Meditrac Medical Equipment

What Meditrac Medical Equipment does

Meditrac Medical Equipment Ltd. is a privately held Israeli medical device company founded in 1992 by Dr. Ludwig Stabholz and now operated by the Grober family, headquartered in Tel Aviv. The company designs, manufactures, and distributes ambulatory spinal decompression devices built around its proprietary 'Traction on the Move' methodology, which combines dynamic traction with patient mobility rather than traditional static, supine-position traction. Its product portfolio comprises three core devices: the Vertetrac (ambulatory lumbar decompression applying sustained 3D force during ambulation), the Cervico2000 (cervical traction collar delivering up to 44 pounds of bilateral traction via a manual lever), and the D.B.S. Dynamic Brace System (for idiopathic scoliosis). All products are FDA-registered and CE-marked, and the company holds patents on each core device and treatment method.

The company's business model is hardware sales — devices are sold as one-time capital purchases to physical therapy clinics, chiropractic offices, and orthopedic practices, with ancillary revenue from accessories and maintenance, plus partial reimbursement from US Medicare and some HMOs for home-use purchases. Distribution is multi-channel: direct sales to providers, a global distributor network (actively being expanded), direct-to-consumer sales, and a clinic partnership program. The company also operates an in-house Meditrac Spinal Center in Tel Aviv as both a treatment facility and clinical reference site. Customers served are primarily individual healthcare practitioners (physical therapists, chiropractors, orthopedic specialists) and patients with cervical pain, lower back pain (sciatica, herniated discs, spinal stenosis), and scoliosis. The company cites 70-85% success rates across its product range based on published research and tens of thousands of patients treated across hundreds of clinics worldwide.

Meditrac is a micro-cap, family-controlled business with a reported 1-10 employees and no external institutional investment. Despite its small scale, the company has maintained continuous global distribution for over three decades and has iterated through multiple product generations (five Vertetrac generations, two each of Cervico2000 and D.B.S.). Its go-to-market emphasizes clinical validation through published peer-reviewed research, downloadable educational materials, multi-language content (English, Hebrew, Portuguese, Russian), and peer-to-peer consulting to support protocol adoption among practitioners.

Name

Meditrac Medical Equipment

Legal name

Meditrac Medical Equipment Ltd.

Website

https://meditrac.co.il

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Meditrac Medical Equipment is a privately held Israeli medical device company that designs and sells ambulatory spinal decompression devices (Vertetrac, Cervico2000, D.B.S.) to physical therapists, chiropractors, orthopedic practices, and patients for non-surgical treatment of back, neck, and scoliosis conditions.

Ownership category

akta.pro rank

Product category

Spinal Decompression Medical Devices

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Medical Equipment and Supplies Manufacturing (3391)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Orthotics & Bracing (Spinal/Lower/Upper Extremity Orthoses) (HLAHAEAI)

akta.pro secondary industries

Pain Management (Spine & Musculoskeletal) (HLAKALAM), Spine (Orthopedic Spine) (HLAKALAE)

Keywords

• Spinal decompression devices
• Cervical traction equipment
• Lumbar traction therapy
• Ambulatory traction systems
• Scoliosis bracing devices

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Medical Device Sales: Sale of ambulatory decompression devices (Vertetrac, Cervico2000, D.B.S.) to healthcare providers (clinics, physical therapists, chiropractors) and directly to patients for home use. Devices are sold as one-time capital purchases with ongoing revenue from accessories and maintenance.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Meditrac designs, manufactures, and distributes medical devices for ambulatory, non-surgical treatment of spinal disorders. Its portfolio includes the Cervico2000 cervical traction device, the Vertetrac lumbar decompression device, and the D.B.S. scoliosis brace, all built around the proprietary "Traction on the Move" concept that applies dynamic decompression while patients remain mobile.

Product overview

Meditrac develops and produces ambulatory decompression medical devices for non-invasive spinal treatment. The product portfolio includes three core devices: Cervico2000 for cervical (neck) spine treatment, Vertetrac for lumbar (lower back) spine treatment, and D.B.S. (Dynamic Brace System) for idiopathic scoliosis. All devices are portable and designed around the proprietary 'Traction on the Move' treatment concept, allowing patients to remain ambulatory during decompression therapy sessions. The company was founded in 1992 and operates a modern spine clinic in Israel.

Differentiator

Problem solved

Functional benefit

Brands

• Traction on the Move: Proprietary treatment concept developed by a team of orthopedic surgeons that combines traction therapy with physical activity for spinal rehabilitation.

