Enbaar

What Enbaar does

Enbaar Technology Services is a Muscat, Oman-based IT services company founded in 2006 that delivers integrated technology solutions across Extra Low Voltage (ELV) systems, audio-video, hospitality software, managed IT, cybersecurity, and IT hardware. Operating with 11-50 employees, the company serves Oman's government, commercial enterprise, and residential segments through a sales-led, project-based delivery model supported by an inbound website quote funnel and content marketing. Notable enterprise clients include Atana Hotels (WINCLOUD PMS across 8 properties), Ahli Bank, Omantel, OQ, Jindal Steel, and the Civil Aviation Authority.

The company's product portfolio combines partner-distributed and proprietary software: WINHMS and WINCLOUD PMS for hotel property management (via Winsar Group), Easy Resto POS for restaurants (with Zomato and Noon integration), Odoo and ERPNext ERP implementations, and a proprietary TIDS ERP. AV and ELV offerings include indoor and outdoor LED screens, video walls, IPTV (188+ units at Rozana Hotel, 198+ at Mercure Hotel Muscat), interactive displays, CCTV, access control, smart locks (MICFLOCK 106 with 3D face recognition, Tuya integration), and network/server room infrastructure. Cybersecurity services — VAPT, MXDR, endpoint, email, and DLP — are delivered through a value-added distribution partnership with Dataguardnxt.

Revenue is generated through project-based installation, hardware resale, software licensing and implementation, and annual maintenance contracts (AMC) for managed IT services. Pricing is bespoke and quote-driven, with no public tiers. The go-to-market combines enterprise field sales, a website-based quote request system, SEO and content marketing, social media presence, and channel partnerships with vendors including LG, Cisco, Avaya, Sophus, Bitdefender, Acronis, Kaspersky, and Zimbra. Enbaar holds Omani regulatory registrations with SME Riyada, the Telecommunications Regulatory Authority (TRA), and the Joint Supplier Registration System (JSRS), enabling direct contracting with government and telecom-sector clients. No public revenue, funding, or valuation has been disclosed.

Name

Enbaar

Legal name

Enbaar Technology Services

Website

https://enbaar.om

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Enbaar Technology Services is a Muscat-based IT services company serving Oman's government, commercial, and hospitality sectors with ELV systems, AV solutions, hospitality PMS (WINHMS, WINCLOUD), restaurant POS (Easy Resto), ERP implementations, cybersecurity, and managed IT services.

Ownership category

akta.pro rank

Product category

IT Services and System Integration

NAICS

Computer Systems Design and Related Services (5415), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI)

Keywords

• IT infrastructure services
• ELV systems integration
• Hospitality software solutions
• Managed IT services
• Audio video solutions

