DLBC
DLBC is a French wholesale distributor of Terre-Agri, Veedol, Castrol, and Technilub lubricants serving agricultural, automotive, and motorcycle markets through ~850 dealer points and 16M+ liters sold annually.
- Company typePrivate
- Founded2006
- HeadquartersMérignac, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What DLBC does
DLBC is a French lubricant distribution company headquartered in Mérignac (10 Allée Pierre Gilles de Gennes, 33700), operating as the exclusive or primary French distributor for four established lubricant brands: Terre-Agri, Veedol, Castrol, and Technilub. Founded around 2006 and employing 11-50 people, the company serves agricultural, automotive, and motorcycle end markets in France, with additional verticals in transport/public works, industrial, and garden equipment. Its core offering is multi-brand wholesale distribution, with Veedol alone providing 300+ automotive SKUs and 108+ agricultural references, including OEM homologations from DAIMLER, VOLVO, RENAULT, PORSCHE, SCANIA, VOLKSWAGEN, BMW, GM, MAN, and ZF.
DLBC reaches end customers through a network of approximately 850 dealer distribution points across France, supported by a dedicated field sales team focused on proximity-based relationship management. The company sells over 16 million liters of lubricants annually. Its go-to-market is a channel-partner/dealer model: DLBC supplies dealers and distributors (agricultural co-ops, auto parts retailers, motorcycle workshops, independent distributors) who then serve SMB and prosumer end users. A recent distribution agreement with Sulnox (June 2026) adds roughly 14 million liters of additional annual product volume to this footprint.
Revenue is generated through transactional wholesale distribution of branded lubricants with no publicly disclosed pricing. Recent product extensions include 'La Jauge Connectée DLBC,' a connected gauge for digital lubricant-level and inventory monitoring—DLBC's first step into IoT/digital add-on offerings beyond pure commodity distribution. The company also operates a multi-channel marketing footprint (two YouTube channels, Facebook, LinkedIn, corporate website) and leverages brand-principal relationships (including a Castrol factory-fill with Triumph motorcycles) to anchor its motorcycle vertical.
DLBC firmographics
Firmographics- Name
- DLBC
- Legal name
- DLBC
- Website
- https://dlbc.fr
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DLBC is a French wholesale distributor of Terre-Agri, Veedol, Castrol, and Technilub lubricants serving agricultural, automotive, and motorcycle markets through ~850 dealer points and 16M+ liters sold annually.
- Ownership category
- akta.pro rank
DLBC industry classification
Industry- Product category
- Lubricant Distribution
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (423120), Other Chemical and Allied Products Merchant Wholesalers (42469)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)
- akta.pro primary industry
- Lubricants Distribution & Wholesale (Bulk, Packaged, B2B) (EUALAJAE)
- akta.pro secondary industries
- Automotive Lubricants & Fluids (IMAEAMAA), Industrial & Heavy-Duty Lubricants (IMAEAMAB), Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)
Keywords
Where DLBC is headquartered
LocationHeadquarters
- HQ city
- Mérignac
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
DLBC business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Lubricant Product Distribution: DLBC generates revenue through the distribution and resale of lubricants under branded partnerships (Terre-Agri, Veedol, Castrol, Technilub). The company sells to dealers and distributors across agricultural, automobile, and motorcycle markets in France.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
DLBC product offering
Product offeringCore offering
DLBC is the exclusive French distributor of four major lubricant brands — Terre-Agri, Veedol, Castrol, and Technilub — serving agricultural, automotive, and motorcycle markets. The company resells lubricant product ranges (engine oils, transmission fluids, greases, coolants, brake fluids) through approximately 850 dealer distribution points in France, supported by a dedicated field sales team and in-house technical experts. Annual volume exceeds 16 million liters sold, with the company offering one of the widest product ranges on the French market, multiple OEM homologations, and a proprietary connected gauge solution (La Jauge Connectée DLBC) for lubricant inventory monitoring.
Product overview
DLBC is a French lubricant distributor offering a multi-brand portfolio of products across four brands (Terre-Agri, Veedol, Castrol, and Technilub) for agricultural, automobile, and moto markets. The company operates as a single unified distribution offering rather than a platform, selling over 16 million liters annually. Veedol is offered in specialized sub-lines for automotive (300+ products) and agricultural (108+ references) applications, while Castrol serves primarily the motorcycle market. The company also provides the connected gauge product 'La Jauge Connectée DLBC' as an add-on offering.
Differentiator
Problem solved
Functional benefit
Brands
- DLBC Lubrifiants Professionnels: YouTube channel name for DLBC lubricant products and tutorials
- Veedol France DLBC
Products and services
- Veedol Auto Range Range of more than 300 Veedol automotive lubricant products (engine oils, coolants, brake fluids, greases) featuring multiple OEM homologations, sold by DLBC to French auto parts retailers, workshops, and distributors for resale to drivers and fleet operators.
- Veedol Agri Range Range of over 108 Veedol Agri references for tractors and farm machinery, including Tier 4 and Tier 5 compliant products, 120L packaging, and Lube Shuttle grease technology, sold by DLBC to French agricultural co-ops and distributors.
- La Jauge Connectée DLBC Connected gauge offering provided by DLBC that enables digital monitoring of lubricant levels and inventory for dealers and distributors.
