What Feu Vert France does

Feu Vert France is a French automotive aftermarket retailer and service provider founded in 1972 and headquartered in Écully, France. The company operates an integrated workshop-plus-retail platform offering vehicle maintenance, repair services (tires, brakes, suspension, air conditioning, timing belts), and retail sales of automotive parts, accessories, and new mobility products (electric bikes, scooters). It serves approximately 9 million customers annually through a network of 466 auto centers across France, Spain (since 1990), Morocco and Reunion, using a mixed owned-and-franchise model. The workforce is approximately 1,975 employees, supplemented by 1,500 annual recruitments.

The company runs three primary retail formats: the standard Feu Vert concept (~850m² combining workshop and retail, with 10–15 staff per center), the compact Feu Vert Services format (~300m², no appointment needed, 58 locations), and the newer digital-first Feu Vert 500 concept store. Underpinning the network is a 30,000 m² proprietary logistics platform in Saint-Vulbas managing 5,000+ product references and supporting the e-commerce platform feuvert.fr (50,000+ SKUs). Auxiliary services include the Atelier Mobile (mobile workshops serving a 30km radius from five pilot locations), the B2B Feu Vert Entreprises division targeting fleet operators, and the windshield service 123 Pare-Brise. Proprietary technology features include the CVCatcher candidate matching tool for recruitment and the digital-integrated in-store experience of Feu Vert 500.

Revenue is generated through four streams: retail product sales (transaction-based), workshop service fees (transaction-based), franchise fees and royalties (transaction-based), and B2B fleet contracts (subscription/recurring). The go-to-market combines direct-to-consumer physical retail, digital/e-commerce channels, mobile service delivery, and franchise expansion alongside a dedicated B2B enterprise sales motion. Following Alpha Private Equity's ownership, Bassac completed a 100% acquisition of Feu Vert Group's capital in February 2026, finalizing the transaction announced in January 2026. The €185 million refinancing completed in January 2023 had previously strengthened the balance sheet to support continued network expansion.

Name

Feu Vert France

Legal name

FEU VERT SAS

Website

https://feuvert-group.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Feu Vert France is a 1972-founded French automotive aftermarket operator running 466 owned and franchised auto centers across Europe, offering integrated vehicle maintenance, repair, parts retail, and B2B fleet services to approximately 9 million consumers annually.

Ownership category

akta.pro rank

NAICS

Tire and Tube Merchant Wholesalers (423130)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Tires, Wheels & Retread Supply Distribution (TLAKAOAD)

Keywords

• Automotive aftermarket services
• Vehicle maintenance repair
• Tire fitting services
• Auto parts retail
• Fleet maintenance contracts

Headquarters

HQ city

Ecully

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail product sales: Sale of automotive equipment, accessories, spare parts, tools, and new mobility products (electric bikes, scooters) through in-store retail space and feuvert.fr e-commerce platform with 50,000+ SKUs.
2. Workshop services: Vehicle maintenance, repair, tire fitting, braking, air conditioning, suspension, and timing belt services rendered at auto centers. Includes services aligned with manufacturer maintenance schedules. Quick-service format without appointment.
3. Franchise fees and royalties: Revenue from franchise network where independent operators pay fees and ongoing royalties to operate under the Feu Vert brand and access its supply chain, training, and brand.
4. Feu Vert Entreprises B2B services: Fleet management, maintenance contracts, and professional vehicle services sold to business clients including fleet operators and corporate accounts.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Feu Vert France operates a multi-format automotive services network combining physical workshops and retail stores for vehicle maintenance, repair, and automotive equipment sales. The company serves individual consumers through standard workshop+retail formats (Feu Vert, Feuer Vert Services, Feu Vert 500), business clients through Feu Vert Entreprises for fleet management, and franchisees through its franchise network. It also distributes automotive parts, accessories, and new mobility products (e-bikes, scooters) through its 466-center network in France, Spain, Morocco, and Reunion, supported by a 30,000m² centralized logistics platform.