Headquarters

HQ city

Muscat

HQ country

Oman

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. ELV (Extra Low Voltage) Systems: Installation and supply of CCTV surveillance, access control, telephone systems, security gates & barriers, parking space savers, smart locks, network cabling, server room setup, UPS solutions, and WiFi wireless networking. Revenue is generated through project-based installation fees and hardware supply.
2. Audio-Video Solutions: Supply and installation of indoor and outdoor LED screens, video walls, interactive TVs, IPTV systems, and audio solutions for public address, background music, and conference rooms. Revenue from hardware sales, installation services, and ongoing maintenance contracts.
3. Software Solutions: Development and licensing of hospitality software (WINHMS, WINCLOUD PMS), restaurant POS (Easy Resto), ERP solutions (Odoo, ERPNext, TIDS ERP), and vertical-specific software for rent-a-car, laundry, gym, and spa/salon. Revenue includes software licensing, implementation, and customization fees.
4. Website and Digital Solutions: Web design, web development, e-commerce platforms, SEO services, QR menu solutions, domain registration, and web hosting. Revenue from project-based fees and recurring hosting/maintenance.
5. Managed IT Services: Ongoing IT infrastructure management including IT facility management, migration and installation, network security analysis, IT maintenance support, remote hands, license management, network management, and 24/7 technical support. Revenue through annual maintenance contracts (AMC).
6. IT Hardware Solutions: Supply, installation, repair, and maintenance of IT hardware including desktops, laptops, servers, networking equipment, printers, and peripherals. Revenue from hardware sales and associated service fees.
7. Utility Software & Licensing: Distribution and licensing of productivity software including Microsoft Office/365, Adobe Creative Cloud, Autodesk, Kaspersky security suite, and other utility software. Revenue from software licensing fees and renewals.
8. Information and Cybersecurity: Provision of data backup solutions, email and web security, network access control, VPN remote access, VAPT, endpoint security, email security, and DLP. Revenue through security solution licensing and managed security service contracts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Enbaar Technology Services delivers integrated IT solutions across ELV (Extra Low Voltage) systems, audio-video technology, software, managed IT services, and IT hardware for government, commercial, and individual customers in Oman. The company implements and supports hospitality software (WINHMS, WINCLOUD PMS, Easy Resto POS), deploys LED screens, video walls, and IPTV systems, and provides managed IT, cybersecurity, and structured cabling services on a project-based, quote-driven model.

Product overview

Enbaar Technology Services is an IT service provider in Oman offering a comprehensive portfolio of technology solutions organized into security (ELV), audio-video, software, and managed IT services. The core software offerings include WINHMS and WINCLOUD PMS for hotel property management, Easy Resto POS for restaurant operations, and ERP solutions based on Odoo and ERPNext. Smart lock products include MICFLOCK 106 and Tuya integration. AV solutions encompass indoor/outdoor LED screens, video walls, interactive displays, IPTV, and audio systems. Additional services include managed IT, cybersecurity, IT hardware, domain/hosting, and utility software licensing.