Quantifiable outcome
- 16+ million liters of lubricants sold per year
- +2 more outcomes
Companies that use DLBC
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles1 record
DLBC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
DLBC partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- SulnoxcoreDLBC signed a distribution agreement with Sulnox to access approximately 850 dealer distribution points and roughly 14 million liters of annual product volume in France. This partnership supports Sulnox's transition from marine-focused sales to land-based revenue and gives DLBC access to expanded lubricant distribution volume across the French market.
- TriumphminorTriumph motorcycles are factory-filled with CASTROL Power 1 Racing 4T 10W-40 100% Synthetic oil. CASTROL has a strong presence in the Triumph dealer network. DLBC distributes Castrol products in France, making this partnership relevant to its motorcycle distribution activities.
- Terre-AgricoreDLBC is the exclusive distributor of Terre-Agri lubricants for the agricultural, automobile, and motorcycle markets in France. This is a long-standing brand partnership central to DLBC's product portfolio.
- VeedolcoreDLBC distributes the Veedol lubricant brand across agricultural, automobile, and motorcycle markets in France. The Veedol range includes over 300 auto products and 108+ Agri references, with multiple OEM homologations.
- CastrolcoreDLBC distributes Castrol lubricants in France for the agricultural, automobile, and motorcycle markets. Castrol is a premium brand with strong OEM relationships including factory-fill agreements with Triumph motorcycles.
- TechnilubcoreDLBC is a distributor of Technilub lubricants for the agricultural, automobile, and motorcycle markets in France, complementing the other major brands in its portfolio.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
DLBC competitors and assessment
Company assessmentBroad incumbents
- TotalEnergies Lubrifiants: Lubricants division of TotalEnergies, a major French integrated oil major with its own branded lubricant portfolio (Total, Elf) and direct distribution across auto, agri, and industrial segments in France. Comparable because it competes for the same French OEM, dealer, and fleet customers.
- Fuchs Petrolub: German-headquartered global lubricants manufacturer with strong French subsidiary (Fuchs Lubrifiants France). Competes with DLBC across automotive, agricultural, and industrial lubricant categories and serves dealers and OEMs in France.
- Würth France: French arm of the German Würth Group, distributing automotive, industrial, and workshop consumables through a dedicated field-sales force. Comparable as a multi-brand B2B consumables distributor with proximity-based account coverage similar to DLBC's field model.
- Motul: French-founded premium lubricant specialist with strong motorcycle and automotive OEM presence. Comparable as a French-headquartered lubricant brand operating across the same motorcycle and automotive verticals DLBC serves.
- Point S France: French tire and automotive service franchise network with national coverage. Comparable as a French multi-site distribution and service platform that supplies lubricants and consumables to its affiliated workshops and end-customers.
- Feu Vert: Major French automotive aftermarket service and parts retailer with national network. Comparable because it serves the same French automotive end-customer with maintenance supplies, including lubricants, and competes for workshop and consumer wallet share.
Regional players
- Normauto (Pôle Automotive): French regional automotive parts distributor serving independent garages and resellers in northern France. Comparable as a B2B automotive aftermarket distributor competing for similar dealer/workshop customers as DLBC.
Direct peers
- Autodistribution: French cooperative of independent automotive parts distributors supplying workshops and retailers nationwide. Comparable because it operates the same multi-brand B2B parts and consumables distribution model DLBC uses, focused on French automotive aftermarket.
- Condat: French independent lubricant manufacturer with industrial, metalworking, and automotive grades, selling through French distribution. Comparable as a French lubricant specialist competing for similar B2B channels and end-customers.
- Igol: French independent lubricant company producing industrial, automotive, and specialty lubricants sold via French distribution networks. Comparable as a homegrown French lubricant competitor operating in overlapping vertical and channel segments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
DLBC social profiles
Digital presenceDLBC financial estimates
Financial estimateRevenue estimate
Valuation estimate
DLBC leadership team
Management profileNumber of profiles
Profiles1 record
DLBC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DLBC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DLBC
What does DLBC do?
DLBC is the exclusive French distributor of four major lubricant brands — Terre-Agri, Veedol, Castrol, and Technilub — serving agricultural, automotive, and motorcycle markets. The company resells lubricant product ranges (engine oils, transmission fluids, greases, coolants, brake fluids) through approximately 850 dealer distribution points in France, supported by a dedicated field sales team and in-house technical experts. Annual volume exceeds 16 million liters sold, with the company offering one of the widest product ranges on the French market, multiple OEM homologations, and a proprietary connected gauge solution (La Jauge Connectée DLBC) for lubricant inventory monitoring.
Is DLBC a public or private company?
DLBC is a private company. It is classified as unknown and is currently operating.
When was DLBC founded?
DLBC was founded in 2006. It employs 11 to 50 people.
Where is DLBC based?
DLBC is headquartered in Mérignac, France, in the Europe region.
How does DLBC make money?
One revenue line is on record: lubricant Product Distribution.
Who are DLBC's main competitors?
Broad incumbents on record are TotalEnergies Lubrifiants, Fuchs Petrolub, Würth France, Motul, Point S France and Feu Vert. Normauto (Pôle Automotive) is listed as a regional player. Direct peers are Autodistribution, Condat and Igol.
Does DLBC have an API?
No public API is recorded for DLBC.
What industry is DLBC in?
DLBC's product category is Lubricant Distribution. Its primary akta.pro industry code is EUALAJAE, Lubricants Distribution & Wholesale (Bulk, Packaged, B2B), with a secondary code of IMAEAMAA, Automotive Lubricants & Fluids. Its NAICS code is 423120 and its SIC code is 5013.