponsorship, or subscription services. The publication operates as one of four B2B titles within ADI Media Private Limited's portfolio alongside Communications Today, Medical Buyer, and TV Veopar Journal. The company is led by founder and managing director Anju Arora, with Neha Rathor serving as Director and News Editor leading the print-to-digital transition. With 11-50 employees, the operation is a small, vertically specialized trade media property.

Name

Broadcast & CableSat

Legal name

ADI Media Private Limited

Website

https://broadcastandcablesat.co.in

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Broadcast & CableSat is an India-based B2B trade media publication covering the broadcast, cable, satellite, OTT, and media technology industries. Operated by ADI Media Private Limited from Noida since 1986, it delivers daily news, a weekly newsletter, industry reports, and event coverage to Indian media industry professionals.

Ownership category

akta.pro rank

Product category

B2B Trade Media Publishing

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)

SIC

Communications Services, Nec (4899)

akta.pro primary industry

News Agencies & Wire Services (General & Specialized) (MPAJADAE)

Keywords

• Broadcast industry news
• Cable satellite media
• B2B trade media
• Media technology coverage
• Industry newsletter publishing

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and sponsorship: Revenue generated through advertising placements, sponsored content, and brand partnerships targeting broadcast, cable, and media technology industry professionals
2. Industry events and conferences: Media partnership and participation in industry events such as IBC, NAB Show, BroadcastAsia, providing coverage and editorial content
3. Weekly newsletter subscriptions: Weekly newsletter delivery keeping industry professionals updated on latest developments in the broadcast and cable sector

Pricing tiers

Distribution channels3 records

Marketing channels5 records

Core offering

Broadcast & CableSat is a B2B digital news publication operated by ADI Media Private Limited that delivers daily news, analysis, and editorial coverage of India's broadcast, cable, satellite, OTT, DTH, IPTV, and media technology industries. Its offerings include a categorized news portal (content production, content distribution, pay TV, technology), a weekly email newsletter, and industry reports sourced from regulatory bodies and research firms. The publication also provides editorial coverage and media partnership at major trade events such as IBC, NAB Show, and BroadcastAsia.

Product overview

Broadcast & CableSat is a B2B digital news publication published by ADI Media Private Limited, providing comprehensive coverage of India's broadcast, cable, satellite, and media technology industries. The publication operates as a unified digital platform featuring a news portal with daily industry updates, categorized coverage spanning content production (pro audio, pro video, post-production), content distribution (OFC, cloud, OTT, satellites, DTH, IPTV), pay-TV sectors, technology hardware and software, and regulatory developments. The service includes a weekly newsletter and industry reports. It also covers major trade shows including IBC, NAB, and BroadcastAsia.

Differentiator

Problem solved

Functional benefit

Products and services

• Broadcast & CableSat News Portal A B2B digital news publication providing comprehensive daily coverage of India's broadcast, cable, satellite, OTT, DTH, IPTV, and media technology industries. It features categorized editorial sections spanning content production, content distribution, pay TV, technology, daily news, and editor's desk content, targeting industry professionals and decision-makers.
• Weekly Newsletter A weekly curated email newsletter delivering key industry headlines, regulatory developments, and updates on broadcast, cable, satellite, and media technology to subscribed industry professionals.
• Industry Reports Analysis and reports covering telecom, satellite communications, streaming market data, and media industry trends, sourced from regulatory bodies and research firms, published on the Broadcast & CableSat reports section.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• ADI Media Private LimitedcoreOthersParent company of Broadcast & CableSat. ADI Media is a B2B information provider with portfolio including Communications Today, Medical Buyer, Broadcast & CableSat, and TV Veopar Journal.
• BME ExpominorGTM or Marketing PartnerBroadcast & CableSat served as Media Partner at BME Expo held December 13-15, 2023 in Hyderabad.
• IBC (International Broadcasting Convention)coreGTM or Marketing PartnerIBC is a major industry event held at RAI Amsterdam. Broadcast & CableSat provides coverage of IBC events and serves as a media partner. IBC 2022 welcomed 37,000 visitors from 170 countries with more than 1,000 exhibitors.
• NAB ShowcoreGTM or Marketing PartnerNAB Show is the premier media and entertainment technology event in Las Vegas. Broadcast & CableSat provides coverage and serves as media partner for NAB events.
• BroadcastAsiaminorGTM or Marketing PartnerBroadcastAsia is an industry event in Asia. Broadcast & CableSat provides coverage of the event.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• TV Veopar Journal: Another ADI Media B2B trade title focused on Indian TV distribution and cable; directly comparable as a peer B2B publication covering adjacent broadcast/pay-TV beats in the same geography.
• Communications Today: Sister publication under ADI Media Private Limited covering Indian telecom and communications; comparable as a B2B trade title in the same corporate portfolio targeting overlapping broadcast/telecom advertisers.
• Advanced Television: UK-based B2B news site covering broadcast, cable, satellite, OTT, and IPTV; directly comparable in editorial scope and audience — both serve broadcast industry professionals with daily news, newsletters, and event coverage.
• TV Technology: Global B2B trade title covering TV broadcast technology, production, and distribution; comparable as a competing specialized publication covering many of the same technology verticals Broadcast & CableSat targets.
• Rapid TV News: Online B2B news outlet covering global broadcast, OTT, and connected TV industries; comparable as a digital-first trade news competitor targeting the same industry-professional audience with similar content formats.
• Digital TV Europe: European B2B trade title focused on digital TV, OTT, and pay-TV; comparable in business model and editorial beat (pay-TV, OTT, IPTV, regulatory), and a peer for advertisers evaluating cross-region B2B media buys.
• Radio World: B2B trade publication serving radio broadcasting and audio production professionals; directly comparable as a long-running niche trade title covering one of the sub-verticals Broadcast & CableSat includes in its content mix.
• Broadcasting & Cable: Long-standing US B2B trade publication covering broadcast, cable, and streaming; directly comparable as the global benchmark for editorial format, advertiser base, and trade-event partnerships in the broadcast industry.

Regional players

• Best Media Info: India-focused B2B media trade title covering advertising, media, and marketing; comparable as a domestic B2B publication competing for similar advertiser budgets targeting Indian media-industry professionals.
• MediaNama: India-based B2B digital media publication covering internet, telecom, and digital policy; comparable as an Indian B2B trade title that overlaps with Broadcast & CableSat on OTT, telecom, and regulatory coverage, though its core focus is broader digital/internet policy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BroadcastCableS
• YouTubeyoutube.com/channel/UCPS2IH4VGEXaiqZNMUw1EsQ
• LinkedInlinkedin.com/company/broadcast-cablesat

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broadcast & CableSat