Differentiator

Problem solved

Functional benefit

Products and services

• WINHMS Hotel Management Software End-to-end property management system for hotels and resorts covering front office, back office, material management, point-of-sale, spa, banqueting, and sales and marketing modules.
• WINCLOUD PMS Cloud-based property management system for hotels offering front office, financial accounting, material management, point-of-sale, and banqueting modules, deployed as a centralized operations platform.
• Easy Resto Restaurant POS Cloud-powered restaurant point-of-sale system with offline architecture, multi-terminal billing, kitchen display system, online aggregator integrations (Zomato, Noon, Talabat, Deliveroo), and user-role-based reporting.
• TIDS ERP Proprietary enterprise resource planning software customized for Omani businesses, spanning CRM, sales, inventory, accounting, HR, manufacturing, and project management modules.
• Odoo ERP Implementation Implementation, customization, and support of Odoo modular ERP covering CRM, sales, inventory, accounting, HR, manufacturing, and project management for Omani businesses.
• ERPNext Implementation Implementation, customization, and support of the open-source ERPNext ERP for small and medium Omani enterprises covering HR, manufacturing, sales, CRM, project management, and accounting.
• MICFLOCK 106 Smart Door Lock Smart door lock for residential and commercial use combining fingerprint recognition, password, card access, and optional 3D face recognition, supporting nine language systems and a 4200mAh lithium battery.
• Tuya Smart Lock Integration Smart lock product integrated with the Tuya platform for smartphone app control, fingerprint recognition, PIN code, and remote access management.
• ELV Solutions (CCTV, Access Control, Network Cabling, Server Room, UPS, WiFi) Extra Low Voltage systems including CCTV surveillance, biometric and card-based access control, security gates and barriers, smart locks, structured data/voice/video cabling, server room design and setup, UPS solutions, and WiFi and wireless network deployment for commercial, government, and residential customers.
• Outdoor LED Screen Solutions Weather-resistant outdoor LED displays including building curtain wall displays, digital billboards, and stage background screens supplied and installed for commercial and public environments.
• Indoor LED Screen Solutions Indoor LED screens for retail displays, lounge and lobby screens, and interactive LED experiences supplied and installed for commercial, government, and retail venues.
• Video Wall Solutions Dynamic video wall solutions for control rooms, conference rooms, and digital menu boards, with deployments at Ahli Bank, Omantel, CAA, OQ, Oreedo, and Huawei.
• Interactive LED Screen Solutions Touch-interactive displays with high resolution, motion sensors, and advanced connectivity for corporate, hospitality, education, and retail applications.
• IPTV Solutions Internet protocol television services for hotels, offices, retail shops, hospitals, and residential buildings, including 188+ IPTV units deployed at Rozana Hotel Muscat and 198+ IPTV systems at Mercure Hotel Muscat.
• Audio Solutions Audio systems including public address, background music, and conference room solutions with tracking cameras and recording systems.
• Cybersecurity Services Security solutions including vulnerability assessment and penetration testing (VAPT), managed extended detection and response (MXDR), endpoint security, email security, and data loss prevention (DLP), delivered in partnership with Dataguardnxt.
• Information Security Solutions Comprehensive IT security including data backup, email and web security, network access control, and VPN for remote access.
• Managed IT Services IT infrastructure management including facility management, migration and installation, network security analysis, maintenance support, remote hands, license management, network management, and 24/7 technical support under annual maintenance contracts.
• IT Hardware Solutions Supply, installation, repair, and maintenance of IT hardware including desktops, laptops, servers, networking equipment, printers, and peripherals from brands like Dell, HP, LG, Cisco, and Avaya.
• Website Development Services Custom website development services using WordPress, HTML, JavaScript, and PHP technology stacks for businesses in Oman.
• E-Commerce Solutions Development and maintenance of online stores including payment gateway integration, product catalogs, security, and scalability features.
• QR Code Menu Solution Digital menu solution allowing patrons to scan QR codes with smartphones for instant menu access with detailed descriptions, images, and videos, and analytics for restaurants.
• SEO Services Search engine optimization including keyword research, on-page optimization, technical SEO audits, local SEO, link building, and performance monitoring using Google Analytics and Google My Business.
• Domain and Hosting Services Domain registration, transfer, renewal, and management plus web hosting, shared hosting, VPS, dedicated hosting, email hosting, WordPress hosting, e-commerce hosting, and reseller hosting through Bluehost, Hostinger, and AWS partnerships, with Google Workspace add-on.
• Utility Software and Licensing Distribution and licensing of productivity and security software including Microsoft Office/365, Adobe Creative Cloud, Autodesk, and Kaspersky security solutions.

Quantifiable outcome

• Successfully deployed WINCLOUD PMS across 8 Atana Hotel properties, streamlining hotel operations and reducing manual errors.
• +2 more outcomes

