Behind Bars
Behind Bars is an Oslo-based bespoke manufacturer of custom stainless steel bar stations for high-end hospitality venues worldwide, built on five proprietary modular systems (Paloma, Leon, Tayēr, Alma, Eva) plus the Eva Trolley extension.
- Company typePrivate
- Founded2014
- HeadquartersOslo, Norway
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Behind Bars does
Behind Bars is a privately held Norwegian bespoke bar manufacturer, founded in 2014 and headquartered in Oslo, that designs and builds custom stainless steel bar stations for high-end hospitality venues globally. Its core product platform consists of five proprietary modular systems (Paloma, Leon, Tayēr, Alma, and Eva), each engineered around distinct bartender workflow patterns and venue requirements, ranging from flushed-counter ergonomic designs to under-counter configurations and mobile trolleys. The company recently extended this platform with the Eva Trolley, a mobile workstation aimed at professional service and event use. Each delivery is a bespoke project combining custom design, manufacturing, and installation, with named completed projects spanning Oslo (Ambassaden, Sommerro), London (Kwãnt Mayfair, SOMA Canary Wharf), and Portugal (Uni, SEDE, Clemente Bar, Fúria Bar).
Behind Bars generates revenue through one-time sales of custom bar stations supplemented by design consultation, space planning, and project management services; pricing is quote-based and not publicly disclosed. The go-to-market is direct enterprise field sales, with venues initiating projects through a website contact flow and the company claiming global delivery capability. The customer base is concentrated in the F&B venue segment, primarily cocktail bars, restaurants, and hotel bars, with brand building driven by an editorial platform (The Spill), social channels, and event participation including the 2025 Gulf Bar Show in Dubai in partnership with XXXI.studio. The company has 11-50 employees, has not disclosed any external funding, and is led by founder Alexandre Ruas.
Behind Bars firmographics
Firmographics- Name
- Behind Bars
- Legal name
- Behind Bars
- Website
- https://behindbars.agency
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Behind Bars is an Oslo-based bespoke manufacturer of custom stainless steel bar stations for high-end hospitality venues worldwide, built on five proprietary modular systems (Paloma, Leon, Tayēr, Alma, Eva) plus the Eva Trolley extension.
- Ownership category
- akta.pro rank
Behind Bars industry classification
Industry- Product category
- Commercial Bar Equipment
- akta.pro primary industry
- Bar & Beverage Service Supplies Wholesale (AFAIALAG)
Keywords
Where Behind Bars is headquartered
LocationHeadquarters
- HQ city
- Oslo
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Behind Bars business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Custom Bar Station Sales: Bespoke design and manufacture of custom stainless steel bar stations for hospitality venues. Each project is custom-built to venue specifications, involving design consultation, manufacturing, and installation.
- Professional Services: Design consultation, space planning, and project management services for bar installations. Includes ongoing collaboration with venue operators throughout the design and build process.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Behind Bars product offering
Product offeringCore offering
Behind Bars designs, engineers, and manufactures bespoke, custom-built bar stations for high-end hospitality venues, sold as five proprietary bar system product lines (Paloma, Leon, Tayēr, Alma, and Eva) plus the mobile Eva Trolley. The company delivers project-based commercial bar equipment, combining industrial design with custom fabrication in premium materials such as stainless steel, and ships these systems worldwide to cocktail bars, restaurants, and hotel bars.
Product overview
Behind Bars is a bespoke bar company that creates custom stainless steel bar stations for hospitality venues. The company operates a platform-plus-modules architecture, offering five proprietary bar systems (Paloma, Leon, Tayēr, Alma, and Eva) that serve as foundational designs upon which bespoke bars are built. These systems range from flushed counter styles and under-counter configurations to mobile trolley solutions. The company recently launched the Eva Trolley as a mobile extension of their fixed station product line, maintaining the same materials and precision engineering across their portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Paloma Bar System A proprietary, custom-manufactured bar station system within the Behind Bars portfolio, designed and fabricated for high-end cocktail bars, restaurants, and hotel bars.
