What Showtech does

Showtech GmbH is a privately held Swiss event technology services company headquartered in Kiesen, canton of Bern, operating since 1989. The firm delivers technical event production services to a regional client base in the Thun/Bern area of Switzerland, spanning concerts, festivals, corporate events, trade shows, theater productions, and sports events. Its service portfolio covers lighting, audio/sound, video, rigging, pyrotechnics, and complete stage/truss systems, offered through four revenue streams: equipment rental, technical production services (setup, operation, maintenance, transport), equipment sales, and event consulting/planning.

Underlying capability rests on physical event-production infrastructure (lighting rigs, d&b Y-Series audio systems, stage and truss inventory, pyrotechnics) and a workforce of certified event specialists (Veranstaltungsfachmann EFZ) and trained technicians. The company does not operate a software platform, nor does it expose APIs or integrations; revenue is generated through project-based, on-site service delivery and equipment deployment. Pricing is quote-based, with a publicly downloadable rental price list (Mietpreisliste.pdf) and per-project quotations for full production jobs.

The go-to-market is sales-led and event-driven, executed through direct B2B engagement with event organizers, corporate clients, public institutions, and festival operators in Switzerland. Distribution is single-country and on-site; marketing is conducted through a project portfolio gallery, newsletter signup, and industry regulatory information sharing. Named customers include AEK Bank, FC Thun, Thunfest, BAM trade fair, Alvaro Soler concert, and a Spectaculares collaboration on Lichtfestival Murten, indicating a mix of corporate, public-sector, and entertainment clients served primarily as project-based engagements rather than recurring contracts.

Name

Showtech

Legal name

Showtech GmbH

Website

https://showtech.ch

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Showtech GmbH is a Swiss event technology services firm in Kiesen, Bern, providing lighting, audio, rigging, pyrotechnics, staging, and equipment rental to event organizers, corporates, and festivals in the Thun/Bern region since 1989.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Convention and Trade Show Organizers (561920), Performing Arts Companies (7111)

akta.pro primary industry

Event Production & Technical Services (Staging, Lighting, Sound, Video) (MPAGAAAG)

akta.pro secondary industries

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB), Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

Keywords

• Event technology services
• Equipment rental
• Lighting and sound
• Stage production
• Trade show technology

Headquarters

HQ city

Kiesen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Rental: Rental of lighting, video, sound, and stage/truss systems to event organizers
2. Technical Services: Full technical production services including setup, operation, maintenance, and transport of event equipment
3. Sales: Sale of event technology equipment
4. Consulting and Planning: Advisory and planning services for events and productions

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Showtech GmbH provides technical event production services for concerts, festivals, public events, corporate meetings, and trade shows in the Thun and Bern region of Switzerland. The company delivers lighting, audio/sound, video, rigging, pyrotechnics, and stage/truss system solutions through equipment rental, sales, installation, operation, maintenance, transport, and end-to-end consulting and planning services.

Product overview

Showtech is a technical service provider for event and trade show technology based in Kiesen, Switzerland. The company operates as a unified service offering centered around technical event production services rather than a software platform. The core offering includes event technology services (lighting, audio, rigging, stage management), trade show technology, pyrotechnics, and rental services for lighting, video, sound, and complete stage/truss systems. Supporting services include consulting, planning, installation, operation, maintenance, and transport. The company has over 30 years of experience serving the Thun region of Switzerland.

Differentiator

Problem solved

Functional benefit

Products and services

• Veranstaltungstechnik (Event Technology Services) Technical event technology services covering lighting, audio/sound, rigging, and stage management for concerts, public events, and business occasions in the Thun/Bern region.
• Messetechnik (Trade Show Technology) Technology services for trade shows and exhibitions, providing lighting and rigging solutions for professional trade show environments such as the Berufs- und Ausbildungsmesse BAM.
• Pyrotechnik (Pyrotechnics) Pyrotechnic services for events and productions, providing regulated on-site pyrotechnic effects for concerts and live events.
• Vermietung (Equipment Rental) Rental of event technology equipment including lighting, video, and sound systems as well as complete stage and truss systems for event organizers and productions.
• Beratung und Planung (Consulting and Planning) Advisory and planning services for technical event solutions, providing complete and comprehensive support across various event and production types.
• Installation und Montage (Installation and Setup) Setup, dismantling, operation, maintenance, and transport services for event technology equipment at customer event locations.
• Verkauf (Equipment Sales) Sale of event and trade show technology equipment to customers in the regional Swiss market.

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SpectaculairesminorStrategic or Co-development PartnerCollaboration partner for Lichtfestival Murten - Spectaculaires handled video mapping while Showtech provided audio support for a 12-piece orchestra performance.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• GL Events: French-listed integrated event services group covering event infrastructure, trade show organization, and live event production. Overlaps with Showtech in the live event technical services and trade show support categories, though at much larger scale and with venue ownership.
• PRG (Production Resource Group): Global market leader in event production services including lighting, audio, video, rigging, and scenic solutions. Provides the same core event technology stack as Showtech but at multinational scale across concerts, corporate, and broadcast events.

Direct peers

• Nüssli Group: Swiss-headquartered specialist in temporary event structures, grandstands, stages, and overlay infrastructure for sporting events, trade shows, and public events. Comparable to Showtech in the staging and structural event infrastructure layer, though with a more international footprint.
• Stageco: Belgian-headquartered specialist in stage construction, rigging, and temporary event infrastructure for concerts, festivals, and large-scale events. Overlaps with Showtech in staging, rigging, and event structural services for live entertainment productions.
• Habegger AG: Switzerland's leading event technology and rigging company, providing lighting, audio, video, staging, and rigging for concerts, corporate events, and trade shows across multiple Swiss offices. Directly comparable to Showtech in service offering, with broader geographic reach and larger scale.
• Winkler Veranstaltungstechnik AG: Swiss event technology provider offering lighting, audio, video, rigging, and stage construction for events and trade fairs. Operates in a similar regional services model to Showtech with comparable equipment rental and full technical production capabilities.

Regional players

• Lang AG: German provider of event technology with strong focus on LED video walls, lighting, and rigging for trade shows, conferences, and live events. Direct competitor in the trade show and corporate event technical services space Showtech serves in Switzerland.
• Gahrens + Battermann: German event technology and media systems company specializing in AV rental, staging, and event production across the DACH region. Comparable service portfolio to Showtech (lighting, audio, video, rigging) but primarily serving the German market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/showtech.ch
• LinkedInlinkedin.com/company/showtech-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Showtech