Product overview

Feu Vert France operates a multi-format automotive services network consisting of three main retail concepts: the original Feu Vert format combining workshop and retail (approximately 850m2, established 1972), the compact Feu Vert Services format for quick appointments (approximately 300m2, 58 centers), and the innovative Feu Vert 500 digital-first concept store. Supporting services include mobile Atelier Mobile workshops, B2B-focused Feu Vert Entreprises division, the 123 Pare-Brise windshield service, centralized Customer Services, and an internal Logistics Platform in Saint-Vulbas. The company also holds partnerships with 1001pneus for online tire sales and mounting, and Stellantis for replacement parts.

Differentiator

Problem solved

Functional benefit

Brands

• Feu Vert Services: Quick maintenance and repair service concept without appointment, compact format of approximately 300m2
• Feu Vert 500
• Feu Vert Entreprises

Named customers1 record

Segments4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• StellantiscoreStrategic or Co-development PartnerFeu Vert and Stellantis announced a partnership covering replacement parts. As a major automaker with brands including Peugeot, Citroën, DS, Opel, and Fiat, Stellantis supplies original and quality replacement parts through Feu Vert's multi-brand service network.
• 1001pneusmajorChannel Partner/ Reseller/ Distributor1001pneus (the #2 French online tire retailer) and Feu Vert evolved their partnership to offer tire mounting services with online purchases. This enables 1001pneus customers to access Feu Vert's professional mounting network while expanding Feu Vert's service reach.
• Qinomic MobilitiesminorStrategic or Co-development PartnerFeu Vert Entreprises announced a partnership with Qinomic Mobilities as part of its mission to support more sustainable mobility. Qinomic develops mobility solutions that complement Feu Vert's service offerings for fleet clients.
• Buzzman / Blue whalemajorGTM or Marketing PartnerFeu Vert launched a major 360° advertising campaign in June 2025 created by Buzzman agency, with media planning and buying by Blue whale. The intergalactic-themed campaign was deployed across multiple channels targeting broad consumer awareness.
• SPA (Société Protectrice des Animaux)minorStrategic or Co-development PartnerFeu Vert partners with the SPA (French animal welfare organization) on initiatives supporting animal welfare. The partnership includes an annual campaign around summer pet abandonment prevention and the inauguration of the SPA's new dispensary in November 2025, which Feu Vert supported.
• Les Îlots de LangerhansminorStrategic or Co-development PartnerFeu Vert has supported the association Les Îlots de Langerhans (working on diabetes) for several years as part of its societal engagement and community support initiatives.

Scale indicators10 records

Recent moves7 records

Expansion highlights8 records

Direct peers

• Speedy: French auto service franchise network offering maintenance, tire fitting, and repair; competes head-to-head with Feu Vert on quick-service workshop formats and B2C customer base in France.
• Point S: Independent tire and auto service franchise cooperative with dense coverage in France and Europe; competes on tire distribution, maintenance, and B2B fleet accounts similarly to Feu Vert.
• Norauto: Direct competitor and co-leader of the French automotive after-sales market, operating a similar combined workshop + retail center model with comparable multi-brand service offering and footprint across France and Europe.
• Euromaster: Michelin-affiliated European tire and vehicle maintenance network with a strong France presence; competes directly with Feu Vert on tires, maintenance, and B2B fleet services.
• Midas: International automotive service franchise (part of Mobivia) operating a workshop-only maintenance and repair concept that competes directly with Feu Vert Services' appointment-free quick-service format.
• Roady: French auto center network (Intermarché-affiliated) combining retail parts sales with workshop services, directly overlapping Feu Vert's hypermarket-anchored workshop+retail format.

Broad incumbents

• First Stop: Bridgestone-affiliated European tire and maintenance network with significant France presence; broader incumbent offering overlapping tires, maintenance, and fleet services for the same B2C and B2B customers.
• Carglass (Belron): Global vehicle glass repair and replacement specialist; competes with Feu Vert's 123 Pare-Brise windshield service offering and overlaps on insurance-driven B2B and B2C workflows.
• AD (Auto Distribution): European distributor and network of independent auto parts and service centers; overlaps with Feu Vert's parts distribution, B2B supply, and franchise service operations across France.

Emerging players

• 1001pneus: Leading French online tire retailer and existing Feu Vert partner; represents a digital-first distribution model that could disintermediate Feu Vert's traditional center-based tire business if partnership economics weaken.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/feu-vert-france

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feu Vert France