Sobel Affiliates
Sobel Affiliates, operating as Brown & Brown Garden City, is a New York-based insurance brokerage serving commercial, personal, camp, nonprofit, construction, and diplomatic clients with specialty programs since 1904.
- Company typePublic
- Founded1904
- HeadquartersGarden City, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Sobel Affiliates does
Sobel Affiliates operates as Brown & Brown Garden City, a professional insurance brokerage firm headquartered at 595 Stewart Avenue, Garden City, New York. Founded in 1904 and now in its fourth generation of family management, the firm was acquired by Brown & Brown, Inc. (NYSE: BRO) in 2007 and now operates as a subsidiary within the 5th largest insurance intermediary in the world. The firm serves as an intermediary between insurance carriers and clients, earning commissions on placements across personal lines (homes, autos, valuables, watercraft), commercial lines (with specialty programs in real estate, apparel, food, pharmaceutical, and health care), contractors and construction, employee benefits (including embassies, consulates, and UN missions), summer camp insurance (a four-generation specialty), nonprofit and social service organizations, and FTCA gap coverage for community health centers. Its go-to-market is traditional and sales-led, combining direct in-person and phone engagement from its Garden City office with online quote requests and a customer login portal; LinkedIn, email newsletters, and content marketing support top-of-funnel awareness. The company leverages Brown & Brown's national carrier relationships and scale of 300+ offices and 11,000+ teammates while maintaining decentralized, personalized service at the local level.
Sobel Affiliates firmographics
Firmographics- Name
- Sobel Affiliates
- Legal name
- Brown & Brown Garden City
- Website
- https://sobelins.com
- Company type
- Public
- Founded year
- 1904
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sobel Affiliates, operating as Brown & Brown Garden City, is a New York-based insurance brokerage serving commercial, personal, camp, nonprofit, construction, and diplomatic clients with specialty programs since 1904.
- Ownership category
- akta.pro rank
Sobel Affiliates industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Contractors BOP / Artisan Package (FSAJAFAD)
- akta.pro secondary industry
- Group AD&D (Standalone or Bundled with Life) (FSAIADAG)
Keywords
Where Sobel Affiliates is headquartered
LocationHeadquarters
- HQ city
- Garden City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sobel Affiliates business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Insurance Brokerage Commissions: As an insurance intermediary/broker, the company earns commissions from insurance carriers for placing coverage on behalf of clients. Revenue is generated through commissions on commercial, personal, employee benefits, and specialty insurance products including camp insurance, nonprofit coverage, and construction policies.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Sobel Affiliates product offering
Product offeringCore offering
Sobel Affiliates operates as Brown & Brown Garden City, a professional insurance brokerage that places personal, commercial, construction, employee benefits, nonprofit, and camp insurance coverage on behalf of clients, earning commissions from carrier partners. The firm serves both individual consumers seeking home, auto, and valuables coverage and commercial clients across real estate, apparel, food, pharmaceutical, healthcare, construction, nonprofit, and camp verticals, with specialty expertise spanning four generations in summer camp insurance. It also acts as a wholesale-style partner to other agents and brokers by offering niche products such as FTCA gap coverage for community health centers and camp insurance programs.
Product overview
Sobel Affiliates (operating as Brown & Brown Garden City) is an insurance brokerage firm offering a portfolio of insurance products organized into distinct categories: Personal Insurance (homes, apartments, cars, valuables, boats), Commercial Insurance (with specialty programs for real estate, apparel, food, pharmaceutical, and health care), Contractors & Construction Insurance (for contractors, developers, and renovators), Employee Benefits, Camp Insurance (with specialized offerings for four generations), and Nonprofit & Social Service Insurance. The company also provides specialized coverage for agents and brokers including Health Center FTCA Gap Coverage. These products are offered as individual insurance product lines rather than a unified software platform with modules.
Differentiator
Problem solved
Functional benefit
Products and services
- Camp Insurance Specialized insurance coverage for summer camps including tuition refund insurance, short-term health insurance, and employee background checks, drawing on four generations of camp insurance expertise.
- Commercial Insurance Comprehensive commercial insurance products with specialty programs for real estate, apparel and soft goods, food, pharmaceutical/vitamins/nutritional products, and health care sectors.
- Contractors & Construction Insurance Insurance coverage for general contractors, construction managers, trade contractors, developers, and renovators.
- Employee Benefits Employee benefit insurance products and services, including specialized offerings for embassies, consulates, and U.N. missions.
- Nonprofit & Social Service Insurance Insurance coverage for nonprofits and social service organizations, including community health center insurance.
- Personal Insurance Personal insurance coverage for individual consumers including homes, apartments, cars, valuables, boats, and water toys.
- Agents & Brokers - Health Center FTCA Gap Coverage Coverage for health center agents and brokers addressing Federal Tort Claims Act (FTCA) gaps.
- Agents & Brokers - Camp Insurance Camp insurance program offered to other agents and brokers, leveraging the firm's multi-generational specialty expertise.
- Tuition Refund Insurance Specialized tuition refund insurance coverage offered as part of the camp insurance product line for summer camp operators.
