Alptel
AlpTel is an independent Swiss telecom retailer serving consumers and SMEs in Eastern Switzerland through 8 retail showrooms, reselling mobile/internet/TV subscriptions from nine carriers and offering B2B telecom management and SaaS analytics via 'mobilreport by AlpTel'.
- Company typePrivate
- Founded2013
- HeadquartersHerisau, Switzerland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Alptel does
AlpTel AG is a privately held, founder-led Swiss telecommunications retailer headquartered in Herisau and operating 8 retail showrooms across Eastern Switzerland (Abtwil, Amriswil, Appenzell, Flawil, Gossau, Herisau, Rorschach, and Wil). Founded in 2013 and employing approximately 25 people, the company functions as an independent multi-carrier broker, reselling mobile, internet, and TV subscriptions from Swisscom, Sunrise, Salt, Quickline, Yallo, Lebara, TalkTalk, SAK, and FL1, alongside smartphones, tablets, accessories, and certified-partner repair services. Its go-to-market combines physical store consulting with phone/WhatsApp advisory, an Outlook-integrated online booking system, and direct e-commerce via alptel.ch, targeting both individual consumers and Swiss SMEs.
The company's differentiated offering sits in its B2B services layer. 'mobilreport by AlpTel' is a SaaS web portal — adapted from Austrian partner mobilreport — that provides mobile cost analytics, inactive SIM detection (up to 19% of SIMs in one analysis), 256-bit encryption, and export to external systems including SAP. Around it, AlpTel has built Abo-Optimierung (subscription optimization reportedly delivering 30-40% savings), Abo-Verwaltung in three tiers (Basis, Silber, Gold) for ongoing administration, and a 'Phone As A Service' device lifecycle management product with monthly per-device fees. The technology stack is not proprietary to AlpTel; the company is positioned as a localized services and distribution intermediary rather than a software developer.
AlpTel's revenue model is commission-based on subscription sales, supplemented by hardware resale margins, professional-service fees for B2B subscription management, and recurring SaaS and per-device subscriptions. Pricing varies by carrier and plan, with mobilreport offering a free first 30 days followed by subscription or outcome-based fees (percentage of realized savings). The company is led by Geschäftsführer Michele Spolidoro, has no disclosed external investors, no subsidiaries, and no public market listing, operating as an inhabergeführtes (owner-managed) SME with growth funded organically through retained earnings.
Alptel firmographics
Firmographics- Name
- Alptel
- Legal name
- AlpTel AG
- Website
- https://alptel.ch
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AlpTel is an independent Swiss telecom retailer serving consumers and SMEs in Eastern Switzerland through 8 retail showrooms, reselling mobile/internet/TV subscriptions from nine carriers and offering B2B telecom management and SaaS analytics via 'mobilreport by AlpTel'.
- Ownership category
- akta.pro rank
Where Alptel is headquartered
LocationHeadquarters
- HQ city
- Herisau
- HQ country
- Switzerland
- HQ region
- Europe
Offices8 records
Markets served
Alptel business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Subscription Commission: Earns commissions from mobile and internet providers (Swisscom, Sunrise, Salt, Quickline, Yallo, Lebara, TalkTalk, SAK, FL1) for subscriptions sold and renewed.
- Device Sales: Retail sales of smartphones, tablets, and accessories from Apple, Samsung, Huawei and other manufacturers.
- Business Services (Abo-Optimierung, Abo-Verwaltung, Geräte-Management): Fee-based consulting and management services for corporate customers including subscription optimization, ongoing administration, and device fleet management.
- mobilreport Subscription: SaaS subscription for corporate mobile usage analytics. First 30 days free, no minimum contract. Revenue from monthly fees or performance-based (percentage of savings realized).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Abo-Verwaltung Basis |
| Subscription | Monthly | Abo-Verwaltung Silber |
| Subscription | Monthly | Abo-Verwaltung Gold |
| Subscription | Monthly | mobilreport Self-Service |
| Outcome Based/ Performance | Pay-as-you-go | mobilreport Analysis by AlpTel |
| Subscription | Monthly | Phone As A Service (Flottenmanagement) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Alptel product offering
Product offeringCore offering
Alptel is an independent telecom retailer and broker operating 8 stores in Eastern Switzerland. It resells mobile subscriptions, internet and TV plans, smartphones, tablets, and accessories from multiple Swiss providers (Swisscom, Sunrise, Salt, Quickline, Yallo, Lebara, TalkTalk, SAK, FL1), and offers device repair, setup, and insurance services. For business customers it provides subscription optimization, ongoing subscription administration, device fleet management (Phone As A Service), and a SaaS mobile cost analytics platform called mobilreport by AlpTel.
