Machina
Machina is an Edinburgh-based specialty coffee roastery and authorized UK distributor of premium espresso equipment, serving home coffee enthusiasts via DTC e-commerce and subscriptions, and independent cafes and hospitality venues through wholesale supply, training, and technical support.
- Company typePrivate
- Founded2013
- HeadquartersEdinburgh, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Machina does
Machina is a specialty coffee roastery and premium coffee equipment retailer founded in Edinburgh in 2013 by Michael McCracken and Steve Glencross. The company operates two warehouses in Edinburgh: one dedicated to roasting, quality control, and offices, and the other to technical services, training, and display. Coffee is roasted in small batches on traditional Probatone drum roasters (12KG and 25KG capacity), with approximately 60% of green coffee sourced direct from origin through a partnership program targeting 85% by end of 2025. The product portfolio spans single-origin and blended specialty coffee (espresso and filter profiles), a recurring subscription service with customizable roast, grind, and delivery options, and a comprehensive retail catalog of home and commercial espresso equipment under official UK distributor and reseller agreements with La Marzocco, Profitec, Rocket Espresso, and Victoria Arduino, alongside Eureka, Fellow, Timemore, Moccamaster, Acaia, and other accessory brands.
Machina serves two primary customer segments. On the consumer side, it addresses home coffee enthusiasts through DTC e-commerce at machina-coffee.com, a subscription service starting from £8.50 with a minimum 3-month term, and a physical café and showroom at 38 Marchmont Road (Machina Marchmont). On the commercial side, it supplies specialty-grade coffee, equipment, training, technical support, and finance options to independent cafes and hospitality venues via a dedicated wholesale portal. Named wholesale customers include Fever-Tree Bar, Mimi's Bakehouse, and The Pantry, with additional reach into the education vertical through the Barista Skills in Schools program.
Revenue is generated across one-time equipment sales, recurring subscriptions, wholesale coffee supply, training services, and retail café sales. Pricing ranges from £39 entry-level hand grinders to £7,656 professional espresso machines, and from £9-20 for 250g coffee bags, indicating a premium positioning across both coffee and equipment lines. The business is privately held by the founders with no external investors, no parent company, and no disclosed funding rounds, and operates as a going concern serving customers across the UK with opportunistic international DTC shipping via DHL.
Machina firmographics
Firmographics- Name
- Machina
- Legal name
- Machina
- Website
- https://machina-coffee.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Machina is an Edinburgh-based specialty coffee roastery and authorized UK distributor of premium espresso equipment, serving home coffee enthusiasts via DTC e-commerce and subscriptions, and independent cafes and hospitality venues through wholesale supply, training, and technical support.
- Ownership category
- akta.pro rank
Machina industry classification
Industry- Product category
- Specialty Coffee Roastery & Equipment Retail
- NAICS
- Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Coffee Roasting & Grinding (AFAFADAB)
- akta.pro secondary industries
- Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Bar & Beverage Service Supplies Wholesale (AFAIALAG)
Keywords
Where Machina is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Machina business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Coffee Sales: Retail and wholesale coffee sales including single origin and blended coffees for espresso and filter. Seasonal offerings sourced direct from origin.
- Coffee Subscriptions: Recurring subscription service with prices from £8.50, offering flexible delivery of ethically sourced freshly roasted seasonal coffee. Minimum 3-month term with ongoing or fixed-term options.
- Equipment Sales: Specialty coffee equipment retail including espresso machines, grinders, brewing equipment, and accessories. Official UK distributor for Profitec, Rocket, La Marzocco, Victoria Arduino brands.
- Training Services: Coffee training services for wholesale network and barista skills education including Barista Skills in Schools program.
- Wholesale Coffee: Specialty grade coffee wholesale to independent cafes and hospitality venues with full support services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Ongoing Subscription - Flexible recurring coffee delivery |
| Subscription | Multi-year contract | Fixed Term Subscription - 3, 6, or 12 month blocks |
| One time/ perpetual license | Pay-as-you-go | Timemore Equipment Range |
| One time/ perpetual license | Pay-as-you-go | Espresso Machines - Entry to Professional |
| Unit Pricing | Pay-as-you-go | Coffee Products - Single Origin and Blends |
| One time/ perpetual license | Pay-as-you-go | Filter Coffee Machines - Moccamaster Range |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Machina product offering
Product offeringCore offering
Machina is a specialty coffee roastery and authorized coffee-equipment retailer based in Edinburgh. The company roasts single-origin and blended coffees in small batches on Probatone drum roasters, sells coffee to home consumers via its own e-commerce and subscription channels, supplies specialty-grade coffee wholesale to independent cafés and hospitality venues, and acts as official UK distributor/reseller for premium home and commercial coffee equipment brands (La Marzocco, Profitec, Rocket, Victoria Arduino, Timemore). It supplements these offerings with barista training, technical support, equipment financing, and the Barista Skills in Schools programme.
