Fasoon
Fasoon AG is a Swiss digital platform that streamlines company formation in Switzerland, offering AI-assisted and fully digital incorporation services for AG, GmbH, sole proprietorships, and partnerships, serving individual entrepreneurs and SMBs across all four Swiss language regions via online self-serve tools and banking partner distribution.
- Company typePrivate
- Founded2016
- HeadquartersAppenzell, Switzerland
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Fasoon does
Fasoon AG is a Swiss company formation platform headquartered in Appenzell, Switzerland, operating since 2016 with a team of 1-10 employees. The company provides end-to-end incorporation services for Swiss legal entities including Aktiengesellschaft (AG), Gesellschaft mit beschränkter Haftung (GmbH), Einzelfirma (sole proprietorship), and Kollektivgesellschaft (partnership). Its digital platform combines an online price calculator, document preparation, notarial representation, digital signature workflows, and commercial register filing, enabling fully remote company formation without physical visits. The core technology stack includes an AI-assisted formation assistant for sole proprietorships, an automated contract generator, a business readiness checklist tool, and a startup directory (Startup-Index.ch).
The business model is primarily transaction-based, with one-time fees for formation services starting at CHF 290, plus fees for mutations, liquidations, capital increases, and post-liberation services. Recurring revenue comes from domicile (registered office) subscriptions. Distribution is direct-to-consumer via the fasoon.ch website, supplemented by a partner network of major Swiss banks (UBS, Valiant) and insurance providers (Baloise) that offer customer cost subsidies and facilitate business account opening. The company serves thousands of entrepreneurs and SMBs across Switzerland's four language regions, with a young multilingual team operating under flexible remote work arrangements. No external funding or institutional investors are disclosed.
Fasoon firmographics
Firmographics- Name
- Fasoon
- Legal name
- Fasoon AG
- Website
- https://fasoon.ch
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fasoon AG is a Swiss digital platform that streamlines company formation in Switzerland, offering AI-assisted and fully digital incorporation services for AG, GmbH, sole proprietorships, and partnerships, serving individual entrepreneurs and SMBs across all four Swiss language regions via online self-serve tools and banking partner distribution.
- Ownership category
- akta.pro rank
Fasoon industry classification
Industry- Product category
- Business Formation & Company Registration Services
- NAICS
- Management Consulting Services (54161), Other Management Consulting Services (541618), Office Administrative Services (5611)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Local Entity Setup & Expansion Advisory (Market Entry, Subsidiary Formation) (BPACAHAM)
- akta.pro secondary industries
- Strategy & Corporate Development Consulting (BPAHACAA), Corporate Development & Strategic Partnerships Advisory (JVs, Alliances, Carve-outs) (BPAHAOAG)
Keywords
Where Fasoon is headquartered
LocationHeadquarters
- HQ city
- Appenzell
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Fasoon business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Company Formation Services: Core service providing document preparation, notarial representation, and commercial register filing for Swiss company formations (AG, GmbH, Einzelfirma, Kollektivgesellschaft)
- Company Mutations: Statute changes, share transfers, and other commercial register modifications for existing companies
- Liquidation Services: Company liquidation services
- Domicile Services: Registered office/domicile services for companies
- Contract Generation: Automated creation of legally-compliant contracts via online tool
- Consulting Services: Personal consultation on commercial register matters and company formation
- VAT Registration: Registration services with Swiss Federal Tax Administration for VAT purposes
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One time | Single ownership (Einzelfirma) formation with AI assistant - free |
| One time/ perpetual license | Pay-as-you-go | Basic company formation starting price |
| One time/ perpetual license | Pay-as-you-go | Full service formation with partner subsidies |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Fasoon product offering
Product offeringCore offering
Fasoon AG operates a digital platform that handles end-to-end Swiss company formation for entrepreneurs, including free AI-assisted sole proprietorship (Einzelfirma) creation and paid services for AG (Aktiengesellschaft), GmbH, and general partnership formations. The offering covers document preparation, notarial representation, commercial register filing, statute amendments, capital increases, liquidations, registered office (domicile) services, contract generation, and a startup directory, all delivered through a self-serve website with optional personal consulting.
