Birchler Realtors

What Birchler Realtors does

Birchler Realtors, operating as the Birchler Group under the RE/MAX franchise, is a family-owned full-service real estate brokerage founded in 1965 by Raymond Birchler and now led by his son Eric Birchler alongside co-principal George R. Broome. The firm serves buyers, sellers, vacation renters, and appraisal clients across New Jersey's Ocean County barrier island communities, including Bay Head, Mantoloking, Normandy Beach, Lavallette, Ortley Beach, and Seaside Park. It operates from two physical offices in Ortley Beach and Seaside Park and runs a small, principal-led sales team that relies on RE/MAX brand recognition combined with deep local market knowledge.

The company's revenue is generated across three streams: (1) traditional real estate brokerage commissions on residential sales of barrier island properties ranging from approximately $270,000 to over $17 million; (2) recurring vacation rental management fees on 188+ properties, with peak weekly rates ranging from $1,100 to $9,800 and an off-season product offering up to 60% discounts to extend utilization outside of summer; and (3) certified appraisal fees across more than 50 years of accumulated Ocean County experience, covering mortgage, condemnation, bankruptcy, divorce, riparian, estate, tax appeal, insurance, and criminal prosecution use cases. The underlying technology stack is assembled from third-party tools rather than built in-house: IDX Broker powers property listing search and syndication, RealTimeRental handles vacation rental operations and the tenant portal, Matterport enables 3D virtual tours, and national portals (Realtor.com, Trulia.com, Homes.com) extend marketing reach. The website layers additional consumer tools on top, including a Google Map-based borough search, advanced filtered search, a 'Dream Home Finder' email alert system, a mortgage calculator, a home value request form, and a showing scheduler.

The 2023 combination with George Broome's RE/MAX at Barnegat Bay operation consolidated the barrier island under one franchise, bringing together 100+ years of combined principal experience and access to a wider Ocean County agent network. The firm competes on intimate local knowledge of micro-markets (specific boroughs, tidal considerations, and flood zones), long-tenured client relationships, and the breadth of a buy-sell-rent-appraise suite under a single roof, rather than on proprietary technology. Distribution leans on a hybrid model: in-person free consultations at the two offices, referral-driven relationships, and direct digital property search. The business remains founder/family-controlled with no institutional investment, no funding history, and a small, locally based staff.

Name

Birchler Realtors

Legal name

Birchler Realtors

Website

https://birchlerrealtors.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Birchler Realtors, operating as the Birchler Group under RE/MAX, is a family-owned full-service real estate brokerage serving buyers, sellers, and vacation renters across New Jersey's Ocean County barrier island communities, with two offices and 188+ managed rental properties.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA), Property Management Advisory & Leasing Administration (FSAEAJAN), Multifamily Apartment Property Management (BPAJAFAA), Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate brokerage
• Vacation rental management
• Certified property appraisal
• Barrier island properties
• Real estate sales services

Headquarters

HQ city

Lavallette

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Real Estate Sales Commission: Traditional real estate brokerage taking commission on property sales transactions for residential homes in Jersey Shore barrier island communities.
2. Rental Property Management: Vacation rental management services for seasonal leases. Weekly Saturday rentals ranging from $1,100 to $9,800. Manages 188+ rental properties across multiple property types.
3. Certified Appraisals: Over 50 years of appraisal experience providing certified appraisals for mortgages, condemnation, bankruptcy, divorce, riparian, estate, tax appeal, insurance, and criminal prosecution cases.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Birchler Realtors is a RE/MAX-franchised residential real estate brokerage operating two offices in New Jersey's barrier island communities, providing buyer representation, seller representation, and listing services for residential and commercial properties. In parallel, it runs a vacation rental management operation covering 188+ seasonal and off-season rental properties and provides certified appraisal services with over 50 years of experience for mortgages, litigation, estate, tax appeal, and other legal/financial purposes.