Product overview
Machina is a specialty coffee roastery and equipment retailer founded in Edinburgh in 2013. The business operates on a dual model: (1) as a specialty coffee roaster offering retail and wholesale coffee products, subscriptions, and training services, and (2) as an authorized retailer of premium home and commercial coffee equipment. Their product portfolio spans espresso machines (Profitec, Rocket, La Marzocco, Victoria Arduino), electric and hand grinders (Eureka, Fellow, Timemore, Comandante), filter brewers (Moccamaster, Fellow Aiden), scales (Acaia), accessories (tampers, portafilters, filters, knock boxes, pitchers), water filtration systems (BWT, EcoSoft), and capsule machines. Commercial services include wholesale coffee supply, equipment financing, barista training, and technical support. The company roasts on Probatone drum roasters and sources approximately 60% of coffee direct from origin, with a goal of reaching 85% by end of 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- Coffee Products (Specialty Roasted Coffee) Specialty-grade coffee roasted by Machina on traditional Probatone drum roasters, available as single-origin and blended options with espresso, filter, and omni roast profiles; includes seasonal direct-from-origin releases and decaf options, sold retail via the company's e-commerce store and wholesale to hospitality customers.
- Coffee Subscription Service Recurring coffee delivery subscription for home customers with customisable roast type (espresso/filter), grind setting, bag size (250g-1kg), and delivery frequency (weekly to monthly); available as ongoing or fixed-term (3/6/12 months) plans from £8.50 with free UK shipping.
- Premium Espresso Machines (Profitec, Rocket, La Marzocco, Victoria Arduino) Retail and wholesale sale of premium home and prosumer espresso machines from Profitec, Rocket Espresso, La Marzocco, and Victoria Arduino; Machina acts as official UK distributor/reseller with 2-year warranties, in-house servicing, and expert advice.
- Coffee Grinders (Eureka, Fellow, Timemore, Made by Knock, Comandante, Hario) Retail sale of electric and hand coffee grinders across multiple brands (Eureka, Fellow, Timemore, Made by Knock, Comandante, Hario), covering espresso and filter grinding for home and prosumer customers.
- Filter Coffee Machines & Capsule Machines Home filter and capsule coffee equipment including Moccamaster filter machines (SCA-certified), Fellow Aiden, and capsule systems (The MORNING Mini, OPAL One) plus Machina-branded Nespresso-compatible capsules.
- Barista Kit Bundles (Essential & Advanced) Bundle offers that package commonly required espresso accessories for beginners (Essential Barista Kit) and advanced home baristas (Advanced Barista Kit), simplifying home setup purchases for customers buying a machine from the store.
- Commercial Coffee Equipment & Wholesale Services End-to-end commercial offering for independent cafés and hospitality venues, including wholesale specialty-grade coffee, commercial espresso and filter equipment (La Marzocco, Mod Bar, Eversys, Mahlkönig, Compak), Puqpress auto tampers, plus training, technical support, and Hire Purchase/lease finance via the dedicated wholesale portal.
- Coffee Training & Education (incl. Barista Skills in Schools) Barista and brewing training delivered to Machina's wholesale customers, plus the Barista Skills in Schools programme for educational institutions and supplementary brew-at-home learning content for consumers.
- Machina Marchmont Café Physical specialty coffee café and showroom in Edinburgh's Marchmont area, serving as a retail and pickup point for online orders, a training and events venue for the wholesale network, and a community engagement space for the brand.
Quantifiable outcome
- 60% of coffee sourced direct from origin, targeting 85% by 2025
- +2 more outcomes
Companies that use Machina
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Machina technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Machina partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- La MarzoccocoreOfficial La Marzocco partners offering the best espresso machines in the world. Available for purchase via Hire Purchase Finance or direct leasing for wholesale coffee partners. Approved partners with official warranties, expert in-house advice, and secure pallet shipping. Competitive pricing claimed as lowest official reseller rate.
- ProfiteccoreOfficial UK distributor of Profitec coffee machines holding stock with genuine 2-year warranties. Retests all machines before shipping and ships via secure pallet. Offers curated range of best models including PRO 300, 400, 600, 700, DRIVE & 800.