Product overview
Fasoon is a Swiss company formation platform offering a comprehensive suite of services for establishing and managing businesses in Switzerland. The core offering centers on AI-assisted sole proprietorship formation (Einzelfirma mit KI) combined with professional services for GmbH and AG company formations. Additional modules include domicile services, capital increases, post-liberation services, liquidations, contract generation, business check tools, and a startup index directory. The platform enables fully digital company formation through digital signatures, supported by personal consulting services. Pricing is transparent with an online calculator, and the company guarantees the lowest price and commercial register entry.
Differentiator
Problem solved
Functional benefit
Products and services
- Einzelfirma mit KI (AI Sole Proprietorship Formation) AI-assisted sole proprietorship (Einzelfirma) formation service that guides entrepreneurs through establishing a single-owner business in Switzerland at no cost. Targeted at individual first-time founders seeking low-cost, fast entry into self-employment.
- GmbH Gründung (Swiss LLC Formation) Formation service for Gesellschaft mit beschränkter Haftung (Swiss limited liability company), including document preparation, notary representation, and commercial register registration. Targeted at entrepreneurs and small teams forming Swiss LLCs.
- AG Gründung (Swiss Corporation Formation) Formation service for Aktiengesellschaft (Swiss stock corporation), including document preparation, statutory amendments, and commercial register procedures. Targeted at entrepreneurs forming a Swiss public limited company.
- Statutenänderungen und Mutationen (Amendments & Mutations) Amendment and mutation services for existing companies, including changes to articles of association, share transfers, and other commercial register modifications. Targeted at owners of already-formed Swiss companies.
- Domizilservice (Registered Office / Domicile Service) Recurring registered office and domicile services providing a Swiss business address for companies. Targeted at Swiss companies needing a registered address without physical office space.
- Kapitalerhöhung (Capital Increase) Services for conducting capital increases in Swiss corporations (GmbH and AG), including document preparation and registration. Targeted at growing Swiss companies needing to raise share capital.
- Nachliberierung (Post-Liberation Services for AG) Post-liberation services for Aktiengesellschaft addressing situations where share capital has not been fully paid in. Targeted at Swiss corporations with incomplete capital contributions.
- Liquidationen (Company Liquidations) Company liquidation services for the orderly dissolution and termination of Swiss companies. Targeted at owners closing a Swiss AG, GmbH, or other legal entity.
- Verträge (Online Contract Generator) Online tool for automated creation of legally-compliant, customized contracts for various business purposes. Targeted at founders and SMBs needing standard contracts.
- Business Check Digital checklist tool enabling entrepreneurs to verify whether all requirements for Swiss company formation have been met. Targeted at prospective founders evaluating formation readiness.
- Startup-Index (Startup Directory) Free online directory showcasing and presenting young Swiss companies to increase visibility for startups. Targeted at newly formed Swiss startups seeking visibility.
- Beratung (Personal Consulting) Personal consulting services for company formation questions and guidance through the incorporation process, delivered via phone, email, and video calls. Targeted at founders needing expert advice on Swiss legal forms and formation steps.
Quantifiable outcome
- Company formation completed within two weeks
- +1 more outcomes
Companies that use Fasoon
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Fasoon technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
Fasoon partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- UBScoreMajor Swiss banking partner offering cost participation for customers and facilitating business account opening services for newly formed companies through Fasoon.
- BaloisecoreSwiss insurance partner providing cost participation benefits for Fasoon customers and complementary financial services for businesses.
- AlptelminorTelecommunications partner offering services to Fasoon customers.
- localsearchminorPartner providing local business services to Fasoon customers.
- Swiss21minorBusiness software/services partner supporting Fasoon customer operations.
