Double Vision Brewing

What Double Vision Brewing does

Double Vision Brewing is a privately held craft brewery founded in 2015 and headquartered in Miramar, Wellington, New Zealand, with a second taproom in Island Bay. The company produces a broad portfolio of packaged beer spanning hazy IPAs and triple IPAs, pilsners and lagers, sour and smoothie-style ales, stouts, Belgian Tripels and Quadrupels, low-alcohol offerings (TINY Series), and an apple-passionfruit cider, sold under multiple named series including Mecha, Origins, Pacific Hop, Naughty, and the Beer Library of limited releases. Brewing differentiates through NZ-origin hop sourcing (Nelson Sauvin, Motueka, Riwaka, Kohia, Nectaron, Galaxy), proprietary or partner-supplied yeast strains (Schneider Weisse in-house yeast, Froth Technologies Krisp Lager Yeast), and techniques such as double dry hopping, hop oil layering over Cryo hops, and nitro pouring.

The business operates as a fully direct-to-consumer model: packaged beer (singles, 6-packs, 12-packs, 24-packs), growler fills, and branded merchandise are sold through a Shopify e-commerce storefront shipping within New Zealand and through the two Wellington taprooms. Pricing is unit-based with per-can pricing ranging from NZD 3.99 (Classic Lager) to NZD 12.99 (Mad Eye Hazy Triple), with multi-pack discounts. Customer segments span craft beer enthusiasts, hazy-IPA seekers, health-conscious drinkers seeking low-ABV options, and beer collectors pursuing limited releases. The DUB Club loyalty program formalizes retention through early access to new brews, discounts, and shipping codes. Marketing relies on Instagram, Facebook, the DUB Club email newsletter, taproom events, and earned media (Hop Culture Magazine Top 14 Globally 2025 for Smooth Operator; Smith's NZ IPA Challenge entry for Hop Drop '26). No wholesale distribution, no institutional funding, no parent company, and no M&A activity are disclosed; the company is founder-owned and bootstrapped.

Name

Double Vision Brewing

Legal name

Double Vision Brewing

Website

https://doublevisionbrewing.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Double Vision Brewing is a Wellington, New Zealand craft brewery (founded 2015) selling a diverse DTC portfolio of hazy IPAs, Belgian styles, sours, stouts, low-alcohol beers, and cider through a Shopify online store and two owned taprooms in Miramar and Island Bay.

Ownership category

akta.pro rank

Product category

Craft Beer Brewing

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (722410), Breweries (312120)

SIC

Malt Beverages (2082)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB), Taprooms & Brewpubs (CRANACAF), Craft Beer Retail & Bottle Shops (Off-Premise) (CRANAAAC)

Keywords

• Craft beer brewing
• Hazy IPA production
• Taproom operations
• Brewery merchandise sales
• Specialty beer varieties

Headquarters

HQ city

Miramar

HQ country

New Zealand

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Beer Sales: Direct-to-consumer sales of packaged beer (singles, 6-packs, 12-packs, 24-packs) through e-commerce storefront and taprooms
2. On-site Taproom Sales: On-site consumption and growler fills at Miramar and Island Bay taproom locations
3. Merchandise: Sale of branded merchandise including apparel and accessories through online shop

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Double Vision Brewing is a New Zealand craft brewery that brews and sells a diverse range of beers including hazy IPAs, pilsners, lagers, sours, stouts, Belgian styles, and low-alcohol options, packaged in cans and sold through a Shopify online store and two Wellington taprooms (Miramar and Island Bay). The company also sells branded merchandise and operates the DUB Club loyalty program offering members early access to new releases.

Product overview

Double Vision Brewing is a New Zealand craft brewery offering a diverse portfolio of beer styles including Hazies, IPAs, Ales, Lagers, Sours, Stouts, Belgian styles, and low/no alcohol options. The core offering consists of individual canned and bottled beers across multiple product lines including the main Brews collection, the Beer Library (limited/seasonal releases), Best Sellers, New Arrivals, Staff Picks, and Top Contenders. The company also offers a mixed variety pack (Box Party), branded merchandise, and operates taprooms in Miramar and Island Bay. The DUB Club loyalty program provides members with early access to new releases and exclusive discounts.

Differentiator

Problem solved

Functional benefit

Brands

• DUB Club: The DUB Club is Double Vision Brewing's exclusive VIP membership program offering early access to new brews, discounts, and free shipping codes.