Product overview
Alptel is an independent telecom retailer and business services provider in Eastern Switzerland (Ostschweiz), founded in 2013. Its portfolio combines consumer resale products (mobile subscriptions, internet & TV, devices, accessories, repairs, and support services) sourced from multiple telecom providers — Swisscom, Sunrise, Salt, Quickline, Yallo, Lebara, TalkTalk, and SAK — with a set of differentiated B2B service modules. The B2B suite is anchored by mobilreport by AlpTel (a SaaS web portal for mobile cost analytics and reporting), alongside Abo-Optimierung (subscription optimization), Abo-Verwaltung (subscription management in three tiers: Basis, Silber, Gold), and Geräte-Management / Phone As A Service (device procurement, setup, and lifecycle management). Together these services are designed to help businesses reduce mobile costs, streamline administration, and optimize device fleets.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile Subscriptions (Mobile-Abos) Independent brokerage of mobile subscription plans from Swisscom, Sunrise, Salt, Quickline, Yallo, Lebara, TalkTalk, and SAK. Covers prepaid to flat-rate plans for national and international use, available through all 8 retail stores, the website, phone, and WhatsApp.
- Internet & TV Retail sale and consulting of internet and TV subscription packages from Swisscom, Sunrise, Salt, Quickline, Yallo, and SAK, including installation support, sold across all AlpTel shop locations.
- Mobile Devices (Geräte Mobile) Retail sale of smartphones and tablets from Apple, Samsung, Huawei, and other manufacturers, with in-store presentation and sales across all 8 AlpTel shop locations.
- Mobile Accessories (Zubehör Mobile) Retail sale of mobile accessories including headphones, protective cases, tempered glass screen protectors, power banks, charging cables, and other peripherals.
- Mobile Services (Dienstleistungen) Customer support services covering smartphone insurance, device setup assistance, data transfer between devices, and software updates, offered in-store and remotely.
- Mobile Repairs (Reparaturen) External smartphone repair service arranged through certified repair partners; devices are sent after appointment booking and returned quickly and professionally.
- Abo-Optimierung (Subscription Optimization) Business service that reviews a company's mobile subscriptions and identifies cost-saving opportunities across all major providers. AlpTel prepares tailored offers and manages the entire switching process at no cost to the business customer, with documented savings of 30-40%.
- Abo-Verwaltung (Subscription Management) Full administration of business mobile subscriptions, including activation, delivery, blocking of numbers/SIMs, renewal, upgrades/downgrades, cancellations, and regular usage reports. Offered in three tiers: Basis (annual subscription review), Silber (monthly number and subscription data management), and Gold (adds regular usage reports and custom requirements).
- Geräte-Management / Phone As A Service End-to-end device fleet management for businesses: monthly per-device fee covers procurement, logistics, setup, ongoing management, repair with replacement device, and return including secure data wiping.
- mobilreport by AlpTel SaaS-based web portal that analyzes mobile usage and cost data on demand for businesses. Provides billing control, cost transparency, and optimization recommendations with 256-bit encryption. Supports export of reports in XLS and PDF and integration with external ERP systems such as SAP. Offered as a self-service monthly subscription (first 30 days free) or as an outcome-based analysis where AlpTel receives a percentage of realized savings within one year.
Quantifiable outcome
- Up to 40% cost reduction on mobile expenses for businesses
- +4 more outcomes
Companies that use Alptel
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Alptel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Alptel partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- SwisscomcoreMajor Swiss telecom provider. AlpTel resells Swisscom mobile subscriptions, Internet & TV services as an authorized partner.
- SunrisecoreMajor Swiss telecom provider (now merged with UPC). AlpTel resells Sunrise mobile subscriptions and Internet & TV services.
- SaltcoreSwiss telecom provider known for competitive pricing. AlpTel resells Salt mobile subscriptions and Internet & TV services.
- QuicklinecoreSwiss telecom provider with flexible Internet, TV, and mobile offerings. AlpTel resells Quickline products.
- YallominorSwiss telecom provider using Sunrise network with attractive flat-rate packages. AlpTel resells Yallo services.