Product overview

Birchler Realtors operates as a comprehensive real estate brokerage platform offering a unified suite of buy, sell, and rent services through its core brokerage operations and technology-enabled search tools. The portfolio centers on two primary service lines: residential/commercial property sales and seasonal/off-season vacation rentals, supported by specialized offerings including certified appraisals (50+ years of experience), The Birchler Advantage seller program, and tenant/landlord management tools. Technology access is provided through an IDX-based search platform offering Featured Homes, Google Map Search, Advanced Sales Search, Mortgage Calculator, and Dream Home Finder email alerts, while rental operations are managed via RealTimeRental with tenant portal access and credit card payment processing. The brokerage also provides property search mobile applications and Matterport virtual tours for remote property viewing.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Buy/Sell Services Full-service real estate brokerage providing residential and commercial property sales, including buyer representation, seller representation, and listing services across Jersey Shore barrier island communities.
• Seasonal Vacation Rental Listings and Management Vacation rental listings and full management service for summer seasonal leases covering 188+ properties (oceanfront, bayfront, and ocean block) in Lavallette, Ortley Beach, Seaside Park, and surrounding communities, with weekly Saturday rentals from approximately $1,100 to $9,800.
• Off-Season Vacation Rentals Discounted vacation rental properties available during off-peak seasons (September–June) with rates up to 60% lower than peak summer pricing, targeting flexible travelers and off-season visitors in Lavallette, Ortley Beach, Seaside Park, and surrounding areas.
• The Birchler Advantage (Seller Program) Seller-focused marketing program offering proprietary listing strategies, home preparation guidance, and consultation services intended to maximize property sale value for sellers in Jersey Shore barrier island communities.
• Certified Property Appraisals Licensed real estate appraisal services with over 50 years of experience in Ocean County, particularly on Barnegat Bay Island, providing certified appraisals for mortgages, condemnation, bankruptcy, divorce, riparian, estate, tax appeal, insurance, and criminal prosecution cases.
• Vacation Rental Property Management Service (Rent Your Home With Birchler) Property management and rental placement service for homeowners seeking to rent their Jersey Shore barrier island properties through the Birchler brokerage, including tenant placement, credit card payment processing, and Tenant Portal (RealTimeRental) support.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Partnerships

One partnership is on record.

• RE/MAXcoreChannel Partner/ Reseller/ Distributor · 1 January 2023In 2023, Eric Birchler joined forces with George Broome under the 'Birchler Group' banner operating as part of the RE/MAX family. RE/MAX brand recognition combined with local industry expertise creates a franchise partnership providing national brand presence with local market expertise.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Weichert Realtors: New Jersey-headquartered residential brokerage with deep statewide agent network and comparable traditional sales-plus-rentals model. Most directly comparable domestic peer given shared NJ footprint, independent-brokerage roots, and full-service buy/sell/rent platform.
• Vacasa: Largest U.S. vacation rental management company. Directly competes with Birchler's RealTimeRental-based rental management business for homeowner mandates and competes on the same Jersey Shore renter demand.

Broad incumbents

• RE/MAX: Global residential brokerage franchisor under which Birchler operates. Comparable in core brokerage services, technology tools, and referral network; broader in geographic scale and brand investment.
• Coldwell Banker: National residential brokerage brand with active presence across New Jersey shore markets. Overlapping full-service sales and rental offerings with Birchler, but with national-scale marketing and agent recruitment.
• Compass: Tech-forward national brokerage expanding aggressively in New Jersey. Competes with Birchler for both agent talent and Jersey Shore listing inventory, with materially larger marketing and technology budgets.
• Sotheby's International Realty: Luxury-focused international brokerage with active New Jersey shore affiliates (e.g., prominent in Bay Head and Mantoloking — same towns as Birchler). Comparable at the high end of Birchler's residential sales range, where properties exceed several million dollars.
• Century 21 Real Estate: Global franchised residential brokerage with New Jersey shore franchisees. Overlapping traditional residential sales and rental service model with Birchler at a national-brand level.
• Berkshire Hathaway HomeServices: Large national brokerage network with franchisees across coastal New Jersey. Competes with Birchler for high-end Jersey Shore listings and offers comparable residential buy/sell services at greater scale.

Emerging players

• eXp Realty: Cloud-based brokerage model rapidly recruiting agents in New Jersey. Competes with traditional independents like Birchler on agent commission splits and digital-first service delivery.
• Evolve Vacation Rental: Tech-enabled vacation rental manager competing for property owner mandates in shore markets. Adjacent competitor to Birchler's rental management service with a national digital acquisition model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BirchlerRealtorsAndAppraisers
• Instagraminstagram.com/birchlergroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Birchler Realtors