Products and services

• Mouth Party - Hazy Pale Ale A 5.3% ABV Hazy Pale Ale featuring US and NZ hops for tropical fruits, citrus and lime zest, brewed with oats and wheat. Sold as single can ($5.00 NZD), 6-pack ($23.99 NZD) and 24-pack ($89.99 NZD).
• Smooth Operator - Cream Ale A 4.7% ABV Cream Ale styled on 19th-century American brews with slight vanilla and NZ honey notes. Sold as single can ($4.99 NZD), 6-pack ($24.99 NZD) and 24-pack ($84.99 NZD). Named in Hop Culture Magazine's Top 14 Globally 2025.
• Colar Beer Vanilla - Cola Sour A 4.5% ABV Cola Sour dosed with lactose and vanilla, evoking a vanilla cola canned ice cream float style. Sold as single can ($9.99 NZD) and 12-pack ($99.99 NZD).
• Mad Eye - Hazy Triple A 10.1% ABV Hazy Triple IPA with massive tropical, mango, pine and red apple notes from Mosaic, Motueka and Riwaka hops. Sold as single can ($12.99 NZD) and 12-pack ($129.99 NZD).
• The Classic - Lager A 4.5% ABV easy-drinking lager with a crisp, clean, approachable character. Sold as single can ($3.99 NZD), 6-pack ($22.99 NZD) and 24-pack ($77.99 NZD).
• Box Party - Mixed 6-Pack A curated mixed 6-pack featuring 3 session beers (The Classic Lager, Smooth Operator Cream Ale, Repeat Offender Pilsner) and 3 hoppy beers (Chillax XPA, Expatriate APA, Red Rascal Red IPA). Sold as 6-pack ($25.99 NZD).
• Hop Drop '26 - Hazy NZ IPA
• Chillax - XPA A 5% ABV Extra Pale Ale featuring Nelson Sauvin and Simcoe hops for fruity and piny notes with light malt sweetness.
• Fire Horse - Hazy Triple (Mecha Series) 4th in the Mecha Series, a 10.1% ABV Hazy Triple with Nectaron, Citra and Krush hops delivering pineapple, passionfruit and citrus notes.
• Wizardry V2 (Third Moon Collab) - Hazy Triple A 10.2% ABV Hazy Triple collaboration with Third Moon Brewing featuring Mosaic hop oil with Mosaic Cryo and Citra Cryo, plus Riwaka, delivering stonefruit, blueberry, citrus and soft tropical notes.
• Die Reise - Double Dryhopped Hopfenweisse A 6.1% ABV Double Dryhopped Hopfenweisse collaboration with Schneider Weisse featuring Motueka, Nelson Sauvin, Kohia and Hallertau Blanc hops with Schneider Weisse's in-house yeast. Brewmaster Elena Fersch collaborated on the recipe.
• Tiny Terror - Low Alcohol Hazy Pale Ale A 2.3% ABV low alcohol hazy pale ale from the TINY Series delivering big mango, tropical fruit and citrus notes balanced with oats for body. Sold as single can ($4.50 NZD), 6-pack ($18.99 NZD) and 24-pack ($71.99 NZD).
• Merry Monk - Belgian Tripel A 9.1% ABV Belgian Tripel with European Pilsner malt, candi sugar, WLP530 Abbey Ale yeast delivering cherry, plum and pear esters with dried orange peel. Sold as 12-pack ($134.99 NZD).
• Blistering Barnacles! - Saison A 6.3% ABV Belgian Saison with three Belgian yeasts, noble hops, wheat malt base, and additions of coriander and orange peel.
• Split the D - Irish Dry Stout A 4.8% ABV Irish Dry Stout with roasty-toasty backbone, smooth coffee and dark chocolate notes from ale malt, roasted barley and fuggles hops, designed to be served on nitro.
• Repeat Offender - NZ Pilsner A 5.1% ABV New Zealand Pilsner with traditional pilsner malt base and Nelson Sauvin and Rakau hops for a crisp, balanced character.
• Birthday Suit - NZ Pilsner (10th Anniversary) A celebratory 8.49% ABV New Zealand Pilsner featuring Kohatu, Galaxy and Krush Cryo hops for tropical pineapple, passionfruit and citrus notes. Sold as single can ($8.49 NZD) and 12-pack ($89.99 NZD).
• Merry Monk - Belgian Tripel A 12% ABV Belgian Quadrupel described as smooth, bready and fruity, suitable for cellaring and aging.
• Expatriate - American Pale Ale A 5.6% ABV American Pale Ale with US and NZ hops featuring citrus, tropical, floral and pine notes with a light biscuity malt profile.
• Dreamsicle - Tropical Smoothie Sour A 6.6% ABV Tropical Orange Creamsicle Smoothie Sour with milk sugars, coconut, wheat and oats featuring orange, guava, banana and vanilla.
• Frothin' - India Pale Lager (Froth Technologies Collab) An India Pale Lager collaboration with Froth Technologies featuring Aotearoa ingredients, cold-fermented with Krisp Lager Yeast and dry-hopped with Nelson Sauvin, Motueka and Taiheke.
• Jaegar - Origins - West Coast IPA Part of the Pacific Hop Series Origins collection, a precision-engineered West Coast IPA with clean lines and a dry, crisp profile featuring Mega Terps, Superdelic Cryo and Azacca Cryo hops.
• Naughty Juice - Hazy Double IPA A Hazy Double IPA from the Naughty series.
• Castaway - Pacific Pale Ale A revamped Pacific Pale Ale featuring Galaxy, Motueka and Pacifica hops with a light crisp body from Pilsner malts and passionfruit, peach, citrus and lime notes.
• Jolly Monk - Belgian Quadrupel A 12% ABV Belgian Quadrupel described as smooth, bready and fruity with strong and subtle character, suitable for cellaring and aging.
• Blues Brews - Blueberry Wheat Beer A blueberry wheat beer featuring real blueberries with a smooth wheat base for a mellow and exciting flavor profile.
• Low Bro - Low Alcohol Tropical Chili Sour A low alcohol tropical chili sour featuring tropical flavors with a chili kick.
• Branded Merchandise Branded merchandise including apparel and accessories sold through the online shop and at taproom locations.
• DUB Club VIP Loyalty Program Exclusive VIP membership club offering members first access to new brews, email discounts, free shipping codes, and exclusive release date notifications.
• Miramar Taproom Experience Physical taproom in Miramar, Wellington offering on-site beer consumption, growler fills, table bookings and merchandise sales.
• Island Bay Taproom Experience Second physical taproom in Island Bay, Wellington offering on-site beer consumption, retail sales and events.