- ValiantcoreSwiss banking partner offering cost participation for customers and business account services for newly incorporated companies.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Fasoon competitors and assessment
Company assessmentDirect peers
- Clerky: Software-focused company formation service targeting venture-backed startups. Comparable in providing premium formation and legal document generation for startup founders with higher service intensity.
- Stripe Atlas: Stripe's global digital company formation service for international founders. Closest analogue to Fasoon's digital-first, end-to-end incorporation platform, though operating in the US/international market rather than Switzerland specifically.
- Northwest Registered Agent: US company formation and registered agent service with privacy-first positioning. Directly comparable in bundling formation with recurring registered office/agent services, similar to Fasoon's domicile offering.
- Incfile (now Bizee): Low-cost US LLC and corporation formation service with bundling of registered agent services. Mirrors Fasoon's value proposition of transparent pricing plus ongoing address/agent services for newly formed entities.
- doola: US-focused company formation plus bookkeeping, tax, and compliance for international founders. Comparable in bundling formation with ongoing recurring services and serving non-resident founders establishing entities abroad.
- Firstbase: End-to-end US company formation and compliance platform targeting founders. Shares Fasoon's digital-first formation model plus ongoing services (registered agent, accounting), closely aligned in product philosophy and customer segment.
Others
- Bexio: Swiss cloud-based business administration software (accounting, invoicing, CRM). Serves the same Swiss SMB/founder customer base post-formation and is a natural cross-sell or partnership counterpart, though not a direct formation competitor.
- Moneyhouse: Swiss business information and commercial register data provider. Operates adjacent in the Swiss company information ecosystem and serves overlapping research needs for entrepreneurs and corporate customers.
- run my accounts: Swiss online accounting and financial administration service for SMBs. Targets the same founder/SMB customer base post-formation and represents a typical Swiss ecosystem partner or competitive adjacency.
Broad incumbents
- LegalZoom: Large-scale US legal services and company formation incumbent. Provides the same category of service (LLC/incorporation filings, registered agent, legal docs) but as part of a much broader legal services portfolio rather than a specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fasoon social profiles
Digital presenceFasoon financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fasoon leadership team
Management profileNumber of profiles
Fasoon subsidiaries and ownership
Company hierarchySubsidiaries1 record
Fasoon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fasoon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fasoon
What does Fasoon do?
Fasoon AG operates a digital platform that handles end-to-end Swiss company formation for entrepreneurs, including free AI-assisted sole proprietorship (Einzelfirma) creation and paid services for AG (Aktiengesellschaft), GmbH, and general partnership formations. The offering covers document preparation, notarial representation, commercial register filing, statute amendments, capital increases, liquidations, registered office (domicile) services, contract generation, and a startup directory, all delivered through a self-serve website with optional personal consulting.
Is Fasoon a public or private company?
Fasoon is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fasoon founded?
Fasoon was founded in 2016. It employs 1 to 10 people.
Where is Fasoon based?
Fasoon is headquartered in Appenzell, Switzerland, in the Europe region.
How does Fasoon make money?
Seven revenue lines are on record. Company Formation Services are the primary driver. The others are company Mutations, liquidation Services, domicile Services, contract Generation, consulting Services and VAT Registration.
Who are Fasoon's main competitors?
Direct peers on record are Clerky, Stripe Atlas, Northwest Registered Agent, Incfile (now Bizee), doola and Firstbase. Others are Bexio, Moneyhouse and run my accounts. LegalZoom is listed as a broad incumbent.
Does Fasoon have an API?
No public API is recorded for Fasoon.
What industry is Fasoon in?
Fasoon's product category is Business Formation & Company Registration Services. Its primary akta.pro industry code is BPACAHAM, Local Entity Setup & Expansion Advisory (Market Entry, Subsidiary Formation), with a secondary code of BPAHACAA, Strategy & Corporate Development Consulting. Its NAICS code is 54161 and its SIC code is 8742.