New Organizing Institute

What New Organizing Institute does

New Organizing Institute (doing business as New Organizing) is a Washington, D.C.-based independent content publishing platform that produces hands-on software reviews, head-to-head comparisons, and buying guides targeted at small and mid-size nonprofit organizations, as well as political campaigns and advocacy groups. The site's editorial coverage spans the full nonprofit technology stack, including CRM platforms (Keela, Donorbox, Givebutter, Little Green Light, Bloomerang, Neon CRM, DonorPerfect, DonorSnap), fundraising tools, volunteer management systems (Mobilize, Solidarity Tech, Galaxy Digital's Get Connected), and peer-to-peer texting applications (RumbleUp, Impactive, GetThru ThruText, CallHub). Content is written by practitioners with hands-on implementation experience and is updated as vendor pricing changes, providing real-world cost and feature data that goes beyond vendor marketing claims.

The underlying technology is a standard content management system website (neworganizing.com); New Organizing is not a software vendor and has no proprietary product, API, SDK, or AI/ML capabilities. There is no registration or paywall — all reviews, comparisons, and guides are freely accessible, and the site relies on organic search traffic and internal cross-linking to attract and retain readers researching software purchases.

The business model is freemium at the reader level, with all content provided at no cost. Monetization is inferred to come from affiliate and referral arrangements with the software vendors reviewed; the company earns a commission when readers click through and subscribe. The platform serves two customer segments: small to mid-size nonprofits (1–10 staff, budgets under $500K annually) as the primary audience, and political campaigns and advocacy organizations as a secondary segment. With 11–50 employees, no disclosed funding, and no parent company, New Organizing operates as an independently run niche publisher in the nonprofit technology information market.

Name

New Organizing Institute

Legal name

New Organizing

Website

https://neworganizing.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

New Organizing Institute is an independent content publishing platform that produces hands-on software reviews, comparisons, and buying guides for small to mid-size nonprofits and political campaigns evaluating CRM, fundraising, volunteer management, and peer-to-peer texting tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate/Referral Revenue: New Organizing likely monetizes through affiliate links and referral arrangements with the software vendors they review. When readers click through to purchase software based on their recommendations, the platform likely earns a commission or referral fee from the vendor.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

New Organizing Institute is a content publishing platform that produces independent, practitioner-written software reviews, head-to-head comparisons, and buying guides for nonprofit and political campaign technology buyers. It covers nonprofit CRM, donor management, fundraising, peer-to-peer texting, and volunteer management software, distributing all content freely through its website without registration or paywall.

Product overview

New Organizing Institute publishes independent, hands-on guides and comparisons focused on nonprofit software tools. The company offers three core content services: Software Reviews (detailed evaluations of nonprofit CRM, fundraising, and communication tools), Software Comparisons (head-to-head analyses of competing platforms), and Buying Guides (decision frameworks for software selection based on organizational size and budget). The content covers tools including Little Green Light, Bloomerang, DonorPerfect, Neon CRM, DonorSnap, Keela, Givebutter, Donorbox, Zeffy, GetThru ThruText, CallHub, RumbleUp, Impactive, Mobilize, Solidarity Tech, and Galaxy Digital Get Connected.

Differentiator

Problem solved

Functional benefit

Products and services

• Software Reviews In-depth, hands-on reviews of nonprofit software tools including CRM platforms (Keela, Donorbox, Givebutter), fundraising tools, donor management systems, and peer-to-peer texting applications. Reviews include real-world testing, pricing analysis, and feature comparisons written for small to mid-size nonprofit buyers.
• Software Comparisons Head-to-head comparative analyses of competing nonprofit software tools covering pricing, features, integrations, and use-case fit. Examples include GetThru ThruText vs CallHub, RumbleUp vs Impactive, Little Green Light vs Bloomerang, and Neon CRM alternatives.
• Buying Guides Decision-making guides that help nonprofits select appropriate software based on contact count, budget, and integration requirements, including pricing guides and step-by-step selection frameworks.

Quantifiable outcome

• Saves organizations from making expensive wrong software choices that require costly migrations
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• G2: Largest B2B software review marketplace with dedicated nonprofit and CRM categories. Operates a similar affiliate/review-driven content model at much larger scale across many verticals.
• TechSoup: Established nonprofit technology resource hub offering product donations, discounts, and educational content. While broader and older, its educational blog covers nonprofit software selection in similar depth.
• Software Advice: Gartner-owned B2B software research and review site with a nonprofit software category, applying a similar buyer-intent content and lead-gen model at broader scale.
• Capterra: Major B2B software review and lead-generation platform covering nonprofit, fundraising, and CRM categories. A scaled competitor to New Organizing's affiliate content model across broader software verticals.
• NTEN: Nonprofit Technology Enterprise Network, a professional association for nonprofit tech leaders that publishes research, guides, and community resources on nonprofit software and digital strategy.
• NonprofitPro: Trade publication covering nonprofit management, fundraising, and technology, publishing articles, webinars, and product news relevant to the same nonprofit-software buyer audience.

Others

• Funraise: Nonprofit fundraising software vendor that also publishes substantial educational content and benchmarks. Adjacent because it operates both a SaaS product and a content/education arm competing for the same buyer attention.

Direct peers

• Idealware: Long-standing nonprofit software research and review publisher, historically the most direct comparable to New Organizing for hands-on, practitioner-written software evaluations aimed at nonprofit buyers.
• Nonprofit Tech for Good: Publishes guides, articles, and resources for nonprofits on technology selection including software reviews and digital fundraising — overlapping content focus and target audience with New Organizing.

Emerging players

• Whole Whale: Digital agency for nonprofits that publishes guides and benchmarks on nonprofit marketing, fundraising, and tech selection. Comparable in audience focus and editorial style, though primarily services-led.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/neworganizing
• Facebookfacebook.com/neworganizing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Organizing Institute