- Camp Short-Term Health Insurance Short-term health insurance coverage for camp participants, offered as part of the camp insurance product line.
- Employee Background Checks Employee background check services for camp operators, offered as part of the camp insurance product line.
- 24/7 Camp Crisis Hotline 24/7 crisis hotline service for camp clients, bundled with the camp insurance product line.
- Commercial Specialty Programs Specialty commercial insurance programs targeting real estate, apparel and soft goods, food, pharmaceutical/vitamins/nutritional products, and health care industries.
- Embassies, Consulates & U.N. Missions Coverage Specialized employee benefits and insurance coverage designed for embassies, consulates, and U.N. missions.
- Community Health Center Insurance Specialty insurance program for community health centers, including FTCA gap coverage offerings for agents and brokers.
Companies that use Sobel Affiliates
Customer profileSegments7 records
Ideal customer profiles5 records
Sobel Affiliates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sobel Affiliates partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Brown & Brown, Inc.coreIn 2007, Sobel Affiliates became part of Brown & Brown, Inc., a New York Stock Exchange publicly traded company. This acquisition provided the agency with national brokerage strength while maintaining its independent, personalized service culture. Brown & Brown, Inc. is the 5th largest insurance intermediary in the world with operations across 300+ offices.
Scale indicators4 records
Recent moves5 records
Expansion highlights3 records
Sobel Affiliates competitors and assessment
Company assessmentDirect peers
- USI Insurance Services: National insurance brokerage serving middle-market commercial, personal, and employee benefits clients with industry-specialty programs, structurally analogous to Sobel's positioning within Brown & Brown.
- Insurica Insurance Management Network: Regional insurance brokerage network with multi-line offerings and specialty industry programs; comparable in size and service breadth to the Sobel/Brown & Brown Garden City unit.
- AssuredPartners: Acquisition-driven insurance brokerage with regional offices offering commercial, personal, and benefits lines; comparable growth-by-acquisition model and mid-market focus to Sobel's parent.
- Hub International: Mid-market insurance brokerage with similar multi-line offerings (commercial, personal, employee benefits) and a comparable decentralized operating model where regional offices retain local autonomy while leveraging group scale.
- Hilb Group: Mid-Atlantic insurance brokerage with a similar mix of commercial and personal lines and an acquisition-heavy growth strategy; competes for the same SMB and mid-market clients.
- RPS Insurance (a retail brokerage specialty platform): Specialty insurance brokerage and wholesale distribution platform with vertical expertise analogous to Sobel's camp, nonprofit, and construction specialty programs.
Broad incumbents
- Aon: Global professional services firm with major insurance brokerage operations; competes with Sobel in the same commercial and benefits brokerage markets at much larger scale.
- Marsh McLennan: Global insurance brokerage and risk management firm with substantially broader portfolio; overlaps with Sobel in commercial and specialty brokerage but operates at vastly larger scale.
- Arthur J. Gallagher & Co. Large publicly traded insurance brokerage competing for commercial, employee benefits, and specialty business; operates globally while Sobel competes locally.
Others
- Brown & Brown, Inc. Parent company since 2007; included for context as the corporate parent under which Sobel operates as the Garden City office rather than as a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Sobel Affiliates social profiles
Digital presenceSobel Affiliates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sobel Affiliates leadership team
Management profileNumber of profiles
Sobel Affiliates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sobel Affiliates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sobel Affiliates
What does Sobel Affiliates do?
Sobel Affiliates operates as Brown & Brown Garden City, a professional insurance brokerage that places personal, commercial, construction, employee benefits, nonprofit, and camp insurance coverage on behalf of clients, earning commissions from carrier partners. The firm serves both individual consumers seeking home, auto, and valuables coverage and commercial clients across real estate, apparel, food, pharmaceutical, healthcare, construction, nonprofit, and camp verticals, with specialty expertise spanning four generations in summer camp insurance. It also acts as a wholesale-style partner to other agents and brokers by offering niche products such as FTCA gap coverage for community health centers and camp insurance programs.
Is Sobel Affiliates a public or private company?
Sobel Affiliates is a public company. It is classified as corporate owned and is currently operating.
When was Sobel Affiliates founded?
Sobel Affiliates was founded in 1904. It employs 11 to 50 people.
Where is Sobel Affiliates based?
Sobel Affiliates is headquartered in Garden City, United States, in the North America region.
How does Sobel Affiliates make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are Sobel Affiliates's main competitors?
Direct peers on record are USI Insurance Services, Insurica Insurance Management Network, AssuredPartners, Hub International, Hilb Group and RPS Insurance (a retail brokerage specialty platform). Broad incumbents are Aon, Marsh McLennan and Arthur J. Gallagher & Co.. Brown & Brown, Inc. is listed as an others.
Does Sobel Affiliates have an API?
No public API is recorded for Sobel Affiliates.
What industry is Sobel Affiliates in?
Sobel Affiliates's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAJAFAD, Contractors BOP / Artisan Package, with a secondary code of FSAIADAG, Group AD&D (Standalone or Bundled with Life). Its NAICS code is 524210 and its SIC code is 6411.