Queensland Nurses and Midwives' Union

What Queensland Nurses and Midwives' Union does

Queensland Nurses and Midwives' Union (QNMU) is the Queensland state branch of the Australian Nursing and Midwifery Federation (ANMF) and a state-registered trade union representing more than 75,000 nurses and midwives across Queensland, Australia. It is a non-profit, membership-based organization operating through a regional office network spanning Brisbane, Cairns, Gold Coast, Rockhampton, Sunshine Coast, and Townsville, and employing between 101 and 250 staff. Its statutory role is to bargain enterprise agreements (most recently EB12, certified October 2025) with Queensland Health and private employers, and to advocate for workforce conditions through legislative channels — exemplified by the successful passage of the "Count the Babies" midwife-ratio legislation in March 2024 and its implementation in September 2025, and the earlier 2016 nurse-to-patient ratio framework.

The union's product surface is built around member-facing digital infrastructure: a public website, mobile application, a Continuing Professional Development (CPD) Portal offering nearly 300 courses used by members for license renewal, a Member Connect directory, a Smart Library resource hub, the Fair Pay Campaign Portal, and bundled Professional Indemnity Insurance providing $10 million of cover per claim. The underlying technology is a conventional membership-services platform — portals, content libraries, and case-management tools — layered over traditional advocacy infrastructure rather than an algorithmic or data-driven core.

QNMU's business model is recurring subscription membership: nurses and midwives pay periodic fees (administered under the ANMF fee schedule) in exchange for representation, CPD access, PII, and advocacy. Customer segments include public sector employees (Queensland Health, the dominant counterparty), private sector nurses, aged care workers, and students. Revenue is structurally capped at the size of the Queensland nursing and midwifery workforce, with limited geographic expansion potential due to the union's state-registered mandate.

Name

Queensland Nurses and Midwives' Union

Legal name

Queensland Nurses and Midwives' Union

Website

https://qnmu.org.au

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Queensland Nurses and Midwives' Union (QNMU) is the ANMF-affiliated state trade union representing 75,000+ nurses and midwives in Queensland, Australia, delivering EBA bargaining, CPD, professional indemnity insurance, and regulatory advocacy through a six-office regional network.

Ownership category

akta.pro rank

Product category

Trade Union Services

NAICS

Health and Welfare Funds (52512)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Taft-Hartley / Union Multiemployer Group Health Plans (FSAIAFAG)

Keywords

• Trade union services
• Professional indemnity insurance
• Continuing professional development
• Workplace advocacy
• Enterprise bargaining

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Union Membership Fees: Recurring subscription fees collected from individual nurse and midwife members. Membership fees fund union operations, representation services, CPD programs, professional indemnity insurance, and campaign activities.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

The Queensland Nurses and Midwives' Union (QNMU) is a not-for-profit trade union that sells membership subscriptions to individual nurses and midwives across Queensland. Core deliverables funded by membership fees include industrial relations representation and enterprise bargaining (e.g., the EB12 agreement worth $1.8 billion), Professional Indemnity Insurance coverage up to $10M per claim, access to a CPD Portal offering nearly 300 online professional development courses, expert advisory services via the Member Connect call centre, a mobile app, and workplace advocacy campaigns such as nurse-to-patient ratios.

Product overview

The Queensland Nurses and Midwives' Union operates primarily as a membership-based organization offering a unified digital platform through its main website. The core product portfolio includes the QNMU Website serving as the central hub for member services, the QNMU Mobile App for iPhone and Android, and the CPD Portal providing a bespoke learning management system with nearly 300 online courses. Supporting services include Member Connect (expert advice from nursing/midwifery staff), Professional Indemnity Insurance (up to $10M per claim coverage), Smart Library (resource repository), and the Fair Pay Campaign Portal. These products work together to serve the union's mission of representing over 75,000 nurses and midwives across Queensland's public, private, and aged care settings.

Differentiator

Problem solved

Functional benefit

Products and services

• QNMU Membership
• Professional Indemnity Insurance (PII)
• CPD Portal
• Member Connect Advisory Service
• QNMU Mobile App
• Fair Pay Campaign Portal
• Smart Library
• InScope Magazine

Quantifiable outcome

• $2.5 million recovered for individual members
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• Australian Nursing and Midwifery Federation (ANMF)coreStrategic or Co-development PartnerThe QNMU is a state-registered union and a branch of the Australian Nursing and Midwifery Federation (ANMF), which has branches in each state and territory. This means the QNMU is active in promoting the interests of nurses and midwives on a national and international level. QNMU members also have full membership of the ANMF.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Australian College of Nursing (ACN): A national professional body for nursing leaders and the nursing profession offering CPD, education, and professional standards services. Competes with QNMU in the CPD and professional development space rather than industrial representation, but serves overlapping nursing membership.

Direct peers

• NSW Nurses and Midwives' Association (NSWNMA): The largest state branch of ANMF and the most direct functional peer to QNMU. NSWNMA represents nurses and midwives in New South Wales with a similar membership, industrial representation, CPD, and PII offering structure, differing primarily by jurisdiction.
• Australian Nursing and Midwifery Federation Western Australian Branch: Western Australian branch of ANMF providing the same union representation, advocacy, and member services model to nurses and midwives in WA. Direct jurisdiction-comparable peer within the same federal federation.
• Australian Nursing and Midwifery Federation Northern Territory Branch: Northern Territory branch of ANMF offering the same union and professional services model to nurses and midwives in NT. Smaller scale but directly comparable in mandate and service offering to QNMU.
• Australian Nursing and Midwifery Federation Australian Capital Territory Branch: ACT branch of ANMF providing parallel advocacy, CPD, and representation services to nurses and midwives in the Australian Capital Territory. Federal peer within the same parent federation as QNMU.
• Australian Nursing and Midwifery Federation South Australian Branch: South Australian branch of ANMF with parallel member representation, enterprise bargaining, and CPD services for nurses and midwives in SA. Shares QNMU's federal affiliation and operational model.
• Australian Nursing and Midwifery Federation Victorian Branch (ANMF Vic): Victorian state branch of the same ANMF federal body. Operates an analogous industrial representation, CPD, and member benefit model for nurses and midwives in Victoria, sharing governance structure and benefit frameworks with QNMU.
• Australian Nursing and Midwifery Federation Tasmanian Branch: Tasmanian branch of ANMF providing equivalent union representation and member benefits to nurses and midwives in Tasmania. Smaller jurisdiction but structurally identical to QNMU.

Broad incumbents

• Health Services Union (HSU): An Australian union covering a broad range of health and community service workers including allied health and hospital support staff. Overlaps with QNMU in representing workers in the Queensland healthcare system, though HSU covers multiple professions rather than specialising in nursing and midwifery.
• Australian Medical Association (AMA): Australia's largest medical professional association representing doctors. Comparable as a national professional membership body for healthcare workers offering advocacy, CPD, and member benefits, though it serves a different profession and operates at a federal rather than state level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/qnmuofficial
• Facebookfacebook.com/qnmuofficial
• LinkedInlinkedin.com/company/qnmuofficial
• Instagraminstagram.com/qnmuofficial
• Xx.com/qnmuofficial

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Queensland Nurses and Midwives' Union