AgileByExample

What AgileByExample does

AgileByExample (AgileByExample sp. z o.o.) is a privately-held Polish conference organizer founded in 2011 and headquartered in Warsaw. The company produces an annual three-day agile methodology conference that combines two days of TED-style talks, keynotes, and panel discussions with an optional one-day Dojo of hands-on workshops held at the premium Multikino Złote Tarasy cinema venue. Its core product is the conference itself, sold through a WooCommerce-powered e-commerce storefront in two ticket tiers (conference-only and conference+Dojo) priced between 1600-3000 PLN, with tiered early-bird through last-minute pricing plus group discounts of 10-15%. The underlying technical infrastructure is a standard WordPress/WooCommerce stack with Przelewy24 and PayPal payment integrations — no proprietary platform or technology IP. Revenue derives almost entirely from individual ticket sales supplemented by tiered sponsorship packages (platinum/gold/silver/bronze) and corporate group bookings.

AgileByExample serves experienced agile practitioners in Central Europe — primarily Agile Coaches, Scrum Masters, Product Owners, Product Managers, Engineering Managers, and Delivery Leads — with an explicit positioning of 'effectiveness over agile theatre.' Its go-to-market is event-driven and community-led: distribution runs through direct ticket sales, a partnership network anchored by co-organizer Agile Warsaw plus six regional Polish communities and international Agile Coach Camps, plus media partners and a YouTube content library that has accumulated over 150,000 views. The company has been bootstrapped and self-sustaining since inception, employs 1-10 people, and was recognized in 2014 as the 10th best lean & agile conference globally. ABE26 is scheduled for October 12-14, 2026.

Name

AgileByExample

Legal name

AgileByExample sp. z o.o.

Website

https://agilebyexample.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

AgileByExample is a bootstrapped Polish conference organizer founded in 2011 that runs an annual three-day agile methodology conference in Warsaw featuring TED-style talks and hands-on Dojo workshops for experienced practitioners across Central Europe.

Ownership category

akta.pro rank

Product category

Professional Conferences and Workshops

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192)

akta.pro industry

PRIMARYHSACADAA

Meeting & Conference Planning & Coordination

Home & Personal Services/Event & Personal Concierge Services/Corporate Event & Meeting Services

SECONDARYEDABAHAJ

Scaled Agile & Enterprise Product Delivery (SAFe/LeSS/Nexus)

Education/Corporate Training & Professional Development/Project, Program & Product Management Training

SECONDARYTHAHACAM

Virtual/Hybrid Conference Production & Platform Management

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Professional Conference Organizers (PCOs) & Meeting Planners

SECONDARYEDABAHAA

Foundational PM & Delivery Methods (Waterfall/Agile/Hybrid)

Education/Corporate Training & Professional Development/Project, Program & Product Management Training

Keywords

• Agile methodology conferences
• Lean professional events
• Scrum workshops training
• Agile leadership summits
• Product management conferences

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Conference Ticket Sales: Primary revenue stream from selling tickets to annual AgileByExample conference. Two ticket tiers: ABE26 (conference only, 1900 PLN+VAT) and ABE26+Dojo (conference + workshops, 2400 PLN+VAT). Additional revenue from Dojo-only tickets (500 PLN) and group discounts. 23% VAT added to all prices.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

AgileByExample organizes an annual three-day agile methodology conference in Warsaw, Poland, consisting of two days of TED-style "by example" talks and keynotes featuring 40+ international speakers, plus a pre-conference Dojo day of hands-on immersive workshops. Tickets are sold in two tiers (conference only and conference + Dojo) at 1900-2400 PLN, with sponsorship packages (platinum, gold, silver, bronze) available for partner companies. The company has been operating self-sustaining annual conferences since 2011, currently organizing ABE26 scheduled for October 12-14, 2026.

Product overview

AgileByExample is an annual agile methodology conference held in Warsaw, Poland, organized since 2011. The core offering is the main conference featuring two days of TED-style talks, keynotes, and discussion panels. The Dojo is an add-on full-day workshop experience held the day before the conference, offering half-day hands-on sessions for immersive skill development. Conference tickets are sold in two tiers: ABE26 (conference only) and ABE26+Dojo (conference plus workshops), with pricing tiers based on early bird, regular, late, and last-minute sales periods.