Quantifiable outcome

• Smooth Operator ranked in Hop Culture Mag's Top 14 Globally 2025
• +1 more outcomes

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Third Moon BrewingcoreStrategic or Co-development PartnerCollaboration with Third Moon brewery on Wizardry V2 Hazy Triple. Cut from the same cloth as the original Wizardry, brought back with tuned balance, smoother drinkability, and new hop direction. Features Mosaic Cryo and Citra Cryo hops.
• Schneider WeissecoreStrategic or Co-development PartnerCollaboration featuring Elena Fersch, brewmaster of Schneider Weisse, to create Die Reise Double Dryhopped Hopfenweisse. Schneider Weisse air freighted their in-house yeast and provided expertise for traditional German wheat beer techniques.
• Sure BrewingminorStrategic or Co-development PartnerFresh Hop collaboration on Fresh Drop beer using Sure Brewing's expertise.
• BaanBangkok BrewingminorStrategic or Co-development PartnerFresh hop collaboration with Hanuman - BaanBangkok Brewing for international brewing partnership.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Tuatara Brewing: Established NZ craft brewery with a broad beer portfolio and taproom presence. Comparable in craft category leadership, NZ distribution, and SKU breadth.
• Duncan's Brewing Company: Wellington-based NZ craft brewery operating a taproom and producing IPAs and lagers. Direct geographic peer with similar taproom + DTC operating model.
• Behemoth Brewing: Auckland-based NZ craft brewery known for big, bold specialty releases (high-ABV hazies, pastry stouts) that closely mirrors Double Vision's specialty/premium positioning and collaboration culture.
• 8 Wired Brewing: NZ craft brewery known for sours, hop-forward beers, and barrel-aged specialties. Comparable specialty/innovation orientation within the NZ craft category.
• Panhead Custom Ales: Wellington-area NZ craft brewery (Lion-owned) producing hop-forward ales and IPAs with strong on-premise presence. Comparable product mix and NZ market positioning.
• Kereru Brewing: Small NZ craft brewery with taproom and DTC presence. Comparable microbrewery scale, NZ-hop-led portfolio, and direct-to-consumer distribution.
• Parrotdog: Wellington-based NZ craft brewery producing hop-forward IPAs and pale ales with national distribution. Comparable in product range, NZ hop focus, and craft positioning.
• Garage Project: Wellington-based NZ craft brewery with a similar hazy IPA-forward portfolio, taproom presence, and DTC e-commerce model. Most direct comparable in terms of size, geography, and product strategy.
• Three Sisters Brewing: NZ craft brewery with a hop-forward product portfolio and taproom. Comparable in microbrewery scale, beer style range, and NZ market focus.

Regional players

• Stone & Wood Brewing: Australian craft brewery operating a multi-taproom model with a hop-forward portfolio. Comparable in business model and craft category, but primarily serves the Australian market rather than NZ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DoubleVisionBrewing
• Instagraminstagram.com/doublevisionbrewing
• LinkedInlinkedin.com/company/double-vision-brewing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Double Vision Brewing