Cransley Hospice Trust

What Cransley Hospice Trust does

Cransley Hospice Trust is a UK registered charity (Charity No. 1151018, Company No. 08102611) founded in 1998 and headquartered at the John Notley Building, St Mary's Hospital, London Road, Kettering. Its core function is delivering specialist palliative and end-of-life care to patients with life-limiting illnesses in North Northamptonshire, alongside support for their families and carers, and guidance for healthcare professionals. Care is provided in hospice, home, and community settings and encompasses symptom management plus social, practical, emotional, and spiritual support; all services are provided free of charge to patients.

The organisation operates a multi-channel fundraising and earned-income model rather than a commercial product stack. Revenue is generated through one-off and monthly donations, two physical retail shops (Curated by Cransley and the Cransley Hospice Trust Charity Shop in Kettering), an online shop, a community lottery, recurring annual challenge events such as the Yorkshire 3 Peaks, Snowdonia Trail Eryri 10K, Inflatable 5K, and Jail & Bail, volunteering engagement (over 100 dedicated volunteers), and legacy giving via Gifts in Wills. Distribution combines physical retail, an e-commerce storefront, direct donation pathways, and community-facing care delivery, with marketing executed through Facebook, Instagram, YouTube, LinkedIn, email, news content, and events.

The paid workforce is reported at 11–50 (firmographics) with a stated volunteer base of over 100; no financial accounts, annual report revenue figures, or AI/technology capabilities are disclosed. The trust holds sector governance credentials including membership of the UK Fundraising Regulator and the Chartered Institute of Fundraising, and operates within a defined North Northamptonshire catchment without evidenced geographic or vertical expansion.

Name

Cransley Hospice Trust

Legal name

Cransley Hospice Trust

Website

https://cransleyhospice.org.uk

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Cransley Hospice Trust is a UK registered charity founded in 1998 that delivers specialist palliative and end-of-life care to patients with life-limiting illnesses in North Northamptonshire, supported through donations, retail shops, a lottery, fundraising events, and legacy giving.

Ownership category

akta.pro rank

Product category

Hospice and Palliative Care Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Palliative Care, Hospice & Serious Illness Support (BPAGACAK)

akta.pro secondary industries

Home Hospice Agencies (HLAFAEAC), Respite Hospice Care (Short-Term Relief) (HSABAFAD), End-of-Life Planning & Hospice/Palliative Care Coordination (HLADALAL)

Keywords

• Hospice care services
• Palliative care
• End of life care
• Charitable fundraising
• Community hospice support

Headquarters

HQ city

Kettering

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Donations: One-off and monthly donations from supporters to fund hospice services and development.
2. Retail Shops: Physical charity shops and online retail operations selling donated goods and curated items.
3. Lottery: Weekly lottery programme providing regular income from community participants.
4. Events: Participation fees and fundraising from hosted events such as challenge walks and community activities.
5. Legacies/Gifts in Wills: Legacy donations left by supporters in their wills to fund future hospice care.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Cransley Hospice Trust provides specialist end of life care to patients with life-limiting illnesses in North Northamptonshire, including symptom management and social, practical, emotional, and spiritual support. Care is delivered in the hospice, in patients' homes, and in community settings, alongside dedicated support for families, carers, and healthcare professionals. The trust funds these services through donations, fundraising events, lottery, retail shops, an online shop, and legacy giving.

Product overview

Cransley Hospice Trust operates as a single unified charitable organization providing specialist end of life care services to patients with life-limiting illnesses in North Northamptonshire. The organization offers a portfolio of interconnected services including direct patient care, family and carer support, professional guidance, and multiple fundraising channels (donations, events, lottery, retail shops, online shop, and legacy giving). The services are not modular or platform-based but rather complementary offerings unified under the hospice trust mission to improve quality of life and wellbeing.

Differentiator

Problem solved

Functional benefit

Products and services

• Specialist End of Life Care Services Specialist palliative and end of life care for patients with life-limiting illnesses, including symptom management plus social, practical, emotional, and spiritual support, delivered in the hospice, in patients' homes, and in community settings.
• Support for Families and Carers Guidance, advice, emotional support, and practical assistance for families and unpaid carers of patients with life-limiting illnesses.
• Support for Professionals Information, guidance, and referral support for healthcare professionals caring for patients who require specialist end of life care.
• Donations One-off and monthly donation channel enabling the public to financially support specialist end of life care services.
• Fundraising Events Annual community fundraising events including the Yorkshire 3 Peaks Challenge, Snowdonia Trail Eryri 10K, Inflatable 5K, and Jail & Bail, generating participation income and donations.
• Volunteering Services Structured volunteering opportunities engaging more than 100 supporters who help raise vital funds and support hospice activities.
• Weekly Lottery Weekly lottery programme allowing supporters to make recurring contributions in exchange for the chance to win prizes, providing ongoing income for the hospice.
• Retail Shops Physical charity shops in Kettering selling donated goods and curated items under the Curated by Cransley and Cransley Hospice Trust Charity Shop banners, with proceeds funding hospice services.
• Online Shop Online retail store where supporters can purchase items to support the hospice, complementing the physical charity shop channel.
• Gifts in Wills Legacy giving programme enabling supporters to leave donations to Cransley Hospice Trust in their wills to fund future end of life care.

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• LOROS Hospice: Leicestershire-based hospice charity providing end-of-life care with similar retail, lottery, and event fundraising channels. Highly comparable mid-sized regional hospice operating model.
• St Catherine's Hospice: Regional UK hospice charity delivering specialist palliative care across hospice, home, and community settings. Closely mirrors Cransley's care model and fundraising approach at a similar regional scale.
• Marie Curie: Major UK charity providing hospice and home-based end-of-life care. Comparable in mission, multi-channel fundraising, and palliative care service delivery to Cransley, with similar NHS partnership dynamics.
• Sue Ryder: National UK charity operating hospices, palliative care, and bereavement support. Directly comparable to Cransley as a multi-site hospice fundraising and care-delivery organisation serving end-of-life patients.

Regional players

• Northamptonshire Healthcare NHS Foundation Trust: NHS provider of community and palliative care services in Northamptonshire. Direct regional adjacency, often the NHS co-funder and referral partner for hospice charities like Cransley.
• Cynthia Spencer Hospice: Northamptonshire-based hospice providing palliative care within the same geography. Direct regional overlap with Cransley, operating similar hospice and community-based services for Northamptonshire residents.

Broad incumbents

• Macmillan Cancer Support: Large UK charity supporting people with cancer including end-of-life care, with a much broader remit and scale. Comparable as a major fundraising and palliative support brand, though not a direct hospice operator.

Others

• Hospice UK: National membership body for UK hospices that supports fundraising, advocacy, and sector standards. Not a direct care peer, but a sector enabler and comparator for fundraising reach and regulatory positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCpR8LPFpuK_PDmjhoLwzgLg
• Facebookfacebook.com/cransleyfundraising
• LinkedInlinkedin.com/company/cransley-hospice-trust-uk
• Instagraminstagram.com/cransleyhospice/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cransley Hospice Trust