Named customers22 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability10 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Winsar GroupcoreStrategic or Co-development PartnerEnbaar Technology serves as the official implementation and distribution partner for Winsar Group's hospitality technology solutions in Oman, including WINHMS (end-to-end property management system) and WINCLOUD (cloud-based PMS). Winsar Group is described as a 'renowned authority in hospitality technology' and Enbaar collaborates with them to deploy hotel management software across Omani hospitality clients including Atana Hotels, Rozana Hotel, and Mercure Hotel Muscat.
• DataguardnxtcoreTechnology or IntegrationDataguardnxt is a 'true value-added distributor across the Middle East & Africa' that helps Enbaar deliver top-notch cybersecurity solutions designed in collaboration with world-class vendors. The partnership enables Enbaar to offer VAPT, MXDR, endpoint security, email security, and DLP services to Omani businesses. Dataguardnxt provides vendor relationships, threat intelligence, and technology integration support.
• LGminorChannel Partner/ Reseller/ DistributorLG is listed as a channel partner logo on Enbaar's website, suggesting LG products (LED TVs, commercial displays) are distributed or integrated into Enbaar's AV solution offerings.
• SophusminorChannel Partner/ Reseller/ DistributorSophus is listed as a channel partner logo, indicating a distribution or integration relationship for technology products and solutions in Enbaar's portfolio.
• AvayaminorChannel Partner/ Reseller/ DistributorAvaya is listed as a channel partner logo, suggesting Enbaar distributes or integrates Avaya's communications and networking solutions.
• Winsaar GroupminorChannel Partner/ Reseller/ DistributorWinsaar Group appears as a channel partner logo. Given the Winsar Group hospitality technology context, this appears to be a related entity supporting the WINHMS/WINCLOUD distribution.
• Castle IT SolutionminorChannel Partner/ Reseller/ DistributorCastle IT Solution is listed as a channel partner logo, indicating an IT solutions distribution or reseller relationship.
• Al Andhalus Hotel SupplierminorChannel Partner/ Reseller/ DistributorAl Andhalus Hotel Supplier is listed as a channel partner logo, suggesting a hospitality equipment and solutions supply relationship.
• OdoocoreTechnology or IntegrationEnbaar is an implementation partner for Odoo ERP in Oman, offering Odoo's modular ERP system covering CRM, Sales, Inventory, Accounting, HR, Manufacturing, and more. Odoo provides the software platform and Enbaar delivers implementation, customization, and support services.
• ERPNextcoreTechnology or IntegrationEnbaar is an implementation partner for ERPNext in Oman, offering the open-source ERP solution for small to medium enterprises covering HR, manufacturing, sales, CRM, project management, and accounting. Enbaar provides implementation, customization, and support.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ingram Micro: Global IT distributor and solutions provider with substantial Middle East operations. Comparable to Enbaar in the IT hardware, software, and services distribution space, but operating globally at vastly larger scale and serving as an upstream supplier rather than a direct end-customer integrator.
• Gulf Business Machines (GBM): IBM's premier business partner in the Middle East, providing end-to-end IT infrastructure, services, and digital solutions across the GCC. Comparable to Enbaar in delivering comprehensive enterprise IT solutions and managed services, but operating at significantly larger regional scale.

Regional players

• MDS SI: Leading IT value-added distributor and systems integrator headquartered in the UAE with operations across the Middle East and Africa. Comparable to Enbaar as an IT integrator and channel partner distributing enterprise hardware, software, and services, but operating at much larger regional scale.
• FVC: Value-added distributor for networking, cybersecurity, and AV/unified communications solutions across the Middle East and Africa. Comparable to Enbaar in delivering AV, networking, and security integration services in the MEA region, with deeper vendor-relationships and broader geographic reach.

Others

• Redington Gulf: IT products and services distributor serving the Middle East and Africa with a broad portfolio of hardware, software, and cloud solutions. Comparable to Enbaar as a channel for IT distribution in the region, though Redington operates as a wholesale distributor rather than an end-customer integrator.

Direct peers

• Oman Data Park: Oman-based managed cloud, data center, and ICT services provider serving enterprise and government clients. Comparable to Enbaar as a domestic managed-services and infrastructure provider competing for the same Omani enterprise and public-sector workload.
• Bahwan Information Technology (BIT): Oman-based IT solutions and services arm of the Bahwan Group, offering enterprise IT, managed services, and software solutions across multiple sectors. Comparable to Enbaar as a domestic systems integrator and IT services firm competing for the same enterprise and government clients in Oman.
• Specialized Technical Services (STS): Oman-based IT and engineering services group serving telecom, enterprise, and government sectors with infrastructure and managed services. Comparable to Enbaar in providing integrated IT, ELV, and infrastructure solutions to Oman's enterprise and public-sector clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/EnbaarTech
• Facebookfacebook.com/enbaartech
• LinkedInlinkedin.com/company/enbaar
• Instagraminstagram.com/enbaar.tech/?hl=en

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enbaar