- Leon Bar System
- Tayēr Bar System
- Alma Bar System
- Eva Bar System
- Eva Trolley
Companies that use Behind Bars
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
Behind Bars technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Behind Bars partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- XXXI.studiominorCollaboration at GBS25 (The Gulf Bar Show) in Dubai, showcasing shared vision and partnership at the hospitality industry trade show.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
Behind Bars competitors and assessment
Company assessmentDirect peers
- Glastender: US manufacturer specializing in stainless steel bar equipment, underbar units, and commercial bar stations. Direct comparable to Behind Bars' custom stainless steel bar station offering, serving the same hospitality end market.
- Perlick: US-based manufacturer of commercial underbar and bar station equipment for hospitality. Comparable as a designer/producer of professional stainless steel bar fixtures, though operating at much larger scale and broader product breadth.
- Moduline: Italian manufacturer of modular professional kitchen and bar equipment. Comparable through its modular stainless steel bar systems approach and focus on bartender workflow, mirroring Behind Bars' Paloma/Leon/Tayēr/Alma/Eva platform strategy.
- Lockwood Brands: UK-based manufacturer of custom and modular commercial bar counters and fixtures. Comparable as a bespoke bar fabricator serving premium UK and European hospitality venues, similar geographic and customer overlap with Behind Bars.
Broad incumbents
- Hoshizaki: Global manufacturer of commercial ice, refrigeration, and beverage equipment widely used in bars and restaurants. Comparable as a global incumbent in the broader bar equipment stack, though not a direct bar station fabricator.
- Beverage-Air: US manufacturer of commercial refrigeration and bar equipment, including bottle coolers and back-bar units. Adjacent comparable as a long-established supplier of bar equipment to hospitality operators.
- Hatco Corporation: Large US manufacturer of commercial foodservice and beverage equipment, including bar-side warming, holding, and dispensing solutions. Overlaps with Behind Bars in outfitting professional bars but at broader scale and across many product categories.
- True Manufacturing: Major US commercial refrigeration manufacturer whose bar refrigeration, bottle coolers, and underbar units sit adjacent to Behind Bars' bar station installations. Comparable as established incumbent supplying equipment to the same hospitality customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights7 records
Customer concentration
Behind Bars social profiles
Digital presenceBehind Bars financial estimates
Financial estimateRevenue estimate
Valuation estimate
Behind Bars leadership team
Management profileNumber of profiles
Profiles1 record
Behind Bars funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Behind Bars M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Behind Bars
What does Behind Bars do?
Behind Bars designs, engineers, and manufactures bespoke, custom-built bar stations for high-end hospitality venues, sold as five proprietary bar system product lines (Paloma, Leon, Tayēr, Alma, and Eva) plus the mobile Eva Trolley. The company delivers project-based commercial bar equipment, combining industrial design with custom fabrication in premium materials such as stainless steel, and ships these systems worldwide to cocktail bars, restaurants, and hotel bars.
Is Behind Bars a public or private company?
Behind Bars is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Behind Bars founded?
Behind Bars was founded in 2014. It employs 11 to 50 people.
Where is Behind Bars based?
Behind Bars is headquartered in Oslo, Norway, in the Europe region.
How does Behind Bars make money?
Two revenue lines are on record. Custom Bar Station Sales are the primary driver. The others are professional Services.
Who are Behind Bars's main competitors?
Direct peers on record are Glastender, Perlick, Moduline and Lockwood Brands. Broad incumbents are Hoshizaki, Beverage-Air, Hatco Corporation and True Manufacturing.
Does Behind Bars have an API?
No public API is recorded for Behind Bars.
What industry is Behind Bars in?
Behind Bars's product category is Commercial Bar Equipment. Its primary akta.pro industry code is AFAIALAG, Bar & Beverage Service Supplies Wholesale.