Differentiator

Problem solved

Functional benefit

Products and services

• ABE26 Conference Ticket Two-day conference ticket for AgileByExample 2026 (October 12-14, Warsaw) including 20+ TED-style "by example" talks, 4 keynotes with discussion panel, 4 workshops to choose from, AskTheExpert sessions, meals, snacks, coffee, and a special ABE conference bag. Intended for experienced agile practitioners and leaders.
• ABE26+Dojo Ticket (Conference with Workshops) Three-day conference package combining the ABE26 main conference with the Dojo workshop day on October 12, including two half-day hands-on workshops for immersive skill development. The Dojo workshops are multitrack with sessions lasting 3-3.5 hours covering Agile, Scrum, product development, communication, product strategy, and product management topics.
• Sponsorship Packages (Platinum, Gold, Silver, Bronze) Four-tier sponsorship program (platinum, gold, silver, bronze) enabling companies to be recognized as modern Agile organizations, attract attention of ambitious IT professionals, and promote their services or products to the conference audience of 500+ attendees. Targeted at organizations supporting the conference.

Quantifiable outcome

• 500+ attendees and 40+ speakers annually since 2015
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Agile WarsawcoreStrategic or Co-development Partner · 1 January 2011Primary co-organizer and supporter of AgileByExample since its inception in 2011. Agile Warsaw community helps organize and promote the conference as the main community partner.
• Agile Coach Camp NetworkminorStrategic or Co-development PartnerNetwork of Agile Coach Camps across multiple countries (Austria, Finland, Poland, Romania, Switzerland, Hungary) listed as Coach Camp community partners.
• AgilePoznanminorChannel Partner/ Reseller/ DistributorRegional agile community in Poznan listed as community partner.
• AgileSilesiaminorChannel Partner/ Reseller/ DistributorRegional agile community in Silesia listed as community partner.
• Agile WroclawminorChannel Partner/ Reseller/ DistributorRegional agile community in Wroclaw listed as community partner.
• ALE KrakowminorChannel Partner/ Reseller/ DistributorAgile Leadership Encounters Krakow community partner.
• LubLeanAndAgileminorChannel Partner/ Reseller/ DistributorRegional agile community in Lublin listed as community partner.
• Zwinna LodzminorChannel Partner/ Reseller/ DistributorRegional agile community in Lodz listed as community partner.
• Agile247minorGTM or Marketing PartnerMedia partner providing coverage and promotion.
• CrossWebminorGTM or Marketing PartnerMedia partner providing coverage and promotion.
• Programista.plminorGTM or Marketing PartnerPolish programming magazine media partner.
• ProbrandminorOthers
• ProCognitaminorOthers

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Business Agility Conference: Conference organized by the Business Agility Institute focused on agile business transformation beyond software teams. Comparable in addressing enterprise agile adoption challenges and senior practitioner audience.
• Lean Agile Edinburgh: Annual agile and lean conference held in Edinburgh, UK, serving a similar audience of practitioners with case-study-driven content. Closely comparable in scale (single event, hundreds of attendees), geography (European), and content approach (practitioner-focused agile/lean).
• Agile Tour: Global network of free or low-cost agile conferences held in multiple cities worldwide. Directly comparable as a community-driven agile conference model, though typically smaller per-event scale and lower ticket pricing than AgileByExample's premium positioning.
• DevOps Enterprise Summit: Enterprise-focused conference on DevOps, agile, and lean transformations, organized by IT Revolution. Comparable in targeting senior engineering and delivery leaders with practical case studies, though at significantly larger scale and broader scope.

Broad incumbents

• Agile Alliance: Industry body that organizes Agile conference events and promotes agile practices globally. Comparable in the agile methodology space but operates as a non-profit membership organization rather than a commercial for-profit conference organizer.
• Scrum Alliance: Professional membership and certification organization for Scrum practitioners. Comparable in serving Agile Coaches and Scrum Masters (a core AgileByExample persona) but monetizes primarily through certifications rather than conferences.
• SAFe Summit: Official conference of the Scaled Agile Framework, the largest scaled-agile event globally. Comparable in serving the scaled agile audience that AgileByExample targets via its 'Life in the Scaled World' track, but much larger scale and backed by Scaled Agile Inc.
• ICAgile: International consortium providing agile certifications and training. Comparable in the agile practitioner education space and target audience but focuses on certification revenue rather than conferences.

Regional players

• Agile Greece: Regional agile conference and community in Greece serving Southern Europe. Comparable as a regional agile conference with similar size and practitioner focus, but in a different European geography.

Others

• Kanban Universit: Provider of Kanban certifications and methodology training. Adjacent as a methodology-focused training organization serving overlapping practitioner personas, though focused on Kanban rather than broader agile/Scrum content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/AgileByExample/playlists
• Xx.com/agilebyexample
• Facebookfacebook.com/AgileByExample

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AgileByExample