- Rocket EspressocoreOfficial UK reseller of Rocket Espresso machines with full official warranties and in-house servicing. Range includes Appartamento, Mozzafiato R FAST, Giotto R FAST, and R58 Cinquantotto.
- Victoria ArduinocoreOfficial UK partnership for Victoria Arduino espresso machines including Eagle One Prima Dual Boiler Espresso Machine.
- TimemoreminorUK's most competitive Timemore pricing. Stockists of Timemore Sculptor and Bricks electric grinders, and Black Mirror coffee scales.
- Fever-Tree BarminorPremium tonic mixer company serving specialty coffee at Edinburgh Airport. Featured customer relationship demonstrating Machina's wholesale reach into premium hospitality venues.
- Mimi's BakehouseminorEdinburgh institution with locations across the Capital City. Long-standing wholesale customer relationship.
- The PantryminorOne of Edinburgh's leading brunch spots in vibrant Stockbridge area. Featured as example of specialty coffee wholesale partnership.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Machina competitors and assessment
Company assessmentDirect peers
- Square Mile Coffee Roasters: London-based specialty coffee roastery offering wholesale, subscription and equipment trade services. Closest comparable in the UK as a multi-channel specialty roaster serving both home enthusiasts and independent cafes.
- Union Coffee Roasters: UK specialty roaster with a strong wholesale, training and equipment-services proposition analogous to Machina.
- Hasbean Coffee: Specialty roaster founded in Staffordshire in 2006, selling single-origin coffee online and supplying independent cafes. Direct competitor on product mix and small-batch ethos.
- Pact Coffee: UK specialty coffee brand built around direct-to-consumer subscriptions and B2B office/hospitality supply. Highly comparable recurring-revenue model and ethical sourcing positioning.
- Rave Coffee: Welsh specialty roaster combining e-commerce subscriptions, wholesale and equipment retail. Direct overlap across all three of Machina's revenue streams.
- Extract Coffee Roasters: Bristol-based specialty roaster operating wholesale, training and a cafe — comparable UK scale and operating model.
- Clifton Coffee: UK specialty roaster with a strong wholesale barista-training and equipment-support offering to cafes and hospitality.
Regional players
- Cranked Coffee Roasters: Scottish specialty roaster focused on independent cafes and direct trade — relevant Scotland-based peer.
- Dark Arts Coffee: Edinburgh/Scotland specialty roaster serving the same wholesale and D2C niches in the Scottish market; closest geographic competitor.
Others
- La Marzocco: Italian premium espresso machine brand that Machina distributes in the UK. Comparable on equipment category, not business model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Machina social profiles
Digital presenceMachina financial estimates
Financial estimateRevenue estimate
Valuation estimate
Machina leadership team
Management profileNumber of profiles
Profiles2 records
Machina funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Machina M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Machina
What does Machina do?
Machina is a specialty coffee roastery and authorized coffee-equipment retailer based in Edinburgh. The company roasts single-origin and blended coffees in small batches on Probatone drum roasters, sells coffee to home consumers via its own e-commerce and subscription channels, supplies specialty-grade coffee wholesale to independent cafés and hospitality venues, and acts as official UK distributor/reseller for premium home and commercial coffee equipment brands (La Marzocco, Profitec, Rocket, Victoria Arduino, Timemore). It supplements these offerings with barista training, technical support, equipment financing, and the Barista Skills in Schools programme.
Is Machina a public or private company?
Machina is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Machina founded?
Machina was founded in 2013. It employs 11 to 50 people.
Where is Machina based?
Machina is headquartered in Edinburgh, United Kingdom, in the Europe region.
How does Machina make money?
Five revenue lines are on record. Coffee Sales are the primary driver. The others are coffee Subscriptions, equipment Sales, training Services and wholesale Coffee.
Who are Machina's main competitors?
Direct peers on record are Square Mile Coffee Roasters, Union Coffee Roasters, Hasbean Coffee, Pact Coffee, Rave Coffee, Extract Coffee Roasters and Clifton Coffee. Regional players are Cranked Coffee Roasters and Dark Arts Coffee. La Marzocco is listed as an others.
Does Machina have an API?
No public API is recorded for Machina.
What industry is Machina in?
Machina's product category is Specialty Coffee Roastery & Equipment Retail. Its primary akta.pro industry code is AFAFADAB, Coffee Roasting & Grinding, with a secondary code of THAFADAE, Coffee Roasters with Cafe (Roastery Cafes). Its NAICS code is 311920 and its SIC code is 2080.