- LebaraminorInternational mobile provider using Sunrise network with competitive rates for Switzerland, EU, and USA.
- TalkTalkminorSwiss mobile provider based on Sunrise network offering unlimited calling and competitive international rates.
- SAK (St. Gallisch-Appenzellische Kraftwerke)minorRegional energy and telecom provider in Eastern Switzerland. AlpTel resells SAK mobile services.
- FL1minorSwiss telecom provider. AlpTel offers FL1 plans as part of their business optimization services.
- FasoonminorCompany founding service based in Appenzell. AlpTel is the telecom partner for Fasoon, providing mobile solutions to startups using Fasoon's company formation services.
- mobilreportcoreAustrian company founded in 2011 by Andreas Schöpf. AlpTel has adapted mobilreport for the Swiss market, offering mobile cost analytics under 'mobilreport by AlpTel' brand. Partnership enables AlpTel to offer proprietary SaaS analytics tool.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Alptel competitors and assessment
Company assessmentBroad incumbents
- Microspot: Swiss online retailer (part of Competec/Brack group) selling electronics, mobile devices, and subscription bundles — competes with AlpTel on hardware and adjacent subscription sales.
- Interdiscount: Major Swiss electronics retailer (part of Coop Group) selling smartphones, tablets, and accessories alongside telecom subscriptions — broader assortment but overlapping consumer device and subscription resale.
- Swisscom Shops: Direct carrier-owned retail network of Swisscom, AlpTel's largest wholesale partner and a competing sales channel for the same mobile/internet/TV products AlpTel resells.
- Sunrise (UPC) Shops: Carrier-owned retail presence of Sunrise/UPC in Switzerland, another core partner and competitor for mobile, internet, and TV sales across the same Swiss consumer and SME market.
- Salt Stores: Direct retail of Salt Mobile, a Swiss carrier whose subscriptions AlpTel also resells — competing with AlpTel on price-led subscription sales in the same Swiss market.
- Fust: Established Swiss retail chain selling electronics, household appliances, and telecom subscriptions — overlaps with AlpTel on consumer device sales and subscription brokerage.
Emerging players
- Comparis: Switzerland's leading online comparison portal for insurance, banking, and telecom — directly competes with AlpTel's in-person advisory by enabling free online plan comparison and switching.
- moneyland.ch: Swiss comparison and advisory platform covering mobile, internet, TV, and financial products — overlaps with AlpTel's positioning as an independent broker helping customers optimize telecom costs.
Others
- Digitec Galaxus: Largest Swiss online electronics retailer (part of Migros Group) selling smartphones, tablets, and accessories — competes with AlpTel on hardware but does not offer subscription brokerage.
Direct peers
- Mobilezone: Largest independent telecom reseller in Switzerland, operating ~120+ shops nationwide selling mobile, internet, and TV subscriptions across multiple carriers — the closest direct comparable to AlpTel's broker-and-retail model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Alptel social profiles
Digital presenceAlptel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alptel leadership team
Management profileNumber of profiles
Profiles9 records
Alptel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alptel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alptel
What does Alptel do?
Alptel is an independent telecom retailer and broker operating 8 stores in Eastern Switzerland. It resells mobile subscriptions, internet and TV plans, smartphones, tablets, and accessories from multiple Swiss providers (Swisscom, Sunrise, Salt, Quickline, Yallo, Lebara, TalkTalk, SAK, FL1), and offers device repair, setup, and insurance services. For business customers it provides subscription optimization, ongoing subscription administration, device fleet management (Phone As A Service), and a SaaS mobile cost analytics platform called mobilreport by AlpTel.
Is Alptel a public or private company?
Alptel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alptel founded?
Alptel was founded in 2013. It employs 11 to 50 people.
Where is Alptel based?
Alptel is headquartered in Herisau, Switzerland, in the Europe region.
How does Alptel make money?
Four revenue lines are on record. Subscription Commission is the primary driver. The others are device Sales, business Services (Abo-Optimierung, Abo-Verwaltung, Geräte-Management) and mobilreport Subscription.
Who are Alptel's main competitors?
Broad incumbents on record are Microspot, Interdiscount, Swisscom Shops, Sunrise (UPC) Shops, Salt Stores and Fust. Emerging players are Comparis and moneyland.ch. Digitec Galaxus is listed as an others. Mobilezone is listed as a direct peer.
Does Alptel have an API?
No public API is recorded for Alptel.