Products and services

• Cervico2000 Ambulatory cervical traction device for non-invasive treatment of neck pain, whiplash, disc disease, torticollis, and cervical spine injuries. Applies up to 44 pounds of bilateral traction force via a manual lever mechanism with asymmetric traction capability, allowing patient mobility during 15-20 minute sessions.
• Vertetrac Ambulatory lumbar decompression device for non-invasive treatment of lower back pain, sciatica, herniated discs, lumbago, and spinal stenosis. Delivers sustained 3D decompression force while patients ambulate or exercise during 30-minute sessions.
• D.B.S (Dynamic Brace System)

Quantifiable outcome

• Over 85% success rate in patients with acute or chronic pain
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Physical Therapy and Rehabilitation ClinicscoreChannel Partner/ Reseller/ DistributorLooking for distributors specializing in rehabilitation, physical therapy, or chiropractic medicine around the globe. These partners would distribute Meditrac products to healthcare providers implementing Traction on the Move protocols.
• Chiropractic PracticescoreChannel Partner/ Reseller/ DistributorSeeking partnerships with chiropractic medicine providers for non-invasive spinal treatment distribution.
• Clinical Entrepreneurs (Sister Clinic Partners)minorStrategic or Co-development PartnerLooking for clinicians or entrepreneurs interested in establishing a chain of sister clinics to the official Meditrac Spinal Center in Tel Aviv.
• Research and Technology Development PartnersminorStrategic or Co-development PartnerSeeking partners interested in developing new generation products with integrated technology to make devices more telehealth friendly.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Chattanooga Group (DJO / Enovis): Major orthopedic and physical therapy equipment manufacturer offering the Chattanooga line of traction tables and devices. Most directly comparable to Meditrac in the spinal traction category, but operates as a broad incumbent across rehabilitation and orthopedic capital equipment rather than specializing in ambulatory traction.
• BTL Industries: Medical device manufacturer producing physical therapy and rehabilitation equipment including traction and electrotherapy modalities. Broad incumbent competitor in the same orthopedic/PT equipment category as Meditrac with a wider product portfolio.

Regional players

• Elite Medical Equipment: Distributor and supplier of new and refurbished chiropractic and physical therapy equipment including traction tables. Comparable as a channel partner/distributor of spinal traction equipment to chiropractors and PT clinics, similar to Meditrac's distribution model.
• Mettler Electronics: US-based manufacturer of ultrasound, electrotherapy, and traction devices used in physical therapy clinics. Comparable to Meditrac as a smaller rehabilitation device maker selling through clinician channels, but focused more on electrotherapy than traction.

Direct peers

• Spinal decompression table manufacturers (e.g., VAX-D, DRX): Manufacturers of motorized spinal decompression tables (VAX-D, DRX9000) used in clinics for chronic disc-related back pain. Compete with Meditrac's Vertetrac for the same conservative-care patient population, though using static, computer-controlled decompression rather than ambulatory traction.
• Rich-Mar Therapeutics: Manufacturer of ultrasound, electrotherapy, and mechanical therapy devices including traction units for physical therapy clinics. Comparable as a smaller rehabilitation capital equipment maker targeting the same PT and chiropractic end-customer as Meditrac.
• Saunders Group: Manufacturer of cervical and lumbar home traction devices (Saunders Cervical Traction, HomeTrac). Competes directly with Meditrac's Cervico2000 and Vertetrac in the non-surgical spinal decompression category, although focused on static rather than ambulatory traction.
• Hill Laboratories: Family-owned US manufacturer of therapy tables and traction equipment used by chiropractors and physical therapists. Comparable to Meditrac as a smaller, specialized spinal/PT equipment maker targeting the same clinician customer base.

Emerging players

• Hinge Health: Digital MSK platform providing app-based exercise therapy, education, and remote coaching for back and joint pain. Targets the same surgery-avoidance patient population as Meditrac, but without a hardware component — relevant as the digital MSK category grows.
• Sword Health: Digital MSK (musculoskeletal) care platform offering virtual physical therapy for back and joint pain. Comparable to Meditrac as a non-surgical, conservative-care alternative for spine pain, but delivered digitally rather than through a hardware device. Represents the emerging digital-care competitive threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/meditrac_ltd
• YouTubeyoutube.com/channel/UC8o_JKC3C1--LZjtt5xL7jw
• Facebookfacebook.com/Meditrac.Medical.Equipment
• LinkedInlinkedin.com/company/meditrac-ltd
• Instagraminstagram.com/meditrac

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meditrac Medical Equipment